Attraction of Knowledge Celebrities

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Author :
Publisher : Taylor & Francis
ISBN 13 : 100383034X
Total Pages : 153 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Attraction of Knowledge Celebrities by : Xiaoyu Chen

Download or read book Attraction of Knowledge Celebrities written by Xiaoyu Chen and published by Taylor & Francis. This book was released on 2024-01-23 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication, and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts, and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms. The book will be valuable to scholars, students, and practitioners in information, communication, and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy, and knowledge management.

Attraction of Knowledge Celebrities

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Author :
Publisher :
ISBN 13 : 9781032673530
Total Pages : 0 pages
Book Rating : 4.6/5 (735 download)

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Book Synopsis Attraction of Knowledge Celebrities by : Chen Xiaoyu

Download or read book Attraction of Knowledge Celebrities written by Chen Xiaoyu and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication, and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts, and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms. The book will be valuable to scholars, students, and practitioners in information, communication, and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy, and knowledge management"--

Stars Rule Attraction

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Author :
Publisher : Xlibris Corporation
ISBN 13 : 1664192557
Total Pages : 238 pages
Book Rating : 4.6/5 (641 download)

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Book Synopsis Stars Rule Attraction by : Morsheda Amin

Download or read book Stars Rule Attraction written by Morsheda Amin and published by Xlibris Corporation. This book was released on 2021-09-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is about the stars in the Solar System and how it affects human emotions. In other words it talks about the wonderment of astrology-Eastern and Western. It is astounding how astrological truth actually fits perfectly into human truth.

Literary Communication in Song Dynasty

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Publisher : Taylor & Francis
ISBN 13 : 1003858570
Total Pages : 273 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Literary Communication in Song Dynasty by : Wang Zhaopeng

Download or read book Literary Communication in Song Dynasty written by Wang Zhaopeng and published by Taylor & Francis. This book was released on 2024-02-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on first-hand historical materials, this book explores the various aspects of literary communication during the Song Dynasty in China. The book investigates the single-channel dissemination of poetry and ci works, the dissemination of literary collections, the dissemination through wall inscriptions, the oral dissemination of Song ci, the remuneration and commercialization of literature in the Song Dynasty, the paths to fame for Song writers, the non-literary factors in the dissemination of literature and the dissemination of literary works through paintings and songs. The author provides insights into the six major questions in the study of literary communication: Who disseminates, where, how, what, to whom and the effects of dissemination. The author also seeks to provide detailed answers to the following questions. What was the role of female singers in both domestic and official entertainment? What were the costs and prices of the books? Who paid the authors? What methods did writers use to gain fame and social recognition? This work will be essential reading for scholars and students of Chinese studies, communication studies and media and cultural studies.

The New People's Cyclopedia of Universal Knowledge

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Author :
Publisher :
ISBN 13 :
Total Pages : 642 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The New People's Cyclopedia of Universal Knowledge by :

Download or read book The New People's Cyclopedia of Universal Knowledge written by and published by . This book was released on 1887 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sage Encyclopedia of Multicultural Counseling, Social Justice, and Advocacy

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Author :
Publisher : SAGE Publications
ISBN 13 : 1071807994
Total Pages : 3089 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Sage Encyclopedia of Multicultural Counseling, Social Justice, and Advocacy by : Shannon B. Dermer

Download or read book The Sage Encyclopedia of Multicultural Counseling, Social Justice, and Advocacy written by Shannon B. Dermer and published by SAGE Publications. This book was released on 2023-12-08 with total page 3089 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1970s, there has been an increase in the study of diversity, inclusion, race, and ethnicity within the field of counseling. The SAGE Encyclopedia of Multicultural Counseling, Social Justice, and Advocacy will comprehensively synthesize a wide range of terms, concepts, ideologies, groups, and organizations through a diverse lens. This encyclopedia will include entries on a wide range of topics relative to multicultural counseling, social justice and advocacy, and the experiences of diverse groups. The encyclopedia will consist of approximately 600 signed entries, arranged alphabetically within four volumes.

A2 Level Psychology

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Publisher : Psychology Press
ISBN 13 : 1351226401
Total Pages : 816 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis A2 Level Psychology by : Michael W. Eysenck

Download or read book A2 Level Psychology written by Michael W. Eysenck and published by Psychology Press. This book was released on 2017-10-03 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated edition of the bestselling Psychology for A2 Level has been written specifically for the new AQA-A Psychology A2-level specification for teaching from September 2009. It is the ideal follow-up to AS Level Psychology, 4th edition by the same author, but also to any AS-level textbook. This full-colour book, which builds on the ideas and insights explored at AS Level to promote a deeper understanding of psychology, is written in an engaging and accessible style by a highly experienced author. It incorporates contributions, advice and feedback from a host of A-Level teachers and psychologists including Philip Banyard, Evie Bentley, Clare Charles, Diana Dwyer, Mark Griffiths and Craig Roberts. At this level, students select options from a range of specified topics and this book includes chapters on all of the compulsory and optional topics that are on the new A2 syllabus in sufficient depth for the requirements of the course. It has a new focus on the nature and scope of psychology as a science with an emphasis on how science works, and guidance on how to engage students in practical scientific research activities. Presented in a clear, reader-friendly layout, the book is packed with advice on exam technique, hints and tips to give students the best chance possible of achieving the highest grade. The book is supported by our comprehensive package of online student and teacher resources, A2 Psychology Online. Student resources feature a wealth of multimedia materials to bring the subject to life, including our new A2 revision guide and A2 Workbook, multiple choice quizzes, revision question tips, interactive exercises and podcasts by key figures in psychology. Teacher resources include a teaching plan, chapter-by-chapter lecture presentations, and classroom exercises and activities.

