Analyzing Analytics

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Publisher : Springer Nature
ISBN 13 : 3031017498
Total Pages : 118 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Analyzing Analytics by : Rajesh Bordawekar

Download or read book Analyzing Analytics written by Rajesh Bordawekar and published by Springer Nature. This book was released on 2022-05-31 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to achieve the following goals: (1) to provide a high-level survey of key analytics models and algorithms without going into mathematical details; (2) to analyze the usage patterns of these models; and (3) to discuss opportunities for accelerating analytics workloads using software, hardware, and system approaches. The book first describes 14 key analytics models (exemplars) that span data mining, machine learning, and data management domains. For each analytics exemplar, we summarize its computational and runtime patterns and apply the information to evaluate parallelization and acceleration alternatives for that exemplar. Using case studies from important application domains such as deep learning, text analytics, and business intelligence (BI), we demonstrate how various software and hardware acceleration strategies are implemented in practice. This book is intended for both experienced professionals and students who are interested in understanding core algorithms behind analytics workloads. It is designed to serve as a guide for addressing various open problems in accelerating analytics workloads, e.g., new architectural features for supporting analytics workloads, impact on programming models and runtime systems, and designing analytics systems.

Process Analytics

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Publisher : Springer
ISBN 13 : 331925037X
Total Pages : 194 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Process Analytics by : Seyed-Mehdi-Reza Beheshti

Download or read book Process Analytics written by Seyed-Mehdi-Reza Beheshti and published by Springer. This book was released on 2016-03-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book starts with an introduction to process modeling and process paradigms, then explains how to query and analyze process models, and how to analyze the process execution data. In this way, readers receive a comprehensive overview of what is needed to identify, understand and improve business processes. The book chiefly focuses on concepts, techniques and methods. It covers a large body of knowledge on process analytics – including process data querying, analysis, matching and correlating process data and models – to help practitioners and researchers understand the underlying concepts, problems, methods, tools and techniques involved in modern process analytics. Following an introduction to basic business process and process analytics concepts, it describes the state of the art in this area before examining different analytics techniques in detail. In this regard, the book covers analytics over different levels of process abstractions, from process execution data and methods for linking and correlating process execution data, to inferring process models, querying process execution data and process models, and scalable process data analytics methods. In addition, it provides a review of commercial process analytics tools and their practical applications. The book is intended for a broad readership interested in business process management and process analytics. It provides researchers with an introduction to these fields by comprehensively classifying the current state of research, by describing in-depth techniques and methods, and by highlighting future research directions. Lecturers will find a wealth of material to choose from for a variety of courses, ranging from undergraduate courses in business process management to graduate courses in business process analytics. Lastly, it offers professionals a reference guide to the state of the art in commercial tools and techniques, complemented by many real-world use case scenarios.

Analyzing Analytics

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Author :
Publisher : Routledge
ISBN 13 : 0429647204
Total Pages : 88 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Analyzing Analytics by : Edson Tandoc Jr.

Download or read book Analyzing Analytics written by Edson Tandoc Jr. and published by Routledge. This book was released on 2019-05-24 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Analytics: Disrupting Journalism One Click at a Time critically examines how journalists use web analytics in their work and the implications of that use. Now that web analytics has become deeply embedded in newsrooms, its impact on journalism is even more potent. Documenting the different ways web analytics has disrupted traditional journalism, the book provides a timely review of what we know so far about the place of web analytics in reporting, and maps a future research agenda. It conceptualizes web analytics as an object of journalism where audiences, businesses, technologists, and journalists confront one another, negotiating the contours of digital journalism in the process. Including newly developed theoretical frameworks as well as case studies and empirical projects, the book is ideal for journalism students, researchers, and professional journalists.

Complex Data Analytics with Formal Concept Analysis

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Publisher : Springer
ISBN 13 : 9783030932800
Total Pages : 0 pages
Book Rating : 4.9/5 (328 download)

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Book Synopsis Complex Data Analytics with Formal Concept Analysis by : Rokia Missaoui

Download or read book Complex Data Analytics with Formal Concept Analysis written by Rokia Missaoui and published by Springer. This book was released on 2023-07-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: FCA is an important formalism that is associated with a variety of research areas such as lattice theory, knowledge representation, data mining, machine learning, and semantic Web. It is successfully exploited in an increasing number of application domains such as software engineering, information retrieval, social network analysis, and bioinformatics. Its mathematical power comes from its concept lattice formalization in which each element in the lattice captures a formal concept while the whole structure represents a conceptual hierarchy that offers browsing, clustering and association rule mining. Complex data analytics refers to advanced methods and tools for mining and analyzing data with complex structures such as XML/Json data, text and image data, multidimensional data, graphs, sequences and streaming data. It also covers visualization mechanisms used to highlight the discovered knowledge. This edited book examines a set of important and relevant research directions in complex data management, and updates the contribution of the FCA community in analyzing complex and large data such as knowledge graphs and interlinked contexts. For example, Formal Concept Analysis and some of its extensions are exploited, revisited and coupled with recent processing parallel and distributed paradigms to maximize the benefits in analyzing large data.

