Architecting Experience

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Architecting Experience

Author : Scot R. Wheeler
Publisher :
ISBN 13 : 9789814678414
Total Pages : 280 pages
Book Rating : 4.6/5 (784 download)

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Book Synopsis Architecting Experience by : Scot R. Wheeler

Download or read book Architecting Experience written by Scot R. Wheeler and published by . This book was released on 2015-12-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience," but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

Architecting Experience

Author : Scot R. Wheeler
Publisher : World Scientific
ISBN 13 : 9814678422
Total Pages : 281 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Architecting Experience by : Scot R. Wheeler

Download or read book Architecting Experience written by Scot R. Wheeler and published by World Scientific. This book was released on 2015-12-16 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen."--

Architecting Experience: A Conversion Science Handbook (Second Edition)

Author : Scot R Wheeler
Publisher : World Scientific
ISBN 13 : 9811219885
Total Pages : 290 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Architecting Experience: A Conversion Science Handbook (Second Edition) by : Scot R Wheeler

Download or read book Architecting Experience: A Conversion Science Handbook (Second Edition) written by Scot R Wheeler and published by World Scientific. This book was released on 2020-08-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

The Experience of Architecture

Author : Henry Plummer
Publisher : Thames & Hudson
ISBN 13 : 0500773653
Total Pages : 288 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis The Experience of Architecture by : Henry Plummer

Download or read book The Experience of Architecture written by Henry Plummer and published by Thames & Hudson. This book was released on 2016-11-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thought-provoking consideration of how architecture, from a doorknob to a city plan, can influence human behavior How does the experience of turning a door handle, opening a door from one space into another, affect us? It is no wonder that the door, one of the most elemental architectural forms, has such metaphorical richness. But even on a purely physical human level, the cold touch of a brass handle or the swish of a sliding screen gives rise to an emotional reaction, sometimes modest, occasionally profound. This book aims to understand how these everyday acts are influenced by architectural form, a concept that is vital for all architects to grasp. It considers how specifically built elements and volumes, taken from a wide array of buildings and settings around the world, can affect our powers of decision. From hand-carved stairs in Greek villages to free-floating catwalks, from the elegant processional steps of Renaissance Italy to Frank Lloyd Wright’s masterly manipulation of form, all provide very different experiences of stepping from one level to the next, and all affect our experience of that space. Seamlessly integrating text and image, each chapter focuses on a different aspect of our daily interactions with architecture, looking at stairs, floors and paths, moving interior spaces, perception and perspective, transparency and the relationship between a building and its setting. This book is not just for architects and designers engaged in the production of space, but for all those who seek a richer understanding of their place in the built world.

X

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118526805
Total Pages : 256 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis X by : Brian Solis

Download or read book X written by Brian Solis and published by John Wiley & Sons. This book was released on 2015-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Tropical Experience

Author : Mark De Reus
Publisher : Oro Editions
ISBN 13 : 9781935935025
Total Pages : 0 pages
Book Rating : 4.9/5 (35 download)

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Book Synopsis Tropical Experience by : Mark De Reus

Download or read book Tropical Experience written by Mark De Reus and published by Oro Editions. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a series of design stories with provocative story lines around some of the firm's most prominent projects. Each of the stories reveals the search that is inherent in the architectural design effort to evoke the spirit of each place by noting the unique circumstances for each client and property. The stories delve into planning and design aspects that reveal how spirit of place contributes to design meaning, and how creative expression can be discovered in pragmatic problem-solving. Within the stories, we uncover comparisons to older or ancient work in Hawaii, Indonesia, Mexico, and other locales, to underscore the significance of timeless principles in creating a harmonic living environment. "Spirit" is the intangible yet significant and even experientially transformative quality behind what endears one to a place or building. This book reveals the design philosophy of de Reus Architects: searching for design innovation by embracing tradition and timelessness, while applying modern and sustainable sensibilities.

Boredom, Architecture, and Spatial Experience

Author : Christian Parreno
Publisher : Bloomsbury Publishing
ISBN 13 : 1350148156
Total Pages : 384 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Boredom, Architecture, and Spatial Experience by : Christian Parreno

Download or read book Boredom, Architecture, and Spatial Experience written by Christian Parreno and published by Bloomsbury Publishing. This book was released on 2021-02-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boredom is a ubiquitous feature of modern life. Endured by everyone, it is both cause and effect of modernity, and of situations, spaces and surroundings. As such, this book argues, boredom shares an intimate relationship with architecture-one that has been seldom explored in architectural history and theory. Boredom, Architecture, and Spatial Experience investigates that relationship, showing how an understanding of boredom affords us a new way of looking at and understanding the modern experience. It reconstructs a series of episodes in architectural history, from the 19th century to the present, to survey how boredom became a normalized component of the everyday, how it infiltrated into the production and reception of architecture, and how it serves to diagnose moments of crisis in the continuous transformations of the built environment. Erudite and innovative, the work moves deftly from architectural theory and philosophy to literature and psychology to make its case. Combining archival material, scholarly sources, and illuminating excerpts from conversations with practitioners and thinkers-including Charles Jencks, Rem Koolhaas, Sylvia Lavin, and Jorge Silvetti-it reveals the complexity and importance of boredom in architecture.