Management in Marketing Communications

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 0854666206
Total Pages : 206 pages
Book Rating : 4.8/5 (546 download)

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Book Synopsis Management in Marketing Communications by :

Download or read book Management in Marketing Communications written by and published by BoD – Books on Demand. This book was released on 2024-10-09 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management.

Celebrity

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Author :
Publisher : Reaktion Books
ISBN 13 : 1861895577
Total Pages : 216 pages
Book Rating : 4.8/5 (618 download)

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Book Synopsis Celebrity by : Chris Rojek

Download or read book Celebrity written by Chris Rojek and published by Reaktion Books. This book was released on 2004-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary society, the cult of celebrity is inescapable. Anyone can be turned into a celebrity, and anything can be made into a celebrity event. Celebrity has become a part of everyday life, a common reference point. But how have people like Elvis Presley, John Lennon, Bill Clinton or Princess Diana impressed themselves so powerfully on the public mind? Do they have unique qualities, or have their images been constructed by the media? And what of the dark side of celebrity – why is the hunger to be in the public eye so great that people are prepared to go to any lengths to achieve it, as numerous mass murderers and serial killers have done. Chris Rojek brings together celebrated figures from the arts, sports, politics and other public spheres, from O.J. Simpson and Marilyn Monroe to Hitler and David Bowie, and touches on many movements and fads, including punk, rock-and-roll and fashion. Rojek analyzes the difference between ascribed celebrity, which derives from bloodline, and achieved celebrity, which follows on from personal achievement - the difference between Princess Margaret and, say, Woody Allen. He also shows how there is no parallel in history to today's ubiquitous "living" form of celebrity, powered by newspapers, PR departments, magazines and electronic mass media.

Celebrity and the American Political Process

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1498579736
Total Pages : 139 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Celebrity and the American Political Process by : Jennifer Brubaker

Download or read book Celebrity and the American Political Process written by Jennifer Brubaker and published by Rowman & Littlefield. This book was released on 2020-11-10 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as candidates, causes, and movements use celebrities as a strategy to reach voters. Jennifer Brubaker posits that while the relationship between celebrities and political issues is hardly new, it has evolved into a significant connection—in the past, it was a novelty to see a politically active celebrity; today, it’s becoming an expectation related to fame. Using integrated marketing communication and persuasion theory, Brubaker argues that establishing candidates’ brand identity is a critical factor in determining whether they win or lose an election, and celebrity-politics relationships are a central tool in building a candidates’ brand identity. Scholars of political science, communication, marketing, and history will find this book particularly useful.

The Routledge Companion to Advertising and Promotional Culture

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Author :
Publisher : Routledge
ISBN 13 : 1135095574
Total Pages : 469 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Routledge. This book was released on 2013-02-11 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

The Secret

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Publisher : Simon and Schuster
ISBN 13 : 0731815297
Total Pages : 224 pages
Book Rating : 4.7/5 (318 download)

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Book Synopsis The Secret by : Rhonda Byrne

Download or read book The Secret written by Rhonda Byrne and published by Simon and Schuster. This book was released on 2011-07-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

Evolving Paradigms in Tourism and Hospitality in Developing Countries

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Author :
Publisher : CRC Press
ISBN 13 : 1351593897
Total Pages : 474 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Evolving Paradigms in Tourism and Hospitality in Developing Countries by : Bindi Varghese

Download or read book Evolving Paradigms in Tourism and Hospitality in Developing Countries written by Bindi Varghese and published by CRC Press. This book was released on 2018-09-07 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future. Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management.

Chambers's Encyclopaedia: a Dictionary of Universal Knowledge for the People ...

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Author :
Publisher :
ISBN 13 :
Total Pages : 850 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Chambers's Encyclopaedia: a Dictionary of Universal Knowledge for the People ... by :

Download or read book Chambers's Encyclopaedia: a Dictionary of Universal Knowledge for the People ... written by and published by . This book was released on 1877 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Chamber's Encyclopedia: A dictionary of universal knowledge for the people

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Author :
Publisher :
ISBN 13 :
Total Pages : 1376 pages
Book Rating : 4./5 ( download)

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Book Synopsis Chamber's Encyclopedia: A dictionary of universal knowledge for the people by :

Download or read book Chamber's Encyclopedia: A dictionary of universal knowledge for the people written by and published by . This book was released on 1878 with total page 1376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Retail Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136393803
Total Pages : 272 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Retail Marketing by : Christopher Moore

Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Chambers's Encyclopædia: a Dictionary of Universal Knowledge for the People

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Author :
Publisher :
ISBN 13 :
Total Pages : 876 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Chambers's Encyclopædia: a Dictionary of Universal Knowledge for the People by : Robert Chambers

Download or read book Chambers's Encyclopædia: a Dictionary of Universal Knowledge for the People written by Robert Chambers and published by . This book was released on 1879 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: