Asymmetric Social Interactions In Physician Prescription Behavior

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Asymmetry Indexes, Behavioural Instability and the Characterization of Behavioural Patterns

Author : Cino Pertoldi
Publisher : MDPI
ISBN 13 : 3039360566
Total Pages : 108 pages
Book Rating : 4.0/5 (393 download)

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Book Synopsis Asymmetry Indexes, Behavioural Instability and the Characterization of Behavioural Patterns by : Cino Pertoldi

Download or read book Asymmetry Indexes, Behavioural Instability and the Characterization of Behavioural Patterns written by Cino Pertoldi and published by MDPI. This book was released on 2020-06-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The structure of sequential behavior and its patterns have attracted the attention of researchers from various disciplines, such as game theory, human and animal behavior, evolutionary ecology, psychology, behavioral economy, and cognitive sciences. Sequential behavior seems to be involved in the processes of sequential learning, decision-making processes, and exploratory behavior. There are, however, competing hypotheses regarding the mechanisms involved in the complexity of the behavioral responses of organisms when exposed to changing environments. The behavioral response to different environmental conditions is often utilized in behavioral ecology studies, where the changes in behavior are quantified in terms of probability of dispersal, distance, and speed of movements or time budget, where the time spent on different activities (foraging, resting, explore, etc.) is registered and analyzed in terms of cost–benefit. This book represents a series of articles covering a broad spectrum of organisms and proposes the analysis of sequential behavior utilizing indices commonly applied in the estimation of developmental instability (fluctuating asymmetry, directional asymmetry, and antisymmetry) toward estimating the degree of “Behavioral Instability”. Deviations from symmetry will be interpreted in ecological and evolutionary terms, where the cost and benefits of changes of the degree of behavioral instability will be analyzed in terms of overall costs and benefits and its evolutionary significance. Presented in this collection are multidisciplinary studies (theoretical and computational as well as experimental and empirical approaches) that validate the proposed approach and pave the way for future investigation in the novel field of what is best described as behavioral instability.

Social Contagion as a Driver of Digital Product Use

Author : Gábor Darvasi
Publisher : BoD – Books on Demand
ISBN 13 : 3739227745
Total Pages : 150 pages
Book Rating : 4.7/5 (392 download)

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Book Synopsis Social Contagion as a Driver of Digital Product Use by : Gábor Darvasi

Download or read book Social Contagion as a Driver of Digital Product Use written by Gábor Darvasi and published by BoD – Books on Demand. This book was released on 2019-06-28 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social contagion is ubiquitous in the day-to-day lives of consumers. Whether at home with their families, at work with colleagues, spending leisure time with friends, or even when only surrounded by strangers, consumers are always exposed to and influenced by the actions of others. The wide-scale use of digital communication technologies and online social networks has further exacerbated this influence by enabling more varied and intense ways to connect and interact. In the three essays constituting this dissertation, we ask how marketers and product designers can purposefully use social product design features to achieve superior managerial outcomes by harnessing social contagion. The first essay delineates the state-of the-art research on social contagion by systematically mapping the moderators of social contagion. The first essay delineates the state-of the-art research on social contagion by systematically mapping the moderators of social contagion and identifies avenues for future research. In the second essay, we identify social contagion through geographic contiguity in the repeated use of a low-involvement digital service and show that it can be nearly completely crowded out by marketing communication. In the last essay, we demonstrate that product design features can be used to induce joint consumption which in turn leads to social contagion and ultimately an increased level of product use.

Handbook of Research on Managing and Influencing Consumer Behavior

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Issues in Marketing: 2011 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 1464967628
Total Pages : 290 pages
Book Rating : 4.4/5 (649 download)

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Book Synopsis Issues in Marketing: 2011 Edition by :

Download or read book Issues in Marketing: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Marketing / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Marketing. The editors have built Issues in Marketing / 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Marketing in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Marketing / 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Consumer Behaviour and Digital Transformation

Author : Ayantunji Gbadamosi
Publisher : Taylor & Francis
ISBN 13 : 1003836453
Total Pages : 297 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Consumer Behaviour and Digital Transformation by : Ayantunji Gbadamosi

Download or read book Consumer Behaviour and Digital Transformation written by Ayantunji Gbadamosi and published by Taylor & Francis. This book was released on 2024-03-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.

