Assessing Baccalaureate Advertising Education Outcome Utilizing Marketing Education Curriculum Development Strategies

Author : Susan B. Bastable
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763792799
Total Pages : 654 pages
Book Rating : 4.7/5 (637 download)

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Download or read book Health Professional as Educator written by Susan B. Bastable and published by Jones & Bartlett Publishers. This book was released on 2010-10-06 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Professional as Educator: Principles of Teaching and Learning focuses on the role of the health professional as educator of patients/clients, staff, and students in the clinical arena and classroom settings. It covers key principles of teaching and learning in both scope and depth, providing information from research and practice on the educational process, the characteristics of the learner, and techniques and strategies of teaching and learning. This comprehensive text covers important topics including literacy; compliance and motivation; assessment of learning needs, learning styles, and readiness to learn; behavioral objectives; teaching methods; instructional materials; technology in education; gender, socioeconomic, and cultural influences on learning; and evaluation of teaching and learning. Case studies are provided in each chapter for application of the concepts, review questions at the end of each chapter assist the reader with review of the important material presented, and an instructor's manual provides numerous materials for presentation and testing of content. Unlike other textbooks on education, this text contains a comprehensive coverage of literacy in the adult client population, including guidelines on how to develop and/or critique printed education materials for effective patient/client teaching. It also includes a chapter on writing behavioral objectives and developing teaching plans and learning contracts. There are unique topics included in this text, such as the teaching and learning of motor skills, how to access motivation, the concept of the learning curve, the concept of the spacing effect (massed and distributive learning); gender, socioeconomic, and cultural attributes of the learner, working with a wide variety of diverse populations, and the ethics of student-teacher and client-teacher relationships. - Publisher.