Analyze This Neuroscience And Psychology For Investment Success

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Analyze this! Neuroscience and Psychology for Investment Success

Author : Kit H. Lui
Publisher : Phoenix Consulting
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4.8/5 (777 download)

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Book Synopsis Analyze this! Neuroscience and Psychology for Investment Success by : Kit H. Lui

Download or read book Analyze this! Neuroscience and Psychology for Investment Success written by Kit H. Lui and published by Phoenix Consulting. This book was released on 2024-01-29 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written entirely by my POE AI bot called: KitLuiInvestBot. It is a comprehensive guide that delves into the intricate relationship between neuroscience, psychology and investment success. It emphasizes the importance of understanding and managing the psychological factors that can influence investment decisions. By recognizing the impact of emotions, biases, and cognitive errors on investment behavior, readers can strive for rational thinking and disciplined decision-making. This book is not intended to provide specific trading advice, strategies, or evaluations of risk. Instead, it aims to empower readers to improve their investment decision-making by gaining self-awareness and insight into their own psychological strengths and weaknesses. It serves as a mental check on their investing style, helping them minimize bad investment decisions by understanding themselves better. The book covers various topics related to psychology and investing, including cognitive biases, confirmation bias, resistance bias, overconfidence bias, herd mentality, loss aversion bias, anchoring bias, availability bias, gambler's fallacy, fear and greed, and more. Each topic is explained in detail, providing readers with a clear understanding of how these biases can affect investment decisions. Through insightful conversations and examples, the book offers practical ways to overcome psychological barriers, such as setting clear rules and guidelines, adhering to a disciplined approach, and enhancing emotional intelligence and self-awareness. It also explores the benefits of contrarian investing, margin of safety, and value investing. Readers will learn how to recognize cognitive errors, check for overconfidence, control their behavior, learn from history, assess risk objectively, and stay focused and patient. The book also introduces various techniques, such as mindfulness, cognitive reframing, and seeking support and accountability, to help readers overcome impulsive behavior, reduce stress, and improve risk management. By incorporating the principles and strategies outlined in this book, readers can enhance their investment success and build a more robust investment portfolio. It offers valuable insights into the role of psychology in investment decision-making and provides practical tools to mitigate the influence of emotions, biases, and cognitive errors. Whether you are a novice investor or an experienced trader, this book will equip you with the knowledge and skills to make more informed and rational investment choices.

NeuroInvesting

Author : Wai-Yee Chen
Publisher : John Wiley & Sons
ISBN 13 : 111833924X
Total Pages : 240 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis NeuroInvesting by : Wai-Yee Chen

Download or read book NeuroInvesting written by Wai-Yee Chen and published by John Wiley & Sons. This book was released on 2013-07-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rewire your brain for investing success As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns. Uses neuroscience to explain how successful investors think different Written by an experienced investment advisor who works at one of Australia's premier retail brokers Explains investing using real-world stories about investors from an advisor's perspective When it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.

The Psychology of Investing

Author : John R. Nofsinger
Publisher : Routledge
ISBN 13 : 1315506564
Total Pages : 161 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis The Psychology of Investing by : John R. Nofsinger

Download or read book The Psychology of Investing written by John R. Nofsinger and published by Routledge. This book was released on 2016-07 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: A supplement for undergraduate and graduate Investments courses. See the decision-making process behind investments. The Psychology of Investing is the first text of its kind to delve into the fascinating subject of how psychology affects investing. Its unique coverage describes how investors actually behave, the reasons and causes of that behavior, why the behavior hurts their wealth, and what they can do about it. Features: What really moves the market: Understanding the psychological aspects. Traditional finance texts focus on developing the tools that investors use for calculating risk and return. The Psychology of Investing is one of the first texts to delve into how psychology affects investing rather than solely focusing on traditional financial theory. This text’s material, however, does not replace traditional investment textbooks but complements them, helping students become better informed investors who understand what motivates the market. Keep learning consistent: Most of the chapters are organized in a similar succession. This approach adheres to following order: -A psychological bias is described and illustrated with everyday behavior -The effect of the bias on investment decisions is explained -Academic studies are used to show why investors need to remedy the problem Growing with the subject matter: Current and fresh information. Because data on investor psychology is rapidly increasing, the fifth edition contains many new additions to keep students up-to-date. The new Chapter 12: Psychology in the Mortgage Crisis describes the psychology involved in the mortgage industry and ensuing financial crisis. New sections and sub-sections include “Buying Back Stock Previously Sold”, “Who Is Overconfident,” "Nature or Nurture?”, "Preferred Risk Habitat," "Market Impacts," "Language," and “Reference Point Adaptation.”

