Artificial Intelligence Customer Psychological Predictive Tool

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Artificial Intelligence in Behavioral and Mental Health Care

Author : David D. Luxton
Publisher : Academic Press
ISBN 13 : 0128007923
Total Pages : 309 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Artificial Intelligence in Behavioral and Mental Health Care by : David D. Luxton

Download or read book Artificial Intelligence in Behavioral and Mental Health Care written by David D. Luxton and published by Academic Press. This book was released on 2015-09-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence in Behavioral and Mental Health Care summarizes recent advances in artificial intelligence as it applies to mental health clinical practice. Each chapter provides a technical description of the advance, review of application in clinical practice, and empirical data on clinical efficacy. In addition, each chapter includes a discussion of practical issues in clinical settings, ethical considerations, and limitations of use. The book encompasses AI based advances in decision-making, in assessment and treatment, in providing education to clients, robot assisted task completion, and the use of AI for research and data gathering. This book will be of use to mental health practitioners interested in learning about, or incorporating AI advances into their practice and for researchers interested in a comprehensive review of these advances in one source. - Summarizes AI advances for use in mental health practice - Includes advances in AI based decision-making and consultation - Describes AI applications for assessment and treatment - Details AI advances in robots for clinical settings - Provides empirical data on clinical efficacy - Explores practical issues of use in clinical settings

Predicting Personality

Author : Drew D'Agostino
Publisher : John Wiley & Sons
ISBN 13 : 1119630967
Total Pages : 254 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Predicting Personality by : Drew D'Agostino

Download or read book Predicting Personality written by Drew D'Agostino and published by John Wiley & Sons. This book was released on 2019-11-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers Not long ago, we imagined a hyper-connected world full of trust and openness—a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is much harder than ever before. Despite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence—Personality AI—may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators tear down walls, establish trust with their audiences, and utilize data to build meaningful relationships, strengthen empathy, and win more customers. Predicting Personality is a practical, real-world playbook for any individual or business whose success hinges on the ability to communicate effectively and build teams. Authors Drew D’Agostino and Greg Skloot—CEO and President, respectively, of Crystal, the app that tells you anyone's personality—show you how businesses can leverage Personality AI and machine learning to grow faster and communicate more effectively than was previously possible. This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications in both life and business. This book: ● Explains how to understand personality types in various contexts, including sales, recruiting, coaching ● Provides guidelines for using personality data to learn and execute ● Explores ethics and compliance considerations surrounding the use of Personality AI ● Offers valuable insights from a leader in the business applications of Personality AI Predicting Personality: Using AI to Understand People and Win More Business is a must-have guide for C-suite executives, sales and marketing professionals, coaches, recruiters, and business owners.

Artificial Intelligence in Healthcare

Author : Adam Bohr
Publisher : Academic Press
ISBN 13 : 0128184396
Total Pages : 385 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr

Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

Artificial Intelligence Marketing and Predicting Consumer Choice

Author : Steven Struhl
Publisher : Kogan Page Publishers
ISBN 13 : 0749479566
Total Pages : 273 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Artificial Intelligence Marketing and Predicting Consumer Choice by : Steven Struhl

Download or read book Artificial Intelligence Marketing and Predicting Consumer Choice written by Steven Struhl and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.

Artificial Intelligence in Forecasting

Author : Sachi Mohanty
Publisher : CRC Press
ISBN 13 : 1040051502
Total Pages : 365 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Artificial Intelligence in Forecasting by : Sachi Mohanty

Download or read book Artificial Intelligence in Forecasting written by Sachi Mohanty and published by CRC Press. This book was released on 2024-07-19 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forecasting deals with the uncertainty of the future. To be effective, forecasting models should be timely available, accurate, reliable, and compatible with existing database. Accurate projection of the future is of vital importance in supply chain management, inventory control, economic condition, technology, growth trend, social change, political change, business, weather forecasting, stock price prediction, earthquake prediction, etc. AI powered tools and techniques of forecasting play a major role in improving the projection accuracy. The software running AI forecasting models use machine learning to improve accuracy. The software can analyse the past data and can make better prediction about the future trends with higher accuracy and confidence that favours for making proper future planning and decision. In other words, accurate forecasting requires more than just the matching of models to historical data. The book covers the latest techniques used by managers in business today, discover the importance of forecasting and learn how it's accomplished. Readers will also be familiarised with the necessary skills to meet the increased demand for thoughtful and realistic forecasts.

Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

AI for Marketing and Product Innovation

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 111948409X
Total Pages : 214 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Artificial Intelligence in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 220 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Computational Intelligence for Machine Learning and Healthcare Informatics

Author : Rajshree Srivastava
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110648199
Total Pages : 346 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Computational Intelligence for Machine Learning and Healthcare Informatics by : Rajshree Srivastava

Download or read book Computational Intelligence for Machine Learning and Healthcare Informatics written by Rajshree Srivastava and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a variety of techniques designed to enhance and empower multi-disciplinary and multi-institutional machine learning research in healthcare informatics. It is intended to provide a unique compendium of current and emerging machine learning paradigms for healthcare informatics, reflecting the diversity, complexity, and depth and breadth of this multi-disciplinary area.

