Analisis Multivariante En Investigacion De Mercados

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Análisis multivariante para la inteligencia de mercados

Author : Pilar Ester Arroyo López
Publisher : Editorial Digital del Tecnológico de Monterrey
ISBN 13 : 6075015299
Total Pages : 418 pages
Book Rating : 4.0/5 (75 download)

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Book Synopsis Análisis multivariante para la inteligencia de mercados by : Pilar Ester Arroyo López

Download or read book Análisis multivariante para la inteligencia de mercados written by Pilar Ester Arroyo López and published by Editorial Digital del Tecnológico de Monterrey. This book was released on 2018-07-19 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: En esta era de la información, el interés de las empresas por generar datos para conocer mejor a su mercado va en aumento. La gran cantidad de información disponible y el desarrollo de software amigable para analizar los datos recolectados contribuyen a la creación de un sistema de inteligencia de mercados dinámico y accesible a todos los tomadores de decisiones. Un componente esencial de tal sistema es el módulo de procesamiento de datos, el cual incluye el uso de técnicas estadísticas que analizan de manera simultánea al conjunto de variables que describen a una empresa, un cliente, un producto o servicio. Conocer en qué consisten los métodos de análisis multivariable y cómo pueden aprovecharse para la efectiva toma de decisiones son aspectos importantes en la formación del profesionista en mercadotecnia. Este eBook tiene como propósito proporcionar a este futuro profesionista los conocimientos básicos sobre cinco métodos de estadística multivariada; múltiples ejemplos ilustran las aplicaciones de estas técnicas multivariadas para el diseño de escalas de medición, la segmentación de mercados, la clasificación de individuos y la construcción de modelos descriptivos y predictivos. Este es un eBook introductorio al análisis multivariado que asume conocimientos básicos sobre métodos para la recolección de datos, estadística descriptiva e inferencial. Como estos requisitos son cubiertos en cualquier programa de licenciatura en negocios o ingeniería, el eBook puede ser utilizado por una amplia audiencia. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Verdana; color: #101010; -webkit-text-stroke: #101010} span.s1 {font-kerning: none}

Achieving Competitive Advantage through Quality Management

Author : Marta Peris-Ortiz
Publisher : Springer
ISBN 13 : 3319172514
Total Pages : 312 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Achieving Competitive Advantage through Quality Management by : Marta Peris-Ortiz

Download or read book Achieving Competitive Advantage through Quality Management written by Marta Peris-Ortiz and published by Springer. This book was released on 2015-06-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. This volume includes quality techniques and tools such as the EFQM Model, SERVPERF model, E-S-Qual scale and the ISO 9001 certification and provide a wide variety of empirical studies in different economic sectors. In the current economic environment, characterized by economic turmoil and fierce competition, quality management has become a key strategy for organizations to overcome today’s challenges. Organizations benefits from implementing quality management systems by following two approaches. First, they implement quality practices aimed at ensuring customer satisfaction by considering consumer expectations and establishing strategies accordingly. Second, organizations improve processes by establishing efficient and effective process management systems that improve productivity, lower costs, reduce unnecessary expenses, eliminate all non-value added activities, and ultimately maximize excellence and customer satisfaction. Quality management thereby provides tools, techniques, and methods for continuous process improvement in both the professional and academic worlds, which, when implemented by organizations in times of crisis, enable more effective administration of activities undertaken by managers. Containing contributions from various academics and scholars, this new book provides cutting edge research, methods and techniques providing a reference manual for academics, scholars, practitioners and policy-makers.

Strategies in Sports Marketing: Technologies and Emerging Trends

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1466659955
Total Pages : 383 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso

Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Actes de la Session

Author : International Statistical Institute
Publisher :
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Actes de la Session by : International Statistical Institute

Download or read book Actes de la Session written by International Statistical Institute and published by . This book was released on 1961 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin de L'Institut International de Statistique

Author :
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Bulletin de L'Institut International de Statistique by :

Download or read book Bulletin de L'Institut International de Statistique written by and published by . This book was released on 1962 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:

El marketing de los partidos políticos

Author : José Javier Orosa González
Publisher : Erasmus Ediciones
ISBN 13 : 849280680X
Total Pages : 111 pages
Book Rating : 4.4/5 (928 download)

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Book Synopsis El marketing de los partidos políticos by : José Javier Orosa González

Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Probabilistic Analysis of Passive Cooling Strategies and Occupant Behaviour

Author : Felipe Encinas
Publisher : Presses univ. de Louvain
ISBN 13 : 2875580779
Total Pages : 351 pages
Book Rating : 4.8/5 (755 download)

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Book Synopsis Probabilistic Analysis of Passive Cooling Strategies and Occupant Behaviour by : Felipe Encinas

