Ask Ciscoe

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Author :
Publisher : Sasquatch Books
ISBN 13 : 1570617570
Total Pages : 334 pages
Book Rating : 4.5/5 (76 download)

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Book Synopsis Ask Ciscoe by : Ciscoe Morris

Download or read book Ask Ciscoe written by Ciscoe Morris and published by Sasquatch Books. This book was released on 2011-01-04 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ciscoe Morris answers 400 the most interesting, oft-asked, most urgent, and puzzling gardening questions. Even if Ciscoe’s signature exclamation "Ooh-la-la!" (delivered with a thick Wisconsin accent) is completely disarming, do not underestimate his gardening chops: Master Gardener, certified arborist, teacher at the University of Washington’s Center for Urban Horticulture. In his first book, he addresses the full range of issues from ornamental gardening and trees to vegetables, fruit trees, shrubs, lawns, containers, weeds, and more.

Ciscoe's Dance

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Author :
Publisher : Red Mango Publishing
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Ciscoe's Dance by : Marion Hill

Download or read book Ciscoe's Dance written by Marion Hill and published by Red Mango Publishing. This book was released on 2021-11-23 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ciscoe’s Dance will transport you to the fictional world of Kammbia, where a new adventure is about to begin. The latest novel from popular author Marion Hill is an escape into an alternate universe, one in which magic can indeed happen. Professional dancers Ciscoe and Latisha Maldonado have been happily married for 16 years. During that time, they have earned a good living performing at the finest nightclubs in Walter’s Grove’s famous Roxie & Penelope District. Performing traditional dances to the city’s treasured Guanamamma music, they’re the opening act for the evening, readying partygoers for an evening out on the town. All goes well until Piccanta music, the latest trend, springs onto the scene. A modern style of music with its own style of dancing, Piccanta music threatens to eclipse the old ways — and with them, the traditional Guanamamma dancers and musicians. Crowds at Ciscoe and Latisha’s performances dwindle as people flock to Piccanta clubs. But certainly, Ciscoe and Latisha thought, the Festival of Josette will remain true to its roots and include Guanamamma performers among its featured acts. After all, the festival has been a Walter’s Grove tradition for years. Why wouldn’t the year's major festival include performances of the city’s cultural treasure? The festival’s organizers thought otherwise. When Ciscoe and Latisha heard that their act had been dropped from the festival lineup, their hopes were dashed. It seemed as if their world was coming to an end. Where could they perform? Will they — and their beloved Guanamamma music — become a relic of the past? And worse, will this treasured tradition be lost forever to the people of Walter’s Grove? Then, intrigue enters the picture. Ciscoe will learn that his past impacts his future. A woman’s scorn cuts deeper than he could have imagined. How will this affect his marriage? And will this woman’s bitterness devastate his career? But then, a connection from a new group holds out promise. Will this group coalesce into a fan base that will give traditional Guanamamma dancing and music a new birth in the city of its origin? And, to Ciscoe’s surprise, once-hidden family ties will reveal themselves from a connection he has known for a long time. Ciscoe’s Dance celebrates the symbiotic connection between music and dance and how it created a city. As the first book of Hill’s Dance & Listen series, this novel carries with it the promise of more adventures to come.

Growing Roses in the Pacific Northwest

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Author :
Publisher : Sasquatch Books
ISBN 13 : 1632170507
Total Pages : 367 pages
Book Rating : 4.6/5 (321 download)

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Book Synopsis Growing Roses in the Pacific Northwest by : Nita-Jo Rountree

Download or read book Growing Roses in the Pacific Northwest written by Nita-Jo Rountree and published by Sasquatch Books. This book was released on 2017-01-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many gardeners dream of filling their garden with lush, healthy roses—but growing roses can be tricky, especially under the Northwest’s moody skies. Luckily this definitive guide will help you build your garden sanctuary without the use of pesticides or chemicals. Growing Roses in the Pacific Northwest guides you through every step, including choosing rose varietals for your climate, landscape design, planting, harvesting, and basic care, as well as invaluable tips for nurturing a show-stopping rose garden. Growing no-spray roses has never been easier! The book features information on popular rose types like David Austin, Hybrid Tea, Climbing, and Old Garden, and such stunning cultivars as Boscobel and Lady of Shalott. With full-color illustrations of the 90 best cultivars for the region, this visual guide is a go-to resource for everyone; whether you live east or west of the Cascades in Washington, Oregon, or British Columbia and are an urban gardener or have room to spread out, you’ll soon be surrounded by roses in full bloom.

Growing Your Own Vegetables

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Author :
Publisher : Sasquatch Books
ISBN 13 : 1570617104
Total Pages : 206 pages
Book Rating : 4.5/5 (76 download)

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Book Synopsis Growing Your Own Vegetables by : Carla Emery

Download or read book Growing Your Own Vegetables written by Carla Emery and published by Sasquatch Books. This book was released on 2010-06-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect companion to The Encyclopedia of Country Living, this is a complete gardening manual for setting up your own vegetable garden—whether it’s just a few rows of lettuce or a year-round field Drawn from, and a continuation of, the bestseller The Encyclopedia of Country Living, Growing Your Own Vegetables is informed by years of hands-on experience and the wisdom gathered from a generation of homesteaders and small farmers. Starting with planning the garden (plot size, seasonal considerations, getting the most from a small plot) and laying it out (rows, beds, plowing), this book addresses the planning and growing issues for all North American climate zones. Gardeners need to understand (and love) their soil, and the Growing Your Own Vegetables explains it in simple terms, with advice on composting and testing for contamination (so important since this is going to be your food source!). Author Carla Emery was a very early advocate of gardening without chemical fertilizers, so the approach here is organic all the way. Much of the book is the crop-by-crop guide to planting, cultivating, and harvesting the delicious vegetables we love to eat: onions, leafy greens, stems and flowers (rhubarb, artichoke, broccoli), roots (spuds, radishes, jicama), grasses & grains (just imagine: your own wheat field!), legumes, gourds, and the nightshade family (that would be tomatoes, peppers, eggplant).

CCNA Security 210-260 Official Cert Guide

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Author :
Publisher : Cisco Press
ISBN 13 : 0134077814
Total Pages : 1419 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis CCNA Security 210-260 Official Cert Guide by : Omar Santos

Download or read book CCNA Security 210-260 Official Cert Guide written by Omar Santos and published by Cisco Press. This book was released on 2015-09-01 with total page 1419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust the best selling Official Cert Guide series from Cisco Press to help you learn, prepare, and practice for exam success. They are built with the objective of providing assessment, review, and practice to help ensure you are fully prepared for your certification exam. --Master Cisco CCNA Security 210-260 Official Cert Guide exam topics --Assess your knowledge with chapter-opening quizzes --Review key concepts with exam preparation tasks This is the eBook edition of the CCNA Security 210-260 Official Cert Guide. This eBook does not include the companion CD-ROM with practice exam that comes with the print edition. CCNA Security 210-260 Official Cert Guide presents you with an organized test-preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and enable you to decide how much time you need to spend on each section. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly. CCNA Security 210-260 Official Cert Guide focuses specifically on the objectives for the Cisco CCNA Security exam. Networking Security experts Omar Santos and John Stuppi share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. Well regarded for its level of detail, assessment features, comprehensive design scenarios, and challenging review questions and exercises, this official study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time. The official study guide helps you master all the topics on the CCNA Security exam, including --Networking security concepts --Common security threats --Implementing AAA using IOS and ISE --Bring Your Own Device (BYOD) --Fundamentals of VPN technology and cryptography --Fundamentals of IP security --Implementing IPsec site-to-site VPNs --Implementing SSL remote-access VPNs using Cisco ASA --Securing Layer 2 technologies --Network Foundation Protection (NFP) --Securing the management plane on Cisco IOS devices --Securing the data plane --Securing routing protocols and the control plane --Understanding firewall fundamentals --Implementing Cisco IOS zone-based firewalls --Configuring basic firewall policies on Cisco ASA --Cisco IPS fundamentals --Mitigation technologies for e-mail- and web-based threats --Mitigation technologies for endpoint threats CCNA Security 210-260 Official Cert Guide is part of a recommended learning path from Cisco that includes simulation and hands-on training from authorized Cisco Learning Partners and self-study products from Cisco Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered by authorized Cisco Learning Partners worldwide, please visit http://www.cisco.com/web/learning/index.html.

