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Author : Paul H. Chook
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.3/5 (555 download)
Download or read book ARF Model for Evaluating Media written by Paul H. Chook and published by . This book was released on 1983 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul H. Chook
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (132 download)
Download or read book ARF Model for Evaluating Media written by Paul H. Chook and published by . This book was released on 1983 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Research Foundation (Nueva York)
Publisher :
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4.:/5 (932 download)
Download or read book ARF Audit of Procedures for Media Audience Research Studies written by Advertising Research Foundation (Nueva York) and published by . This book was released on 1983 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raymond Pettit
Publisher : Psychology Press
ISBN 13 : 1136676767
Total Pages : 198 pages
Book Rating : 4.1/5 (366 download)
Download or read book Learning From Winners written by Raymond Pettit and published by Psychology Press. This book was released on 2007-08-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in
Author :
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 ( download)
Download or read book How to Measure the Sales Effectiveness of Advertising written by and published by . This book was released on 1987 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peggy Jean Kreshel
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Media Planning written by Peggy Jean Kreshel and published by . This book was released on 1985 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.0/5 ( download)
Download or read book Examining the Media Research Agenda of the Future written by and published by . This book was released on 1989 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.0/5 ( download)
Download or read book Journal of Media Planning written by and published by . This book was released on 1989 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.E/5 ( download)
Download or read book Transcript Proceedings written by and published by . This book was released on 1986 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennings Bryant
Publisher : Routledge
ISBN 13 : 1135591091
Total Pages : 878 pages
Book Rating : 4.1/5 (355 download)
Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2009-01-13 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
Author : Kim Bartel Sheehan
Publisher : Routledge
ISBN 13 : 1317477588
Total Pages : 373 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising Media Workbook and Sourcebook written by Kim Bartel Sheehan and published by Routledge. This book was released on 2015-01-05 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Esther Thorson
Publisher : Psychology Press
ISBN 13 : 1134780222
Total Pages : 397 pages
Book Rating : 4.1/5 (347 download)
Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Author : Larry Kelley
Publisher : Routledge
ISBN 13 : 1317499395
Total Pages : 314 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising Media Workbook and Sourcebook written by Larry Kelley and published by Routledge. This book was released on 2015-04-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Author :
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.0/5 ( download)
Download or read book Transcript Proceedings written by and published by . This book was released on 1984 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 836 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing & Media Decisions written by and published by . This book was released on 1989 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.3/5 ( download)
Download or read book Agency written by and published by . This book was released on 1996 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Balnaves
Publisher : A&C Black
ISBN 13 : 1849664609
Total Pages : 289 pages
Book Rating : 4.8/5 (496 download)
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
