Guide to Business Data Analytics

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Publisher :
ISBN 13 : 9781927584200
Total Pages : 172 pages
Book Rating : 4.5/5 (842 download)

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Book Synopsis Guide to Business Data Analytics by : Iiba

Download or read book Guide to Business Data Analytics written by Iiba and published by . This book was released on 2020-08-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes how to develop a framework; key techniques and application; how to identify, communicate and integrate results; and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification in Business Data Analytics (IIBA(R)- CBDA). Explore more information about the Certification in Business Data Analytics at IIBA.org/CBDA. About International Institute of Business Analysis International Institute of Business Analysis(TM) (IIBA(R)) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 Members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. IIBA Publications IIBA publications offer a wide variety of knowledge and insights into the profession and practice of business analysis for the entire business community. Standards such as A Guide to the Business Analysis Body of Knowledge(R) (BABOK(R) Guide), the Agile Extension to the BABOK(R) Guide, and the Global Business Analysis Core Standard represent the most commonly accepted practices of business analysis around the globe. IIBA's reports, research, whitepapers, and studies provide guidance and best practices information to address the practice of business analysis beyond the global standards and explore new and evolving areas of practice to deliver better business outcomes. Learn more at iiba.org.

Marketing Analytics

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Publisher : Kogan Page Publishers
ISBN 13 : 0749482176
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing Analytics by : Mike Grigsby

Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

EXAM PREPARATION GUIDE for 'CERTIFIED ANALYTICS PROFESSIONAL' (CAP) and 'ASSOCIATE CERTIFIED ANALYTICS PROFESSIONAL' (aCAP) CERTIFICATIONS

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Publisher :
ISBN 13 : 9781099250507
Total Pages : 237 pages
Book Rating : 4.2/5 (55 download)

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Book Synopsis EXAM PREPARATION GUIDE for 'CERTIFIED ANALYTICS PROFESSIONAL' (CAP) and 'ASSOCIATE CERTIFIED ANALYTICS PROFESSIONAL' (aCAP) CERTIFICATIONS by : Rajan? Gupta

Download or read book EXAM PREPARATION GUIDE for 'CERTIFIED ANALYTICS PROFESSIONAL' (CAP) and 'ASSOCIATE CERTIFIED ANALYTICS PROFESSIONAL' (aCAP) CERTIFICATIONS written by Rajan? Gupta and published by . This book was released on 2019-05-18 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to provide information related to the "Certified Analytics Professional (CAP)" and "Associate Certified Analytics Professional (aCAP)" exam conducted by INFORMS, USA. The information has been compiled from various sources available on the INFORMS website and other allied web sources. This book on CAP and aCAP exam preparation cover three major aspects related to the certification. Firstly, the information and history related to the CAP exam are given in the book. Secondly, the exam pattern, topic coverage, study time and various resources have been given with respect to the preparation of the CAP exam. Thirdly, 250 practice questions have been given in this book with solutions. These questions have been mapped with the CAP exam pattern under various domains.The objective of this book is to make aspirants aware of the pattern of the CAP exam; To give the aspirants an idea about topic coverage in the CAP exam; To give the aspirants an idea about pattern of question & options in CAP exam; Not to share the exact questions that appear in CAP exam; Not to claim that performing well in the practice questions will guarantee passing of the CAP exam.The solutions given in this book are correct as per the experts. Reader's opinion may vary with those of experts. The material in this book is only an indication towards actual CAP test preparation and may not be related to actual questions or their solutions. Since the aspirant has to opt for the MOST appropriate choice of answer, so a lot of subjectivity is there. A question may have all the correct options, but aspirant will have to choose the BEST from the given options.This book covers up 250 questions with answers (and explanation) on the format of CAP exam as per the CAP handbook guidelines. It gives a detailed analysis of the responses along with the detailed list of topics to be studied for CAP exam preparation. A week-wise study plan for 16-20 weeks has been given to help the aspirants prepare for the exam. Moreover, a list of online and offline resources has been given in the book to prepare for the CAP exam, along with the topic list and glossary of important topics.

AWS Certified Data Analytics Study Guide with Online Labs

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119819458
Total Pages : 416 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis AWS Certified Data Analytics Study Guide with Online Labs by : Asif Abbasi

