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Author : Henry Morgan
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.F/5 ( download)
Download or read book And Now a Word from Our Sponsor written by Henry Morgan and published by . This book was released on 1960 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Columbia Broadcasting System, Inc
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (89 download)
Download or read book --and Now a Word from Our Sponsor written by Columbia Broadcasting System, Inc and published by . This book was released on 1946 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Rutherford
Publisher : University of Toronto Press
ISBN 13 : 9780802066473
Total Pages : 676 pages
Book Rating : 4.0/5 (664 download)
Download or read book When Television was Young written by Paul Rutherford and published by University of Toronto Press. This book was released on 1990-01-01 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: A decade after the first Canadian telecasts in September 1952, TV had conquered the country. Why was the little screen so enthusiastically welcomed by Canadians? Was television in its early years more innovative, less commerical, and more Canadian than current than current offerings? In this study of what is often called the 'golden age' of television, Paul Rutherford has set out to dispel some cherished myths and to resurrect the memory of a noble experiment in the making of Canadian culture. He focuses on three key aspects of the story. The first is the development of the national service, including the critical acclaim won by Radio-Canada, the struggles of the CBC's English service to provide mass entertainment that could compete with the Hollywood product, and the effective challenge of private television to the whole dream of public broadcasting. The second deals with the wealth of made-in-Canada programming available to please and inform vviewers - even commercials receive close attention. Altogether, Rutherford argues, Canadian programming reflected as well as enhanced the prevailing values and assumptions of the mainstream. The final focus is on McLuhan's Question: What happens to society when a new medium of communications enters the picture? Rutherford's findings cast doubt upon the common presumptions about the awesome power of television. Television in Canada, Rutherford concludes, amounts to a failed revolution. It never realized the ambbitions of its masters or the fears of its critics. Its course was shaped not only by the will of the government, the power of commerce, and the empire of Hollywood, but also by the desires and habits of the viewers.
Author : Cynthia B. Meyers
Publisher : Fordham Univ Press
ISBN 13 : 0823253767
Total Pages : 288 pages
Book Rating : 4.8/5 (232 download)
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Author : James B. Twitchell
Publisher : Columbia University Press
ISBN 13 : 9780231103251
Total Pages : 306 pages
Book Rating : 4.1/5 (32 download)
Download or read book Adcult USA written by James B. Twitchell and published by Columbia University Press. This book was released on 1996 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
Author : Chad Stroup
Publisher : Grey Matter Press
ISBN 13 :
Total Pages : 207 pages
Book Rating : 4./5 ( download)
Download or read book Secrets of the Weird written by Chad Stroup and published by Grey Matter Press. This book was released on 2017-07-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fulfillment of your every desire… That's the enticing yet dangerous promise of Sweet Candy, the new designer drug making the rounds through the community of club kids, neo-Nazis, drag queens, prostitutes and punks who populate the mean streets of Sweetville. With its chewable hearts and candied lips threatening to forever transform the delicate social balance and the very lives of each and every member of the city's underground, Sweet Candy is poised to ignite the tenuous powder keg that is life, love and lust in Sweetville. But could the enigmatic back-alley surgeon Julius Kast and his partnership with a peculiar cult be the spark that lights the fuse once and for all? And how will their actions affect the life of a young woman named Trixie who is seeking salvation through transformation? Take a remarkable journey that's equal parts irreverent social commentary, revisionist dystopia, dark fantasy and horrifying reality when you travel to the unforgettable world of Sweetville's counterculture where a host of sometimes dangerous, often deviant and always dark secrets are waiting to be revealed. Such secrets refuse to be confined to Sweetville. But instead will come home with you. Changing everything. Forever… Praise for Secrets of the Weird: "Secrets of the Weird is a harrowing walk through a landscape populated by modern horrors and lit only by failing neon, where the only saving graces are whatever bravery we can summon up from within and whatever kindness we can muster toward our fellow outcasts, and Chad Stroup is the best possible guide a reader could ask for." -- Jeremy P. Bushnell, author of The Insides and The Weirdness "I found Secrets of the Weird to be an engaging and fascinating read. It is a highly unusual, admirably creative foray into a deeply, deeply disturbing world of fiction which nonetheless resonates with modern reality." -- Hal Bodner, author of The Trouble with Hairy and Bite Club! "Insane in the most amazingly sublime hallucinogenic way. Every word, every setting, every character is a garishly intelligent choice. This is the most bizarre but incredible mash up of New Jack City, Blade Runner and Game of Thrones. In an era of non-binary gender and fluid sexuality this is a relevant and timely tale." -- Tracy Lee Palmer, Signal Horizon Proudly presented by Grey Matter Press, the home of multiple Bram Stoker Award-nominated volumes of horror. Grey Matter Press: Where Dark Thoughts Thrive
Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 9780292777637
Total Pages : 292 pages
Book Rating : 4.7/5 (776 download)
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." ?Jerry Della Femina, President, Jerry Della Femina & Partners "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." ?John Gerzema, Managing Director, Fallon NYC "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." ?Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." ?Megan Kent, Executive Director, Brand Planning, Bozell Worldwide "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." ?Lary May, Professor of American Studies, University of Minnesota "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities?the television commercial." ?Mark R. Morris, Chairman, Bates North America "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." ?John F. Sherry, Jr., Professor of Marketing, Northwestern University "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." ?Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.
Author : Ed Tittel
Publisher : John Wiley & Sons
ISBN 13 : 0470916591
Total Pages : 416 pages
Book Rating : 4.4/5 (79 download)
Download or read book HTML, XHTML and CSS For Dummies written by Ed Tittel and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable introductory reference guide to HTML, XHTML and CSS Even though new technologies enable people to do much more with the Web, in the end HTML, XHTML and CSS are still at the root of any Web site. The newest edition of this bestselling guide is fully updated and revised for the latest technology changes to the field, including HTML5 and CSS3. Illustrated in full color, this book provides beginner and advanced coders the tools they need to be proficient at these programming languages. Shows you how to create a Web page and formulate XHTML document structure Addresses working with content management systems (WordPress, Drupal, and Joomla), and designing for mobile devices (iPhone, BlackBerry, and Android) Introduces HTML5 and CSS3, tools critical to mobile Web development Reviews working with text, lists, and images, and customizing links Demonstrates ways to employ cascading style sheets (CSS) and get creative with colors and fonts Details integrating scripts with XHTML and understanding deprecated HTML markup tags Written by two veteran computer whizzes, HTML, XHTML and CSS For Dummies will help you get the design results you want!
Author : Georgiana Banita
Publisher : Univ. Press of Mississippi
ISBN 13 : 1496837525
Total Pages : 250 pages
Book Rating : 4.4/5 (968 download)
Download or read book Artful Breakdowns written by Georgiana Banita and published by Univ. Press of Mississippi. This book was released on 2023-03-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributions by Georgiana Banita, Colin Beineke, Harriet Earle, Ariela Freedman, Liza Futerman, Shawn Gilmore, Sarah Hamblin, Cara Koehler, Lee Konstantinou, Patrick Lawrence, Philip Smith, and Kent Worcester A carefully curated, wide-ranging edited volume tracing Art Spiegelman’s exceptional trajectory from underground rebellion to mainstream success, Artful Breakdowns: The Comics of Art Spiegelman reveals his key role in the rise of comics as an art form and of the cartoonist as artist. The collection grapples with Spiegelman’s astonishing versatility, from his irreverent underground strips, influential avant-garde magazine RAW, the expressionist style of the comics classic Maus, the illustrations to the Jazz Age poem “The Wild Party,” and his response to the September 11 terrorist attacks to his iconic cover art for the New Yorker, his children’s books, and various cross-media collaborations. The twelve chapters cut across Spiegelman’s career to document continuities and ruptures that the intense focus on Maus has obscured, yielding an array of original readings. Spiegelman’s predilection for collage, improvisation, and the potent protest of silence shows his allegiance to modernist art. His cultural critique and anticapitalist, antimilitary positions shed light on his vocal public persona, while his deft intertextual strategies of mixing media archives, from comics to photography and film, amplify the poignance of his works. Developing new approaches to Spiegelman’s comics—such as the publication history of Maus, the history of immigration and xenophobia, and the cartoonist’s elevation of children’s comics—the collection leaves no doubt that despite the accolades his accessible comics have garnered, we have yet to grasp the full range of Spiegelman’s achievements in the realm of comics and beyond.
