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Aprender A Empreder Desde Las Universidades Y Escuelas De Negocios
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Book Synopsis Los osos ya no comen salmón by : Ricardo Cortines
Download or read book Los osos ya no comen salmón written by Ricardo Cortines and published by Editorial Almuzara. This book was released on 2010-06 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro se ha escrito para hacerte pensar. Para que te des cuenta de que las cosas no son como nos las venden. Para que entiendas que si algo no funciona es que alguien se está haciendo rico o que el fracaso es sólo un cuento para no dormir. Este libro se ha escrito para sorprenderte. Para que descubras que los tesoros más preciados no están en las profundidades del océano, sino en la papelera de nuestra mente, entre todo aquello a lo que no damos valor. Este libro se ha escrito para que te unas a él. Para que seas tú quien escriba el capítulo que le falta
Download or read book MINDSET UNICORNIO written by Karla Huerta and published by Editorial Ink. This book was released on with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Coach-makers' International Journal by :
Download or read book Coach-makers' International Journal written by and published by . This book was released on 1915 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sustaining Change in Universities by : Burton R. Clark
Download or read book Sustaining Change in Universities written by Burton R. Clark and published by Open University Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Book Synopsis Familias Latinas en Los Estados Unidos by : Sally Jones Andrade
Download or read book Familias Latinas en Los Estados Unidos written by Sally Jones Andrade and published by . This book was released on 1983 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Treasure Hunt by : Michael J. Silverstein
Download or read book Treasure Hunt written by Michael J. Silverstein and published by Penguin. This book was released on 2006-05-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Book Synopsis Disclosing New Worlds by : Charles Spinosa
Download or read book Disclosing New Worlds written by Charles Spinosa and published by MIT Press. This book was released on 1999-02-18 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human beings are at their best not when they are engaged in abstract reflection, but when they are intensely involved in changing the taken-for-granted, everyday practices in some domain of their culture—that is, when they are making history. Disclosing New Worlds calls for a recovery of a way of being that has always characterized human life at its best. The book argues that human beings are at their best not when they are engaged in abstract reflection, but when they are intensely involved in changing the taken-for-granted, everyday practices in some domain of their culture—that is, when they are making history. History-making, in this account, refers not to wars and transfers of political power, but to changes in the way we understand and deal with ourselves. The authors identify entrepreneurship, democratic action, and the creation of solidarity as the three major arenas in which people make history, and they focus on three prime methods of history-making—reconfiguration, cross-appropriation, and articulation.
Book Synopsis La Salle Matrix Thinking by : Roger La Salle
Download or read book La Salle Matrix Thinking written by Roger La Salle and published by . This book was released on 2003 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Entrepreneurship and Venture Management by : Clifford M. Baumback
Download or read book Entrepreneurship and Venture Management written by Clifford M. Baumback and published by Prentice Hall. This book was released on 1975 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Engaging People in Sustainability by : Daniella Tilbury
Download or read book Engaging People in Sustainability written by Daniella Tilbury and published by IUCN. This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].
Book Synopsis Entrepreneurial Journalism by : Kevin Rafter
Download or read book Entrepreneurial Journalism written by Kevin Rafter and published by Routledge. This book was released on 2018-10-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial journalism has emerged as a ‘hot topic’ for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics including the ethics underpinning new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term ‘entrepreneurialism’ in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada, and the United States. This book was originally published as a special issue of Journalism Practice.
Book Synopsis Pima Bajo by : Zarina Estrada Fernández
Download or read book Pima Bajo written by Zarina Estrada Fernández and published by . This book was released on 1996 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation and Entrepreneurship by : Peter Drucker
Download or read book Innovation and Entrepreneurship written by Peter Drucker and published by Routledge. This book was released on 2014-09-15 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello
Book Synopsis Formación para el emprendimiento en la enseñanza de economía y escuelas de negocios by : María Teresa Freire Rubio
Download or read book Formación para el emprendimiento en la enseñanza de economía y escuelas de negocios written by María Teresa Freire Rubio and published by ESIC Editorial. This book was released on 2016-02-22 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tesis doctoral analiza el papel que desempeñan los centros de formación superior, universidades y en particular las escuelas de negocios, desde sus diferentes Programas de Postgrado, a la hora de responder a la demanda de los potenciales emprendedores que buscan en estos programas adquirir y desarrollar las habilidades necesarias para llegar a convertirse en emprendedores de éxito. El objeto de este estudio es identificar el perfil de los “potenciales emprendedores” que optan por embarcarse en este tipo de formación. Esto es, nuestro planteamiento de partida es: ¿el emprendedor nace o se hace? Fue el intento por dar respuesta a esta pregunta lo que motivó el buscar esos rasgos comunes que pudieran identificar a esos potenciales emprendedores, tanto desde el punto de vista de aptitudes y actitudes