Download or read book AWS Certified Data Analytics Study Guide with Online Labs written by Asif Abbasi and published by John Wiley & Sons. This book was released on 2021-04-13 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual, hands-on learning labs allow you to apply your technical skills in realistic environments. So Sybex has bundled AWS labs from XtremeLabs with our popular AWS Certified Data Analytics Study Guide to give you the same experience working in these labs as you prepare for the Certified Data Analytics Exam that you would face in a real-life application. These labs in addition to the book are a proven way to prepare for the certification and for work as an AWS Data Analyst. AWS Certified Data Analytics Study Guide: Specialty (DAS-C01) Exam is intended for individuals who perform in a data analytics-focused role. This UPDATED exam validates an examinee's comprehensive understanding of using AWS services to design, build, secure, and maintain analytics solutions that provide insight from data. It assesses an examinee's ability to define AWS data analytics services and understand how they integrate with each other; and explain how AWS data analytics services fit in the data lifecycle of collection, storage, processing, and visualization. The book focuses on the following domains: • Collection • Storage and Data Management • Processing • Analysis and Visualization • Data Security This is your opportunity to take the next step in your career by expanding and validating your skills on the AWS cloud. AWS is the frontrunner in cloud computing products and services, and the AWS Certified Data Analytics Study Guide: Specialty exam will get you fully prepared through expert content, and real-world knowledge, key exam essentials, chapter review questions, and much more. Written by an AWS subject-matter expert, this study guide covers exam concepts, and provides key review on exam topics. Readers will also have access to Sybex's superior online interactive learning environment and test bank, including chapter tests, practice exams, a glossary of key terms, and electronic flashcards. And included with this version of the book, XtremeLabs virtual labs that run from your browser. The registration code is included with the book and gives you 6 months of unlimited access to XtremeLabs AWS Certified Data Analytics Labs with 3 unique lab modules based on the book.

Complete Guide to Human Resources and the Law, 2020 Edition

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Author :
Publisher : Wolters Kluwer
ISBN 13 : 1543811140
Total Pages : 1878 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Complete Guide to Human Resources and the Law, 2020 Edition by : Shilling

Download or read book Complete Guide to Human Resources and the Law, 2020 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2019-08-23 with total page 1878 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945

Ecommerce Analytics

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Publisher : FT Press
ISBN 13 : 0134177967
Total Pages : 523 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Ecommerce Analytics by : Judah Phillips

Download or read book Ecommerce Analytics written by Judah Phillips and published by FT Press. This book was released on 2016-04-04 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

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Publisher : Harvard Business Press
ISBN 13 : 1633694291
Total Pages : 169 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) by : Harvard Business Review

Download or read book HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-03-13 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes

Lean Analytics

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098168151
Total Pages : 403 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Lean Analytics by : Alistair Croll

Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

Geospatial Analysis

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Publisher : Troubador Publishing Ltd
ISBN 13 : 1905886608
Total Pages : 417 pages
Book Rating : 4.9/5 (58 download)

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Book Synopsis Geospatial Analysis by : Michael John De Smith

Download or read book Geospatial Analysis written by Michael John De Smith and published by Troubador Publishing Ltd. This book was released on 2007 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses a range of analytical techniques that are provided within modern Geographic Information Systems and related geospatial software products. This guide covers: the principal concepts of geospatial analysis; core components of geospatial analysis; and, surface analysis, including surface form analysis, gridding and interpolation methods.

A Users Guide to Business Analytics

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Author :
Publisher : Chapman and Hall/CRC
ISBN 13 : 9781466591653
Total Pages : 0 pages
Book Rating : 4.5/5 (916 download)

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Book Synopsis A Users Guide to Business Analytics by : Ayanendranath Basu

Download or read book A Users Guide to Business Analytics written by Ayanendranath Basu and published by Chapman and Hall/CRC. This book was released on 2016-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive discussion of statistical methods that are useful to the business analyst. The book includes a substantial number of case studies and numerical illustrations using the R software. A collection of basic techniques that analytics personnel require with detailed case studies, the book can help motivated young personnel to get a head-start in analytics, and serve as a comprehensive reference book for the experts on the job.

Advances in Information and Communication

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Publisher : Springer Nature
ISBN 13 : 3030731006
Total Pages : 1125 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in Information and Communication by : Kohei Arai

Download or read book Advances in Information and Communication written by Kohei Arai and published by Springer Nature. This book was released on 2021-04-12 with total page 1125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an international forum for scholarly researchers, practitioners and academic communities to explore the role of information and communication technologies and its applications in technical and scholarly development. The conference attracted a total of 464 submissions, of which 152 submissions (including 4 poster papers) have been selected after a double-blind review process. Academic pioneering researchers, scientists, industrial engineers and students will find this series useful to gain insight into the current research and next-generation information science and communication technologies. This book discusses the aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of things, from classical to intelligent scope. The authors hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.

