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Applications Of Multidimensional Scaling And Conjoint Analysis
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Book Synopsis Marketing Research and Modeling: Progress and Prospects by : Yoram Wind
Download or read book Marketing Research and Modeling: Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Book Synopsis Advances on Mathematical Modeling and Optimization with Its Applications by : Gunjan Mukherjee
Download or read book Advances on Mathematical Modeling and Optimization with Its Applications written by Gunjan Mukherjee and published by CRC Press. This book was released on 2024-03-28 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances on Mathematical Modeling and Optimization with Its Applications discusses optimization, equality, and inequality constraints and their application in the versatile optimizing domain. It further covers non-linear optimization methods such as global optimization, and gradient-based non-linear optimization, and their applications. Discusses important topics including multi-component differential equations, geometric partial differential equations, and computational neural systems Covers linear integer programming and network design problems, along with an application of the mixed integer problems Discusses constrained and unconstrained optimization, equality, and inequality constraints, and their application in the versatile optimizing domain Elucidates the application of statistical models, probability models, and transfer learning concepts Showcases the importance of multi-attribute decision modeling in the domain of image processing and soft computing The text is primarily for senior undergraduate and graduate students, and academic researchers in the fields of mathematics, statistics, and computer science.
Book Synopsis Conjoint Measurement by : Anders Gustafsson
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Book Synopsis Proximity and Preference by : Reginald G. Golledge
Download or read book Proximity and Preference written by Reginald G. Golledge and published by U of Minnesota Press. This book was released on 1980 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis RESEARCH METHODOLOGY by : R. PANNEERSELVAM
Download or read book RESEARCH METHODOLOGY written by R. PANNEERSELVAM and published by PHI Learning Pvt. Ltd.. This book was released on 2014-04-04 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text designed for MBA, MCom, MA (Economics), MA (Sociology) and PhD (Management, Commerce, Economics, and Engineering) courses continues to give complete account of concepts and statistical tools of research methodology in its Second Edition. The textbook also serves as a reference for consultants to carryout projects/consultancies in industries or service organizations. DISTINGUISHING FEATURES OF THE BOOK • Written in an easy to read style • Each technique is illustrated with sufficient number of numerical examples • Gives complete account of statistics and aspects of research methodology • Chapter 8 gives complete account of testing of hypotheses • Design and analysis of experiments, advanced multivariate analysis, multidimensional scaling and conjoint analysis, algorithmic research, models for industries and public systems, simulation are unique to this text. • Graded chapter-end questions NEW TO THIS EDITION Introduction of a chapter on SPSS (Chapter 17), is new to this edition which gives readers an idea to obtain statistics for different techniques presented in this text. The different screenshots for different modules of SPSS applied to suitable example problems on sample session for data creation, reports, descriptive statistics, tables, compare means, general linear model, correlation, simple regression, nonparametric tests, classify, data reduction and graphs help readers to understand the features of SPSS. AUDIENCE • MBA • MCom • MA (Economics) • MA (Sociology) and • PhD (Management, Commerce, Economics, and Engineering)
Book Synopsis Applied Conjoint Analysis by : Vithala R. Rao
Download or read book Applied Conjoint Analysis written by Vithala R. Rao and published by Springer Science & Business Media. This book was released on 2014-02-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Book Synopsis Multidimensional Scaling by : Forrest W. Young
Download or read book Multidimensional Scaling written by Forrest W. Young and published by Psychology Press. This book was released on 2013-05-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This outstanding presentation of the fundamentals of multidimensional scaling illustrates the applicability of MDS to a wide variety of disciplines. The first two sections provide ground work in the history and theory of MDS. The final section applies MDS techniques to such diverse fields as physics, marketing, and political science.
