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Applying Social Marketing Concepts To Promote Responsible Alcohol Use Among American College Students
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Book Synopsis Applying Social Marketing Concepts to Promote Responsible Alcohol Use Among American College Students by : Sameer Deshpande
Download or read book Applying Social Marketing Concepts to Promote Responsible Alcohol Use Among American College Students written by Sameer Deshpande and published by . This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings
Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Book Synopsis From Science to Action? 100 Years Later - Alcohol Policies Revisited by : Richard Müller
Download or read book From Science to Action? 100 Years Later - Alcohol Policies Revisited written by Richard Müller and published by Springer Science & Business Media. This book was released on 2007-05-08 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol has been central to social, religious and personal use throughout the history. Alcohol drinking goes back almost as far as the human race does. A hundred years, therefore, may be seen as only a flash. The past century, however, has witnessed a fundamental change in dealing with alcohol problems. Hence, to give an overview of a hundred years of alcohol polices is a rather ambitious task and the contributions to this book shed only some light on the way in which alcohol policy issues have changed in this period. This authoritative volume is relevant to both scientists and policy makers providing a state of the art in alcohol policy from different perspectives, covering both science/research/treatment and prevention practice and linking these areas.
Book Synopsis Social Marketing for Public Health by : Hong Cheng
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Book Synopsis Brief Alcohol Screening and Intervention for College Students (BASICS) by : Linda A. Dimeff
Download or read book Brief Alcohol Screening and Intervention for College Students (BASICS) written by Linda A. Dimeff and published by Guilford Press. This book was released on 1999-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This instructive manual presents a pragmatic and clinically proven approach to the prevention and treatment of undergraduate alcohol abuse. The BASICS model is a nonconfrontational, harm reduction approach that helps students reduce their alcohol consumption and decrease the behavioral and health risks associated with heavy drinking. Including numerous reproducible handouts and assessment forms, the book takes readers step-by-step through conducting BASICS assessment and feedback sessions. Special topics covered include the use of DSM-IV criteria to evaluate alcohol abuse, ways to counter student defensiveness about drinking, and obtaining additional treatment for students with severe alcohol dependency. Note about Photocopy Rights: The Publisher grants individual book purchasers nonassignable permission to reproduce selected figures, information sheets, and assessment instruments in this book for professional use. For details and limitations, see copyright page.
Download or read book Alcohol written by Martin A. Plant and published by . This book was released on 1997 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol: Minimising the Harm presents a non ideological and pragmatic review of the effectiveness of key strategies designed to achieve a significant reduction in levels of problem drinking. These strategies are described and critically assessed by some of the world's leading authorities on the use of alcohol and its related problems. Alcohol: Minimising the Harm is wide-ranging and international in scope, including evidence from non-industrial societies. The evidence is considered within the context of the history of alcohol control policies and the ongoing polemic concerning the harm minimisation approach to problems associated not only with alcohol but also tobacco and illicit drugs. Strategies and policies are critically and pragmatically assessed in the light of the question, 'What works?'
Book Synopsis Alcohol and Public Policy by : National Research Council
Download or read book Alcohol and Public Policy written by National Research Council and published by National Academies Press. This book was released on 1981-02-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Master of Public Health Competencies: A Case Study Approach by : Anthony J. Santella
Download or read book Master of Public Health Competencies: A Case Study Approach written by Anthony J. Santella and published by Jones & Bartlett Learning. This book was released on 2019-02-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In October 2016, the Council on Education in Public Health (CEPH) released new competencies that all accredited Master of Public Health (MPH) programs must adhere to. Master of Public Health Competencies: A Case Study Approach covers each of the 22 required competencies to demonstrate how they can be applied in public health practice. Spanning all five key disciplines of Public Health - biostatistics, epidemiology, health policy and management; social and behavioral sciences; and environmental and occupation health - Master of Public Health Competencies covers the full breadth of public health. Each chapter is focused on a single CEPH competency and provides the background of the public health issue, followed by a case study to learn that competency and understand its application. Written by MPH faculty and community practitioners and based on real world public practice, these concise case studies are accompanied by discussion questions that facilitate classroom discussion.