Data Analysis with R, Second Edition

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Publisher : Packt Publishing Ltd
ISBN 13 : 1788397339
Total Pages : 555 pages
Book Rating : 4.7/5 (883 download)

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Book Synopsis Data Analysis with R, Second Edition by : Anthony Fischetti

Download or read book Data Analysis with R, Second Edition written by Anthony Fischetti and published by Packt Publishing Ltd. This book was released on 2018-03-28 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn, by example, the fundamentals of data analysis as well as several intermediate to advanced methods and techniques ranging from classification and regression to Bayesian methods and MCMC, which can be put to immediate use. Key Features Analyze your data using R – the most powerful statistical programming language Learn how to implement applied statistics using practical use-cases Use popular R packages to work with unstructured and structured data Book Description Frequently the tool of choice for academics, R has spread deep into the private sector and can be found in the production pipelines at some of the most advanced and successful enterprises. The power and domain-specificity of R allows the user to express complex analytics easily, quickly, and succinctly. Starting with the basics of R and statistical reasoning, this book dives into advanced predictive analytics, showing how to apply those techniques to real-world data though with real-world examples. Packed with engaging problems and exercises, this book begins with a review of R and its syntax with packages like Rcpp, ggplot2, and dplyr. From there, get to grips with the fundamentals of applied statistics and build on this knowledge to perform sophisticated and powerful analytics. Solve the difficulties relating to performing data analysis in practice and find solutions to working with messy data, large data, communicating results, and facilitating reproducibility. This book is engineered to be an invaluable resource through many stages of anyone’s career as a data analyst. What you will learn Gain a thorough understanding of statistical reasoning and sampling theory Employ hypothesis testing to draw inferences from your data Learn Bayesian methods for estimating parameters Train regression, classification, and time series models Handle missing data gracefully using multiple imputation Identify and manage problematic data points Learn how to scale your analyses to larger data with Rcpp, data.table, dplyr, and parallelization Put best practices into effect to make your job easier and facilitate reproducibility Who this book is for Budding data scientists and data analysts who are new to the concept of data analysis, or who want to build efficient analytical models in R will find this book to be useful. No prior exposure to data analysis is needed, although a fundamental understanding of the R programming language is required to get the best out of this book.

Hands On With Google Data Studio

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Publisher : John Wiley & Sons
ISBN 13 : 1119616085
Total Pages : 432 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Hands On With Google Data Studio by : Lee Hurst

Download or read book Hands On With Google Data Studio written by Lee Hurst and published by John Wiley & Sons. This book was released on 2020-02-05 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to easily transform your data into engaging, interactive visual reports! Data is no longer the sole domain of tech professionals and scientists. Whether in our personal, business, or community lives, data is rapidly increasing in both importance and sheer volume. The ability to visualize all kinds of data is now within reach for anyone with a computer and an internet connection. Google Data Studio, quickly becoming the most popular free tool in data visualization, offers users a flexible, powerful way to transform private and public data into interactive knowledge that can be easily shared and understood. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional quality results quickly and easily. No previous experience is required to get started right away—all you need is this guide, a Gmail account, and a little curiosity to access and visualize data just like large businesses and organizations. Clear, step-by-step instructions help you identify business trends, turn budget data into a report, assess how your websites or business listings are performing, analyze public data, and much more. Practical examples and expert tips are found throughout the text to help you fully understand and apply your new knowledge to a wide array of real-world scenarios. This engaging, reader-friendly guide will enable you to: Use Google Data Studio to access various types of data, from your own personal data to public sources Build your first data set, navigate the Data Studio interface, customize reports, and share your work Learn the fundamentals of data visualization, personal data accessibility, and open data API's Harness the power of publicly accessible data services including Google’s recently released Data Set Search Add banners, logos, custom graphics, and color palettes Hands On With Google Data Studio: A Data Citizens Survival Guide is a must-have resource for anyone starting their data visualization journey, from individuals, consultants, and small business owners to large business and organization managers and leaders.

CCISO Certified Chief Information Security Officer All-in-One Exam Guide

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260463931
Total Pages : 401 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis CCISO Certified Chief Information Security Officer All-in-One Exam Guide by : Steven Bennett

Download or read book CCISO Certified Chief Information Security Officer All-in-One Exam Guide written by Steven Bennett and published by McGraw Hill Professional. This book was released on 2020-11-27 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100% coverage of every objective for the EC-Council’s Certified Chief Information Security Officer exam Take the challenging CCISO exam with confidence using the comprehensive information contained in this effective study guide. CCISO Certified Chief Information Security Officer All-in-One Exam Guide provides 100% coverage of all five CCISO domains. Each domain is presented with information mapped to the 2019 CCISO Blueprint containing the exam objectives as defined by the CCISO governing body, the EC-Council. For each domain, the information presented includes: background information; technical information explaining the core concepts; peripheral information intended to support a broader understating of the domain; stories, discussions, anecdotes, and examples providing real-world context to the information. • Online content includes 300 practice questions in the customizable Total Tester exam engine • Covers all exam objectives in the 2019 EC-Council CCISO Blueprint • Written by information security experts and experienced CISOs

The Complete Book of Colleges, 2020 Edition

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Publisher : Princeton Review
ISBN 13 : 0525568115
Total Pages : 1154 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Complete Book of Colleges, 2020 Edition by : Princeton Review (COR)

Download or read book The Complete Book of Colleges, 2020 Edition written by Princeton Review (COR) and published by Princeton Review. This book was released on 2019-07-02 with total page 1154 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one knows colleges better than The Princeton Review! Inside The Complete Book of Colleges, 2020 Edition, students will find meticulously researched information that will help them narrow their college search.