Market Mind Games: A Radical Psychology of Investing, Trading and Risk

Author : Denise Shull
Publisher : McGraw Hill Professional
ISBN 13 : 0071761527
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Market Mind Games: A Radical Psychology of Investing, Trading and Risk by : Denise Shull

Download or read book Market Mind Games: A Radical Psychology of Investing, Trading and Risk written by Denise Shull and published by McGraw Hill Professional. This book was released on 2011-12-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize the advantage in every trade using your greatest asset—“psychological capital”! When it comes to investing, we're usually taught to “conquer” our emotions. Denise Shull sees it in reverse: We need to use our emotions. Combining her expertise in neuroscience with her extensive trading experience, Shull seeks to help you improve your decision making by navigating the shifting relationships among reason, analysis, emotion, and intuition. This is your “psychological capital”—and it's the key to making decisions calmly and rationally during the heat of trading. Market Mind Games explains the basics of neuroscience in language you understand, which is the first tool you need to manage the emotional ups and downs of the trading. It then provides you with a rock-solid trading system designed to take full advantage of your emotional assets.

Inside the Investor's Brain

Author : Richard L. Peterson
Publisher : John Wiley & Sons
ISBN 13 : 1118044800
Total Pages : 473 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Inside the Investor's Brain by : Richard L. Peterson

Download or read book Inside the Investor's Brain written by Richard L. Peterson and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success Inside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert's view into the mind of the market. Innovative and accessible, Inside the Investor's Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves.

The Mind of Wall Street

Author : Leon Levy
Publisher : PublicAffairs
ISBN 13 : 0786730153
Total Pages : 237 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The Mind of Wall Street by : Leon Levy

Download or read book The Mind of Wall Street written by Leon Levy and published by PublicAffairs. This book was released on 2009-03-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As stock prices and investor confidence have collapsed in the wake of Enron, WorldCom, and the dot-com crash, people want to know how this happened and how to make sense of the uncertain times to come. Into the breach comes one of Wall Street's legendary investors, Leon Levy, to explain why the market so often confounds us, and why those who ought to understand it tend to get chewed up and spat out. Levy, who pioneered many of the innovations and investment instruments that we now take for granted, has prospered in every market for the past fifty years, particularly in today's bear market. In The Mind of Wall Street he recounts stories of his successes and failures to illustrate how investor psychology and willful self-deception so often play critical roles in the process. Like his peers George Soros and Warren Buffett, Levy takes a long and broad view of the rhythms of the markets and the economy. He also offers a provocative analysis of the spectacular Internet bubble, showing that the market has not yet completely recovered from its bout of "irrational exuberance." The Mind of Wall Street is essential reading for all of us, whether we are active traders or simply modest contributors to our 401(k) plans, as volatile and unnerving markets come to define so much of our net worth.

Nonlinear Analysis in Neuroscience and Behavioral Research

Author : Tobias A. Mattei
Publisher : Frontiers Media SA
ISBN 13 : 2889199967
Total Pages : 273 pages
Book Rating : 4.8/5 (891 download)

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Book Synopsis Nonlinear Analysis in Neuroscience and Behavioral Research by : Tobias A. Mattei