Download or read book Probabilistic Analysis of Passive Cooling Strategies and Occupant Behaviour written by Felipe Encinas and published by Presses univ. de Louvain. This book was released on 2012-07-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis establishes the definition of apartment typologies through a multidimensional approach, a sensitivity analysis with the aim of assessing the possibilities to reduce the risk of overheating

Animal products from the Mediterranean area

Author : J.M.C. Ramalho Ribeiro
Publisher : BRILL
ISBN 13 : 9086865682
Total Pages : 411 pages
Book Rating : 4.0/5 (868 download)

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Book Synopsis Animal products from the Mediterranean area by : J.M.C. Ramalho Ribeiro

Download or read book Animal products from the Mediterranean area written by J.M.C. Ramalho Ribeiro and published by BRILL. This book was released on 2023-08-28 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book and its case studies focuses on typical local products and breeds, descriptions of the production systems and conservation techniques of endangered breeds/products in the Mediterranean area. Traditional and extensive systems, involving local breeds, which meet the needs of the population requiring safe foods at a reasonable costs, are validated for their specific meaning to the region. It is acknowledged that natural constraints of the Mediterranean area of climate and geography, make it unfavourable to mass production at low cost. Profit related aspects are discussed considering the different economic realities of the northern part of the basin compared to the southern part. Characteristics of typical animal production with consideration for positive and negative impacts on production systems and on the environment as well as the need to adjust to climate uncertainty and seasonal variability of feed resources, is also discussed. A focus is given to the following areas: animal production economy and social impact in the Mediterranean area; utilisation of natural resources and environmental impact of the animal production systems; possibilities for improving traditional systems; quality and traceability of typical products; moving from traditional to certified animal products.

Proceedings for the 8th Europen Conference on Innovation and Entrepreneurship

Author : Stijn Kelchtermans
Publisher : Academic Conferences Limited
ISBN 13 : 1909507598
Total Pages : 454 pages
Book Rating : 4.9/5 (95 download)

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Book Synopsis Proceedings for the 8th Europen Conference on Innovation and Entrepreneurship by : Stijn Kelchtermans

Download or read book Proceedings for the 8th Europen Conference on Innovation and Entrepreneurship written by Stijn Kelchtermans and published by Academic Conferences Limited. This book was released on 2013 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ergonomics and Human Factors in Safety Management

Author : Pedro Miguel Ferreira Martins Arezes
Publisher : CRC Press
ISBN 13 : 1498727573
Total Pages : 422 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Ergonomics and Human Factors in Safety Management by : Pedro Miguel Ferreira Martins Arezes

Download or read book Ergonomics and Human Factors in Safety Management written by Pedro Miguel Ferreira Martins Arezes and published by CRC Press. This book was released on 2016-08-19 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accident prevention is a common thread throughout every aspect of our society. However, even with the most current technological developments, keeping people safe and healthy, both at workplaces and at other daily activities, is still a continual challenge. When it comes to work environments, ergonomics and human factors knowledge can play an important role and, therefore, must be included in, or be a part of, the safety management as a cross-disciplinary area concerned with the understanding of actual work situations and potential variables. This multidisciplinary approach will ultimately ensure the safety, health, and well-being of all collaborators. The main goal of this book is to present theories and models, and to describe practices to foster and promote safer work and working environments. This book offers: · Examples of field practices that can be reproduced in other scenarios · Applications of new methods for risk assessment · Methods on how to apply and integrate human factors and ergonomics in accident prevention and safety management · Coverage of human factors and ergonomics in safety culture · New methods for accident analysis This book is a compilation of contributions from invited authors organized in three main topics from eleven countries and is intended to cover specific aspects of safety and human factors management ranging from case studies to the development of theoretical models. Hopefully, the works presented in the book can be an inspiration for translating research into useful actions and, ultimately, making a relevant and tangible contribution to the safety of our daily and work settings.

Techniques, Tools and Methodologies Applied to Global Supply Chain Ecosystems

Author : Jorge Luis García-Alcaraz
Publisher : Springer Nature
ISBN 13 : 3030264882
Total Pages : 478 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Techniques, Tools and Methodologies Applied to Global Supply Chain Ecosystems by : Jorge Luis García-Alcaraz

Download or read book Techniques, Tools and Methodologies Applied to Global Supply Chain Ecosystems written by Jorge Luis García-Alcaraz and published by Springer Nature. This book was released on 2019-08-29 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest developments concerning techniques, tools, and methodologies in supply chain ecosystems. It gathers contributions from a variety of experts, who analyze a range of case studies and industrial sectors such as manufacturing, energy, agricultural, healthcare, humanitarian logistics, and urban goods distribution, to name but a few. The book is chiefly intended to meet the needs of two sectors: firstly, the academic sector, so as to familiarize students, professors, and researchers with the tools that are now being used to optimize supply chains; and secondly, the industrial and managerial sector, so that supply chain management practitioners can benefit from methods and tools that are yielding valuable results in other contexts.

