Attention Hacking

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Attention Hacking

Author : Robin Kiera
Publisher : John Wiley & Sons
ISBN 13 : 1394189079
Total Pages : 230 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Attention Hacking by : Robin Kiera

Download or read book Attention Hacking written by Robin Kiera and published by John Wiley & Sons. This book was released on 2023-11-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for insurance and other industries to staying on customers' radars Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true, but think about it—products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closer—without pouring millions into marketing. In this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer’s attention. Attention Hacking leads you straight to that goal. Learn how to position yourself and your company as influencers among your target market Sell insurance through savvy social media strategy and online marketing Get customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more Recognize and abandon outdated strategies and marketing channels For CEOs and other decision makers in insurance and finance, Attention Hacking: The Power of Social Media Selling in Insurance and Finance is a revelation, showing that any industry—even the ones no one wants to hear about—can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.

The Attention Merchants

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0385352026
Total Pages : 417 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2016-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Tumblr

Author : Katrin Tiidenberg
Publisher : John Wiley & Sons
ISBN 13 : 1509541101
Total Pages : 210 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Tumblr by : Katrin Tiidenberg

Download or read book Tumblr written by Katrin Tiidenberg and published by John Wiley & Sons. This book was released on 2021-08-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launched in 2007, tumblr became a safe haven for LGBT youth, social justice movements, and a counseling station for mental health issues. For a decade, this micro-blogging platform had more users than either Twitter or Snapchat, but it remained an obscure subculture for nonusers. Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin offer the first systematic guide to tumblr and its crucial role in shaping internet culture. Drawing on a decade of qualitative data, they trace the prominent social media practices of creativity, curation, and community-making, and reveal tumblr’s cultlike appeal and position in the social media ecosystem. The book demonstrates how diverse cultures can – in felt and imagined silos - coexist on a single platform and how destructive recent trends in platform governance are. The concept of “silosociality” is introduced to critically re-think social media, interrogate what kinds of sociality it affords, and what (unintended) consequences arise. This book is an essential resource for students and scholars of media and communication, as well as anyone interested in an influential but overlooked platform.

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Attention Hijacked

Author : Erica B. Marcus
Publisher : Lerner + ORM
ISBN 13 : 1728456037
Total Pages : 126 pages
Book Rating : 4.7/5 (284 download)

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Book Synopsis Attention Hijacked by : Erica B. Marcus

Download or read book Attention Hijacked written by Erica B. Marcus and published by Lerner + ORM. This book was released on 2022-05-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology surrounds us every day: a phone alarm wakes us up, an electronic calendar tracks assignment deadlines, GPS directs us to the new dentist’s office, social media keeps us connected to friends and family, and streaming platforms make sure we’re never without something new to binge-watch. Our devices and apps can make life much more convenient and entertaining. But for years, scientists have warned that too much screen time may have negative effects on our health. With portable devices and remote learning, it is even more difficult to put down electronics. Being intentional about how and when to unplug can help teens and young adults to protect their physical and mental wellbeing in a world where screens and technology are increasingly becoming necessities rather than just conveniences. Attention Hijacked offers a roadmap for those deciding how they want to deal with technology, exploring the ways technology affects the individual, dispelling common misinformation, and using this knowledge to make personalized decisions. Page Plus links in the book lead to mindfulness and meditation audio clips. Using mindfulness techniques, this book gives readers the power to take charge of their technology use.

Mind Hacking

Author : John Hargrave
Publisher : Simon and Schuster
ISBN 13 : 1501105663
Total Pages : 240 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Mind Hacking by : John Hargrave

Download or read book Mind Hacking written by John Hargrave and published by Simon and Schuster. This book was released on 2017-09-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a twenty-one-day, three-step training program to achieve healthier thought patterns for a better quality of life by using the repetitive steps of analyzing, imagining, and reprogramming to help break down the barriers, including negative thought loops and mental roadblocks.

Low Tech Hacking

Author : Terry Gudaitis
Publisher : Elsevier
ISBN 13 : 1597496669
Total Pages : 266 pages
Book Rating : 4.5/5 (974 download)

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Book Synopsis Low Tech Hacking by : Terry Gudaitis