Download or read book Nonlinear Analysis in Neuroscience and Behavioral Research written by Tobias A. Mattei and published by Frontiers Media SA. This book was released on 2016-10-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although nonlinear dynamics have been mastered by physicists and mathematicians for a long time (as most physical systems are inherently nonlinear in nature), the recent successful application of nonlinear methods to modeling and predicting several evolutionary, ecological, physiological, and biochemical processes has generated great interest and enthusiasm among researchers in computational neuroscience and cognitive psychology. Additionally, in the last years it has been demonstrated that nonlinear analysis can be successfully used to model not only basic cellular and molecular data but also complex cognitive processes and behavioral interactions. The theoretical features of nonlinear systems (such unstable periodic orbits, period-doubling bifurcations and phase space dynamics) have already been successfully applied by several research groups to analyze the behavior of a variety of neuronal and cognitive processes. Additionally the concept of strange attractors has lead to a new understanding of information processing which considers higher cognitive functions (such as language, attention, memory and decision making) as complex systems emerging from the dynamic interaction between parallel streams of information flowing between highly interconnected neuronal clusters organized in a widely distributed circuit and modulated by key central nodes. Furthermore, the paradigm of self-organization derived from the nonlinear dynamics theory has offered an interesting account of the phenomenon of emergence of new complex cognitive structures from random and non-deterministic patterns, similarly to what has been previously observed in nonlinear studies of fluid dynamics. Finally, the challenges of coupling massive amount of data related to brain function generated from new research fields in experimental neuroscience (such as magnetoencephalography, optogenetics and single-cell intra-operative recordings of neuronal activity) have generated the necessity of new research strategies which incorporate complex pattern analysis as an important feature of their algorithms. Up to now nonlinear dynamics has already been successfully employed to model both basic single and multiple neurons activity (such as single-cell firing patterns, neural networks synchronization, autonomic activity, electroencephalographic measurements, and noise modulation in the cerebellum), as well as higher cognitive functions and complex psychiatric disorders. Similarly, previous experimental studies have suggested that several cognitive functions can be successfully modeled with basis on the transient activity of large-scale brain networks in the presence of noise. Such studies have demonstrated that it is possible to represent typical decision-making paradigms of neuroeconomics by dynamic models governed by ordinary differential equations with a finite number of possibilities at the decision points and basic heuristic rules which incorporate variable degrees of uncertainty. This e-book has include frontline research in computational neuroscience and cognitive psychology involving applications of nonlinear analysis, especially regarding the representation and modeling of complex neural and cognitive systems. Several experts teams around the world have provided frontline theoretical and experimental contributions (as well as reviews, perspectives and commentaries) in the fields of nonlinear modeling of cognitive systems, chaotic dynamics in computational neuroscience, fractal analysis of biological brain data, nonlinear dynamics in neural networks research, nonlinear and fuzzy logics in complex neural systems, nonlinear analysis of psychiatric disorders and dynamic modeling of sensorimotor coordination. Rather than a comprehensive compilation of the possible topics in neuroscience and cognitive research to which non-linear may be used, this e-book intends to provide some illustrative examples of the broad range of

Impact of Sensory Marketing on Buying Behavior

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Impact of Sensory Marketing on Buying Behavior by : Malik, Reena

Download or read book Impact of Sensory Marketing on Buying Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-22 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Stevens' Handbook of Experimental Psychology and Cognitive Neuroscience, Language and Thought

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119170710
Total Pages : 896 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Stevens' Handbook of Experimental Psychology and Cognitive Neuroscience, Language and Thought by :

Download or read book Stevens' Handbook of Experimental Psychology and Cognitive Neuroscience, Language and Thought written by and published by John Wiley & Sons. This book was released on 2018-02-01 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: III. Language & Thought: Sharon Thompson-Schill (Volume Editor) (Topics covered include embodied cognition; discourse and dialogue; reading; creativity; speech production; concepts and categorization; culture and cognition; reasoning; sentence processing; bilingualism; speech perception; spatial cognition; word processing; semantic memory; moral reasoning.)

