Analyse, Ideate and Grow

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Author :
Publisher : Springer Nature
ISBN 13 : 9811908907
Total Pages : 123 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Analyse, Ideate and Grow by : Vanessa Ratten

Download or read book Analyse, Ideate and Grow written by Vanessa Ratten and published by Springer Nature. This book was released on 2022-04-27 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. This book takes into account altering environmental conditions that influence business strategy. Further, to do a proper analysis takes time and skill thus it is important to know what resources and expertise is required. This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.

Hacking Growth

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Author :
Publisher : Currency
ISBN 13 : 045149721X
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Entrepreneurship Business Debates

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Author :
Publisher : Springer Nature
ISBN 13 : 9819910714
Total Pages : 115 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Entrepreneurship Business Debates by : Vanessa Ratten

Download or read book Entrepreneurship Business Debates written by Vanessa Ratten and published by Springer Nature. This book was released on 2023-05-11 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces entrepreneurship as a concept that is popular in the general media but also in academic study. What is evident is due to its positive and negative connotations in society. This book identifies that it is important to debate the topic of entrepreneurship in order to understand its multi-faceted nature. This edited book includes a number of chapters that discuss multidimensional perspectives from an international perspective. This book emphasizes the geo-political frontiers related to entrepreneurship based on current debates, which includes recent global changes. This book also challenges the debatable as to whether entrepreneurship should be examined at the individual, firm, regional, or industry level. This book goes further to demonstrate that this depends on the type and nature of the study. Therefore, it is better to consider entrepreneurship in a multidimensional way that incorporates different levels of analysis. This book shows each level of analysis that can be considered from a geo-political perspective. This means including an overview of the cultural factors that influence entrepreneurial behavior. In this way, this book helps readers to understand how and why geography and politics influence entrepreneurial action.

Analyse, Ideate and Grow

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Author :
Publisher :
ISBN 13 : 9789811908910
Total Pages : 0 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Analyse, Ideate and Grow by : Vanessa Ratten

Download or read book Analyse, Ideate and Grow written by Vanessa Ratten and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. This book takes into account altering environmental conditions that influence business strategy. Further, to do a proper analysis takes time and skill thus it is important to know what resources and expertise is required. This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.

Driving Growth Through Innovation

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781576751879
Total Pages : 264 pages
Book Rating : 4.7/5 (518 download)

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Book Synopsis Driving Growth Through Innovation by : Robert B. Tucker

Download or read book Driving Growth Through Innovation written by Robert B. Tucker and published by Berrett-Koehler Publishers. This book was released on 2002 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.

Hacking Growth

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Author :
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Eco-Innovation and Sustainable Development in Industry 5.0

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Eco-Innovation and Sustainable Development in Industry 5.0 by : Atiku, Sulaiman Olusegun

Download or read book Eco-Innovation and Sustainable Development in Industry 5.0 written by Atiku, Sulaiman Olusegun and published by IGI Global. This book was released on 2024-06-05 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of Industry 5.0, the world faces a critical juncture where technological advancement collides with escalating socio-environmental challenges. Climate change, energy consumption, and threats to public health are exacerbated by the rapid embrace of Industry 4.0 technologies. As businesses pursue efficiency, the compromise on human and social sustainability becomes inevitable. The need for a holistic approach to sustainable development is urgent, where economic growth aligns seamlessly with environmental, social, and human well-being. Eco-Innovation and Sustainable Development in Industry 5.0 serves as a guide in the pursuit of sustainable development within Industry 5.0. This book dissects the intricate challenges posed by socio-environmental issues and seamlessly offers a multidisciplinary approach to achieving sustainable development goals. The detrimental impact of Industry 4.0 on sustainable development necessitates the paradigm shift proposed within the book. Economic pursuits can no longer overshadow the crucial pillars of human, social, and environmental sustainability. The delicate balance required for a sustainable future is at risk, demanding a multidisciplinary approach to reconcile these seemingly conflicting objectives. This book is a call to action, to bridge the knowledge gap and provide tangible solutions for achieving sustainability in Industry 5.0.