Networked Control Systems for Connected and Automated Vehicles

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Author :
Publisher : Springer Nature
ISBN 13 : 3031110587
Total Pages : 1646 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Networked Control Systems for Connected and Automated Vehicles by : Alexander Guda

Download or read book Networked Control Systems for Connected and Automated Vehicles written by Alexander Guda and published by Springer Nature. This book was released on 2022-11-15 with total page 1646 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of the latest research findings in such areas as networked multi-agent systems, co-design of communication and control, distributed control strategies that can cope with asynchrony between local loops, event-triggered control, modelling of network infrastructure, novel concepts of distributed control for networked and cyber-physical systems. The book contains the result of the latest research in the field of communication and control system design to support networked control systems with stringent real-time requirements. It introduces readers to research in the field of joint design of the control and communication protocol and presents the latest developments in the area of novel optimal control and scheduling designs under resource constraints. The book also covers the issues of creating emerging information and communication technologies for traffic estimation and control, connected and autonomous technology applications and modelling for commercial and shared vehicle operations. The reader will find information on emerging cyber-physical systems, networked multi-agent systems, large-scale distributed energy systems, as well as on real-time systems, safety and security systems. A significant block of studies is devoted to the topic of transitions towards electrification and automation of vehicles. Modern concepts of road infrastructure construction are described in detail in the presented research papers. Automotive industry professionals will be particularly interested in the sections on the novel mechanisms for medium access in multi-hop wireless networks with real-time requirements, optimal layering architecture and co-design for wireless communication. The book will be incredibly interesting for researchers interested in human–digital interfaces, industrial Internet of Things, artificial intelligence and machine learning.

Data Analytics: Principles, Tools, and Practices

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Author :
Publisher : BPB Publications
ISBN 13 : 9388511956
Total Pages : 481 pages
Book Rating : 4.3/5 (885 download)

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Book Synopsis Data Analytics: Principles, Tools, and Practices by : Gaurav Aroraa

Download or read book Data Analytics: Principles, Tools, and Practices written by Gaurav Aroraa and published by BPB Publications. This book was released on 2022-01-24 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Complete Data Analytics Guide for Learners and Professionals. KEY FEATURES ● Learn Big Data, Hadoop Architecture, HBase, Hive and NoSQL Database. ● Dive into Machine Learning, its tools, and applications. ● Coverage of applications of Big Data, Data Analysis, and Business Intelligence. DESCRIPTION These days critical problem solving related to data and data sciences is in demand. Professionals who can solve real data science problems using data science tools are in demand. The book “Data Analytics: Principles, Tools, and Practices” can be considered a handbook or a guide for professionals who want to start their journey in the field of data science. The journey starts with the introduction of DBMS, RDBMS, NoSQL, and DocumentDB. The book introduces the essentials of data science and the modern ecosystem, including the important steps such as data ingestion, data munging, and visualization. The book covers the different types of analysis, different Hadoop ecosystem tools like Apache Spark, Apache Hive, R, MapReduce, and NoSQL Database. It also includes the different machine learning techniques that are useful for data analytics and how to visualize data with different graphs and charts. The book discusses useful tools and approaches for data analytics, supported by concrete code examples. After reading this book, you will be motivated to explore real data analytics and make use of the acquired knowledge on databases, BI/DW, data visualization, Big Data tools, and statistical science. WHAT YOU WILL LEARN ● Familiarize yourself with Apache Spark, Apache Hive, R, MapReduce, and NoSQL Database. ● Learn to manage data warehousing with real time transaction processing. ● Explore various machine learning techniques that apply to data analytics. ● Learn how to visualize data using a variety of graphs and charts using real-world examples from the industry. ● Acquaint yourself with Big Data tools and statistical techniques for machine learning. WHO THIS BOOK IS FOR IT graduates, data engineers and entry-level professionals who have a basic understanding of the tools and techniques but want to learn more about how they fit into a broader context are encouraged to read this book. TABLE OF CONTENTS 1. Database Management System 2. Online Transaction Processing and Data Warehouse 3. Business Intelligence and its deeper dynamics 4. Introduction to Data Visualization 5. Advanced Data Visualization 6. Introduction to Big Data and Hadoop 7. Application of Big Data Real Use Cases 8. Application of Big Data 9. Introduction to Machine Learning 10. Advanced Concepts to Machine Learning 11. Application of Machine Learning