o características que poseían en común todos aquellos que manifestaban su inquietud por “emprender”, como el identificar las herramientas o habilidades que, de forma también común, demandaban estos potenciales emprendedores cuando buscan formarse en habilidades empresariales. Se ha planteado el uso de una metodología a partir de una encuesta realizada a los actuales estudiantes de Programas Máster, para intentar conocer tanto su impulso emprendedor, como cuáles son las herramientas que ellos considerarían necesarias obtener en esta formación Máster para poder llegar a emprender. Todos los datos obtenidos de estas encuestas han sido tratados con los métodos estadísticos más actuales, con el fin de poder obtener la mayor información y resultados posibles. Igualmente, el fin último del estudio es que, a partir de los resultados obtenidos, a futuro, se pueda llegar a realizar una propuesta de contenidos académicos, teóricos y/o prácticos, que se consideren necesarios añadir a estos programas, para adecuar más su contenido a la formación requerida por los futuros emprendedores. En conclusión, se intenta justificar, tras el análisis de nuestro estudio empírico, que el “emprendedor nace”, es decir, el posible y futuro emprendedor tiene una predisposición a ello, ya sea por tradición familiar o por la aparición de iniciativa innata propia y por tanto, las escuelas de negocios con su formación en emprendimiento lo que hacen es definir y perfilar las habilidades y herramientas que este potencial emprendedor necesita, para poder poner en marcha sus ideas de negocio con mayor garantía, o lo que es lo mismo, con una garantía técnica sólida. ÍNDICE Introducción Apéndice 1: Start-ups: The University as promoter, main lines of research Capítulo 1. Marco Conceptual Apéndice 2: Economía para Bachilleres Capítulo 2. Revisión de la literatura económica sobre emprendimiento Apéndice 3: The Debate concerning political aids to "Infant" Companies Capítulo 3. Diseño de la Investigación y Metodología Capítulo 4. Resultados y Análisis Apéndice 4: Business Schools: Generators of Skills for Entrepreneurs Capítulo 5. Conclusiones, y futuras líneas de investigación Apéndice 5: the analysis and research of a Business Case to the Business Consultancy Bibliografía Anexos
Book Synopsis The Productivity Project by : Chris Bailey
Download or read book The Productivity Project written by Chris Bailey and published by Hachette UK. This book was released on 2016-01-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A fun, interesting, and useful read!' David Allen, bestselling author of Getting Things Done Nearly all of us want to be more productive, but finding the method that works for you among the hundreds and hundreds of different tips, tricks and hacks can be a daunting prospect. After graduating college, Chris Bailey decided to dedicate a whole year to doing just that - experimenting with as many of the techniques as he could, and finding the things that work. Among the experiments that he undertook are: going several weeks on little to no sleep; cutting out caffeine and sugar; taking a daily siesta; living in total isolation for 10 days; stretching his workweek to 90 hours; and getting up at 5:30 every morning, all the while monitoring the impact of his experiments on the quality and quantity of his work. The results were often surprising! This book is the result of Chris's year-long journey, distilling the lessons he learned into a few core truths about how we get things done (or, indeed, don't). Among the many counterintuitive insights Chris discovered that had the biggest impact on his productivity were striving for imperfection; scheduling less time for important tasks; the 20 second rule to distract yourself from distractions; and the concept of productive procrastination. In this accessible and fun guide, Chris Bailey offers over 30 tried-and-tested best practices that will help everyone to accomplish more - and become more awesome.
Book Synopsis Learning How to Learn by : Barbara Oakley, PhD
Download or read book Learning How to Learn written by Barbara Oakley, PhD and published by Penguin. This book was released on 2018-08-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid "rut think" in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.
Book Synopsis Qualitative Choice Analysis by : Kenneth Train
Download or read book Qualitative Choice Analysis written by Kenneth Train and published by MIT Press. This book was released on 1986 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses two significant research areas in an interdependent fashion. It is first of all a comprehensive but concise text that covers the recently developed and widely applicable methods of qualitative choice analysis, illustrating the general theory through simulation models of automobile demand and use. It is also a detailed study of automobile demand and use, presenting forecasts based on these powerful new techniques. The book develops the general principles that underlie qualitative choice models that are now being applied in numerous fields in addition to transportation, such as housing, labor, energy, communications, and criminology. The general form, derivation, and estimation of qualitative choice models are explained, and the major models - logit, probit, and GEV - are discussed in detail. And continuous/discrete models are introduced. In these, qualitative choice methods and standard regression techniques are combined to analyze situations that neither alone can accurately forecast. Summarizing previous research on auto demand, the book shows how qualitative choice methods can be used by applying them to specific auto-related decisions as the aggregate of individuals' choices. The simulation model that is constructed is a significant improvement over older models, and should prove more useful to agencies and organizations requiring accurate forecasting of auto demand and use for planning and policy development. The book concludes with an actual case study based on a model designed for the investigations of the California Energy Commission. Kenneth Train is Visiting Associate Professor in Economics at the University of California, Berkeley, and Director of Economic Research at Cambridge Systematics, Inc., also in Berkeley. Qualitative Choice Analysisis included in The MIT Press Transportation Studies Series, edited by Marvin L. Manheim.