The Routledge Companion to the Future of Management Research

Author : David Crowther
Publisher : Taylor & Francis
ISBN 13 : 1000919552
Total Pages : 335 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge Companion to the Future of Management Research by : David Crowther

Download or read book The Routledge Companion to the Future of Management Research written by David Crowther and published by Taylor & Francis. This book was released on 2023-09-14 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of organisations continues to evolve as new priorities emerge and new approaches are developed. Thus, it is clear that research into business and management will also continue to evolve. This will be in terms of both what is researched and in terms of the techniques and methods used to conduct research. Such development will continue into the future and this book highlights evolving areas. It also suggests new topics which are emerging and new techniques to conduct such research – topics and techniques that will be of benefit to researchers. The unique focus on the future of research methods in management, the emergence of topics in contemporary management and sustainability research and practices, such as sustainability and circular economy, will set this volume apart. With coverage of new and emerging subjects in management studies such as sustainability, zero carbon, green market, and circular economy, and the international collaboration with contributors from all around the globe, this major interdisciplinary reference volume will be of interest and great value to researchers, academics, and advanced students in the fields of business and management research and appropriate methodologies.

20/20 Money

Author : Michael Hanson
Publisher : John Wiley & Sons
ISBN 13 : 0470285397
Total Pages : 304 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis 20/20 Money by : Michael Hanson

Download or read book 20/20 Money written by Michael Hanson and published by John Wiley & Sons. This book was released on 2009-05-26 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 20/20 Money: See the Markets Clearly and Invest Better Than the Pros To be a more successful investor, you need to see the investment landscape more clearly. 20/20 Money—from Fisher Investments Press—can help you achieve this goal. Designed to help you think differently about your investing choices, this reliable resource addresses new ideas and challenges widely held conventions. With 20/20 Money as your guide, you'll quickly learn how gaining a firm understanding of various concepts—from stock market and systems theory to neuroscience and psychology—can help you begin making better investment decisions. Along the way, you'll also discover some of the most successful strategies for thinking and learning, and how they can be applied to your investing endeavors. To become a better investor, you have to have the discipline to make tough choices—choices that may not always be in line with tradition or commonly accepted invested wisdom. But the approach outlined throughout these pages can help you gain the vision to begin making better-informed investment decisions.

Preserving the Promise

Author : Scott Dessain
Publisher : Academic Press
ISBN 13 : 0128092092
Total Pages : 277 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Preserving the Promise by : Scott Dessain

Download or read book Preserving the Promise written by Scott Dessain and published by Academic Press. This book was released on 2016-10-05 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preserving the Promise: Improving the Culture of Biotech Investment critically examines why most biotech startups fail, as they emerge from universities into an ecosystem that inhibits rather than encourages innovation. This "Valley of Death" squanders our public investments in medical research and with them, the promise of longer and healthier lives. The authors explicate the Translation Gap faced by early stage biotech companies, the result of problematic technology transfer and investment practices, and provide specific prescriptions for improving translation of important discoveries into safe and effective therapies. In Preserving the Promise, Dessain and Fishman build on their collective experience as company founders, healthcare investor (Fishman) and physician/scientist (Dessain). The book offers a forward-looking, critical analysis of "conventional wisdom" that encumbers commercialization practices. It exposes the self-defeating habits of drug development in the Valley of Death, that waste money and extinguish innovative technologies through distorted financial incentives. - Explains why translation of biotech discovery into medicine succeeds so infrequently that it's been dubbed the Valley of Death - Uncovers specific decision-making strategies that more effectively align incentives, improving clinical and financial outcomes for investors, inventor/entrepreneurs, and patients - Examines the critical, early stages of commercialization, where technology transfer offices and Angels act as gatekeepers to development, and where tension between short-term financial and long-term clinical aspirations sinks important technologies - Deconstructs the forces driving biotech, recasts them in a proven conceptual framework, and offers practical guidance for making the system better

Negotiation Neuroscience

Author : Federico Addimando
Publisher : Springer Nature
ISBN 13 : 3031697545
Total Pages : 193 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Negotiation Neuroscience by : Federico Addimando

Download or read book Negotiation Neuroscience written by Federico Addimando and published by Springer Nature. This book was released on with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