Book Synopsis Multivariate Applications in the Social Sciences by : N. Hirschberg
Download or read book Multivariate Applications in the Social Sciences written by N. Hirschberg and published by Psychology Press. This book was released on 2014-01-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. Textbooks in multivariate methods proliferate, but there are few books concerned with their application. Experimental psychology and its associated method of statistical data analysis, analysis of variance, has tended to dominate psychological thinking even in such areas as social and clinical psychology, two areas that are particularly ill-suited to simple analysis-of-variance statistical models. The recent emphasis of clinical and social psychology on applied research relevant to social problems requires that more attention be paid to multivariate methods and appropriate research designs. this book illustrates and examines the multivariate approach alone, this does not imply that a multivariate approach combined with an experimental approach would not in the long run provide the best overall research design. The present collection of multivariate applications introduces some of the kinds of research problem that can be tackled by means of multivariate statistical analysis.
Book Synopsis Marketing Engineering by : Gary L. Lilien
Download or read book Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2004 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Book Synopsis Methodological Issues in Management Research by : Rabi N. Subudhi
Download or read book Methodological Issues in Management Research written by Rabi N. Subudhi and published by Emerald Group Publishing. This book was released on 2019-11-11 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using contemporary examples of business and management research, predominantly within the context of India, this book offers numerous tools and techniques which can be applied to a diverse range of research needs. Topics discussed include: research designs, sampling, interviews, focus groups, case study research and mixed method research.
Book Synopsis The Technology Management Handbook by : Richard C. Dorf
Download or read book The Technology Management Handbook written by Richard C. Dorf and published by CRC Press. This book was released on 1998-07-27 with total page 1190 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are not already in a management position, chances are you soon will be. According to the Bureau of Statistics, the fastest growing areas of employment for engineers are in engineering/science management. With over 200 contributing authors, The Technology Management Handbook informs and assists the more than 1.5 million engineering managers in the practice of technical management. Written from the technical manager's perspective and written for technologists who are managers, The Technology Management Handbook presents in-depth information on the science and practice of management. Its comprehensive coverage encompasses the field of technology management, offering information on: Entrepreneurship Innovations Economics Marketing Product Development Manufacturing Finance Accounting Project Management Human Resources International Business
Book Synopsis Fundamentals of Marketing Research by : Scott M. Smith
Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Download or read book Technical Report written by and published by . This book was released on 1987 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis EBOOK: Business Research Methods by : Boris Blumberg
Download or read book EBOOK: Business Research Methods written by Boris Blumberg and published by McGraw Hill. This book was released on 2014-03-16 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to begin your dissertation or a research project, but don’t know what topic to choose?Are you unsure of what research methods to use and how they should be applied to your project?Are you worried about how to write up your research project?Then this is the book for you! A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project. Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations. The Online Learning Centre contains a vast amount of extra resources to help you create a superior project: Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data. Extra cases, appendices and dataset exercises help you to take your study further. Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys. All of this and more can be found at www.mcgraw-hill.co.uk/textbooks/blumberg
Book Synopsis Encyclopedia of Statistical Sciences, Lindberg Conditions to Multitrait-Multimethod Matrices by : Samuel Kotz
Download or read book Encyclopedia of Statistical Sciences, Lindberg Conditions to Multitrait-Multimethod Matrices written by Samuel Kotz and published by Wiley-Interscience. This book was released on 1985 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together, in a ready-access encyclopedic format, theories, methods, applications and historical background in the statistical sciences. More than 4000 entries by statisticians, mathematicians and educators in the development of statistics cover all principle subfields including probability theory, statistical distribution theory, computational methods, sampling survey methods, decision theory, sequential analysis and multivariable analysis. The book is also fully indexed.
Book Synopsis Special Report - Highway Research Board by : National Research Council (U.S.). Highway Research Board
Download or read book Special Report - Highway Research Board written by National Research Council (U.S.). Highway Research Board and published by . This book was released on 1974 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sociometric Research: Vol.1: Data Collection And Scaling by : Willem E Saris
Download or read book Sociometric Research: Vol.1: Data Collection And Scaling written by Willem E Saris and published by Springer. This book was released on 1988-02-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:
