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Author : Alexandra Eloise Austin
Publisher :
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4.:/5 (319 download)
Download or read book Audience Processing of Mass Media Messages Concerning AIDS written by Alexandra Eloise Austin and published by . This book was released on 1992 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Miller
Publisher : SAGE
ISBN 13 : 0857025945
Total Pages : 257 pages
Book Rating : 4.8/5 (57 download)
Download or read book The Circuit of Mass Communication written by David Miller and published by SAGE. This book was released on 1998-01-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
Author : Timothy Edgar
Publisher : Routledge
ISBN 13 : 1135597189
Total Pages : 679 pages
Book Rating : 4.1/5 (355 download)
Download or read book Communication Perspectives on HIV/AIDS for the 21st Century written by Timothy Edgar and published by Routledge. This book was released on 2009-04-09 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, moving forward from the 1992 publication AIDS: A Communication Perspective. Editors Timothy Edgar, Seth M. Noar, and Vicki S. Freimuth have developed this up-to-date collection to focus on today’s key communication issues in the HIV/AIDS epidemic. Chapters herein examine the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level. Acknowledging how the face of HIV/AIDS has changed since 1992, the volume promotes the perspective that an understanding of effective communication through both mediated and interpersonal channels is essential to winning the continued battle against AIDS. Issues addressed here include: Social stigma associated with the disease, social support and those living with HIV/AIDS, and the current state of HIV testing Parent–child discussions surrounding HIV/AIDS and safer sexual behavior, and cultural sensitivity relating to developing HIV prevention and sex education programs The effectiveness of health campaigns to impact attitudes, norms, and behavior, as well as the current state of entertainment education and its ability to contribute to HIV prevention News media coverage of HIV/AIDS and the impact of the agenda-setting function on public opinion and policy making Health literacy and its importance to the health and well-being of those undergoing HIV treatment. The role of technological innovations, most notably the Internet, used for both prevention interventions as well as risky behavior The volume also includes exemplars that showcase the diversity of approaches to health communication used to combat the HIV/AIDS epidemic. These cases include interpersonal and mass communication mediums; traditional along with new media and technology; research by academics and practitioners; individual as well as community-based approaches; work based in the United States and internationally; and campaigns directed at at-risk, HIV- positive, as well as general populations. With new topics, new contributors, and a broadened scope, this book goes beyond a revision of the 1992 volume to reflect the current state of communication research on HIV/AIDS across key contexts. It is designed for academics, researchers, practitioners, and students in health communication, health psychology, and other areas of AIDS research. As a unique examination of communication research, it makes an indelible contribution to the growing knowledge base of communication approaches to combating HIV/AIDS.
Author : Timothy Edgar
Publisher : Routledge
ISBN 13 : 1136474137
Total Pages : 252 pages
Book Rating : 4.1/5 (364 download)
Download or read book Aids written by Timothy Edgar and published by Routledge. This book was released on 2012-12-06 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level. The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented. The chapters focus on four general communication concerns: * interpersonal interaction as it relates to choices individuals make about safer sex practices, * theory and practice of public campaigns about AIDS, * intercultural issues, and * critical and descriptive approaches for understanding news coverage of AIDS.
Author : Ruth Nduati
Publisher : IDRC
ISBN 13 : 9780889368323
Total Pages : 252 pages
Book Rating : 4.3/5 (683 download)
Download or read book Communicating with Adolescents about AIDS written by Ruth Nduati and published by IDRC. This book was released on 1997 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating with Adolescents about AIDS: Experience from Eastern and Southern Africa
Author : John Eldridge
Publisher : Routledge
ISBN 13 : 1134895828
Total Pages : 374 pages
Book Rating : 4.1/5 (348 download)
Download or read book Getting the Message written by John Eldridge and published by Routledge. This book was released on 2003-09-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of the Glasgow Media Group has long established their place at the forefront of Media Studies, and Getting the Message provides an ideal introduction to recent work by the Group. Contributors discuss themes such as the relationship between the media and public opinion, the emergence of TV news formats and styles, and the relations between theory and method in media research. Recent work undertaken by the Group on the media's role in reporting on AIDS, Vietnam, Northern Ireland and the Gulf War is also represented. In its fresh approach to the relationship between journalists and their sources and occupation analysis, the collection also illuminates how the earlier work of the group has been extended, and the ways in which its research has developed both individually and collectively. Getting the Message offers an invaluable and far-reaching exploration of the inter-relations between the production of media messages and their reception - an invaluable guide for any study of the development of media theory.
Author : Scott C. Ratzan
Publisher : Routledge
ISBN 13 : 1135911894
Total Pages : 309 pages
Book Rating : 4.1/5 (359 download)
Download or read book Aids: Effective Health Communication For The 90s written by Scott C. Ratzan and published by Routledge. This book was released on 2014-02-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the federal government only spends 2% of the total designated federal AIDS funding toward prevention. Thus, information in respect to AIDS and health communication in any comprehensive nature is almost nonexistent.; This book aims to rectify the situation by presenting detailed analysis and actions necessary to confront the AIDS pandemic on every level of the communication realm. Contributors are experienced researchers, educators, government officials, and physicians. They examine the issue from a number of standpoints, including: communication, adolescent medicine, public administration, psychology, journalism, audiology, speech and language pathology, neurological surgery, preventive medicine and public health.