Advanced Methods for Modeling Markets

Author : Peter S. H. Leeflang
Publisher : Springer
ISBN 13 : 3319534696
Total Pages : 725 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Advanced Methods for Modeling Markets by : Peter S. H. Leeflang

Download or read book Advanced Methods for Modeling Markets written by Peter S. H. Leeflang and published by Springer. This book was released on 2017-08-29 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.

Cambridge Handbook of Experimental Political Science

Author : James N. Druckman
Publisher : Cambridge University Press
ISBN 13 : 0521192129
Total Pages : 577 pages
Book Rating : 4.5/5 (211 download)

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Book Synopsis Cambridge Handbook of Experimental Political Science by : James N. Druckman

Download or read book Cambridge Handbook of Experimental Political Science written by James N. Druckman and published by Cambridge University Press. This book was released on 2011-06-06 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the first comprehensive overview of how political scientists have used experiments to transform their field of study.

Advanced Database Marketing

Author : Koen W. De Bock
Publisher : Routledge
ISBN 13 : 1317185293
Total Pages : 349 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Advanced Database Marketing by : Koen W. De Bock

Download or read book Advanced Database Marketing written by Koen W. De Bock and published by Routledge. This book was released on 2016-03-23 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

Author : Meier, Andreas
Publisher : IGI Global
ISBN 13 : 1466600969
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications by : Meier, Andreas

Download or read book Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications written by Meier, Andreas and published by IGI Global. This book was released on 2012-01-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

The Connected Customer

Author : Stefan H.K. Wuyts
Publisher : Routledge
ISBN 13 : 1135176906
Total Pages : 349 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Connected Customer by : Stefan H.K. Wuyts

Download or read book The Connected Customer written by Stefan H.K. Wuyts and published by Routledge. This book was released on 2011-01-19 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

Managing Medical Technological Innovations: Exploring Multiple Perspectives

Author : Tugrul U Daim
Publisher : World Scientific
ISBN 13 : 9811204705
Total Pages : 520 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Managing Medical Technological Innovations: Exploring Multiple Perspectives by : Tugrul U Daim

Download or read book Managing Medical Technological Innovations: Exploring Multiple Perspectives written by Tugrul U Daim and published by World Scientific. This book was released on 2019-12-23 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the issue of modern medical innovations management through an inductive approach by looking into cases before putting forward solutions in terms of strategies and tools. It provides a model for the designing and implementation of effective healthcare technology management (HTM) systems in hospitals and healthcare provider settings, as well as promotes a new method of analysis of hospital organization for decision-making regarding technology to show how systematic management using a strategy that balances bottom-up and top-down driven innovations, can deliver better medical technological advances.Managing Medical Technological Innovations is organized in three parts. Part 1 covers innovation strategies, laying the groundwork and concepts in design thinking. Part 2 follows by presenting the tools available for implementation. And finally, Part 3 uses the case studies of pharmaceutical firms in China and hospital medical record management in Holland to illustrate how these ideas and methodologies have been applied.This book is suitable for healthcare administrators, management, and IT personnel involved in the planning, expansion and maintaining of healthcare technology management and organisation seeking a reference with most recent approaches and cases from an international context; researchers seeking new approaches to apply to emerging medical technologies in different regions; and graduate students who are either doing their research or taking introductory as well as advanced courses in engineering and technology management in different parts of the world.

From Little's Law to Marketing Science

Author : John R. Hauser
Publisher : MIT Press
ISBN 13 : 026202991X
Total Pages : 497 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis From Little's Law to Marketing Science by : John R. Hauser

Download or read book From Little's Law to Marketing Science written by John R. Hauser and published by MIT Press. This book was released on 2016-01-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legacy of a pioneer in operations research and marketing science.

Marketing Management

Author : Philip Kotler
Publisher : Pearson UK
ISBN 13 : 1292248467
Total Pages : 1199 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.

Marketing Accountability for Marketing and Non-Marketing Outcomes

Author : V. Kumar
Publisher : Emerald Group Publishing
ISBN 13 : 1838675655
Total Pages : 273 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Marketing Accountability for Marketing and Non-Marketing Outcomes by : V. Kumar

Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

African Leadership

Author : Rob Elkington
Publisher : Emerald Group Publishing
ISBN 13 : 1801170452
Total Pages : 272 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis African Leadership by : Rob Elkington

Download or read book African Leadership written by Rob Elkington and published by Emerald Group Publishing. This book was released on 2023-03-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: African Leadership is an edited collection enriched by the people who have lived and experienced indigenous leadership first-hand, demonstrating how African leadership is distinctive from usual Western hegemonic paradigms.