Architecting Experience

Author : Scot R Wheeler
Publisher : World Scientific Publishing Company
ISBN 13 : 9789811220104
Total Pages : 280 pages
Book Rating : 4.2/5 (21 download)

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Book Synopsis Architecting Experience by : Scot R Wheeler

Download or read book Architecting Experience written by Scot R Wheeler and published by World Scientific Publishing Company. This book was released on 2020 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Architecture Beyond Experience

Author : Michael Benedikt
Publisher : ORO Applied Research + Design
ISBN 13 : 9781943532896
Total Pages : 312 pages
Book Rating : 4.5/5 (328 download)

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Book Synopsis Architecture Beyond Experience by : Michael Benedikt

Download or read book Architecture Beyond Experience written by Michael Benedikt and published by ORO Applied Research + Design. This book was released on 2020-03-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture Beyond Experience is an interdisciplinary work in the service of one goal: the bringing about of a more relational, "posthuman" and yet humanist strain in architecture. It argues against the values that currently guide much architectural production (and the larger economy's too), which is the making, marketing, and staging of ever more arresting experiences. The result, in architecture, is experientialism: the belief that what gives a building value, aside from fulfilling its shelter functions, is how its views and spaces make us personally feel as we move around it. I argue that it's time to find a deeper basis for making and judging architecture, a basis which is not personal-experience-multiplied, but which is dialogical and relational from the start. I use the word relational to describe an architecture that guides people in search of encounter with (or avoidance of) each other and that manifests and demonstrates those same desires in its own forms, components, and materials. Buildings are beings. When architecture, they teach as well as protect; they tell us who we were and who we want to be; they exemplify, they deserve respect, invite investment, and reward affection. These are social-relational values, values that both underlie and go beyond experiential ones (sometimes called "phenomenological"). Such relational values have been suppressed, in part because architects have joined the Experience Economy, hardly noticing they have done so. Architecture Beyond Experience provides the argument and the concepts to ultimately re-center a profession.

Orchestrating Experiences

Author : Chris Risdon
Publisher : Rosenfeld Media
ISBN 13 : 1933820748
Total Pages : 337 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Orchestrating Experiences by : Chris Risdon

Download or read book Orchestrating Experiences written by Chris Risdon and published by Rosenfeld Media. This book was released on 2018-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.

Designing the Search Experience

Author : Tony Russell-Rose
Publisher : Newnes
ISBN 13 : 0123969816
Total Pages : 321 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Designing the Search Experience by : Tony Russell-Rose

Download or read book Designing the Search Experience written by Tony Russell-Rose and published by Newnes. This book was released on 2013-01-02 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. In this book, the authors weave together the theories of information seeking with the practice of user interface design.

Designing Experiences

Author : J. Robert Rossman
Publisher : Columbia University Press
ISBN 13 : 0231549512
Total Pages : 257 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Designing Experiences by : J. Robert Rossman

Download or read book Designing Experiences written by J. Robert Rossman and published by Columbia University Press. This book was released on 2019-07-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.

Architecture as Experience

Author : Dana Arnold
Publisher : Routledge
ISBN 13 : 1134417519
Total Pages : 566 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Architecture as Experience by : Dana Arnold

Download or read book Architecture as Experience written by Dana Arnold and published by Routledge. This book was released on 2004-07-31 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture as Experience investigates the perception and appropriation of places across intervals of time and culture. The particular concern of the volume is to bring together fresh empirical research and animate it through contact with theoretical sophistication, without overwhelming the material. The chapters establish the continuity of a particular physical object and show it in at least two alternative historical perspectives, in which recognisable features are shown in different lights. The results are often surprising, inverting the common idea of a historic place as having an enduring meaning. This book shows the insight that can be gained from learning about earlier constructions of meaning which have been derived from the same buildings that stand before us today.

