App Marketing

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App Marketing, This is Real Android Marketing

Author : Jin Kim
Publisher : ITMagnet
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis App Marketing, This is Real Android Marketing by : Jin Kim

Download or read book App Marketing, This is Real Android Marketing written by Jin Kim and published by ITMagnet. This book was released on 2014-06-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.

The Best Book on iOS App Marketing

Author : Michael Amerson
Publisher : Hyperink Inc
ISBN 13 : 1614640572
Total Pages : 93 pages
Book Rating : 4.6/5 (146 download)

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Book Synopsis The Best Book on iOS App Marketing by : Michael Amerson

Download or read book The Best Book on iOS App Marketing written by Michael Amerson and published by Hyperink Inc. This book was released on 2012-04-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Amerson, Co-Founder and President of WET Productions, Inc., learned the hard lesson that many developers face today: just because you built it, doesn't mean they will come. His game "My Virtual Girlfriend" went nine months with only modest sales until late in December of 2010, when he gathered what he'd learned about app discoverability and used it to propel the game to the Top 100 list for its category. Furthermore, the game has only gained momentum, sitting in the Top 25 for over a year. Though Mike overcame the challenges of app development, he knows exactly what it's like for a developer to spend time and money on a project that falls flat. Today, he shares his knowledge with other struggling developers, encouraging them to follow their dream to venture out and find success in the iOS space.

Mobile App Marketing And Monetization

Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502383822
Total Pages : 0 pages
Book Rating : 4.3/5 (838 download)

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Book Synopsis Mobile App Marketing And Monetization by : Alex Genadinik

Download or read book Mobile App Marketing And Monetization written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2014-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.

Advanced Guide to ASO (APP Store Optimization) with Digital Marketing

Author : Abhinav Ojha
Publisher : Evincepub
ISBN 13 :
Total Pages : 165 pages
Book Rating : 4./5 ( download)

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Book Synopsis Advanced Guide to ASO (APP Store Optimization) with Digital Marketing by : Abhinav Ojha

Download or read book Advanced Guide to ASO (APP Store Optimization) with Digital Marketing written by Abhinav Ojha and published by Evincepub. This book was released on 2020-07-10 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is particularly written for single developers(without a team and funding support) who make a solid effort to build up their applications yet tragically couldn't receive many downloads on their applications and couldn't bring in money from it. This book covers 20+ ASO that is App Store Optimization strategies alongside a few internet and online-based marketing procedures and digital marketing that will assist the developers with getting increasingly more downloads on their applications and at last, can bring in money from their apps. This book will assist them with each progression from uploading applications to advancing and marketing, to spare marketing cost, maximize their incomes thus on. There are just 3 to 4% of developers who arrive at 100k downloads on google play store. the details are taken from a survey. By perusing this book one can without much of a stretch adjust right ASO methods alongside digital marketing and achieve their objectives and goals and competitive single-handedly in the market.

The Best Book On Marketing Your Android App

Author : Eddie Kim
Publisher : Hyperink Inc
ISBN 13 : 1466215135
Total Pages : 85 pages
Book Rating : 4.4/5 (662 download)

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Book Synopsis The Best Book On Marketing Your Android App by : Eddie Kim

Download or read book The Best Book On Marketing Your Android App written by Eddie Kim and published by Hyperink Inc. This book was released on 2012-03-10 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling Android Dev Eddie Kim Teaches You How To Market Your Android Apps! You've designed the perfect app, and you're wondering why no one is buying it. Our experienced Android developer, Eddie Kim, has been in your shoes, and he knows how stiff the competition can be. Eddie introduces you to the people with the power, your customers, as he walks you through the marketing steps you need to take to make your app stand out from the a sea of similar apps. You're an innovative developer, but when it comes to advertising your app, you don't know how to rally an audience like Billy Mays. However, you've found that other books offer redundant, outdated, or useless advice, and you're looking for a book that gives you specific, straight-forward strategies to dominate the market now. Eddie is here to show you his own tricks (which earned him over $180,000 a year in Android apps), which will increase your sales and teach you how to dream up bestselling Android apps for your money-making arsenal. JUST A FEW OF THE THINGS YOU'LL LEARN: * A step-by-step development guide for identifying unfilled app needs, avoiding piracy with Eddie's coding strategies, and guarding against * 3 major development mistakes * Android vs. iPhone: An analysis of the pros and cons of Android and iPhone programming * The inside scoop on increasing customer ratings, making the most of blogs and social media, and avoiding the 70-30 price split MEET EDDIE KIM Eddie is an independent Android developer, responsible for hit applications like Car Locator, Smarter Alarm, Copy Paste It, and Screenshot It. His applications have won numerous accolades and over $100,000 in prize money. He has been featured in numerous publications, including Wired Magazine, Techcrunch, and Capital. Today he sells over $180,000/year in Android apps. Eddie graduated from Stanford University in 2005.