Artificial Intelligence

Author : Harvard Business Review
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Applying Decision Research to Improve Clinical Outcomes, Psychological Assessment, and Clinical Prediction

Author : David Faust
Publisher : Oxford University Press
ISBN 13 : 0197694233
Total Pages : 393 pages
Book Rating : 4.1/5 (976 download)

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Book Synopsis Applying Decision Research to Improve Clinical Outcomes, Psychological Assessment, and Clinical Prediction by : David Faust

Download or read book Applying Decision Research to Improve Clinical Outcomes, Psychological Assessment, and Clinical Prediction written by David Faust and published by Oxford University Press. This book was released on 2024-03-26 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mental health professionals often must make judgments or decisions involving vital matters. Is an individual likely to act violently? Has a child been sexually abused? Is a police officer fit to carry a gun? An explosion of research in clinical and cognitive psychology provides practical means for enhancing the accuracy of clinical decision making and prediction and thereby improving outcomes and the quality of care. Unfortunately, this research has not been broadly disseminated in the mental health field. The book is designed to familiarize readers with essential findings from decision science and its practical, immediate applications in the mental health field.

Leveraging AI and Emotional Intelligence in Contemporary Business Organizations

Author : Sharma, Dipanker
Publisher : IGI Global
ISBN 13 :
Total Pages : 471 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Leveraging AI and Emotional Intelligence in Contemporary Business Organizations by : Sharma, Dipanker

Download or read book Leveraging AI and Emotional Intelligence in Contemporary Business Organizations written by Sharma, Dipanker and published by IGI Global. This book was released on 2023-12-18 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are facing an array of complex challenges that demand innovative solutions. From managing a diverse workforce and harnessing the power of data analytics to adapting to remote work and the pressing need for emotionally intelligent leaders, the demands on modern businesses are constantly evolving and increasing. Staying ahead of these challenges is not only essential for survival but also for thriving in an ever-changing environment. Leveraging AI and Emotional Intelligence in Contemporary Business Organizations is a compass that guides academic scholars, students, and practitioners through the turbulent seas of modern business management. It dissects the problems and offers clear, well-researched solutions. With a team of respected researchers, academicians, and professionals at the helm, this book is a beacon of knowledge, illuminating the path to success in today's business landscape.

Intelligent Influence

Author : Nathan Venture, D
Publisher : eBookIt.com
ISBN 13 : 1456645811
Total Pages : 150 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Intelligent Influence by : Nathan Venture, D

Download or read book Intelligent Influence written by Nathan Venture, D and published by eBookIt.com. This book was released on 2024-02-21 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart the Course Through the AI Marketing Frontier Embark on a transformative journey with "Intelligent Influence: AI-Enhanced Marketing Strategies for Global Success", the definitive guide that charts a bold new course through the dynamic interplay of artificial intelligence and marketing. In a world where understanding the synergy between technology and human behavior is paramount, this meticulously crafted tome is your compass, illuminating the path ahead with precision and acuity. Opening with an evocative Introduction: Navigating the AI Revolution in Global Marketing, the book whisks readers through the initial waves of change, inviting them to grapple with AI's expanding role in the consumer landscape. It equips you with foundational knowledge of AI's burgeoning capabilities and the seismic shift it brings, crafting a narrative that's both enlightening and actionable. Awaken your inner strategist in Chapter 1: The Dawn of AI in Marketing. Explore the chronicles of digital marketing's evolution and the integration of AI, which represents not only a change in tools but a revolution in thinking. Delve into Chapter 2: AI and Consumer Behavior Analysis and learn how predictive analytics and personalized marketing scales are tipping the scales in favor of those who harness their power while also considering the ethical implications of data usage. The adventure deepens with Chapter 3: AI-Driven Content Creation and Curation, revealing techniques that enhance human creativity and uncloak the secrets of programmatic advertising, social media dynamics, and ever-evolving search engine algorithms. Roam the digital realm of influencer identification, chatbots, and customized e-commerce experiences as new worlds of possibility unfold with each chapter. Brace for the nexus of privacy and personalization in Chapter 9: AI, Privacy, and Trust in Marketing, striving for the equilibrium that wins customer loyalty. And as your odyssey approaches its zenith, peer into the global landscape with Chapter 10: Global Marketing and Cross-Cultural AI Adaptation, mastering the art of localized strategies and maintaining brand consistency worldwide. Whether you're a marketing maven or a pioneering entrepreneur, "Intelligent Influence" is an essential ally, your beacon through the AI-enhanced marketing odyssey, steering you towards a future of intellectual empowerment and international triumph.

