Artificial Intelligence and Machine Learning for Business

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Author :
Publisher : Relativistic
ISBN 13 : 9781999730345
Total Pages : 194 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Artificial Intelligence and Machine Learning for Business by : Steven Finlay

Download or read book Artificial Intelligence and Machine Learning for Business written by Steven Finlay and published by Relativistic. This book was released on 2018-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences. Organizations which understand these tools and know how to use them are benefiting at the expense of their rivals. Artificial Intelligence and Machine Learning for Business cuts through the hype and technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is very much on practical application and how to work with technical specialists (data scientists) to maximize the benefits of these technologies. This third edition has been substantially revised and updated. It contains several new chapters and covers a broader set of topics than before, but retains the no-nonsense style of the original.

Artificial Intelligence for Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119651808
Total Pages : 184 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Artificial Intelligence for Business by : Jason L. Anderson

Download or read book Artificial Intelligence for Business written by Jason L. Anderson and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally, with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization.

Artificial Intelligence and its Impact on Business

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Author :
Publisher : IAP
ISBN 13 : 1648020755
Total Pages : 213 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Artificial Intelligence and its Impact on Business by : Wolfgang Amann

Download or read book Artificial Intelligence and its Impact on Business written by Wolfgang Amann and published by IAP. This book was released on 2020-06-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) technologies are one of top investment priorities in these days. They are aimed at finding applications in fields of special value for humans, including education. The fourth industrial revolution will replace not only human hands but also human brains, the time of machines requires new forms of work and new ways of business education, however we must be aware that if there is no control of human-chatbot interaction, there is a risk of losing sight of this interaction’s goal. First, it is important to get people to truly understand AI systems, to intentionally participate in their use, as well as to build their trust, because “the measure of success for AI applications is the value they create for human lives” (Stanford University 2016, 33). Consequently, society needs to adapt to AI applications if it is to extend its benefits and mitigate the inevitable errors and failures. This is why it is highly recommended to create new AI-powered tools for education that are the result of cooperation between AI researchers and humanities’ and social sciences’ researchers, who can identify cognitive processes and human behaviors. This book is authored by a range of international experts with a diversity of backgrounds and perspectives hopefully bringing us closer to the responses for the questions what we should teach (what the ‘right’ set of future skills is), how we should teach (the way in which schools should teach and assess them) and where we should teach (what implications does AI have for today’s education infrastructure). We must remember as we have already noticed before “…education institutions would need to ensure that that they have an appropriate infrastructure, as well as the safety and credibility of AI-based systems. Ultimately, the law and policies need to adjust to the rapid pace of AI development, because the formal responsibility for appropriate learning outcomes will in future be divided between a teacher and a machine. Above all, we should ensure that AI respect human and civil rights (Stachowicz-Stanusch, Amann, 2018)”.

Artificial Intelligence for Business

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Author :
Publisher : FT Press
ISBN 13 : 0136556663
Total Pages : 293 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Artificial Intelligence for Business by : Doug Rose

Download or read book Artificial Intelligence for Business written by Doug Rose and published by FT Press. This book was released on 2020-12-09 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy Introduction to Machine Learning (Ml) for Nontechnical People--In Business and Beyond Artificial Intelligence for Business is your plain-English guide to Artificial Intelligence (AI) and Machine Learning (ML): how they work, what they can and cannot do, and how to start profiting from them. Writing for nontechnical executives and professionals, Doug Rose demystifies AI/ML technology with intuitive analogies and explanations honed through years of teaching and consulting. Rose explains everything from early “expert systems” to advanced deep learning networks. First, Rose explains how AI and ML emerged, exploring pivotal early ideas that continue to influence the field. Next, he deepens your understanding of key ML concepts, showing how machines can create strategies and learn from mistakes. Then, Rose introduces current powerful neural networks: systems inspired by the structure and function of the human brain. He concludes by introducing leading AI applications, from automated customer interactions to event prediction. Throughout, Rose stays focused on business: applying these technologies to leverage new opportunities and solve real problems. Compare the ways a machine can learn, and explore current leading ML algorithms Start with the right problems, and avoid common AI/ML project mistakes Use neural networks to automate decision-making and identify unexpected patterns Help neural networks learn more quickly and effectively Harness AI chatbots, virtual assistants, virtual agents, and conversational AI applications