Download or read book Low Tech Hacking written by Terry Gudaitis and published by Elsevier. This book was released on 2011-12-13 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low Tech Hacking teaches your students how to avoid and defend against some of the simplest and most common hacks. Criminals using hacking techniques can cost corporations, governments, and individuals millions of dollars each year. While the media focuses on the grand-scale attacks that have been planned for months and executed by teams and countries, there are thousands more that aren't broadcast. This book focuses on the everyday hacks that, while simple in nature, actually add up to the most significant losses. It provides detailed descriptions of potential threats and vulnerabilities, many of which the majority of the information systems world may be unaware. It contains insider knowledge of what could be your most likely low-tech threat, with timely advice from some of the top security minds in the world. Author Jack Wiles spent many years as an inside penetration testing team leader, proving that these threats and vulnerabilities exist and their countermeasures work. His contributing authors are among the best in the world in their respective areas of expertise. The book is organized into 8 chapters covering social engineering; locks and ways to low tech hack them; low tech wireless hacking; low tech targeting and surveillance; low tech hacking for the penetration tester; the law on low tech hacking; and information security awareness training as a countermeasure to employee risk. This book will be a valuable resource for penetration testers, internal auditors, information systems auditors, CIOs, CISOs, risk managers, fraud investigators, system administrators, private investigators, ethical hackers, black hat hackers, corporate attorneys, and members of local, state, and federal law enforcement. - Contains insider knowledge of what could be your most likely Low Tech threat - Includes timely advice from some of the top security minds in the world - Covers many detailed countermeasures that you can employ to improve your security posture

Hack the Experience

Author : Ryan Dewey
Publisher : punctum books
ISBN 13 : 1947447653
Total Pages : 166 pages
Book Rating : 4.9/5 (474 download)

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Book Synopsis Hack the Experience by : Ryan Dewey

Download or read book Hack the Experience written by Ryan Dewey and published by punctum books. This book was released on 2018-09-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a book for artists, but it is also for curators, art school faculty, landscape architects, gallerists, archivists, post-disciplinary multi-hyphenates, museum program staff, and anyone who wants to know about the ways art and congnitive science come together to engage an audience."--Cover

Hacking Engagement

Author : James Alan Sturtevant
Publisher :
ISBN 13 : 9780986104961
Total Pages : 214 pages
Book Rating : 4.1/5 (49 download)

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Book Synopsis Hacking Engagement by : James Alan Sturtevant

Download or read book Hacking Engagement written by James Alan Sturtevant and published by . This book was released on 2016-09-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to engage learners like never before? Student engagement is the key to success for every teacher, and this is your engagement strategy blueprint. Boring lessons and assignments will disappear forever when you learn to build student avatars, banish blandness, ride the podcast tide, and become a total engagement guru. Many students are bored and disengaged Teachers are handcuffed by outdated textbooks, standardized curriculum, and disinterested students. What if you could solve these problems immediately and excite even your most reluctant learner daily? Read it Today and Engage tomorrow! 33-year veteran teacher, author, presenter, and engagement guru James Alan Sturtevant makes it easy, with incredible teacher tips and tools for both the veteran and student teacher--50 engagement tools that you can begin using right now, with no special training or boring professional development. Easily rebrand your class and connect with all students Are you the teacher students "hate"? Do kids groan when they walk into your classroom? Engaging learners is all about connecting and making education fun. With Sturtevant's education tips and creative teaching tools, students will rebrand you and your class as their favorites. Best of all, they'll engage with every lesson you teach, every single day! 50 Tips and Tools Unlike other education books that weigh you down with archaic research and impossible-to-implement strategies, Hacking Engagement, the 7th book in the popular Hack Learning Series, provides 50 unique, exciting, and actionable tips and tools that you can apply right now. And there's something here for every teacher--no matter what grade or subject you teach. Try one of these amazing engagement strategies tomorrow: Engage the Enraged Create Celebrity Couple Nicknames Hash out a Hashtag Empower Students to Help You Uncover Your Biases Avoid the Great War on Yoga Pants Let Your Freak Flag Fly Become a Proponent of the Exponent Trade Blah, Blah, Blah for Zen Transform Your Class into a Focus Group Commit to Engagement Try at least one tip or tool now and witness an amazing transformation in your classroom and school. Are you ready to engage? Scroll up and grab your copy of Hacking Engagement now.

The Parliamentary Debates (official Report).

Author : Great Britain. Parliament. House of Commons
Publisher :
ISBN 13 :
Total Pages : 1510 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Parliamentary Debates (official Report). by : Great Britain. Parliament. House of Commons

Download or read book The Parliamentary Debates (official Report). written by Great Britain. Parliament. House of Commons and published by . This book was released on 1928 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Parliamentary Debates (Hansard).

Author : Great Britain. Parliament. House of Commons
Publisher :
ISBN 13 :
Total Pages : 1318 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Parliamentary Debates (Hansard). by : Great Britain. Parliament. House of Commons

Download or read book Parliamentary Debates (Hansard). written by Great Britain. Parliament. House of Commons and published by . This book was released on 1927 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains the 4th session of the 28th Parliament through the session of the Parliament.

Hacking Life

Author : Joseph M. Reagle, Jr.
Publisher : MIT Press
ISBN 13 : 0262538997
Total Pages : 217 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Hacking Life by : Joseph M. Reagle, Jr.