Cisco CCNA Routing and Switching ICND 200-101

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Author :
Publisher : Pearson Education
ISBN 13 : 1587144883
Total Pages : 760 pages
Book Rating : 4.5/5 (871 download)

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Book Synopsis Cisco CCNA Routing and Switching ICND 200-101 by : Wendell Odom

Download or read book Cisco CCNA Routing and Switching ICND 200-101 written by Wendell Odom and published by Pearson Education. This book was released on 2013 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: CCNA ICND2 200-101 Official Cert Guide, Academic Edition, is a comprehensive textbook and study package for an intermediate-level networking course. This book has been completely revised to align to Cisco''s new CCNA 200-101 ICND2 exam. Material is presented in a concise manner, focusing on increasing student''s retention and recall of exam topics. The book is printed in four color, allowing students to benefit from carefully crafted figures that utilize color to convey concepts. Students will organize their study through the use of the consistent features in these chapters, including: Foundation Topics -- These sections make up the majority of the page count, explaining concepts, configurations, with emphasis on the theory and concepts, and with linking the theory to the meaning of the configuration commands. Key Topics -- Inside the Foundation Topics sections, every figure, table, or list that should absolutely be understood and remembered for the exam is noted with the words "Key Topic" in the margin. This tool allows the reader to quickly review the most important details in each chapter. Chapter-ending Summaries -- These bulleted lists provide a quick and concise review of the key topics covered in each chapter. Chapter-ending Review Questions -- Each chapter provides a set of multiple choice questions that help student''s test their knowledge of the chapter concepts, including answers and full explanations. Chapter-ending Exercises -- Each chapter concludes with a series of exercises designed to help students increase their retention of the chapter content including key term reviews, key topic tables, command review exercises, and memory table exercises. Part Reviews -- This new edition includes a new part review feature that helps students consolidate their knowledge of concepts presented across multiple chapters. A new mind mapping exercise helps students build strong mental maps of concepts. A new exam bank of part review questions helps students test themselves with scenario-based questions that span multiple topics. In addition to these powerful chapter learning, review, and practice features, this book also contains several other features that make it a truly effective and comprehensive study package, including: A Getting Started chapter at the beginning of the book offer terrific advice for how to use the book features and build an effective study plan. The DVD contains over 60 minutes of video mentoring from the author on challenging topics such as OSPF, EIGRP, EIGRP Metrics, PPP, and CHAP. The book comes complete with the CCNA ICND2 Network Simulator Lite software, providing students with the opportunity to practice their hands-on command line interface skills with Cisco routers and switches. The 13 labs included for free with this product cover a range of EIGRP configuration and troubleshooting exercises. The Pearson IT Certification Practice Test software that comes with the book includes 4 full ICND2 exams and 4 full CCNA exams, providing tons of opportunities to assess and practice. Including the book review questions and part review questions, the exam bank includes more than 500 unique practice questions. A Final Preparation Chapter helps students review for final exams and prepare to take the official Cisco CCNA exams, if they want to achieve that certification. A Study Plan Template is included on the DVD to help students organize their study time.

CCNA: Cisco Certified Network Associate Study Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0782151183
Total Pages : 685 pages
Book Rating : 4.7/5 (821 download)

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Book Synopsis CCNA: Cisco Certified Network Associate Study Guide by : Todd Lammle

Download or read book CCNA: Cisco Certified Network Associate Study Guide written by Todd Lammle and published by John Wiley & Sons. This book was released on 2006-02-20 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated for the Latest CCNA Exam Here's the book you need to prepare for Cisco's revised CCNA exam, 640-801. This new edition of the best-selling CCNA Study Guide provides: In-depth coverage of every CCNA exam objective Practical information on Cisco internetworking solutions Hundreds of challenging review questions Leading-edge exam preparation software, including a test engine, sample simulation questions, and electronic flashcards Authoritative coverage of all exam objectives, including: Network planning & designing Implementation & operation LAN and WAN troubleshooting Note:CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Diondray's Roundabout

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Author :
Publisher : Red Mango Publishing via PublishDrive
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Diondray's Roundabout by : Marion Hill

Download or read book Diondray's Roundabout written by Marion Hill and published by Red Mango Publishing via PublishDrive. This book was released on 2019-03-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could he be the one foretold? Faith and doubt wrestle to save the world. Could his doubt stand in the way of his nation’s unity? His doubt may prove the undoing of his world. When you wrestle with destiny, who wins? In a struggle with doubt could rest the destiny of a nation. Within the struggle between doubt and faith rested the nation’s destiny. Must one embrace one’s destiny to effect change? The answer to one question could change the fortunes of a nation. Diondray’s Roundabout is the thrilling third and final book of The Diondray’s Chronicles.

What's Wrong With My Plant? (And How Do I Fix It?)