Health and Wellness Tourism

Author : Marta Peris-Ortiz
Publisher : Springer
ISBN 13 : 3319114905
Total Pages : 187 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Health and Wellness Tourism by : Marta Peris-Ortiz

Download or read book Health and Wellness Tourism written by Marta Peris-Ortiz and published by Springer. This book was released on 2014-11-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and managers in the health and wellness tourism industry. Recently, there has been an increased interest in health and wellness due to greater life expectancy, aging populations, increasing levels of stress among others. In this context, the concepts of health, wellness, beauty, relaxation, and tourism can be combined to satisfy the needs of people seeking better quality-of-life. This has given rise to health and wellness tourism, a new market segment that contributes to employment and economic growth in the new economy. Health and wellness tourism involves two aspects: therapeutics, which seeks to cure certain diseases; and relaxation and leisure. As an alternative to traditional tourism, health and wellness tourism provides a new means of achieving regional and local development from a demographic, social, environmental and economic point-of-view. It contributes to tourist destinations’ economic growth, acting as a pillar to support other complementary activities. In short, health and wellness tourism contributes to employment growth and regional wealth, contributes to tourism seasonality, promotes quality in tourism destinations, helps create new tourist services with high value, promotes establishment of international cooperation networks, and yields a number of additional benefits. Featuring a variety of programs and initiatives from different regions, with an emphasis on thermal and thalassotherapy establishments, this volume sheds light on this emerging market segment and its implications for economic and policy development.

Handbook of Research on Increasing the Competitiveness of SMEs

Author : Perez-Uribe, Rafael
Publisher : IGI Global
ISBN 13 : 1522594264
Total Pages : 712 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Increasing the Competitiveness of SMEs by : Perez-Uribe, Rafael

Download or read book Handbook of Research on Increasing the Competitiveness of SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2019-12-06 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.

Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs

Author : Perez-Uribe, Rafael
Publisher : IGI Global
ISBN 13 : 1522535446
Total Pages : 497 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs by : Perez-Uribe, Rafael

Download or read book Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2018-04-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs is a critical scholarly resource that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. Featuring coverage on a broad range of topics such as financial management, corporate sustainability, and organizational culture, this publication is geared towards business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.

Tourism Review

Author :
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Tourism Review by :

Download or read book Tourism Review written by and published by . This book was released on 2001 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Science for Business and Decision Making

Author : Luiz Paulo Favero
Publisher : Academic Press
ISBN 13 : 0128112174
Total Pages : 1246 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Data Science for Business and Decision Making by : Luiz Paulo Favero

Download or read book Data Science for Business and Decision Making written by Luiz Paulo Favero and published by Academic Press. This book was released on 2019-04-11 with total page 1246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a result, the book more clearly defines the principles of business analytics for those who want to apply quantitative methods in their work. Its emphasis reflects the importance of regression, optimization and simulation for practitioners of business analytics. Each chapter uses a didactic format that is followed by exercises and answers. Freely-accessible datasets enable students and professionals to work with Excel, Stata Statistical Software®, and IBM SPSS Statistics Software®. - Combines statistics and operations research modeling to teach the principles of business analytics - Written for students who want to apply statistics, optimization and multivariate modeling to gain competitive advantages in business - Shows how powerful software packages, such as SPSS and Stata, can create graphical and numerical outputs

Human Health Engineering

Author : Jean-Marie Aerts
Publisher : MDPI
ISBN 13 : 3039284088
Total Pages : 428 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Human Health Engineering by : Jean-Marie Aerts

Download or read book Human Health Engineering written by Jean-Marie Aerts and published by MDPI. This book was released on 2020-03-12 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Special Issue on human health engineering, we invited submissions exploring recent contributions to the field of human health engineering, which is the technology used for monitoring the physical or mental health status of individuals in a variety of applications. Contributions focused on sensors, wearable hardware, algorithms, or integrated monitoring systems. We organized the different papers according to their contributions to the main aspects of the monitoring and control engineering scheme applied to human health applications, including papers focusing on measuring/sensing physiological variables, contributions describing research on the modelling of biological signals, papers highlighting health monitoring applications, and finally examples of control applications for human health. In comparison to biomedical engineering, the field of human health engineering also covers applications on healthy humans (e.g., sports, sleep, and stress) and thus not only contributes to develop technology for curing patients or supporting chronically ill people, but also more generally for disease prevention and optimizing human well-being.