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Areas Funcionales Para La Reflexion Marketing Y Recursos Humanos
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Author :Toca Torres, Claudia Eugenia Publisher :Editorial Universidad del Rosario ISBN 13 :9587382528 Total Pages :204 pages Book Rating :4.5/5 (873 download)
Book Synopsis Áreas funcionales para la reflexión: marketing y recursos humanos by : Toca Torres, Claudia Eugenia
Download or read book Áreas funcionales para la reflexión: marketing y recursos humanos written by Toca Torres, Claudia Eugenia and published by Editorial Universidad del Rosario. This book was released on 2012-04-19 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro está estructurado en dos apartados. El primero, en el que se analiza el marketing como disciplina reconocida o como disciplina en construcción y su aplicación en ámbitos como la educación superior. De igual forma, se realiza una aproximación al marketing cultural. / En la segunda parte, se plantean retos a la dirección de los recursos humanos desde el enfoque del trabajo en red, así como también se articula la gestión humana con temas como la gestión del conocimiento, el cambio organizacional, la innovación, la productividad y los equipos de recursos humanos.
Book Synopsis The Future of Leadership by : Warren G. Bennis
Download or read book The Future of Leadership written by Warren G. Bennis and published by Jossey-Bass. This book was released on 2001-05-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cast of the world's foremost leadership gurus come together in this book to offer their thoughts on leadership in the new economy.
Book Synopsis Technology, Management and Society by : Peter Drucker
Download or read book Technology, Management and Society written by Peter Drucker and published by Routledge. This book was released on 2012-09-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books. In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books.
Book Synopsis Mastering Alliance Strategy by : James D. Bamford
Download or read book Mastering Alliance Strategy written by James D. Bamford and published by John Wiley & Sons. This book was released on 2003-02-03 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erfolgreiche Unternehmensallianzen sind heute für viele Unternehmen absolut wichtig, wenn es darum geht, sich einen Wettbewerbsvorteil zu sichern. "Mastering Alliance Strategy" ist ein umfassender Leitfaden zum Thema Allianzstrategie. Er entwirrt die haarigsten Themen rund um das Allianzmanagement und erläutert die aktuellsten Gedanken, Ideen und Praktiken für eine effektive Nutzung von Partnerschaften. Ob absoluter Anfänger oder erfahrener Allianzexperte, ob Fachmann im Bereich Unternehmensentwicklung, Linienmanager oder Führungskraft - hier lernen Sie, Allianzen besser zu verstehen und auszunutzen. Die Autoren zeigen, dass das Erfolgsgeheimnis nicht nur in den Feinheiten einer Vereinbarung liegt, sondern auch in der Strategie und Organisation hinter dieser Vereinbarung. Aus ihrer langjährigen Forschungsarbeit und Berichterstattung präsentieren sie hier Ideen und Tools zu den vier Kernelementen einer effektiven Allianzstrategie: Planen der Allianz und Entwerfen der Vereinbarung, Managen der Allianz, sobald sie gegründet ist, Vorteile ziehen aus einer Konstellation von Allianzen, Aufbau einer internen Allianzfähigkeit Verständlich geschrieben. Mit anschaulichem Beispielmaterial. "Mastering Alliance Strategy" - die ultimative Pflichtlektüre für alle Unternehmensstrategen und Führungskräfte.
Book Synopsis Experiential Marketing by : Wided Batat
Download or read book Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2019-01-10 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future.
Author :Committee for the Study of the Future of Public Health Publisher :National Academies Press ISBN 13 :0309581907 Total Pages :240 pages Book Rating :4.3/5 (95 download)
Book Synopsis The Future of Public Health by : Committee for the Study of the Future of Public Health
Download or read book The Future of Public Health written by Committee for the Study of the Future of Public Health and published by National Academies Press. This book was released on 1988-01-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Nation has lost sight of its public health goals and has allowed the system of public health to fall into 'disarray'," from The Future of Public Health. This startling book contains proposals for ensuring that public health service programs are efficient and effective enough to deal not only with the topics of today, but also with those of tomorrow. In addition, the authors make recommendations for core functions in public health assessment, policy development, and service assurances, and identify the level of government--federal, state, and local--at which these functions would best be handled.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9251091870 Total Pages :37 pages Book Rating :4.2/5 (51 download)
Book Synopsis International Code of Conduct on Pesticide Management by : Food and Agriculture Organization of the United Nations
Download or read book International Code of Conduct on Pesticide Management written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-09-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The understanding that some pesticides are more hazardous than others is well established. Recognition of this is reflected by the World Health Organization (WHO) Recommended Classification of Pesticides by Hazard, which was first published in 1975. The document classifies pesticides in one of five hazard classes according to their acute toxicity. In 2002, the Globally Harmonized System of Classification and Labelling of Chemicals (GHS) was introduced, which in addition to acute toxicity also provides classification of chemicals according to their chronic health hazards and environmental hazards.
Book Synopsis Social Dilemmas by : Wim B. G. Liebrand
Download or read book Social Dilemmas written by Wim B. G. Liebrand and published by Garland Science. This book was released on 1992 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the advances and insights made by social scientists from around the world into the understanding and resolution of social dilemmas. Each chapter discusses its own research findings against the background of a more comprehensive view of social dilemnas.
Book Synopsis Comparative Stylistics of French and English by : Jean-Paul Vinay
Download or read book Comparative Stylistics of French and English written by Jean-Paul Vinay and published by John Benjamins Publishing. This book was released on 1995 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Stylistique comparée du français et de l'anglais has become a standard text in the French-speaking world for the study of comparative stylistics and the training of translators. This updated, first English edition makes Vinay & Darbelnet's classic methodology of translation available to a wider readership. The translation-oriented contrastive grammatical and stylistic analyses of the two languages are extensively exemplified by expressions, phrases and texts. Combining description with methodological guidelines for translation, this volume serves both as a course book and through its detailed index and glossary as a reference manual for specific translation problems.
Book Synopsis Strategic Management of Industrial R&D by : Barry Bozeman
Download or read book Strategic Management of Industrial R&D written by Barry Bozeman and published by Free Press. This book was released on 1984 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Yearbook of Immigration Statistics by :
Download or read book Yearbook of Immigration Statistics written by and published by . This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Healthy Development written by and published by World Bank Publications. This book was released on 2007-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: After an extensive consultative process with governments and global partners, including civil society organizations and bilateral and multilateral organizations, the World Bank's new health, nutrition, and population strategy aims to help developing countries strengthen their health systems and improve the health and well-being of millions of the world's poorest people, boost economic growth, reduce poverty caused by catastrophic illness, and provide the structural "glue" that supports multiple health-related programs within countries."--BOOK JACKET.
Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo
Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.
Book Synopsis Unifying Themes in Complex Systems by : Ali A. Minai
Download or read book Unifying Themes in Complex Systems written by Ali A. Minai and published by Springer Science & Business Media. This book was released on 2007-08-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, scientists have applied the principles of complex systems science to increasingly diverse fields. The results have been nothing short of remarkable. The Third International Conference on Complex Systems attracted over 400 researchers from around the world. The conference aimed to encourage cross-fertilization between the many disciplines represented and to deepen our understanding of the properties common to all complex systems.
Download or read book Best of the Grapevine written by and published by . This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Learning to Industrialize by : Sanjaya Lall
Download or read book Learning to Industrialize written by Sanjaya Lall and published by Springer. This book was released on 1987-09-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
