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Are Traditional Media Dead
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Book Synopsis Are Traditional Media Dead? by : Ingrid Sturgis
Download or read book Are Traditional Media Dead? written by Ingrid Sturgis and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, the Internet has made publishers of anyone with a laptop or mobile phone. In response many observers have said that traditional media -- defined as newspapers, radio, television, cable TV, magazines and other print publications -- are in a death spiral if not already dead. In a series of articles ranging from academic journals to popular print media, opinion surveys and government reports, Are Traditional Media Dead?, investigates this question, exploring: Does journalism have one foot in the grave? How traditional media can fight back How new media has impacted traditional media. How journalism can change to adapt to digital age? Can older media survive?
Book Synopsis How Racism and Sexism Killed Traditional Media by : Joshunda Sanders
Download or read book How Racism and Sexism Killed Traditional Media written by Joshunda Sanders and published by Bloomsbury Publishing USA. This book was released on 2015-08-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evaluative examination that challenges the media to rise above the systematic racism and sexism that persists across all channels, despite efforts to integrate. The Internet and social networks have opened up new avenues of communication for women and people of color, but the mainstream news is still not adequately including minority communities in the conversation. Part of the Racism in America series, How Racism and Sexism Killed the Traditional Media: Why the Future of Journalism Depends on Women and People of Color reveals the lack of diversity that persists in the communication industry. Uncovering and analyzing the racial bias in the media and in many newsrooms, this book reveals the lesser-known side of the media—newsrooms and outlets that are often fraught with underlying racist and sexist tension. Written by a veteran journalist of color, this title brings an insider's perspective combined with interviews from industry experts. The book analyzes the traditional media's efforts to integrate both women and people of color into legacy newsrooms, highlighting their defeats and minor successes. The author examines the future of women and people of color in the mainstream media.
Book Synopsis People's Guide to Publishing by : Joe Biel
Download or read book People's Guide to Publishing written by Joe Biel and published by Microcosm Publishing. This book was released on 2018-12-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.
Download or read book Print Is Dead written by Jeff Gomez and published by Macmillan. This book was released on 2009-06-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap; and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.
Book Synopsis Difficult Death, Dying and the Dead in Media and Culture by : Sharon Coleclough
Download or read book Difficult Death, Dying and the Dead in Media and Culture written by Sharon Coleclough and published by Springer Nature. This book was released on 2023-11-25 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to a growing interest in death, dying and the dead within and beyond the field of death studies. The collection defines an understanding of ‘difficult death’ and examines the differences between death, dying and the dead, as well as exploring the ethical challenges of researching death in mediated form. The collection is attendant to the ways in which difficult deaths are imbricated in power structures both before and after they become mediatised in culture. As such, the work navigates the many political and social complexities and inequalities – what might be deemed the difficulties – of death, dying and the dead. The book seeks to expand understandings of the difficulty of death in media and culture through a wide range of chapters from different contexts focused on literature, film, television, and in online environments, as well as several chapters examining news reportage of difficult deaths.
Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe
Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Book Synopsis We Refuse to Be Silent by : Angela P. Dodson
Download or read book We Refuse to Be Silent written by Angela P. Dodson and published by Broadleaf Books . This book was released on 2024-04-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The women have something to say. Are you listening? In this powerful and needed collection, editor Angela P. Dodson brings together the voices of more than thirty-five accomplished women writers on the topic of violence and injustice against Black men. These writers are journalists, authors, scholars, ministers, psychologists, counselors, and other experts. They are also wives, mothers, sisters, daughters, aunties, and friends. Each lends her voice to shine a new light on the injustices and dangers Black men face daily, and how women feel about the vulnerability of our sons, husbands, brothers, fathers, uncles, friends, and other males we care about as they navigate a world that often stereotypes and targets them. Contributors include: -Elizabeth Alexander, president of the Andrew W. Mellon Foundation, poet, and author of The Light of the World -Brenda M. Greene, founder and executive director of the Center for Black Literature, director of the National Black Writers Conference, and professor of English at Medgar Evers College of the City University of New York -Goldie Taylor, former US Marine, MSNBC contributor, author, and an editor at large of The Daily Beast -Isabel Wilkerson, Pulitzer Prize winner, National Humanities Medal recipient, and author of Caste and The Warmth of Other Suns -Charisse Jones, award-winning journalist and coauthor of eight books, including Shifting: The Double Lives of Black Women in America and the New York Times bestselling memoir of Misty Copeland, Life in Motion: An Unlikely Ballerina -Audrey Edwards, former executive editor of Essence magazine and the author of seven books, including the award-winning American Runaway: Black and Free in Paris in the Trump Years -Michelle Duster, author, public historian, and great-granddaughter of Ida B. Wells -Sonya Ross, managing editor of Inside Climate News, founder of Black Women Unmuted, AP's first Black woman White House reporter, and first Black woman elected to the board of the White House Correspondents Association -Keeanga-Yamahtta Taylor, contributing writer at The New Yorker, Leon Forrest Professor of African American Studies at Northwestern University, author of Race for Profit, and editor of How We Get Free -Donna Brazile, endowed chair of the Gwendolyn and Colbert King public policy lecture series at Howard University, member of USA Today's Board of Contributors, Fox News contributor, and author of Hacks: The Inside Story of the Break-ins and Breakdowns That Put Donald Trump in the White House -Darnella Frazier, citizen journalist awarded a Pulitzer citation for her role filming the murder of George Floyd The catalyst for a national conversation, this collection offers historical context that is often missing from public discussions and media coverage, while demonstrating an ongoing pattern of demonizing Black men that is rooted deep in the history of our nation. The essays in this book engage with the emotional toll anti-Black violence takes on women in particular and cast a vision for future activism.
Book Synopsis 11 Rules for Creating Value in the Social Era by : Nilofer Merchant
Download or read book 11 Rules for Creating Value in the Social Era written by Nilofer Merchant and published by Harvard Business Press. This book was released on 2012-09-12 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional. Editorial Reviews Named a “Best Business Book of 2012” by Fast Company “Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” — Forbes.com “Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business “A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync? “Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell “Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World “Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group “Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, President, Twist Image; author, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone “Nilofer Merchant offers not just a name—the Social Era—to these confusing and turbulent times, but thoughtful and straightforward advice about how both institutions and people can thrive, not just be the last one standing. Required reading for today’s leaders—and tomorrow’s.” — Barry Z. Posner, Accolti Professor of Leadership, Santa Clara University; coauthor, The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations “With tools, metrics, and markets pulsing with change, Nilofer’s 11 Rules for Creating Value in the Social Era is a vital compass to staying relevant and profitable. Embrace them.” — Lisa Gansky, entrepreneur; author, The Mesh: Why the Future of Business Is Sharing “Nilofer Merchant deftly dissects the industrial traditions that are failing us. Not content to simply describe the state of affairs, she also offers comprehensive, prescient guidelines for taking the future into our own hands. This book opened me up to a whole new way of thinking about business, influence, and power.” — Deanna Zandt, media technologist; author, Share This!: How You Will Change the World with Social Networking “11 Rules for Creating Value in the Social Era completely, convincingly, and lucidly redefines what it’s going to take for companies to be successful going forward. Powerfully provocative and highly practical. Bravo, Nilofer!” — Tony Schwartz, President and CEO, The Energy Project; coauthor, The Power of Full Engagement and The Way We’re Working Isn’t Working
Download or read book Thinking Dead written by Murali Balaji and published by Lexington Books. This book was released on 2013-09-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zombies are everywhere these days. We are consuming zombies as much as they are said to be consuming us in mediated apocalyptic scenarios on popular television shows, video game franchises and movies. The “zombie industry” generates billions a year through media texts and other cultural manifestations (zombie races and zombie-themed parks, to name a few). Zombies, like vampires, werewolves, witches and wizards, have become both big dollars for cultural producers and the subject of audience fascination and fetishization. With popular television shows such as AMC’s The Walking Dead (based on the popular graphic novel) and movie franchises such as the ones pioneered by George Romero, global fascination with zombies does not show signs of diminishing. In The Thinking Dead: What the Zombie Apocalypse Means, edited by Murali Balaji, scholars ask why our culture has becomes so fascinated by the zombie apocalypse. Essays address this question from a range of theoretical perspectives that tie our consumption of zombies to larger narratives of race, gender, sexuality, politics, economics and the end of the world. Thinking Dead brings together an array of media and cultural studies scholars whose contributions to understanding our obsession with zombies will far outlast the current trends of zombie popularity.