Designing Your Life

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Author :
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Summary: Built for Growth

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Author :
Publisher : Primento
ISBN 13 : 2806238579
Total Pages : 32 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: Built for Growth by : BusinessNews Publishing,

Download or read book Summary: Built for Growth written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Arthur Rubinfeld and Collins Hemingway's book: "Built for Growth: Expanding Your Business Around the Corner or Across the Globe". This complete summary of the ideas from Arthur Rubinfield and Collins Hemingway's book "Built for Growth" shows that great national and international retail success stories don’t happen by accident. It isn’t just a case of opening a store, making that store run well and then duplicating that first store ad infinitum. Instead, retail brands that win long-term have been designed for rapid growth right from the outset. All of the necessary elements have been put in place first so growth becomes a natural part of the ongoing story rather than good fortune. In fact, retail businesses are great because they allow you to control your own destiny and to express your creativity. When you create a new retail business from the ground up, you build a market presence which is highly valuable. To get to this stage, however, a holistic approach will be required. You’ll need to conceive of a profitable retail concept and fine-tune your ideas in your local market first. Then you’ll need to understand how to expand from one market to another until you grow from one market to dominance and presence in regional, national and ultimately international markets. As your enterprise grows and evolves, you’ll need to keep your brand fresh and vibrant by continuing to innovate and try new things. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Built for Growth" and discover the key to retail success.

Career Development Learning and Sustainability Goals

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Author :
Publisher : Springer Nature
ISBN 13 : 9811966370
Total Pages : 156 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Career Development Learning and Sustainability Goals by : Sarah O’Shea

Download or read book Career Development Learning and Sustainability Goals written by Sarah O’Shea and published by Springer Nature. This book was released on 2022-11-08 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provokes conversations and reflections on the most appropriate methodologies to pursue Career Development Learning (CDL) research within the framework of the Sustainable Development Goals (SDG)s. Drawing on studies with Australian students from diverse backgrounds, including low socioeconomic status, regional, rural and remote, with disability, etc., this volume uniquely highlights considerations for contextual and inclusive CDL research which advances multiple SDGs and quality futures across the globe. Although situated in Australian contexts, the case studies have international applicability. This volume provides support to researchers who intend to investigate the effectiveness of career development strategies which further sustainable development objectives. Specifically, the book highlights the importance of partnership and innovative methods in socially-just research methodologies as well as practical ways that these can be undertaken. It encourages readers to consider how they might frame their work in relation to the SDGs and create impactful research which furthers the agenda for sustainable development in localised ways.

Growth Hacking LinkedInTM

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Author :
Publisher : tredition
ISBN 13 : 3347786580
Total Pages : 201 pages
Book Rating : 4.3/5 (477 download)

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Book Synopsis Growth Hacking LinkedInTM by : Björn Radde

Download or read book Growth Hacking LinkedInTM written by Björn Radde and published by tredition. This book was released on 2023-01-02 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More connections, more followers, more engagement and more visibility on LinkedIn. The professional social media network LinkedInTM is growing steadily and is becoming increasingly important as a platform for personal branding. This book is about how growth hacking can be used to give a personal brand a substantial and sustainable boost. In total 111 growth hacks for LinkedIn will help you to establish your personal brand and expand your own network. Many other tips and tricks explain how to share the right content and which software can help you to work effectively.

The Startup Protocol

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Author :
Publisher : CRC Press
ISBN 13 : 1003853366
Total Pages : 135 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Startup Protocol by : Sally Ann Frank

Download or read book The Startup Protocol written by Sally Ann Frank and published by CRC Press. This book was released on 2024-03-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are lots of founders and lots of ideas floating around to help improve the delivery of healthcare services and positively affect the health of each of us as individuals, as well as groups of patients afflicted by chronic or acute diseases. Unfortunately, many of these ideas never reach their full potential to improve patient outcomes or reduce costs of care. Sometimes, it’s because the idea isn’t feasible or scalable. Sometimes, it’s because the market isn’t ready, or regulators aren’t ready. And sometimes, it’s just because the founder or founding team has a blind spot (or two). Not only do these hidden blind spots ensure their failure, but in many cases, with better planning or a greater, more holistic understanding of the market forces, the blind spot can be overcome. Or better yet, the founder can realize that their idea is doomed from the start and consider other, better options to solve the problem they are attacking. The goal of this book is to help founders and their teams identify blind spots and avoid the most common pitfalls of starting a digital health company. Having spent time with founders, VC companies, and most importantly, prospective digital health startups, patterns have emerged regarding those startups that are successful and those that die an often slow and painful death. While not a recipe for guaranteed success, having a guidebook of sorts can help navigate the perils associated with building a digital health company and can very likely improve the odds of success. The book will go through the typical life cycle of an early-stage company, from ideation to the first few customer deals, and highlight best practices for tackling the challenges at each stage including: ◾ What problem are you trying to solve? ◾ And why are you trying to solve this problem? ◾ Who will help you build the solution and company? ◾ How will you build the solution? ◾ How will you pitch your company? ◾ How will you sell your solution? ◾ And, what does success look like to you, your stakeholders, and your customers?