Brandscapes

Author : Anna Klingmann
Publisher : MIT Press
ISBN 13 : 0262515032
Total Pages : 379 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Brandscapes by : Anna Klingmann

Download or read book Brandscapes written by Anna Klingmann and published by MIT Press. This book was released on 2010-09-24 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture as imprint, as brand, as the new media of transformation—of places, communities, corporations, and people. In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding—not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square—prototypes and case studies in branding—to Prada's superstar-architect-designed shopping epicenters and the banalities of Niketown. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today's brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. How can architects use branding as a means to differentiate places from the inside out—and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.

Autodesk Revit Architecture 2012

Author : Eric Wing
Publisher : John Wiley & Sons
ISBN 13 : 1118129113
Total Pages : 1032 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Autodesk Revit Architecture 2012 by : Eric Wing

Download or read book Autodesk Revit Architecture 2012 written by Eric Wing and published by John Wiley & Sons. This book was released on 2011-06-03 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Autodesk Official Training Guide teaches Revit to new users The perfect introduction to Revit Architecture, Autodesk?s building information modeling (BIM) software, this unique and highly effective guide uses a continuous, step-by-step tutorial to build your skills. You?ll first get to know the Revit interface and basic conventions, then quickly move right into designing, documenting, and modeling a four-story office building. Place walls, windows, and doors; add floors ceilings, railings, and stairs; create construction documentation?and that?s just for starters! You?ll be amazed by how rapidly you can progress. Teaches you how to use Autodesk Revit Architecture, Autodesk?s industry-leading building information modeling (BIM) software Uses a continuous, step-by-step tutorial that progresses through the book, teaching you how to design, document, and present a four-story building Covers structural grids, beams, and foundations; adding text and dimensions; building floors layer by layer; joining exterior and interior walls; creating roofs and ceilings; and much more Introduces embedded families and formulas, crucial site considerations, and importing and exporting to various formats Includes a Web site with before-and-after tutorial files so readers can compare their work Best of all, this guide is self-paced. Follow the tutorial sequentially?or jump into just the chapters you want by downloading the project files from the companion Web site.

Experiencing Architecture, second edition

Author : Steen Eiler Rasmussen
Publisher : MIT Press
ISBN 13 : 9780262680028
Total Pages : 260 pages
Book Rating : 4.6/5 (8 download)

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Book Synopsis Experiencing Architecture, second edition by : Steen Eiler Rasmussen

Download or read book Experiencing Architecture, second edition written by Steen Eiler Rasmussen and published by MIT Press. This book was released on 1964-03-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic examination of superb design through the centuries. Widely regarded as a classic in the field, Experiencing Architecture explores the history and promise of good design. Generously illustrated with historical examples of designing excellence—ranging from teacups, riding boots, and golf balls to the villas of Palladio and the fish-feeding pavilion of Beijing's Winter Palace—Rasmussen's accessible guide invites us to appreciate architecture not only as a profession, but as an art that shapes everyday experience. In the past, Rasmussen argues, architecture was not just an individual pursuit, but a community undertaking. Dwellings were built with a natural feeling for place, materials and use, resulting in “a remarkably suitable comeliness.” While we cannot return to a former age, Rasmussen notes, we can still design spaces that are beautiful and useful by seeking to understand architecture as an art form that must be experienced. An understanding of good design comes not only from one's professional experience of architecture as an abstract, individual pursuit, but also from one's shared, everyday experience of architecture in real time—its particular use of light, color, shape, scale, texture, rhythm and sound. Experiencing Architecture reminds us of what good architectural design has accomplished over time, what it can accomplish still, and why it is worth pursuing. Wide-ranging and approachable, it is for anyone who has ever wondered “what instrument the architect plays on.”

The Space Within

Author : Robert McCarter
Publisher : Reaktion Books
ISBN 13 : 1780237073
Total Pages : 144 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis The Space Within by : Robert McCarter

Download or read book The Space Within written by Robert McCarter and published by Reaktion Books. This book was released on 2016-11-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alvar Aalto once argued that what mattered in architecture wasn’t what a building looks like on the day it opens but what it is like to live inside it thirty years later. In this book, architect and critic Robert McCarter persuasively argues that interior spatial experience is the necessary starting point for design, and the quality of that experience is the only appropriate means of evaluating a work after it has been built. McCarter reveals that we can’t really know a piece of architecture without inhabiting its spaces, and we need to counter our contemporary obsession with exterior views and forms with a renewed appreciation for interiors. He explores how interior space has been integral to the development of modern architecture from the late 1800s to today, and he examines how architects have engaged interior space and its experiences in their design processes, fundamentally transforming traditional approaches to composition. Eloquently placing us within a host of interior spaces, he opens up new ways of thinking about architecture and what its goals are and should be.