Book Synopsis Friction Is Fiction: the Future of Content, Media and Business (Black and White Edition) by : Gerd Leonhard
Download or read book Friction Is Fiction: the Future of Content, Media and Business (Black and White Edition) written by Gerd Leonhard and published by Lulu.com. This book was released on 2010-05-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1
Download or read book Dead Sea Media written by Shem Miller and published by BRILL. This book was released on 2019-09-16 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dead Sea Media, Shem Miller offers an innovative media criticism of the Dead Sea Scrolls that examines the roles of orality and memory in the social setting and scribal practices of the Dead Sea Scrolls.
Book Synopsis Millennial Rules by : T. Scott Gross
Download or read book Millennial Rules written by T. Scott Gross and published by Simon and Schuster. This book was released on 2013-10-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible. In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses can meet and exceed Millennials’ expectations to make the sale—without resorting to tricks and gimmicks. Invisible selling is built on ethical, common-sense business practices that yield success across the board, regardless of niche or industry. Armed with research into generational consumer preferences, humor, and a wealth of experience, Gross tackles the looming question, “How can you disappear and still deliver quality service?” The answer, he suggests, is by emphasizing serving above selling, a strategy that will make organizations successful not just with Millennials, but with all generations. For better or for worse, the Millennials aren’t going anywhere. By learning what has changed—and what hasn’t—you can cater to the wants and needs of each generation and still come out on top. Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making readers aware of what they’re already doing right—and how to do more of it. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis Nontraditional Media in Marketing and Advertising by : Robyn Blakeman
Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Book Synopsis Death and Digital Media by : Michael Arnold
Download or read book Death and Digital Media written by Michael Arnold and published by Routledge. This book was released on 2017-11-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Death and Digital Media provides a critical overview of how people mourn, commemorate and interact with the dead through digital media. It maps the historical and shifting landscape of digital death, considering a wide range of social, commercial and institutional responses to technological innovations. The authors examine multiple digital platforms and offer a series of case studies drawn from North America, Europe and Australia. The book delivers fresh insight and analysis from an interdisciplinary perspective, drawing on anthropology, sociology, science and technology studies, human-computer interaction, and media studies. It is key reading for students and scholars in these disciplines, as well as for professionals working in bereavement support capacities.
Book Synopsis Our Changing Journey to the End by : Christina Staudt
Download or read book Our Changing Journey to the End written by Christina Staudt and published by Bloomsbury Publishing USA. This book was released on 2013-11-12 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This novel, cross-disciplinary collection explains how dying, death, and grieving have changed in America, for better or worse, since the turn of the millennium. What does dying with dignity mean in a diverse society with rapidly advancing technology, an aging population, and finite resources? In this fascinating collection, scholars from across the nation illuminate the remarkable changes that have taken place in recent years, are now underway, and loom on the horizon as they lead readers on an exploration of the ways Americans think about and handle dying and death. Volume 1, New Paths of Engagement, addresses changes in the circumstances and expressions of death, dying, and grief in 21st-century America. Volume 2, New Venues in the Search for Dignity and Grace, delves into the challenges inherent in creating a medical and social system that allows for an optimal end-of-life experience for all and proposes ways in which society can be reshaped to move toward that ideal.
Book Synopsis Handbook of Digital Politics by : Stephen Coleman
Download or read book Handbook of Digital Politics written by Stephen Coleman and published by Edward Elgar Publishing. This book was released on 2023-11-03 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised second edition Handbook examines the latest knowledge and perspectives on digital politics. Leading scholars explore the expansion of digital technologies, channels and styles as it shapes political dynamics.
Book Synopsis On the Evolution of Media by : Carlos A. Scolari
Download or read book On the Evolution of Media written by Carlos A. Scolari and published by Taylor & Francis. This book was released on 2023-06-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research? By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.
