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Author : Owen W. Linzmayer
Publisher : No Starch Press
ISBN 13 : 1593270100
Total Pages : 341 pages
Book Rating : 4.5/5 (932 download)
Download or read book Apple Confidential 2.0 written by Owen W. Linzmayer and published by No Starch Press. This book was released on 2004 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the best and the worst of Apple Computer's remarkable story.
Author : Vinnie Tortorich
Publisher : Pistachio Press, LLC
ISBN 13 : 9781939337924
Total Pages : 250 pages
Book Rating : 4.3/5 (379 download)
Download or read book Fitness Confidential written by Vinnie Tortorich and published by Pistachio Press, LLC. This book was released on 2013 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For decades, Vinnie Tortorich has been Hollywood's go-to guy for celebrities and athletes looking to get fit fast. Now, in this hilarious, R-rated memoir, Hollywood's most outrageous personal trainer exposes the fitness world while getting you into shape." --P. [4] of cover.
Author : Lauryn Evarts
Publisher : Macmillan
ISBN 13 : 1624140459
Total Pages : 178 pages
Book Rating : 4.6/5 (241 download)
Download or read book The Skinny Confidential written by Lauryn Evarts and published by Macmillan. This book was released on 2014-03-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive collection of lifestyle information, including tips on eating, exercising, and fashion.
Author : Owen W. Linzmayer
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Mac Bathroom Reader written by Owen W. Linzmayer and published by . This book was released on 1994 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fun book includes the kind of trivia that every Mac buff finds interesting or amusing. For example, Apple has always given secret code names to their projects; now all of those names are published here for the first time. Written by a respected Mac denizen, this is the book to read "when you have more important things to do".
Author : Jim Carlton
Publisher : Harper Collins
ISBN 13 : 0887309658
Total Pages : 482 pages
Book Rating : 4.8/5 (873 download)
Download or read book Apple written by Jim Carlton and published by Harper Collins. This book was released on 1998-10-21 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
Author : Brent Schlender
Publisher : Crown Currency
ISBN 13 : 0385347413
Total Pages : 482 pages
Book Rating : 4.3/5 (853 download)
Download or read book Becoming Steve Jobs written by Brent Schlender and published by Crown Currency. This book was released on 2015-03-24 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.
Author : Brian Merchant
Publisher : Random House
ISBN 13 : 1473542545
Total Pages : 467 pages
Book Rating : 4.4/5 (735 download)
Download or read book The One Device written by Brian Merchant and published by Random House. This book was released on 2017-06-22 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret history of the invention that changed everything and became the most profitable product in the world. Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to 'the one device', as he called it, a mobile phone was merely what you used to make calls on the go. How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside 1 Infinite Loop to nineteenth-century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious 'suicide factories'. It's a first-hand look at how the cutting-edge tech that makes the world work - touch screens, motion trackers and even AI - made its way into our pockets. The One Device is a road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.
Author : Francine Pascal
Publisher : St. Martin's Press
ISBN 13 : 1429965207
Total Pages : 304 pages
Book Rating : 4.4/5 (299 download)
Download or read book Sweet Valley Confidential written by Francine Pascal and published by St. Martin's Press. This book was released on 2011-03-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller! “Before there was Gossip Girl, there was Sweet Valley High...Sweet Valley Confidential makes a compelling enough companion that we actually missed two subway stops because we were caught up in its frothy fun.” —Wall Street Journal Iconic and beloved identical twins Jessica and Elizabeth Wakefield are all grown up, and navigating the very complicated world of work, love and betrayal in Francine Pascal's long-awaited return to Sweet Valley. What terrible secret has torn Jessica and Elizabeth apart? Ten years after Sweet Valley High, the Wakefield twins have had a falling out of epic proportions. When Jessica commits a complete and utter betrayal, Elizabeth flees to New York to escape the pain. Jessica remains in California, dealing with the fallout of her heart-wrenching choices. But with Elizabeth as her enemy, Sweet Valley is no longer the idyllic town of their youth. Elizabeth soon decides the only way to heal her broken heart is to get revenge for Jessica's duplicity. Always the "good" twin, Elizabeth about to turn the tables... Francine Pascal finally unfolds the continuing story of Elizabeth and Jessica Wakefield—and the whole gang from Sweet Valley—that will delight and surprise the millions of fans of these beloved characters.