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Author :
Publisher : Timber Press
ISBN 13 : 1604691301
Total Pages : 452 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis What's Wrong With My Plant? (And How Do I Fix It?) by : David Deardorff

Download or read book What's Wrong With My Plant? (And How Do I Fix It?) written by David Deardorff and published by Timber Press. This book was released on 2009-09-01 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dealing with a sick plant is one of the most frustrating situations a gardener can face. More often than not, we have no idea what is causing the problem, or how to fix it. Fortunately, help is at hand. What's Wrong With My Plant? (And How Do I Fix It?) provides an easy system for visually diagnosing any problem, and matching it to the right cure. This innovative and easy-to-use guide is split into three parts. Part One presents easy-to-follow, illustrated flow charts — organized by where on the plant the symptoms appear — that allow readers to accurately diagnose the problem. The format is so simple it doesn't even require knowing the name of the plant; all you need to know is whether the problem is affecting its roots, stem, flowers, or leaves. It does not matter whether the plant is a houseplant, perennial, vegetable, tree, or shrub. Part Two offers a 100% organic way to fix the problem. From improper growing conditions and environmental factors, to molds, pests, and diseases, every problem has a safe, natural solution. Part Three shows photographs and drawings of stressed, damaged, and diseased plants that help with accurate comparison. Whether your garden consists of herbs on a kitchen windowsill, a vegetable garden, an elaborate backyard border, or a container on a patio, What's Wrong With My Plant? is an indispensable resource. If you can see it, you can fix it. Curing a sick plant just doesn't get any easier.

Deer-Resistant Design

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Author :
Publisher : Timber Press
ISBN 13 : 1604699329
Total Pages : 631 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Deer-Resistant Design by : Karen Chapman

Download or read book Deer-Resistant Design written by Karen Chapman and published by Timber Press. This book was released on 2019-07-23 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Fear deer no more! The best source I’ve seen on the topic!” —Tracy DiSabato-Aust, award-winning garden designer and best-selling author Deer are one of the most common problems a gardener can face. These cute but pesky animals can quickly devour hundreds of dollars’ worth of plants. And common solutions include the use of unattractive fencing and chemicals. In Deer-Resistant Design, Karen Chapman offers another option—intentional design choices that result in beautiful gardens that coexist with wildlife. Deer-Resistant Design showcases real home gardens across North America—from a country garden in New Jersey to a hilltop hacienda in Texas—that have successfully managed the presence of deer. Each homeowner also shares their top ten deer-resistant plants, all welcome additions to a deer-challenged gardeners shopping list. A chapter on deer-resistant container gardens provides suggestions for making colorful, captivating, and imaginative containers. Lushly illustrated and filled with practical advice and inspiring design ideas, Deer-Resistant Design is packed with everything you need to confidently tackle this challenging problem.

Fruit Trees for Every Garden

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Publisher : Ten Speed Press
ISBN 13 : 0399580026
Total Pages : 290 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Fruit Trees for Every Garden by : Orin Martin

Download or read book Fruit Trees for Every Garden written by Orin Martin and published by Ten Speed Press. This book was released on 2019-08-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the long-time manager of the renowned Alan Chadwick Garden at the University of California, Santa Cruz, this substantial, authoritative, and beautiful full-color guide covers everything you need to know about organically growing healthy, bountiful fruit trees. WINNER OF THE AMERICAN HORTICULTURAL SOCIETY BOOK AWARD For more than forty years, Orin Martin has taught thousands of apprentices, students, and home gardeners the art and craft of growing fruit trees organically. In Fruit Trees for Every Garden, Orin shares--with hard-won wisdom and plenty of humor--his recommended fruit varieties and techniques for productive trees, including apple, pear, peach, plum, apricot, nectarine, sweet cherry, orange, lemon, fig, and more. If you crave crisp apples, juicy peaches, or varieties of fruit that can never be found in the store, they are all within reach in your own backyard. Whether you have one tree or a hundred, Orin gives you all the tools you need, from tree selection and planting practices to seasonal feeding guidelines and in-depth pruning tutorials. Along the way, you'll gain a deeper understanding of the core principles of organic gardening and soil stewardship: compost, cultivation, cover crops, and increasing biodiversity for a healthier garden. This book is more than just a gardening manual; it's designed to help you understand the why behind the how, allowing you to apply these techniques to your own slice of paradise and make the best choices for your individual trees. Filled with informative illustrations, full-color photography, and evocative intaglio etchings by artist Stephanie Martin, Fruit Trees for Every Garden is a striking and practical guide that will enable you to enjoy the great pleasure and beauty of raising homegrown, organic fruit for years to come.