Data Science and Big Data Analytics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118876229
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Data Science and Big Data Analytics by : EMC Education Services

Download or read book Data Science and Big Data Analytics written by EMC Education Services and published by John Wiley & Sons. This book was released on 2014-12-19 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!

Cultural Analytics

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Publisher : MIT Press
ISBN 13 : 0262360632
Total Pages : 332 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Cultural Analytics by : Lev Manovich

Download or read book Cultural Analytics written by Lev Manovich and published by MIT Press. This book was released on 2020-10-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book at the intersection of data science and media studies, presenting concepts and methods for computational analysis of cultural data. How can we see a billion images? What analytical methods can we bring to bear on the astonishing scale of digital culture--the billions of photographs shared on social media every day, the hundreds of millions of songs created by twenty million musicians on Soundcloud, the content of four billion Pinterest boards? In Cultural Analytics, Lev Manovich presents concepts and methods for computational analysis of cultural data. Drawing on more than a decade of research and projects from his own lab, Manovich offers a gentle, nontechnical introduction to the core ideas of data analytics and discusses the ways that our society uses data and algorithms.

Real-Time Analytics

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Publisher : John Wiley & Sons
ISBN 13 : 1118838025
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Real-Time Analytics by : Byron Ellis

Download or read book Real-Time Analytics written by Byron Ellis and published by John Wiley & Sons. This book was released on 2014-06-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construct a robust end-to-end solution for analyzing and visualizing streaming data Real-time analytics is the hottest topic in data analytics today. In Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data, expert Byron Ellis teaches data analysts technologies to build an effective real-time analytics platform. This platform can then be used to make sense of the constantly changing data that is beginning to outpace traditional batch-based analysis platforms. The author is among a very few leading experts in the field. He has a prestigious background in research, development, analytics, real-time visualization, and Big Data streaming and is uniquely qualified to help you explore this revolutionary field. Moving from a description of the overall analytic architecture of real-time analytics to using specific tools to obtain targeted results, Real-Time Analytics leverages open source and modern commercial tools to construct robust, efficient systems that can provide real-time analysis in a cost-effective manner. The book includes: A deep discussion of streaming data systems and architectures Instructions for analyzing, storing, and delivering streaming data Tips on aggregating data and working with sets Information on data warehousing options and techniques Real-Time Analytics includes in-depth case studies for website analytics, Big Data, visualizing streaming and mobile data, and mining and visualizing operational data flows. The book's "recipe" layout lets readers quickly learn and implement different techniques. All of the code examples presented in the book, along with their related data sets, are available on the companion website.

Relational Analytics

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Author :
Publisher : Routledge
ISBN 13 : 1000391639
Total Pages : 196 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Relational Analytics by : Jody Hoffer Gittell

Download or read book Relational Analytics written by Jody Hoffer Gittell and published by Routledge. This book was released on 2021-06-13 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook goes beyond people analytics to provide a research-based, practice-tested methodology for doing relational analytics, based on the science of relational coordination. We are witnessing a revolution in people analytics, where data are used to identify and leverage human talent to drive performance outcomes. Today’s workplace is interdependent, however, and individuals drive performance through networks that span department, organization and sector boundaries. This book shares the relational coordination framework, with a validated scalable analytic tool that has been used successfully across dozens of countries and industries to understand, measure and influence networks of relationships in and across organizations, and which can be applied at any level in the private and public sectors worldwide. Graduate students and practitioners in human resource management, health policy and management, organizational behavior, engineering and network analysis will appreciate the methodology and hands-on guidance this book provides, with its focus on identifying, analyzing and building networks of productive interdependence. Online resources include data appendices and statistical commands that can be used to conduct all these analyses in readers’ own organizations.