Author : Amy Stewart
Publisher : Algonquin Books
ISBN 13 : 1565126459
Total Pages : 320 pages
Book Rating : 4.5/5 (651 download)
Download or read book Flower Confidential written by Amy Stewart and published by Algonquin Books. This book was released on 2008-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globe-trotting, behind-the-scenes look at the dazzling world of flowers and the fascinating industry it has created. Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.
Author : Adam Lashinsky
Publisher : Business Plus
ISBN 13 : 1455512176
Total Pages : 138 pages
Book Rating : 4.4/5 (555 download)
Download or read book Inside Apple written by Adam Lashinsky and published by Business Plus. This book was released on 2012-01-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Author : Mike Majlak
Publisher : Mike Majlak
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4./5 ( download)
Download or read book The Fifth Vital written by Mike Majlak and published by Mike Majlak. This book was released on 2021-05-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA TODAY BESTSELLING BOOK! Mike Majlak was a seventeen-year-old from a loving, middle-class family in Milford, Connecticut, when he got caught up in the opioid epidemic that swept the nation. For close to a decade thereafter, his life was a wasteland of darkness and despair. While his peers were graduating from college, buying homes, getting married, having kids, and leading normal lives, Mike was snorting OxyContin, climbing out of cars at gunpoint, and burying his childhood friends. Unable to escape the noose of addiction, he eventually lost the trust and support of everyone who had ever loved him. Alone, with nothing but drugs to keep him company, darkness closed in, and the light inside him--the last flicker of hope--began to dim. His dreams, potential, and future were all being devoured by a relentless addiction too powerful to fight. Despair filled him as he realized he wasn't going to survive. Somehow, he did... HE NOT ONLY SURVIVED, HE THRIVED. Now he's a social media personality with millions of followers, and an entrepreneur, marketer, podcaster, YouTuber, and author who hopes to use his voice to shine a light for those whose own lights have grown dim. This is his story.
Author : Sascha Schneiders
Publisher : GRIN Verlag
ISBN 13 : 3640679571
Total Pages : 93 pages
Book Rating : 4.6/5 (46 download)
Download or read book Apple's Secret of Success written by Sascha Schneiders and published by GRIN Verlag. This book was released on 2010-08-13 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Leeds Metropolitan University, language: English, abstract: ABSTRACT There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down.
Author : David Carr
Publisher : Simon and Schuster
ISBN 13 : 1471108422
Total Pages : 498 pages
Book Rating : 4.4/5 (711 download)
Download or read book The Night of the Gun written by David Carr and published by Simon and Schuster. This book was released on 2012-12-11 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Carr was an addict for more than twenty years -- first dope, then coke, then finally crack -- before the prospect of losing his newborn twins made him sober up in a bid to win custody from their crack-dealer mother. Once recovered, he found that his recollection of his 'lost' years differed -- sometimes radically -- from that of his family and friends. The night, for example, his best friend pulled a gun on him. 'No,' said the friend (to David's horror, as a lifelong pacifist), 'It was you that had the gun.' Using all his skills as an investigative reporter, he set out to research his own life, interviewing everyone from his parents and his ex-partners to the policemen who arrested him, the doctors who treated him and the lawyers who fought to prove he was fit to have custody of his kids. Unflinchingly honest and beautifully written, the result is both a shocking account of the depths of addiction and a fascinating examination of how -- and why -- our memories deceive us. As David says, we remember the stories we can live with, not the ones that happened.