Artificial Intelligence for Business

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Author :
Publisher : Springer
ISBN 13 : 331997436X
Total Pages : 92 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Artificial Intelligence for Business by : Rajendra Akerkar

Download or read book Artificial Intelligence for Business written by Rajendra Akerkar and published by Springer. This book was released on 2018-08-11 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This allows the book to easily explain AI paradigms and concepts for business students and executives. Artificial Intelligence for Business is divided into six chapters. Chapter 1 begins with a brief introduction to AI and describes its relationship with machine learning, data science and big data analytics. Chapter 2 presents core machine learning workflow and the most effective machine learning techniques. Chapter 3 deals with deep learning, a popular technique for developing AI applications. Chapter 4 introduces recommendation engines for business and covers how to use them to be more competitive. Chapter 5 features natural language processing (NLP) for sentiment analysis focused on emotions. With the help of sentiment analysis, businesses can understand their customers better to improve their experience, which will help the businesses change their market position. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes.

Artificial Intelligence and Machine Learning for Business for Non-Engineers

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Author :
Publisher : CRC Press
ISBN 13 : 1000733653
Total Pages : 165 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Artificial Intelligence and Machine Learning for Business for Non-Engineers by : Stephan S. Jones

Download or read book Artificial Intelligence and Machine Learning for Business for Non-Engineers written by Stephan S. Jones and published by CRC Press. This book was released on 2019-11-22 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next big area within the information and communication technology field is Artificial Intelligence (AI). The industry is moving to automate networks, cloud-based systems (e.g., Salesforce), databases (e.g., Oracle), AWS machine learning (e.g., Amazon Lex), and creating infrastructure that has the ability to adapt in real-time to changes and learn what to anticipate in the future. It is an area of technology that is coming faster and penetrating more areas of business than any other in our history. AI will be used from the C-suite to the distribution warehouse floor. Replete with case studies, this book provides a working knowledge of AI’s current and future capabilities and the impact it will have on every business. It covers everything from healthcare to warehousing, banking, finance and education. It is essential reading for anyone involved in industry.

Artificial Intelligence in Practice

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 220 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Artificial Intelligence

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Author :
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Applied Artificial Intelligence: Where AI Can Be Used In Business

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Author :
Publisher : Springer
ISBN 13 : 331977252X
Total Pages : 47 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Applied Artificial Intelligence: Where AI Can Be Used In Business by : Francesco Corea

Download or read book Applied Artificial Intelligence: Where AI Can Be Used In Business written by Francesco Corea and published by Springer. This book was released on 2018-03-09 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with artificial intelligence (AI) and its several applications. It is not an organic text that should be read from the first page onwards, but rather a collection of articles that can be read at will (or at need). The idea of this work is indeed to provide some food for thoughts on how AI is impacting few verticals (insurance and financial services), affecting horizontal and technical applications (speech recognition and blockchain), and changing organizational structures (introducing new figures or dealing with ethical issues). The structure of the chapter is very similar, so I hope the reader won’t find difficulties in establishing comparisons or understanding the differences between specific problems AI is being used for. The first chapter of the book is indeed showing the potential and the achievements of new AI techniques in the speech recognition domain, touching upon the topics of bots and conversational interfaces. The second and thirds chapter tackle instead verticals that are historically data-intensive but not data-driven, i.e., the financial sector and the insurance one. The following part of the book is the more technical one (and probably the most innovative), because looks at AI and its intersection with another exponential technology, namely the blockchain. Finally, the last chapters are instead more operative, because they concern new figures to be hired regardless of the organization or the sector, and ethical and moral issues related to the creation and implementation of new type of algorithms.

Artificial Intelligence and Machine Learning in Business Management

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Author :
Publisher : CRC Press
ISBN 13 : 1000432114
Total Pages : 279 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Artificial Intelligence and Machine Learning in Business Management by : Sandeep Kumar Panda

Download or read book Artificial Intelligence and Machine Learning in Business Management written by Sandeep Kumar Panda and published by CRC Press. This book was released on 2021-11-04 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence and Machine Learning in Business Management The focus of this book is to introduce artificial intelligence (AI) and machine learning (ML) technologies into the context of business management. The book gives insights into the implementation and impact of AI and ML to business leaders, managers, technology developers, and implementers. With the maturing use of AI or ML in the field of business intelligence, this book examines several projects with innovative uses of AI beyond data organization and access. It follows the Predictive Modeling Toolkit for providing new insight on how to use improved AI tools in the field of business. It explores cultural heritage values and risk assessments for mitigation and conservation and discusses on-shore and off-shore technological capabilities with spatial tools for addressing marketing and retail strategies, and insurance and healthcare systems. Taking a multidisciplinary approach for using AI, this book provides a single comprehensive reference resource for undergraduate, graduate, business professionals, and related disciplines.