Smart Log Data Analytics

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Author :
Publisher : Springer Nature
ISBN 13 : 3030744507
Total Pages : 210 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Smart Log Data Analytics by : Florian Skopik

Download or read book Smart Log Data Analytics written by Florian Skopik and published by Springer Nature. This book was released on 2021-08-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into smart ways of computer log data analysis, with the goal of spotting adversarial actions. It is organized into 3 major parts with a total of 8 chapters that include a detailed view on existing solutions, as well as novel techniques that go far beyond state of the art. The first part of this book motivates the entire topic and highlights major challenges, trends and design criteria for log data analysis approaches, and further surveys and compares the state of the art. The second part of this book introduces concepts that apply character-based, rather than token-based, approaches and thus work on a more fine-grained level. Furthermore, these solutions were designed for “online use”, not only forensic analysis, but also process new log lines as they arrive in an efficient single pass manner. An advanced method for time series analysis aims at detecting changes in the overall behavior profile of an observed system and spotting trends and periodicities through log analysis. The third part of this book introduces the design of the AMiner, which is an advanced open source component for log data anomaly mining. The AMiner comes with several detectors to spot new events, new parameters, new correlations, new values and unknown value combinations and can run as stand-alone solution or as sensor with connection to a SIEM solution. More advanced detectors help to determines the characteristics of variable parts of log lines, specifically the properties of numerical and categorical fields. Detailed examples throughout this book allow the reader to better understand and apply the introduced techniques with open source software. Step-by-step instructions help to get familiar with the concepts and to better comprehend their inner mechanisms. A log test data set is available as free download and enables the reader to get the system up and running in no time. This book is designed for researchers working in the field of cyber security, and specifically system monitoring, anomaly detection and intrusion detection. The content of this book will be particularly useful for advanced-level students studying computer science, computer technology, and information systems. Forward-thinking practitioners, who would benefit from becoming familiar with the advanced anomaly detection methods, will also be interested in this book.

Python for Data Analysis

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491957611
Total Pages : 553 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Python for Data Analysis by : Wes McKinney

Download or read book Python for Data Analysis written by Wes McKinney and published by "O'Reilly Media, Inc.". This book was released on 2017-09-25 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples

Ecommerce Analytics

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Publisher : FT Press
ISBN 13 : 0134177967
Total Pages : 523 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Ecommerce Analytics by : Judah Phillips

Download or read book Ecommerce Analytics written by Judah Phillips and published by FT Press. This book was released on 2016-04-04 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years

Web Analytics Action Hero

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Author :
Publisher : Adobe Press
ISBN 13 : 0132837943
Total Pages : 476 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Web Analytics Action Hero by : Brent Dykes

Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Data Analysis for Social Science

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691199434
Total Pages : 256 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Data Analysis for Social Science by : Elena Llaudet

Download or read book Data Analysis for Social Science written by Elena Llaudet and published by Princeton University Press. This book was released on 2022-11-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Data analysis has become a necessary skill across the social sciences, and recent advancements in computing power have made knowledge of programming an essential component. Yet most data science books are intimidating and overwhelming to a non-specialist audience, including most undergraduates. This book will be a shorter, more focused and accessible version of Kosuke Imai's Quantitative Social Science book, which was published by Princeton in 2018 and has been adopted widely in graduate level courses of the same title. This book uses the same innovative approach as Quantitative Social Science , using real data and 'R' to answer a wide range of social science questions. It assumes no prior knowledge of statistics or coding. It starts with straightforward, simple data analysis and culminates with multivariate linear regression models, focusing more on the intuition of how the math works rather than the math itself. The book makes extensive use of data visualizations, diagrams, pictures, cartoons, etc., to help students understand and recall complex concepts, provides an easy to follow, step-by-step template of how to conduct data analysis from beginning to end, and will be accompanied by supplemental materials in the appendix and online for both students and instructors"--

Data Analysis for the Life Sciences with R

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Author :
Publisher : CRC Press
ISBN 13 : 1498775861
Total Pages : 537 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Data Analysis for the Life Sciences with R by : Rafael A. Irizarry

Download or read book Data Analysis for the Life Sciences with R written by Rafael A. Irizarry and published by CRC Press. This book was released on 2016-10-04 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers several of the statistical concepts and data analytic skills needed to succeed in data-driven life science research. The authors proceed from relatively basic concepts related to computed p-values to advanced topics related to analyzing highthroughput data. They include the R code that performs this analysis and connect the lines of code to the statistical and mathematical concepts explained.