Download or read book The Prevention Pipeline written by and published by . This book was released on 1998 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery by : Gary L. Fisher
Download or read book Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery written by Gary L. Fisher and published by SAGE. This book was released on 2009 with total page 1153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection provides authoritative coverage of neurobiology of addiction, models of addiction, sociocultural perspectives on drug use, family and community factors, prevention theories and techniques, professional issues, the criminal justice system and substance abuse, assessment and diagnosis, and more.
Book Synopsis College Drinking and Drug Use by : Helene Raskin White
Download or read book College Drinking and Drug Use written by Helene Raskin White and published by Guilford Press. This book was released on 2011-11-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substance use among college students can result in serious academic and safety problems and have long-term negative repercussions. This state-of-the-art volume draws on the latest research on students' alcohol and drug use to provide useful suggestions for how to address this critical issue on college campuses. Leading researchers from multiple disciplines examine the prevalence and nature of substance use by students; biological and neuropsychological considerations; psychological and social aspects; prevention; and policy. Exemplary programs are presented -- including brief interventions, comprehensive prevention programs, and recovery support programs -- enhancing the utility of the book for campus-based clinicians and administrators. This title is part of The Duke Series in Child Development and Public Policy, edited by Kenneth A. Dodge and Martha Putallaz.
Book Synopsis A Cognitive Psychology of Mass Communication by : Fred W. Sanborn
Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Taylor & Francis. This book was released on 2022-09-13 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate students in media psychology, mass communication psychology, and media effects courses. Accompanying online resources are also available for both students and instructors. For students: chapter outlines, additional review and discussion questions, useful links, and suggested further reading. For instructors: lecture slides, guidelines for in-class discussions, a sample syllabus, chapter summaries, useful links, and suggested further reading. Please visit www.routledge.com/9780367713553.
Author :National Academies of Sciences, Engineering, and Medicine Publisher :National Academies Press ISBN 13 :0309439124 Total Pages :171 pages Book Rating :4.3/5 (94 download)
Book Synopsis Ending Discrimination Against People with Mental and Substance Use Disorders by : National Academies of Sciences, Engineering, and Medicine
Download or read book Ending Discrimination Against People with Mental and Substance Use Disorders written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-09-03 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Estimates indicate that as many as 1 in 4 Americans will experience a mental health problem or will misuse alcohol or drugs in their lifetimes. These disorders are among the most highly stigmatized health conditions in the United States, and they remain barriers to full participation in society in areas as basic as education, housing, and employment. Improving the lives of people with mental health and substance abuse disorders has been a priority in the United States for more than 50 years. The Community Mental Health Act of 1963 is considered a major turning point in America's efforts to improve behavioral healthcare. It ushered in an era of optimism and hope and laid the groundwork for the consumer movement and new models of recovery. The consumer movement gave voice to people with mental and substance use disorders and brought their perspectives and experience into national discussions about mental health. However over the same 50-year period, positive change in American public attitudes and beliefs about mental and substance use disorders has lagged behind these advances. Stigma is a complex social phenomenon based on a relationship between an attribute and a stereotype that assigns undesirable labels, qualities, and behaviors to a person with that attribute. Labeled individuals are then socially devalued, which leads to inequality and discrimination. This report contributes to national efforts to understand and change attitudes, beliefs and behaviors that can lead to stigma and discrimination. Changing stigma in a lasting way will require coordinated efforts, which are based on the best possible evidence, supported at the national level with multiyear funding, and planned and implemented by an effective coalition of representative stakeholders. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change explores stigma and discrimination faced by individuals with mental or substance use disorders and recommends effective strategies for reducing stigma and encouraging people to seek treatment and other supportive services. It offers a set of conclusions and recommendations about successful stigma change strategies and the research needed to inform and evaluate these efforts in the United States.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