The Handbook of Evolutionary Psychology

Author : David M. Buss
Publisher : John Wiley & Sons
ISBN 13 : 0471727229
Total Pages : 1057 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis The Handbook of Evolutionary Psychology by : David M. Buss

Download or read book The Handbook of Evolutionary Psychology written by David M. Buss and published by John Wiley & Sons. This book was released on 2005-07-15 with total page 1057 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foundations of practice and the most recent discoveries intheintriguing newfield of evolutionary psychology Why is the mind designed the way it is? How does input from theenvironment interact with the mind to produce behavior? By takingaim at such questions, the science of evolutionary psychology hasemerged as a vibrant new discipline producing groundbreakinginsights. In The Handbook of Evolutionary Psychology,leading contributors discuss the foundations of the field as wellas recent discoveries currently shaping this burgeoning area ofpsychology. Guided by an editorial board made up of such luminaries as LedaCosmides, John Tooby, Don Symons, Steve Pinker, Martin Daly, MargoWilson, and Helena Cronin, the text's chapters delve into acomprehensive range of topics, covering the full range of thediscipline: Foundations of evolutionary psychology Survival Mating Parenting and kinship Group living Interfaces with traditional disciplines of evolutionarypsychology And interfaces across disciplines. In addition to an in-depth survey of the theory and practice ofevolutionary psychology, the text also features an enlighteningdiscussion of this discipline in the context of the law, medicine,and culture. An Afterword by Richard Dawkins provides some finalthoughts from the renowned writer and exponent of evolutionarytheory. Designed to set the standard for handbooks in the field,The Handbook of Evolutionary Psychology is an indispensablereference tool for every evolutionary psychologist and student.

Handbook of Psychology, Behavioral Neuroscience

Author : Irving B. Weiner
Publisher : John Wiley & Sons
ISBN 13 : 1118282027
Total Pages : 786 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Handbook of Psychology, Behavioral Neuroscience by : Irving B. Weiner

Download or read book Handbook of Psychology, Behavioral Neuroscience written by Irving B. Weiner and published by John Wiley & Sons. This book was released on 2012-10-10 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology is of interest to academics from many fields, as well as to the thousands of academic and clinical psychologists and general public who can't help but be interested in learning more about why humans think and behave as they do. This award-winning twelve-volume reference covers every aspect of the ever-fascinating discipline of psychology and represents the most current knowledge in the field. This ten-year revision now covers discoveries based in neuroscience, clinical psychology's new interest in evidence-based practice and mindfulness, and new findings in social, developmental, and forensic psychology.

Consumer Neuroscience - Foundation, Validation, and Relevance

Author : Thomas Zoëga Ramsoy
Publisher : Frontiers Media SA
ISBN 13 : 2889743799
Total Pages : 294 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Consumer Neuroscience - Foundation, Validation, and Relevance by : Thomas Zoëga Ramsoy

Download or read book Consumer Neuroscience - Foundation, Validation, and Relevance written by Thomas Zoëga Ramsoy and published by Frontiers Media SA. This book was released on 2023-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices to commercial application of neuroscience tools and metrics. However, many of these advances are still criticized for low applicability, scattered publication records, conceptual vagueness, and a lack of proper scientific and commercial validation. To make matters worse, there is now a host of proposed commercial applications of both the insights from neuroscience and the application of neuroscience and neurophysiology tools to test consumer responses. While many of these approaches may be valid, many other approaches are either not properly validated, or may be flawed, misguided, or even outright lies. As a discipline, there is a need for both the basic and applied research in consumer neuroscience to become aligned. The purpose of this Research Topic is to provide this much-needed platform for such an industrial alignment. In doing so, this Research Topic will provide perspectives on three main areas: 1. distinctions between basic, translational and applied consumer neuroscience research 2. conceptual clarification on key concepts relevant to the science and application of consumer neuroscience 3. validation of consumer neuroscience methods and how they relate to commercially relevant cases. For this Research Topic, we therefore welcome submissions that combine academic and commercial research, all in the vein of making advances in establishing a valid, applicable consumer neuroscience.