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Author : Marc Steinberg
Publisher : U of Minnesota Press
ISBN 13 : 081667549X
Total Pages : 337 pages
Book Rating : 4.8/5 (166 download)
Download or read book Anime's Media Mix written by Marc Steinberg and published by U of Minnesota Press. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untangles the web of commodity, capitalism, and art that is anime
Author : Marc Steinberg
Publisher : U of Minnesota Press
ISBN 13 : 9780816675500
Total Pages : 314 pages
Book Rating : 4.6/5 (755 download)
Download or read book Anime's Media Mix written by Marc Steinberg and published by U of Minnesota Press. This book was released on 2012 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, whenAstro Boy hit Japanese TV screens for the first time. Sponsored by a chocolate manufacturer with savvy marketing skills, Astro Boy quickly became a cultural icon in Japan. He was the poster boy (or, in his case, “sticker boy”) both for Meiji Seika's chocolates and for what could happen when a goggle-eyed cartoon child fell into the eager clutches of creative marketers. It was only a short step, Steinberg makes clear, from Astro Boy to Pokémon and beyond. Steinberg traces the cultural genealogy that spawned Astro Boy to the transformations of Japanese media culture that followed—and forward to the even more profound developments in global capitalism supported by the circulation of characters like Doraemon, Hello Kitty, and Suzumiya Haruhi. He details how convergence was sparked by anime, with its astoundingly broad merchandising of images and its franchising across media and commodities. He also explains, for the first time, how the rise of anime cannot be understood properly—historically, economically, and culturally—without grasping the integral role that the media mix played from the start. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
Author : Manuel Hernández-Pérez
Publisher : MDPI
ISBN 13 : 3039210084
Total Pages : 162 pages
Book Rating : 4.0/5 (392 download)
Download or read book Japanese Media Cultures in Japan and Abroad: Transnational Consumption of Manga, Anime, and Media-Mixes written by Manuel Hernández-Pérez and published by MDPI. This book was released on 2019-06-24 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last few decades, Japanese popular culture productions have been consolidated as one of the most influential and profitable global industries. As a creative industry, Japanese Media-Mixes generate multimillion-dollar revenues, being a product of international synergies and the natural appeal of the characters and stories. The transnationalization of investment capital, diversification of themes and (sub)genres, underlying threat in the proliferation of illegal audiences, development of internet streaming technologies, and other new transformations in media-mix-based production models make the study of these products even more relevant today. In this way, manga (Japanese comics), anime (Japanese animation), and video games are not necessarily products designed for the national market. More than ever, it is necessary to reconcile national and transnational positions for the study of this cultural production. The present volume includes contributions aligned to the analysis of Japanese popular culture flow from many perspectives (cultural studies, film, comic studies, sociology, etc.), although we have emphasized the relationships between manga, anime, and international audiences. The selected works include the following topics: • Studies on audiences—national and transnational case studies; • Fandom production and Otaku culture; • Cross-media and transmedia perspectives; • Theoretical perspectives on manga, anime, and media-mixes.
Author : Thomas Lamarre
Publisher : U of Minnesota Press
ISBN 13 : 1452956944
Total Pages : 568 pages
Book Rating : 4.4/5 (529 download)
Download or read book The Anime Ecology written by Thomas Lamarre and published by U of Minnesota Press. This book was released on 2018-03-13 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major work destined to change how scholars and students look at television and animation With the release of author Thomas Lamarre’s field-defining study The Anime Machine, critics established Lamarre as a leading voice in the field of Japanese animation. He now returns with The Anime Ecology, broadening his insights to give a complete account of anime’s relationship to television while placing it within important historical and global frameworks. Lamarre takes advantage of the overlaps between television, anime, and new media—from console games and video to iOS games and streaming—to show how animation helps us think through television in the contemporary moment. He offers remarkable close readings of individual anime while demonstrating how infrastructures and platforms have transformed anime into emergent media (such as social media and transmedia) and launched it worldwide. Thoughtful, thorough illustrations plus exhaustive research and an impressive scope make The Anime Ecology at once an essential reference book, a valuable resource for scholars, and a foundational textbook for students.
Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author : Thomas Lamarre
Publisher : U of Minnesota Press
ISBN 13 : 145291477X
Total Pages : 713 pages
Book Rating : 4.4/5 (529 download)
Download or read book The Anime Machine written by Thomas Lamarre and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the longevity of animation and its significance within the history of cinema, film theorists have focused on live-action motion pictures and largely ignored hand-drawn and computer-generated movies. Thomas Lamarre contends that the history, techniques, and complex visual language of animation, particularly Japanese animation, demands serious and sustained engagement, and in The Anime Machine he lays the foundation for a new critical theory for reading Japanese animation, showing how anime fundamentally differs from other visual media. The Anime Machine defines the visual characteristics of anime and the meanings generated by those specifically “animetic” effects—the multiplanar image, the distributive field of vision, exploded projection, modulation, and other techniques of character animation—through close analysis of major films and television series, studios, animators, and directors, as well as Japanese theories of animation. Lamarre first addresses the technology of anime: the cells on which the images are drawn, the animation stand at which the animator works, the layers of drawings in a frame, the techniques of drawing and blurring lines, how characters are made to move. He then examines foundational works of anime, including the films and television series of Miyazaki Hayao and Anno Hideaki, the multimedia art of Murakami Takashi, and CLAMP’s manga and anime adaptations, to illuminate the profound connections between animators, characters, spectators, and technology. Working at the intersection of the philosophy of technology and the history of thought, Lamarre explores how anime and its related media entail material orientations and demonstrates concretely how the “animetic machine” encourages a specific approach to thinking about technology and opens new ways for understanding our place in the technologized world around us.
Author : Jonathan Clements
Publisher : Stone Bridge Press, Inc.
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Anime Encyclopedia written by Jonathan Clements and published by Stone Bridge Press, Inc.. This book was released on 2006 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia of Japanese animation and comics made since 1917.
Author : Dal Yong Jin
Publisher : Routledge
ISBN 13 : 1000063453
Total Pages : 239 pages
Book Rating : 4.0/5 ( download)
Download or read book Transmedia Storytelling in East Asia written by Dal Yong Jin and published by Routledge. This book was released on 2020-04-02 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.
Author : Wataru Hinekure
Publisher : VIZ Media LLC
ISBN 13 : 1974731103
Total Pages : 179 pages
Book Rating : 4.9/5 (747 download)
Download or read book My Love Mix-Up!, Vol. 2 written by Wataru Hinekure and published by VIZ Media LLC. This book was released on 2022-01-04 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aoki has a crush on Ida, a boy in his class. Hashimoto’s eraser, which caused so much confusion among friends when Aoki borrowed it, is also at fault for making him flunk a quiz! Aoki, Akkun, and Hashimoto meet up at Ida’s for a study session where Aoki and Ida talk about what they are to each other—if they can figure it out?! -- VIZ Media
Author : Marco Pellitteri
Publisher : Routledge
ISBN 13 : 1351343203
Total Pages : 291 pages
Book Rating : 4.3/5 (513 download)
Download or read book Japanese Animation in Asia written by Marco Pellitteri and published by Routledge. This book was released on 2021-09-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anime is a quintessentially Japanese form of animation consisting of both hand drawn and computer-generated imagery, and is often characterised by colourful graphics, vibrant characters, and fantastical themes. As an increasingly globalising expression of popular art and entertainment, and distributed through cinema, television, and over the internet, anime series and films have an enormous following, not only in Japan but also in Asia. This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and of the overall dynamics of its globalisation in key contexts of the Asian region. Specific chapters cover anime’s production logics, its features as an ‘emotion industry’, and the involvement of a range of Asian countries in the production, consumption, and cultural impact of Japanese animation.
Author : Tamaki Saitō
Publisher : U of Minnesota Press
ISBN 13 : 0816654506
Total Pages : 243 pages
Book Rating : 4.8/5 (166 download)
Download or read book Beautiful Fighting Girl written by Tamaki Saitō and published by U of Minnesota Press. This book was released on 2011 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nausicaä to Sailor Moon, understanding girl heroines of manga and anime within otaku culture.
Author : Marc Steinberg
Publisher : U of Minnesota Press
ISBN 13 : 1452960844
Total Pages : 297 pages
Book Rating : 4.4/5 (529 download)
Download or read book The Platform Economy written by Marc Steinberg and published by U of Minnesota Press. This book was released on 2019-02-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a deeper understanding of today’s internet media and the management theory behind it Platforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. Analyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life—it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.