Author : Human Resources Research Organization
Publisher :
ISBN 13 :
Total Pages : 574 pages
Book Rating : 4.3/5 (91 download)
Download or read book Technical Report written by Human Resources Research Organization and published by . This book was released on 1973 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Miller
Publisher : SAGE
ISBN 13 : 9780803977037
Total Pages : 260 pages
Book Rating : 4.9/5 (77 download)
Download or read book The Circuit of Mass Communication written by David Miller and published by SAGE. This book was released on 1998-01-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response
Author : Mwansa Chanda
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.F/5 ( download)
Download or read book The Representation of HIV/AIDS in the Media and Its Impact on Behavioural Change Among Young People in Namibia written by Mwansa Chanda and published by . This book was released on 2008 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joint United Nations Programme on HIV/AIDS.
Publisher : World Health Organization
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 ( download)
Download or read book Getting the Message Across written by Joint United Nations Programme on HIV/AIDS. and published by World Health Organization. This book was released on 2005 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of their central position in people's lives, the mass media have unrivalled potential to inform and educate the general public. Yet in the response to HIV and AIDS, it is generally agreed that only a tiny fraction of that potential has been tapped. There are still millions of people who have never heard about AIDS and many more who harbor serious misconceptions about HIV infection. This study focuses on the challenges and opportunities in using the mass media in the response to AIDS and gives practical advice to those who wish to develop new projects.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522539301
Total Pages : 550 pages
Book Rating : 4.5/5 (225 download)
Download or read book Media Influence: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-12-01 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.
Author : Edward W. Maibach
Publisher : SAGE Publications
ISBN 13 : 1506319548
Total Pages : 319 pages
Book Rating : 4.5/5 (63 download)
Download or read book Designing Health Messages written by Edward W. Maibach and published by SAGE Publications. This book was released on 1995-02-10 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Chapter overviews, subheadings, and summaries facilitate a quick reading and review for graduate students and busy professionals in public health, the social sciences, communication, and related health policy-making fields." --Academic Library Book Review How do you design an effective health campaign message? Designing Health Messages explores this question from both theoretical and practical perspectives. The authors, all well-known for cutting-edge research in their field, demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from communication and health behavior change. Part I covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America Responds to AIDS" campaign and the Cancer Communication′s "5 a Day for Better Health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design. A much-needed book, Designing Health Messages is an indispensable resource and an essential aid for professors, students, and professionals in communication, specifically mass communication, and public health. "This book would make a strong addition to a graduate-level course on health communication. With complementary reading to broaden students′′ knowledge of the core theories and empirical research applied by these authors to message design, this book would enhance students′′ capacity to link health communication theory and practice." --Health Policy and Planning
Author :
Publisher :
ISBN 13 :
Total Pages : 868 pages
Book Rating : 4.F/5 ( download)
Download or read book Public Health Reports written by and published by . This book was released on 1991 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret U. D’Silva
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443810452
Total Pages : 240 pages
Book Rating : 4.4/5 (438 download)
Download or read book HIV / AIDS written by Margaret U. D’Silva and published by Cambridge Scholars Publishing. This book was released on 2009-05-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stating that HIV/AIDS is a colossal public health problem is a vast understatement. Its effects extend to all reaches of the globe and its toll is enormous. , The most recent statistics on HIV infections, people living with HIV/AIDS, and AIDS-related deaths are jolting. Current realities, historical data, and future projections clearly indicate that much more action is needed to prevent new infections and curb the effects of HIV/AIDS. Rather than a single global strategy for HIV/AIDS prevention, programs must be developed and implemented with an awareness of local, regional, national, and international conditions. Our hope for this book is that additional insight into HIV/AIDS prevention can be garnered and the ideas generated here will spur new efforts and improve existing ones. The chapters in this book explore how health communication researchers and practitioners continue to play critical roles in lessening the spread of HIV and the devastating impacts of HIV/AIDS locally, regionally, and globally. The book’s three sections—general prevention, global context, and specific contexts—address a range of topics. Chapters range from formative research to message construction and processing (e.g., difficulties in communicating statistical information, understanding risk messages), address geographical regions from Africa and Asia to Central America and the Caribbean, and examine specific contexts from university students to later-life adults as well as African Americans and persons living with HIV/AIDS. Because there is currently neither a cure for HIV/AIDS nor a vaccine to prohibit infection, the concluding chapter reinforces the book’s main premises—behavior change as the key to prevention and health communication work as crucial to achieving such change.
Author : Sven Windahl
Publisher : SAGE
ISBN 13 : 1446205126
Total Pages : 313 pages
Book Rating : 4.4/5 (462 download)
Download or read book Using Communication Theory written by Sven Windahl and published by SAGE. This book was released on 2008-11-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.
Author : Teresa L. Thompson
Publisher : SAGE Publications
ISBN 13 : 1483346412
Total Pages : 1663 pages
Book Rating : 4.4/5 (833 download)
Download or read book Encyclopedia of Health Communication written by Teresa L. Thompson and published by SAGE Publications. This book was released on 2014-04-18 with total page 1663 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application. Features: Nearly 600 original articles are organized A-to-Z within a three-volume set to provide comprehensive coverage of this exciting field, including such topics as theories and research traditions; evaluation and assessment; cultural complexities; high risk and special populations; message design and campaigns; provider/patient interaction issues; media issues; and more. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading. Appendices include a Resource Guide with annotated lists of classic books and articles, journals, associations, and web sites; a Glossary of specialized terms; and a Chronology offering an overview and history of the field. A thematic Reader’s Guide groups related articles by broad topic areas as one handy search feature on the e-Reference platform, which also includes a comprehensive index of search terms. This A-to-Z three-volume reference is available in both print and online formats and is a must-have for libraries and researchers who seek comprehensive coverage of the theory, research, and applications of health communication.