Author : Joe Perrone
Publisher : Xlibris Corporation
ISBN 13 : 1503591778
Total Pages : 338 pages
Book Rating : 4.5/5 (35 download)
Download or read book Some Poems by Joe written by Joe Perrone and published by Xlibris Corporation. This book was released on 2016-01-28 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some Poems By Joe (Whos Not A Poe) Some Food For Thought Some Stories Taught So Please Enjoy They Wont Annoy Youll Laugh, Youll Cry (Just Dont Ask Why) So Take A Chance And Take A Glance Cause Whats Inside Was Writ With Pride
Author : Walker Smith
Publisher : Sonata Books, LLC
ISBN 13 : 0990499626
Total Pages : 439 pages
Book Rating : 4.9/5 (94 download)
Download or read book Bluestone Rondo written by Walker Smith and published by Sonata Books, LLC. This book was released on 2014-07-10 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bluestone Rondo is a racial Cain and Abel story set to a score of jazz, obsession, and revenge. In 1927, a black tenant farmer’s wife gives birth to unusual twins—one is dark and one is light enough to pass for white. Growing up to learn that color is worth more than brotherhood in the Jim Crow South, they fall into a trap that was set for them by generations of racial discord. After a violent fight, Joe disappears and Calvin is convicted for his murder. As Calvin’s life takes a downward turn, Joe basks in the bright lights of New York as a successful white Jazz singer on 52nd Street. After marrying Magda, the blue-eyed girl of his dreams, his fear of exposure takes a turn for the irrational. The entertainment industry is in a cold-sweat panic over Joseph McCarthy’s Blacklist, and Joe feels threatened by the non-stop radio reports of blacklisted witnesses “naming names.” He is unable to break the moth-and-flame hold of black trumpet player Doc Calhoun and his unforgettable wife Pearl, a paradox of wisdom and heroin addiction. And Joe begins to see his brother in the shadows. Bluestone Rondo is a story of life-and-death choices—a Jazz masterpiece of love and hate that leads to two volatile plot twists and one fatal showdown.
Author : Robert Stelle
Publisher : iUniverse
ISBN 13 : 0595203272
Total Pages : 314 pages
Book Rating : 4.5/5 (952 download)
Download or read book One Man written by Robert Stelle and published by iUniverse. This book was released on 2001 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alvin Frome, a retired patent attorney, gasps in horror as he sees his wife, daughter, and three other persons ruthlessly murdered by a drive-by killer. Investigations are slowed by bribery of certain high-ranking politicians, judges, and police officers, but Frome is determined to see justice done. The story weaves through the dangerous underworld of Chicago, New Orleans, and Detroit.
Author : Robert L. Mott
Publisher : McFarland
ISBN 13 : 9780786422661
Total Pages : 308 pages
Book Rating : 4.4/5 (226 download)
Download or read book Radio Sound Effects written by Robert L. Mott and published by McFarland. This book was released on 2005-02-18 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: To today's radio listener, it is difficult to imagine the influence radio once held over the American people. Unlike movies or newspapers, radio both informed and entertained its audience without requiring them to participate. Part of its success depended upon the people who created the sound effects--a squeaking door, the approach of a horse, or a typewriter. The author did live sound effects during the "Golden Age" of radio. He provides many insights into the early days of the medium as it grappled with entertaining an audience based on a single sense (hearing). How the sounds were produced is fully covered as are the artists responsible for their production. Stories of successful effects production are balanced by embarrassing or funny failures. A list of artists and their shows is included.