The Internet in China

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Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Internet in China by : United States. Congress. House. Committee on International Relations. Subcommittee on Africa, Global Human Rights, and International Operations

Download or read book The Internet in China written by United States. Congress. House. Committee on International Relations. Subcommittee on Africa, Global Human Rights, and International Operations and published by . This book was released on 2006 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tricky

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Publisher : Polis Books
ISBN 13 : 1951709446
Total Pages : 293 pages
Book Rating : 4.9/5 (517 download)

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Book Synopsis Tricky by : Josh Stallings

Download or read book Tricky written by Josh Stallings and published by Polis Books. This book was released on 2021-01-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF THE 10 BEST CRIME FICTION NOVELS OF 2021—LIBRARY JOURNAL 2021 CRIME FICTION PICKS OF THE YEAR—DIVERSE VOICES BOOK REVIEW HONORABLE MENTION, THE BEST CRIME NOVELS OF 2021—CRIMEREADS HONORABLE MENTION, THE BEST NOIR FICTION OF 2021—CRIMEREADS ONE OF THE "MOST ANTICIPATED CRIME BOOKS OF 2021."—CRIMEREADS PICK OF THE MONTH—MysteryPeople Does your past define you forever? That's the question LAPD homicide detective Niels Madsen must answer after he gets in the middle of a standoff between two uniformed officers and Cisco, an intellectually disabled man. Cisco is found armed and standing over the body of a man with Down syndrome. Cisco swears the dead man was his good friend, and he didn’t hurt him, but in his earlier life, Cisco had been gang member, a brilliant and brutal killer. After he was badly beaten, brain injuries left him him—if he is to be believed—with the intellectual intelligence of a child. Madsen's search for the truth leads him through the special needs community, East LA gang life, and pits him up against the corrupt LA Sheriff’s Department. More than a police procedural, Tricky explores questions of human nature: Whether a man can change, for better or worse, and whether redemption is possible.

A Review of the FBI's Involvement in and Observations of Detainee Interrogations in Guantanamo Bay, Afghanistan, and Iraq

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Author :
Publisher :
ISBN 13 :
Total Pages : 890 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Review of the FBI's Involvement in and Observations of Detainee Interrogations in Guantanamo Bay, Afghanistan, and Iraq by : United States. Department of Justice. Oversight and Review Division

Download or read book A Review of the FBI's Involvement in and Observations of Detainee Interrogations in Guantanamo Bay, Afghanistan, and Iraq written by United States. Department of Justice. Oversight and Review Division and published by . This book was released on 2009 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This Executive Summary summarizes the results of the review conducted by the Department of Justice (DOJ) Office of the Inspector General (OIG) regarding the Federal Bureau of Investigation's (FBI) involvement and observations of detainee interrogations in Guantanamo Bay (GTMO), Afghanistan, and Iraq. The focus of our review was whether FBI agents witnessed incidents of detainee abuse in the military zones, whether FBI employees reported any such abuse to their superiors or others, and how those reports were handled. The OIG also examined whether FBI employees participated in any detainee abuse. In addition, we examined the development and adequacy of the policies, guidance, and training that the FBI provided to the agents it deployed to the military zones"--Executive summary.

Review of the FBI's Involvement in and Observations of Detainee Interrogations in Guantanamo Bay, Afghanistan, and Iraq

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1437918689
Total Pages : 438 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Review of the FBI's Involvement in and Observations of Detainee Interrogations in Guantanamo Bay, Afghanistan, and Iraq by : Glenn A. Fine

Download or read book Review of the FBI's Involvement in and Observations of Detainee Interrogations in Guantanamo Bay, Afghanistan, and Iraq written by Glenn A. Fine and published by DIANE Publishing. This book was released on 2009-12 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review focuses on: whether FBI agents witnessed incidents of detainee abuse in the military zones of Guantanamo Bay, Afghanistan and Iraq; whether FBI employees reported any such abuse to their superiors or others; and how these reports were handled. This review also examined whether FBI employees participated in any detainee abuse. In addition, it examined the development and adequacy of the policies, guidance, and training that the FBI provided to the agents it deployed to the military zones. This review focused primarily on the activities and observations of the approximately 1,000 FBI agents who were deployed to military facilities under the control of the Dept. of Defense between 2001 and 2004. Illustrations.

Network World

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Author :
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 1999-02-22 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Talk Triggers

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Author :
Publisher : Penguin
ISBN 13 : 0525537287
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.