AI Meets BI

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Author :
Publisher : CRC Press
ISBN 13 : 1000281957
Total Pages : 0 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis AI Meets BI by : Lakshman Bulusu

Download or read book AI Meets BI written by Lakshman Bulusu and published by CRC Press. This book was released on 2020-11-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of Artificial Intelligence (AI) in the business world, a new era of Business Intelligence (BI) has been ushered in to create real-world business solutions using analytics. BI developers and practitioners now have tools and technologies to create systems and solutions to guide effective decision making. Decisions can be made on the basis of more reliable and accurate information and intelligence, which can lead to valuable, actionable insights for business. Previously, BI professionals were stymied by bad or incomplete data, poorly architected solutions, or even just outright incapable systems or resources. With the advent of AI, BI has new possibilities for effectiveness. This is a long-awaited phase for practitioners and developers and, moreover, for executives and leaders relying on knowledgeable and intelligent decision making for their organizations. Beginning with an outline of the traditional methods for implementing BI in the enterprise and how BI has evolved into using self-service analytics, data discovery, and most recently AI, AI Meets BI first lays out the three typical architectures of the first, second, and third generations of BI. It then takes an in-depth look at various types of analytics and highlights how each of these can be implemented using AI-enabled algorithms and deep learning models. The crux of the book is four industry use cases. They describe how an enterprise can access, assess, and perform analytics on data by way of discovering data, defining key metrics that enable the same, defining governance rules, and activating metadata for AI/ML recommendations. Explaining the implementation specifics of each of these four use cases by way of using various AI-enabled machine learning and deep learning algorithms, this book provides complete code for each of the implementations, along with the output of the code, supplemented by visuals that aid in BI-enabled decision making. Concluding with a brief discussion of the cognitive computing aspects of AI, the book looks at future trends, including augmented analytics, automated and autonomous BI, and security and governance of AI-powered BI.

Competing in the Age of AI

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Introduction to Artificial Intelligence

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Author :
Publisher : Courier Dover Publications
ISBN 13 : 0486832864
Total Pages : 545 pages
Book Rating : 4.4/5 (868 download)

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Book Synopsis Introduction to Artificial Intelligence by : Philip C. Jackson

Download or read book Introduction to Artificial Intelligence written by Philip C. Jackson and published by Courier Dover Publications. This book was released on 2019-08-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can computers think? Can they use reason to develop their own concepts, solve complex problems, understand our languages? This updated edition of a comprehensive survey includes extensive new text on "Artificial Intelligence in the 21st Century," introducing deep neural networks, conceptual graphs, languages of thought, mental models, metacognition, economic prospects, and research toward human-level AI. Ideal for both lay readers and students of computer science, the original text features abundant illustrations, diagrams, and photographs as well as challenging exercises. Lucid, easy-to-read discussions examine problem-solving methods and representations, game playing, automated understanding of natural languages, heuristic search theory, robot systems, heuristic scene analysis, predicate-calculus theorem proving, automatic programming, and many other topics.

Artificial Intelligence Business

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Author :
Publisher : Przemek Chojecki
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4./5 ( download)

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Book Synopsis Artificial Intelligence Business by : Przemek Chojecki

Download or read book Artificial Intelligence Business written by Przemek Chojecki and published by Przemek Chojecki. This book was released on 2020-07-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** The concise guide to Artificial Intelligence for business people and commercially oriented data scientists ** We’re living through a revolution. Artificial Intelligence is changing how we operate in the world and how smooth certain processes are. Just think about going on holidays. Multiple services allow you to find the most convenient flights and best hotels, you get personalized suggestions on what you might want to see, you go to the airport via one of the ride-sharing apps. At each of these steps, some AI algorithms are at work for your convenience. With this book, you'll learn everything from what is Artificial Intelligence, to how AI influences our economy and society. We'll talk through trends in Machine Learning and commercial applications of Artificial Intelligence. Table of Contents: Introduction Why Artificial Intelligence Practical AI and how it is done Powering Enterprises with AI Boosting Startups with Artificial Intelligence One person enhanced with AI Trends in Artificial Intelligence AI in retail Manufacturing Logistics Robotics and Autonomous Vehicles Robotic Process Automation Image generation Text generation and Chatbots AI-powered education AI in Healthcare Cybersecurity powered by AI Climate Change Games and Reinforcement Learning Hardware and beyond Machine Learning Trends AI, Politics and Society Future of Artificial Intelligence