Author : Bob Phillips
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 9780842350358
Total Pages : 372 pages
Book Rating : 4.3/5 (53 download)
Download or read book Phillips' Book of Great Thoughts and Funny Sayings written by Bob Phillips and published by Tyndale House Publishers, Inc.. This book was released on 1993 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stupendous collection of quotes, quips, epigrams, witticisms, and humorous comments. For personal enjoyment and ready reference.
Author : Brooke Erin Duffy
Publisher : Yale University Press
ISBN 13 : 0300227663
Total Pages : 279 pages
Book Rating : 4.3/5 (2 download)
Download or read book (Not) Getting Paid to Do What You Love written by Brooke Erin Duffy and published by Yale University Press. This book was released on 2017-06-27 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.
Author : Larry Oakner
Publisher : John Wiley & Sons
ISBN 13 : 047126329X
Total Pages : 239 pages
Book Rating : 4.4/5 (712 download)
Download or read book And Now a Few Laughs from Our Sponsor written by Larry Oakner and published by John Wiley & Sons. This book was released on 2002-10-24 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Beste aus 50 Jahren Radiowerbung! "And Now A Few Laughs from Our Sponsor" gibt einen fundierten Einblick in die erfolgreichsten und unterhaltsamsten Radiowerbespots der letzen 50 Jahre. Präsentiert von Altmeister Larry Oakner. Umfangreiche Interviews mit Kundenbetreuern, Kunden, Produzenten und Schauspielern vermitteln nicht nur eine einzigartige Sichtweise über die Gestaltung humorvoller Radiowerbespots, sondern machen auch deutlich, worauf es bei einer unvergesslichen und effektiven Werbekampagne wirklich ankommt. Mit Begleit-CD. Sie enthält die Originalaufnahmen der im Buch besprochenen Werbesendungen. Dieses Buch zeigt jedem Werbeprofi, wie er 60 Sekunden Sendezeit optimal nutzt, um beim Verbraucher einen bleibenden Eindruck zu hinterlassen und ihn für sich zu gewinnen. "And Now A Few Laughs from Our Sponsor" unterscheidet sich massiv von Konkurrenzwerken, denn es enthält wichtige Lektionen, wie man die Aufmerksamkeit von Verbrauchern gewinnt. Dadurch wird es zur absoluten Pflichtlektüre für alle Fachleute im Bereich Radiowerbung und Copywriting. Demonstriert bedeutende Beispiele, in denen sich Werbung mit Parodie, Popkultur und Comedy verbindet. Ein neuer Band aus der ausgesprochen erfolgreichen 'Adweek'-Reihe.
Author : Linda N. Meade
Publisher : Archway Publishing
ISBN 13 : 1665703407
Total Pages : 62 pages
Book Rating : 4.6/5 (657 download)
Download or read book We’Re All in This Together! written by Linda N. Meade and published by Archway Publishing. This book was released on 2021-03-11 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This year is a year that will go down in history not only for the election that came up, but also for the worst disease to hit our planet and all the people residing on it in decades. We have all seen the posts and the pod-casts that have shown on commercials and news clips telling us to stay home when possible, and stay safe as often as we can. Who would have ever believed something like a virus that started in Asia back in January of 2020, would cripple us globally and continue to do so to this date and time. I thought a lot about this problem. I miss my family and friends. I know a lot of you have been feeling the same way about being inside for days on end. Feeling concerned about jobs, food, money, disasters from tornadoes, face masks and where to find them. And toilet paper and who has it. I decided to write down my experiences on these topics and see how many of you relate to them, and maybe even laugh about them now. So get ready cause we’re going to talk about it all. The drama, the comedy, and the real reason : We’re All In This Together.