SAP Business Analytics

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Author :
Publisher : Apress
ISBN 13 : 1484213831
Total Pages : 110 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis SAP Business Analytics by : Sudipa DuttaRoy

Download or read book SAP Business Analytics written by Sudipa DuttaRoy and published by Apress. This book was released on 2016-11-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus on SAP business analytics business gains, key features, and implementation. The book includes example implementations of SAP business analytics, the challenges faced, and the solutions implemented. SAP Business Analytics explains both the strategy and technical implementation for gathering and analyzing all the information pertaining to an organization. Key features of the book are: A 360-degree view of an organization’s data and the methods to gather and analyze that data The strategies that need to be in place to gather relevant data from disparate systems Details about the SAP business analytics suite of products The technical implementations used to gather data from disparate systems such as ERP and CRM Real business cases as examples Analytics is the driving force in today’s business, be it healthcare, marketing, telecommunications, or retail and hence the most vital part of any organization’s strategy. What You'll Learn Gain an understanding of business analytics in general Absorb the technical details of the SAP business analytics suite of products Discover the challenges faced during an enterprise-level analytics project implementation Learn the key points to be kept in mind during the technical implementation of an SAP business analytics project Who This Book Is For Analytics strategists, BI managers, BI architects, business analysts, and BI developers.

Data Analysis Methods in Physical Oceanography

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Author :
Publisher : Elsevier
ISBN 13 : 0080477003
Total Pages : 654 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Data Analysis Methods in Physical Oceanography by : Richard E. Thomson

Download or read book Data Analysis Methods in Physical Oceanography written by Richard E. Thomson and published by Elsevier. This book was released on 2001-04-03 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Analysis Methods in Physical Oceanography is a practical referenceguide to established and modern data analysis techniques in earth and oceansciences. This second and revised edition is even more comprehensive with numerous updates, and an additional appendix on 'Convolution and Fourier transforms'. Intended for both students and established scientists, the fivemajor chapters of the book cover data acquisition and recording, dataprocessing and presentation, statistical methods and error handling,analysis of spatial data fields, and time series analysis methods. Chapter 5on time series analysis is a book in itself, spanning a wide diversity oftopics from stochastic processes and stationarity, coherence functions,Fourier analysis, tidal harmonic analysis, spectral and cross-spectralanalysis, wavelet and other related methods for processing nonstationarydata series, digital filters, and fractals. The seven appendices includeunit conversions, approximation methods and nondimensional numbers used ingeophysical fluid dynamics, presentations on convolution, statisticalterminology, and distribution functions, and a number of importantstatistical tables. Twenty pages are devoted to references. Featuring:• An in-depth presentation of modern techniques for the analysis of temporal and spatial data sets collected in oceanography, geophysics, and other disciplines in earth and ocean sciences.• A detailed overview of oceanographic instrumentation and sensors - old and new - used to collect oceanographic data.• 7 appendices especially applicable to earth and ocean sciences ranging from conversion of units, through statistical tables, to terminology and non-dimensional parameters. In praise of the first edition: "(...)This is a very practical guide to the various statistical analysis methods used for obtaining information from geophysical data, with particular reference to oceanography(...)The book provides both a text for advanced students of the geophysical sciences and a useful reference volume for researchers." Aslib Book Guide Vol 63, No. 9, 1998 "(...)This is an excellent book that I recommend highly and will definitely use for my own research and teaching." EOS Transactions, D.A. Jay, 1999 "(...)In summary, this book is the most comprehensive and practical source of information on data analysis methods available to the physical oceanographer. The reader gets the benefit of extremely broad coverage and an excellent set of examples drawn from geographical observations." Oceanography, Vol. 12, No. 3, A. Plueddemann, 1999 "(...)Data Analysis Methods in Physical Oceanography is highly recommended for a wide range of readers, from the relative novice to the experienced researcher. It would be appropriate for academic and special libraries." E-Streams, Vol. 2, No. 8, P. Mofjelf, August 1999

Social Media Analytics

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Author :
Publisher : IBM Press
ISBN 13 : 0133892948
Total Pages : 308 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis Social Media Analytics by : Matthew Ganis

Download or read book Social Media Analytics written by Matthew Ganis and published by IBM Press. This book was released on 2015-12-14 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences. Social Media Analytics is the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. You’ll learn how to: Focus on the questions that social media data can realistically answer Determine which information is actually useful to you—and which isn’t Cleanse data to find and remove inaccuracies Create data models that accurately represent your data and lead to more useful answers Use historical data to validate hypotheses faster, so you don’t waste time Identify trends and use them to improve predictions Drive value “on-the-fly” from real-time/ near-real-time and ad hoc analyses Analyze text, a.k.a. “data at rest” Recognize subtle interrelationships that impact business performance Improve the accuracy of your sentiment analyses Determine eminence, and distinguish “talkers” from true influencers Optimize decisions about marketing and advertising spend Whether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully...grow profits, and keep them growing.