Enterprise Artificial Intelligence Transformation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119665973
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Enterprise Artificial Intelligence Transformation by : Rashed Haq

Download or read book Enterprise Artificial Intelligence Transformation written by Rashed Haq and published by John Wiley & Sons. This book was released on 2020-06-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Artificial Intelligence Transformation AI is everywhere. From doctor's offices to cars and even refrigerators, AI technology is quickly infiltrating our daily lives. AI has the ability to transform simple tasks into technological feats at a human level. This will change the world, plain and simple. That's why AI mastery is such a sought-after skill for tech professionals. Author Rashed Haq is a subject matter expert on AI, having developed AI and data science strategies, platforms, and applications for Publicis Sapient's clients for over 10 years. He shares that expertise in the new book, Enterprise Artificial Intelligence Transformation. The first of its kind, this book grants technology leaders the insight to create and scale their AI capabilities and bring their companies into the new generation of technology. As AI continues to grow into a necessary feature for many businesses, more and more leaders are interested in harnessing the technology within their own organizations. In this new book, leaders will learn to master AI fundamentals, grow their career opportunities, and gain confidence in machine learning. Enterprise Artificial Intelligence Transformation covers a wide range of topics, including: Real-world AI use cases and examples Machine learning, deep learning, and slimantic modeling Risk management of AI models AI strategies for development and expansion AI Center of Excellence creating and management If you're an industry, business, or technology professional that wants to attain the skills needed to grow your machine learning capabilities and effectively scale the work you're already doing, you'll find what you need in Enterprise Artificial Intelligence Transformation.

Artificial Intelligence for Business Leaders

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 239 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Artificial Intelligence for Business Leaders by : Ajit Jha

Download or read book Artificial Intelligence for Business Leaders written by Ajit Jha and published by Independently Published. This book was released on 2020-07-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: ◆◆ "Embrace artificial intelligence or be replaced by it." ◆◆ "AI is a new electricity." Andrew Ng ✓Have you ever thought that if AI is the new electricity, why does it not quickly inspire Managers/Leaders/C-Suites? ✓If business leaders do not act, they must be prepared to lag behind competitors who adopt new technologies. ✓Managers/Leaders/C-Suites and others who are willing to feel the spark of AI, should learn and understand AI immediately to know what AI can do and what it cannot. ✓Did you know that AI is changing our world faster than we think? Artificial intelligence will affect all areas of life in ways we cannot even predict, whether we like it or not. According to research done by PricewaterhouseCoopers (PwC), by 2030, artificial intelligence can contribute up to US$15.7 trillion to the global economy, so the opportunities for implementing and learning AI are huge. ⚠ Companies that do not use AI will soon become obsolete. From making faster and better decisions to automating rote memorization to enabling robots to respond to emotions, artificial intelligence and machine learning have been reshaping business and society. ⚠ Not investing in the organizational and technical requirements of adopting AI may mean that they are far behind and unable to compete in the future. ✓ Business is changing. Will you adapt or fall behind? Accelerate and deepen your understanding of the themes that shape the company's future. ✓ This book is suitable for business executives, business managers, business leaders, senior managers, technical leaders, students, and many people who want to understand artificial intelligence. ✓ It will take you to learn the concepts of machine learning, artificial intelligence and deep learning, more and how to use them to influence your business. ✓✓ Even if you do not have technical knowledge, you will understand AI, ML and its implementation. ◆◆ Key features ◆◆ nbsp; ★ A must book for the business leader to understand AI and its application ★ Understand strategy behind AI implementation ★ Zero coding with simple explanation ★ A straightforward explanation for important algorithms like TensorFlow, NLP, K-Means, Support Vector Machine, Supervised Learning, Unsupervised Learning, Ensemble Techniques, Regression, Clustering, and many more ★★ Grab your copy of this book to build artificial intelligence for business and stand to the best of times!

Using Artificial Intelligence in Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749483407
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Using Artificial Intelligence in Marketing by : Katie King

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.