Android Apps Marketing

Author : Jeffrey Hughes
Publisher : Pearson Education
ISBN 13 : 0132378256
Total Pages : 464 pages
Book Rating : 4.1/5 (323 download)

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Book Synopsis Android Apps Marketing by : Jeffrey Hughes

Download or read book Android Apps Marketing written by Jeffrey Hughes and published by Pearson Education. This book was released on 2010-09-20 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development

Digital Marketing

Author : Ira Kaufman
Publisher : Taylor & Francis
ISBN 13 : 1351019171
Total Pages : 508 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by Taylor & Francis. This book was released on 2023-06-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Mobile Marketing

Author : Rachel Pasqua
Publisher : John Wiley & Sons
ISBN 13 : 1118588290
Total Pages : 387 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Mobile Marketing by : Rachel Pasqua

Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Mobile Marketing

Author : Daniel Rowles
Publisher : Kogan Page Publishers
ISBN 13 : 0749469390
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Mobile Marketing by : Daniel Rowles

Download or read book Mobile Marketing written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

iPhone and iPad Apps Marketing

Author : Jeffrey Hughes
Publisher : Que Publishing
ISBN 13 : 0789744902
Total Pages : 312 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis iPhone and iPad Apps Marketing by : Jeffrey Hughes

Download or read book iPhone and iPad Apps Marketing written by Jeffrey Hughes and published by Que Publishing. This book was released on 2010-04-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy! You’ll Learn How To Identify your app’s unique value, target audience, and total message Understand the App Store’s dynamics and choose the right strategy to cut through clutter Set the right price for your app Get App Store and third-party reviewers to recommend your apps Write effective press releases for your apps and time your publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, and other social media to generate word-of-mouth buzz Use promotions and cross-marketing, just like professional marketers do Build an audience that will buy your next app, too!

A Comprehensive Guide to Digital Marketing

Author : C. P. Kumar
Publisher : C. P. Kumar
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4./5 ( download)

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Book Synopsis A Comprehensive Guide to Digital Marketing by : C. P. Kumar

Download or read book A Comprehensive Guide to Digital Marketing written by C. P. Kumar and published by C. P. Kumar. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Comprehensive Guide to Digital Marketing" is an all-encompassing resource that delves into the core aspects and advanced techniques of digital marketing. This book covers essential topics such as SEO, SEM, content marketing, and social media strategies, ensuring readers grasp both foundational concepts and cutting-edge practices. Each chapter, from leveraging AI in SEO to effective blogging and influencer marketing, is designed to equip professionals with practical tools and insights. Detailed guides on platforms like SEMrush and Google Analytics, coupled with chapters on mobile marketing, video content creation, and e-commerce strategies, make this book an invaluable asset for anyone looking to excel in the digital marketing landscape.

How to Make Money Marketing Your Android Apps

Author : Jeffrey Hughes
Publisher : Pearson Education
ISBN 13 : 0132732041
Total Pages : 29 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis How to Make Money Marketing Your Android Apps by : Jeffrey Hughes

Download or read book How to Make Money Marketing Your Android Apps written by Jeffrey Hughes and published by Pearson Education. This book was released on 2011-02-17 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.

Mobile App Promotion Framework

Author : Ikarus HR & Software Inc.
Publisher : Ikarus HR & Software Inc.
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mobile App Promotion Framework by : Ikarus HR & Software Inc.

Download or read book Mobile App Promotion Framework written by Ikarus HR & Software Inc. and published by Ikarus HR & Software Inc.. This book was released on 2020-12-10 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a short story and a reference book that can be used as a checklist for promoting Mobile Apps. Mobile App Promotion(MAP) Framework is a guideline which defines the product promotion steps - Ideation, Design, Marketing and Growth - with trending tools and resources that will take more than 80 hours for you to collect and discover. Digital marketing of mobile apps requires vertical and deep expertise. Marketing a mobile app involves defining a target audience, learning how to reach them and interacting with your users through their entire lifecycle, from when they meet your app, to when they become a loyal user. Although mobile marketing starts with the introduction of your application, more strategies are required for App Store Optimization (ASO) and the sale of services and products within the application. And growth hacking methods need to be considered for engagement and retention. You may prefer hiring an agency for promoting your app, but how you measure the quality of work? Instead, we suggest you to try it yourself first, then ask for professional assistance. Ideation, Design, Marketing and Growth phases are the most critical pillars of Mobile App Lifecycle. With MAP Framework, you will get a top-down approach and be able to create your strategy for your mobile apps. We will focus on 30+ subtopic with proven tools and techniques within MAP Framework. This e-book will also let you to look at the Mobile App Lifecycle from a Higher Perspective. Why Seeing From a Higher Perspective is Essential? When you look at the big picture it can cause a shift in perspective, change your judgment, focus and activity. Getting a big picture perspective tends to reinforce the things that are important and refocus your attention on what you determine to be true priorities. “No problem can be solved from the same level of consciousness that created it.” – Albert Einstein *Development is not a concern of MAP Framework. Instead we are focusing on Ideation, Design, Marketing and Growth Phases.

Marketing with AI For Dummies

Author : Shiv Singh
Publisher : John Wiley & Sons
ISBN 13 : 1394237197
Total Pages : 407 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Marketing with AI For Dummies by : Shiv Singh

Download or read book Marketing with AI For Dummies written by Shiv Singh and published by John Wiley & Sons. This book was released on 2024-10-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities Identify customers, create content, customize outreach, and personalize customer experience with AI Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world Learn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 2158 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics

Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Marketing in a Digital World

Author : Aric Rindfleisch
Publisher : Emerald Group Publishing
ISBN 13 : 1787563391
Total Pages : 248 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Marketing in a Digital World by : Aric Rindfleisch

Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.