Author : Ian Condry
Publisher : Duke University Press
ISBN 13 : 0822388162
Total Pages : 263 pages
Book Rating : 4.8/5 (223 download)
Download or read book Hip-Hop Japan written by Ian Condry and published by Duke University Press. This book was released on 2006-11-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively ethnography Ian Condry interprets Japan’s vibrant hip-hop scene, explaining how a music and culture that originated halfway around the world is appropriated and remade in Tokyo clubs and recording studios. Illuminating different aspects of Japanese hip-hop, Condry chronicles how self-described “yellow B-Boys” express their devotion to “black culture,” how they combine the figure of the samurai with American rapping techniques and gangsta imagery, and how underground artists compete with pop icons to define “real” Japanese hip-hop. He discusses how rappers manipulate the Japanese language to achieve rhyme and rhythmic flow and how Japan’s female rappers struggle to find a place in a male-dominated genre. Condry pays particular attention to the messages of emcees, considering how their raps take on subjects including Japan’s education system, its sex industry, teenage bullying victims turned schoolyard murderers, and even America’s handling of the war on terror. Condry attended more than 120 hip-hop performances in clubs in and around Tokyo, sat in on dozens of studio recording sessions, and interviewed rappers, music company executives, music store owners, and journalists. Situating the voices of Japanese artists in the specific nightclubs where hip-hop is performed—what musicians and fans call the genba (actual site) of the scene—he draws attention to the collaborative, improvisatory character of cultural globalization. He contends that it was the pull of grassroots connections and individual performers rather than the push of big media corporations that initially energized and popularized hip-hop in Japan. Zeebra, DJ Krush, Crazy-A, Rhymester, and a host of other artists created Japanese rap, one performance at a time.
Author : Patrick W. Galbraith
Publisher : Duke University Press
ISBN 13 : 147800701X
Total Pages : 245 pages
Book Rating : 4.4/5 (78 download)
Download or read book Otaku and the Struggle for Imagination in Japan written by Patrick W. Galbraith and published by Duke University Press. This book was released on 2019-12-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.
Author : Marc Steinberg
Publisher : Duke University Press
ISBN 13 : 0822373297
Total Pages : 436 pages
Book Rating : 4.8/5 (223 download)
Download or read book Media Theory in Japan written by Marc Steinberg and published by Duke University Press. This book was released on 2017-03-09 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten
Author : Yumi Unita
Publisher : Yen Press
ISBN 13 : 9780316400800
Total Pages : 208 pages
Book Rating : 4.4/5 (8 download)
Download or read book Bunny Drop, Vol. 10 written by Yumi Unita and published by Yen Press. This book was released on 2014-04-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Rin and Daikichi embark on a new kind of life together, this collection of vignettes takes a trip down memory lane: Snapshots of Daikichi's chaotic life immediately after taking in Rin, his evolution from bachelor to parent, and his growing understanding of his duties not only to Rin, but also to his parents. Kouki's childhood with Rin, his time as a young delinquent, and the story behind his scar. Masako's struggles with the decision to give up her child, and her fateful meeting with her future husband. Like looking through an old photo album, these unique stories of the unlikely pair of Rin and Daikichi and their friends and family are colored into exquisite detail in this final volume of Bunny Drop!
Author : Rachael Hutchinson
Publisher : Routledge
ISBN 13 : 0429655940
Total Pages : 534 pages
Book Rating : 4.4/5 (296 download)
Download or read book Japanese Culture Through Videogames written by Rachael Hutchinson and published by Routledge. This book was released on 2019-05-28 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining a wide range of Japanese videogames, including arcade fighting games, PC-based strategy games and console JRPGs, this book assesses their cultural significance and shows how gameplay and context can be analyzed together to understand videogames as a dynamic mode of artistic expression. Well-known titles such as Final Fantasy, Metal Gear Solid, Street Fighter and Katamari Damacy are evaluated in detail, showing how ideology and critique are conveyed through game narrative and character design as well as user interface, cabinet art, and peripherals. This book also considers how ‘Japan’ has been packaged for domestic and overseas consumers, and how Japanese designers have used the medium to express ideas about home and nation, nuclear energy, war and historical memory, social breakdown and bioethics. Placing each title in its historical context, Hutchinson ultimately shows that videogames are a relatively recent but significant site where cultural identity is played out in modern Japan. Comparing Japanese videogames with their American counterparts, as well as other media forms, such as film, manga and anime, Japanese Culture Through Videogames will be useful to students and scholars of Japanese culture and society, as well as Game Studies, Media Studies and Japanese Studies more generally.