Download or read book Hacking Life written by Joseph M. Reagle, Jr. and published by MIT Press. This book was released on 2020-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an effort to keep up with a world of too much, life hackers sometimes risk going too far. Life hackers track and analyze the food they eat, the hours they sleep, the money they spend, and how they're feeling on any given day. They share tips on the most efficient ways to tie shoelaces and load the dishwasher; they employ a tomato-shaped kitchen timer as a time-management tool.They see everything as a system composed of parts that can be decomposed and recomposed, with algorithmic rules that can be understood, optimized, and subverted. In Hacking Life, Joseph Reagle examines these attempts to systematize living and finds that they are the latest in a long series of self-improvement methods. Life hacking, he writes, is self-help for the digital age's creative class. Reagle chronicles the history of life hacking, from Benjamin Franklin's Poor Richard's Almanack through Stephen Covey's 7 Habits of Highly Effective People and Timothy Ferriss's The 4-Hour Workweek. He describes personal outsourcing, polyphasic sleep, the quantified self movement, and hacks for pickup artists. Life hacks can be useful, useless, and sometimes harmful (for example, if you treat others as cogs in your machine). Life hacks have strengths and weaknesses, which are sometimes like two sides of a coin: being efficient is not the same thing as being effective; being precious about minimalism does not mean you are living life unfettered; and compulsively checking your vital signs is its own sort of illness. With Hacking Life, Reagle sheds light on a question even non-hackers ponder: what does it mean to live a good life in the new millennium?

Teaching Machines

Author : Audrey Watters
Publisher : MIT Press
ISBN 13 : 026254606X
Total Pages : 325 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Teaching Machines by : Audrey Watters

Download or read book Teaching Machines written by Audrey Watters and published by MIT Press. This book was released on 2023-02-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ed tech was born: Twentieth-century teaching machines--from Sidney Pressey's mechanized test-giver to B. F. Skinner's behaviorist bell-ringing box. Contrary to popular belief, ed tech did not begin with videos on the internet. The idea of technology that would allow students to "go at their own pace" did not originate in Silicon Valley. In Teaching Machines, education writer Audrey Watters offers a lively history of predigital educational technology, from Sidney Pressey's mechanized positive-reinforcement provider to B. F. Skinner's behaviorist bell-ringing box. Watters shows that these machines and the pedagogy that accompanied them sprang from ideas--bite-sized content, individualized instruction--that had legs and were later picked up by textbook publishers and early advocates for computerized learning. Watters pays particular attention to the role of the media--newspapers, magazines, television, and film--in shaping people's perceptions of teaching machines as well as the psychological theories underpinning them. She considers these machines in the context of education reform, the political reverberations of Sputnik, and the rise of the testing and textbook industries. She chronicles Skinner's attempts to bring his teaching machines to market, culminating in the famous behaviorist's efforts to launch Didak 101, the "pre-verbal" machine that taught spelling. (Alternate names proposed by Skinner include "Autodidak," "Instructomat," and "Autostructor.") Telling these somewhat cautionary tales, Watters challenges what she calls "the teleology of ed tech"--the idea that not only is computerized education inevitable, but technological progress is the sole driver of events.

Hackers & Painters

Author : Paul Graham
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596006624
Total Pages : 272 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Hackers & Painters by : Paul Graham

Download or read book Hackers & Painters written by Paul Graham and published by "O'Reilly Media, Inc.". This book was released on 2004-05-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, Internet startups and more. He also tells important stories about the kinds of people behind technical innovations, revealing their character and their craft.

American Surety Company of New York V. Hack

Author :
Publisher :
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.W/5 ( download)

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Book Synopsis American Surety Company of New York V. Hack by :

Download or read book American Surety Company of New York V. Hack written by and published by . This book was released on 1937 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mad Travelers

Author : Ian Hacking
Publisher : Harvard University Press
ISBN 13 : 9780674009547
Total Pages : 260 pages
Book Rating : 4.0/5 (95 download)

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Book Synopsis Mad Travelers by : Ian Hacking

Download or read book Mad Travelers written by Ian Hacking and published by Harvard University Press. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflections on the Reality of transient mental illnessThis text uses the case of Albert Dadas, the first diagnosed "mad traveller", to weigh the legitimacy of cultural versus physical symptoms in the diagnosis of psychiatric disorders. The author argues that psychological symptoms find niches where transient illnesses flourish.

Gray Hat Hacking, Second Edition

Author : Shon Harris
Publisher : McGraw Hill Professional
ISBN 13 : 0071595538
Total Pages : 577 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Gray Hat Hacking, Second Edition by : Shon Harris

Download or read book Gray Hat Hacking, Second Edition written by Shon Harris and published by McGraw Hill Professional. This book was released on 2008-01-10 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fantastic book for anyone looking to learn the tools and techniques needed to break in and stay in." --Bruce Potter, Founder, The Shmoo Group "Very highly recommended whether you are a seasoned professional or just starting out in the security business." --Simple Nomad, Hacker