Author : Mackenzie Phillips
Publisher : Simon and Schuster
ISBN 13 : 073181536X
Total Pages : 378 pages
Book Rating : 4.7/5 (318 download)
Download or read book High on Arrival written by Mackenzie Phillips and published by Simon and Schuster. This book was released on 2011-08-04 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not long before her fiftieth birthday,Mackenzie Phillips walked into Los Angeles International Airport. She was on her way to a reunion for One Day at a Time, the hugely popular 70s sitcom on which she once starred as the lovable rebel Julie Cooper. Within minutes of entering the security checkpoint, Mackenzie was in handcuffs, arrested for possession of cocaine and heroin. Born into rock and roll royalty, flying in Learjets to the Virgin Islands at five, making pot brownies with her father's friends at eleven, Mackenzie grew up in an all-access kingdom of hippie freedom and heroin cool. It was a kingdom over which her father, the legendary John Phillips of The Mamas & the Papas, presided, often in absentia, as a spellbinding, visionary phantom. When Mackenzie was a teenager, Hollywood and the world took notice of the charming, talented, precocious child actor after her star-making turn in American Graffiti. As a young woman she joinedthe nonstop party in the hedonistic pleasure dome her father created for himself and his fellow revelers, and a rapt TV audience watched as Julie Cooper wasted away before their eyes. By the time Mackenzie discovered how deep and dark her father's trip was going, it was too late. And as an adult, she has paid dearly for a lifetime of excess, working tirelessly to reconcile a wonderful, terrible past in which she succumbed to the power of addiction and the pull of her magnetic father. As her astounding, outrageous, and often tender life story unfolds, the actor-musician-mother shares her lifelong battle with personal demons and near-fatal addictions. She overcomes seemingly impossible obstacles again and again and journeys toward redemption and peace. By exposing the shadows and secrets of the past to the light of day, the star who turned up High on Arrivalhas finally come back down to earth -- to stay.
Author : Andrew Morton
Publisher : Macmillan
ISBN 13 : 9780312973629
Total Pages : 432 pages
Book Rating : 4.9/5 (736 download)
Download or read book Monica's Story written by Andrew Morton and published by Macmillan. This book was released on 1999-08-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: MOnica Lewinsky. You know her name, you know her face, and you think you know her story: the pretty young intern who began an illicit love affair with the President of the United States - a liaison that ignited an unprecedented political scandal and found Bill Clinton as the second U.S. president to ever be impeached. But there is much more to the MOnica Lewinsky story than just that. Andrew Morton takes you beyond the headlines and the sound bites to discover the real Monica Lewinsky, a woman as interesting, intelligent and misunderstood as they come.
Author : Mark A. Lemley
Publisher : Aspen Publishing
ISBN 13 : 145485989X
Total Pages : 1724 pages
Book Rating : 4.4/5 (548 download)
Download or read book Software and Internet Law written by Mark A. Lemley and published by Aspen Publishing. This book was released on 2014-12-09 with total page 1724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the first casebooks in the field, Software and Internet Law presents clear and incisive writing, milestone cases and legislation, and questions and problems that reflect the authors' extensive knowledge and classroom experience. Technical terms are defined in context to make the text accessible for students and professors with minimal background in technology, the software industry, or the Internet. Always ahead of the curve, the Fourth Edition adds coverage and commentary on developing law, such as the Digital Millennium Copyright Act's Safe Harbor, the Electronic Communications Privacy Act, and the Stored Communications Act. Hard-wired features of Software and Internet Law include: consistent focus on how lawyers service the software industry and the Internet broad coverage of all aspects of U.S. software and internet law;with a focus on intellectual property, licensing, and cyberlaw The Fourth Edition responds to this fast-changing field with coverage of : the Digital Millennium Copyright Act's Safe Harbor the Electronic Communications Privacy Act the Stored Communications Act Hot News; Misappropriation Civil Uses of the Computer Fraud and Abuse Act
Author : Fran Hawthorne
Publisher : Beacon Press
ISBN 13 : 0807000957
Total Pages : 209 pages
Book Rating : 4.8/5 (7 download)
Download or read book Ethical Chic written by Fran Hawthorne and published by Beacon Press. This book was released on 2012-06-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: How popular companies like Apple and Trader Joe’s project a hip, progressive image—and whether we should believe them Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through—that is, until they’re reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom’s toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. It’s difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull’s-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn’t pollute, saves energy, treats its workers well, and doesn't hurt animals—oh, and that makes them feel cool when they use it. Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe’s, and confronts the founders of Tom’s of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off and nuanced look at the mixed bag of values on sale at companies that project a seemingly progressive image.