Artificial Intelligence in Healthcare

Author : Gourav Bathla
Publisher : CRC Press
ISBN 13 : 1040134246
Total Pages : 331 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Artificial Intelligence in Healthcare by : Gourav Bathla

Download or read book Artificial Intelligence in Healthcare written by Gourav Bathla and published by CRC Press. This book was released on 2024-10-23 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents state-of-the-art research works for a better understanding of the advantages and limitations of AI techniques in the field of healthcare. It will further discuss artificial intelligence applications in depression, hypertension and diabetes management. The text also presents an artificial intelligence chatbot for depression, diabetes, and hypertension self-help. This book: Provides a structured overview of recent developments of artificial intelligence applications in the healthcare sector. Presents an in-depth understanding of how artificial intelligence techniques can be applied to diabetes management. Showcases supervised learning techniques based on datasets for depression management. Discusses artificial intelligence chatbot for diabetes, depression, and hypertension self-care. Highlights the importance of artificial intelligence in managing and predicting diabetes, hypertension, and depression. The text is primarily written for senior undergraduate, graduate students, and academic researchers in diverse fields including electrical engineering, electronics and communications engineering, computer science and engineering, and biomedical engineering.

Artificial Intelligence, Medical Engineering and Education

Author : Z.B. Hu
Publisher : IOS Press
ISBN 13 : 1643684914
Total Pages : 888 pages
Book Rating : 4.6/5 (436 download)

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Book Synopsis Artificial Intelligence, Medical Engineering and Education by : Z.B. Hu

Download or read book Artificial Intelligence, Medical Engineering and Education written by Z.B. Hu and published by IOS Press. This book was released on 2024-02-28 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) is a rapidly developing field of computer science which now plays an increasingly important role in many disciplines. A catalyst for significant change, research into AI is of particular importance in fields such as medicine and education, and as such has become an area to watch for many people worldwide. This book presents the proceedings of AIMEE 2023, the 7th International Conference on Artificial Intelligence, Medical Engineering and Education, held on 9 and 10 November 2023 in Guangzhou, China. The conference brought together top international researchers from around the world to exchange research results and address open issues in AI, medical engineering and education. A total of 238 submissions were received for AIMEE 2023, of which 89 papers were selected for presentation and publication after a rigorous international peer review process. The book is divided into 3 sections, covering artificial intelligence and scientific methodology; systems engineering and analysis: concepts, methods, and applications; and education reform and innovation. Presenting papers which explore and discuss many novel concepts and methodologies contributing to the rapid evolution of artificial intelligence and its applications, the book will be of interest to all those working in the relevant fields.

Leveraging Emotional and Artificial Intelligence for Organisational Performance

Author : Catherine Prentice
Publisher : Springer Nature
ISBN 13 : 9819918650
Total Pages : 180 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Leveraging Emotional and Artificial Intelligence for Organisational Performance by : Catherine Prentice

Download or read book Leveraging Emotional and Artificial Intelligence for Organisational Performance written by Catherine Prentice and published by Springer Nature. This book was released on 2023-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh stance and views EI and AI as services that are provided by service employees and machines as organisational offerings to customers. As emotional intelligence (EI) and artificial intelligence (AI) have been cited to have broad effects on individuals, businesses and beyond, this book is focused on the organisational context, specifically how they affect employees and customers from a marketing perspective. The stance in this book is consistent with the conceptualisation of a service. This book holds that intelligence in businesses must turn into organisational assets to manifest their values. Further, this book explores this service-dominant logic era, and compared to tangible products, service plays a key role in organisational performance and customer relationship with the organisation. Intelligence exhibited either by human or machine is not a tangible product, but can be utilised as a service to assist employees in performing tasks and delivering services as well as facilitating business transaction and customer experience. This book is structured as follows. Chapters 2 and 3 demystify emotional and artificial intelligence, from different perspectives, including conceptualisations, the history and evolution of the concepts, how they function and where they can apply to. These discussions help readers understand what exactly these two intelligences are. Chapters 4 and 5 analyse how emotional intelligence is related to employees and customers, respectively, with a focus on service organisations. Chapters 6–8 are dedicated to anatomising AI and how it is operationalised as a service to influence employees and customers. Specifically, viewing AI as a service, Chapter 6 examines the impact of AI service quality and how it is related to employee service quality. Chapter 7 analyses the influence of AI service quality on customers. Based on the discussion in Chapters 6 and 7, Chapter 8 is extended to develop a scale to measure such AI service, named AI service quality. The last three chapters of this book integrate EI and AI to analyse their respective impacts on employees and customers. Chapter 9 proposes EI as a moderator of AI, whereas Chapter 10 proposes AI as a moderator of EI. Chapter 11 employs service profit chain to integrate EI and AI in the chain relationship to understand their effects on both employees and customers. This chapter broadly covers the service industry with a focus on tourism and hospitality sector. The discussion on the impact of EI and AI is complemented with empirical studies conducted in tourism or hospitality context to address their effects in these sectors.

Ethical AI and Data Management Strategies in Marketing

Author : Saluja, Shefali
Publisher : IGI Global
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Ethical AI and Data Management Strategies in Marketing by : Saluja, Shefali

Download or read book Ethical AI and Data Management Strategies in Marketing written by Saluja, Shefali and published by IGI Global. This book was released on 2024-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.