A Journey Towards Bio-inspired Techniques in Software Engineering

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Author :
Publisher : Springer Nature
ISBN 13 : 3030409287
Total Pages : 214 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis A Journey Towards Bio-inspired Techniques in Software Engineering by : Jagannath Singh

Download or read book A Journey Towards Bio-inspired Techniques in Software Engineering written by Jagannath Singh and published by Springer Nature. This book was released on 2020-03-11 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a range of basic and advanced topics in software engineering. The field has undergone several phases of change and improvement since its invention, and there is significant ongoing research in software development, addressing aspects such as analysis, design, testing and maintenance. Rather than focusing on a single aspect of software engineering, this book provides a systematic overview of recent techniques, including requirement gathering in the form of story points in agile software, and bio-inspired techniques for estimating the effort, cost, and time required for software development. As such it is a valuable resource for new researchers interested in advances in software engineering — particularly in the area of bio-inspired techniques.

Gamification for Product Excellence

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1837634432
Total Pages : 350 pages
Book Rating : 4.8/5 (376 download)

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Book Synopsis Gamification for Product Excellence by : Mike Hyzy

Download or read book Gamification for Product Excellence written by Mike Hyzy and published by Packt Publishing Ltd. This book was released on 2023-09-29 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products Key Features Design gamification frameworks that captivate users and deliver a compelling experience Build a successful gamification strategy to go from concept to prototype to production with ease Gamify product management processes using game techniques to effectively lead teams and stakeholders Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAre you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.What you will learn Explore gamification and learn how to engage your user with it Gain insights into the functionality and implementation of different gamification frameworks Master specific game elements and mechanics that can be used to improve user experiences Design a successful gamification strategy to test your hypothesis and develop a business case Implement and test the prototype you’ve created with users for feedback Say the right words to sell your gamification strategy to stakeholders Use design thinking exercises and game elements to improve the product management process Who this book is forIf you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.

Innovation Ecosystems

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Author :
Publisher : MDPI
ISBN 13 : 3036508341
Total Pages : 284 pages
Book Rating : 4.0/5 (365 download)

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Book Synopsis Innovation Ecosystems by : António Abreu

Download or read book Innovation Ecosystems written by António Abreu and published by MDPI. This book was released on 2021-09-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be competitive, companies must develop capabilities that allow them to react rapidly to market demands. The innovation methods of the past are not adapted to the turbulence of the modern world. In the last decade, increasing globalization of markets and Industry 4.0 have caused profound changes in the best way to manage the innovation process. This book includes a collection of thirteen papers that discuss theoretical approaches, case studies, and surveys focused on issues related to open innovation and its mechanisms.

Disruption, Ideation and Innovation for Defence and Security

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Author :
Publisher : Springer Nature
ISBN 13 : 3031066367
Total Pages : 298 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Disruption, Ideation and Innovation for Defence and Security by : Gitanjali Adlakha-Hutcheon

Download or read book Disruption, Ideation and Innovation for Defence and Security written by Gitanjali Adlakha-Hutcheon and published by Springer Nature. This book was released on 2022-08-27 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores types of disruptions in defence and security, ways to assess disruptions triggered by technological advancements or the lack of legal frameworks; the consequent delays or disruptions to making decisions, creative idea generation and finally the innovative pathways to counter such disruptions. What do disruption, ideation and innovation have in common? How do disruptions, ideas and innovation coexist within defence and security? They all influence and impact decision-making. Disruptions drive decision-making. Ideation raises solutions to resolve the disruptions and innovation brings ideas into life. While disruptions may be common place in the business world, where disruptive technologies displace pre-existing ones; they are less prevalent in defence, even less so within the realm of security. For the last 10 years, there has been talk of disruptive technologies and even adoption of terms such as emerging and disruptive technologies by the largest military alliance—NATO, yet the means to assess these remain elusive. It offers researchers opportunities to assess different types of disruptions, ideate and innovate on scientific grounds to counter disruptions, thereby bolstering the defence and security community’s ability to make decisions better.

Innovating for People

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Author :
Publisher :
ISBN 13 : 9780985750909
Total Pages : 85 pages
Book Rating : 4.7/5 (59 download)

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Book Synopsis Innovating for People by : LUMA Institute

Download or read book Innovating for People written by LUMA Institute and published by . This book was released on 2012-07-15 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is your essential resource for innovation. It's a collection of methods for practicing Human-Centered Designthe discipline of developing solutions in the service of people.The thirty-six methods in this handbook are organized by way of three key design skills: Looking, Understanding and Making.We invite you to develop these skills in earnest and work with others to bring new and lasting value to the world.