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An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault
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Book Synopsis An overview and analysis of strategic alliances on the example of the car manufacturer Renault by : Nina Rakowski
Download or read book An overview and analysis of strategic alliances on the example of the car manufacturer Renault written by Nina Rakowski and published by GRIN Verlag. This book was released on 2008-10-08 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance’s success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.
Book Synopsis An Overview and Analysis of Strategic Alliances on the Example of the Car Manufacturer Renault by : Nina Rakowski
Download or read book An Overview and Analysis of Strategic Alliances on the Example of the Car Manufacturer Renault written by Nina Rakowski and published by GRIN Verlag. This book was released on 2009-08 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: ...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance's success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.
Book Synopsis The Renault-Nissan Alliance by : Martin Thomas
Download or read book The Renault-Nissan Alliance written by Martin Thomas and published by GRIN Verlag. This book was released on 2013-01-30 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.
Book Synopsis The Renault-Nissan Alliance. A case study by : Nils Cröger
Download or read book The Renault-Nissan Alliance. A case study written by Nils Cröger and published by GRIN Verlag. This book was released on 2016-04-05 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Ramkhamhaeng University (Institute of International Studies), language: English, abstract: This case study focuses on the strategic alliance of Renault and Nissan. It examines the history of the partnership and the question why the cooperation of the two companies from vastly different cultures was as successful. The story of Renault is first the story of a man with an unusual destiny. The adventure began on December 24, 1898. At this time Louis Renault took up a challenge to drive his A-type Voiturette up the steep Rue Lepic in Paris. Founded in 1898 by Louis Renault Voiturette, the company quickly became the leading industrial manufacturer in France. The mechanical, design and stylish innovation make it to a famous brand. Renault as a company has contributed immensely to the development of the automobile industry all over the world. The Renault company employs over 166.000 people across the globe with production plants in Europe and outside Europe (www.renault.com, 2015). Nissan was jointly established in December 1933 in Japan as Jidosha Seizo Co., Ltd by Nihon Sangyo Co., and Tobata Imono Co. to manufacture and sell Datsun cars and parts. In June 1934, the company was bought by a new sole owner; Nihon Sangyo, who later changed the company’s name to Nissan Motor Co., Ltd. The company works with manufacturing, sales and related business of automotive products, industrial machinery and marine equipments. The Nissan company employs over 133.000 people (Nissan facts booklet found on www.nissan-global, 2015).
Book Synopsis International Strategic Alliances and Cross-Border Mergers & Acquisitions by : Nadine Pahl
Download or read book International Strategic Alliances and Cross-Border Mergers & Acquisitions written by Nadine Pahl and published by GRIN Verlag. This book was released on 2009-03-30 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Business economics - Economic Policy, grade: 1,7, University of Applied Sciences Berlin, course: International Business Strategy, language: English, abstract: Over the past 30 years, there were two main vehicles through which companies have globalised: international strategic alliances and cross-border Mergers & Acquisitions (M&As). Both vehicles are instruments used by companies to increase their global reach and competitiveness. In the new economy, alliances and M&As seem to be the normal way of doing business. Although strategic alliances and M&As are not a recent phenomena, their pace of growth and the variety of their forms has been increasing. When dealing with strategic alliances and M&As, four main questions arise: What are the drivers of strategic alliances and M&As? Which sources of success and failure offer these two growth vehicles? Are there specific determinants that are decisive in the process of establishing a strategic alliance or doing a merger or acquisition? And why do so many M&A fail? To answer these questions chapter 1 deals with the rationale for strategic alliances and M&As by outlining key points of the past development. Chapter two clarifies the different types of international alliances and their advantages and disadvantages. It also describes success criteria being important for forming strategic alliances by clarifying the major steps in analysing strategic alliances. To combine theory and praxis, chapter three ends with a short case study about the Renault-Nissan Alliance stating the key success factors. The chapter three is about cross-border M&As by focussing on their the two phases – the pre-acquisition phase and the post-acquisition phase. It describes how companies should decide, give value and negotiate the deal and underlines important managerial processes involved in the integration of the merged company. By analysing the reasons for M&A failures, this chapter underlines the importance of integration for the M&A deal. A short case study of an important acquisition in the banking sector completes chapter 3. Finally chapter 4 summarises the main results.
Book Synopsis Rethinking Innovation and Design for Emerging Markets by : Christophe Midler
Download or read book Rethinking Innovation and Design for Emerging Markets written by Christophe Midler and published by CRC Press. This book was released on 2017-05-18 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
Book Synopsis Strategic Management Accounting, Volume II by : Vassili Joannidès de Lautour
Download or read book Strategic Management Accounting, Volume II written by Vassili Joannidès de Lautour and published by Springer. This book was released on 2018-07-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to key issues in strategic management control beyond the numbers. Grounded in research but written with practitioners and students in mind, this second volume addresses the most up-to-date management control issues in the public sector, forecasting, budgeting and controls in international organisations.
Book Synopsis Parallel Problem Solving from Nature – PPSN XVII by : Günter Rudolph
Download or read book Parallel Problem Solving from Nature – PPSN XVII written by Günter Rudolph and published by Springer Nature. This book was released on 2022-08-13 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 13398 and LNCS 13399 constitutes the refereed proceedings of the 17th International Conference on Parallel Problem Solving from Nature, PPSN 2022, held in Dortmund, Germany, in September 2022. The 87 revised full papers were carefully reviewed and selected from numerous submissions. The conference presents a study of computing methods derived from natural models. Amorphous Computing, Artificial Life, Artificial Ant Systems, Artificial Immune Systems, Artificial Neural Networks, Cellular Automata, Evolutionary Computation, Swarm Computing, Self-Organizing Systems, Chemical Computation, Molecular Computation, Quantum Computation, Machine Learning, and Artificial Intelligence approaches using Natural Computing methods are just some of the topics covered in this field.
Book Synopsis Strategic Alliances by : Thomas Loska
Download or read book Strategic Alliances written by Thomas Loska and published by Grin Publishing. This book was released on 2011 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Manchester Metropolitan University Business School, language: English, abstract: Strategic alliances have become a very popular form of partnerships, regard-ing to the increased number in the last decades. However, they are not natu¬rally successful. This paper briefly describes the prominent Renault-Nissan alliance, mostly from Nissan's view, and tries to analyse the key-factors of its success. Due the fact that Nissan was in a very bad financial condition during the 90s and on the way to face bankruptcy, this paper argues how successful allying companies can be if each of them has that what the other needs. Furthermore it will be shown that alliances continuously develop.
Book Synopsis Supplying the Renault-Nissan Alliance by :
Download or read book Supplying the Renault-Nissan Alliance written by and published by . This book was released on 2016 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains global light vehicle sales, financial overview and data, sales by model and analysis, platform, production and purchasing strategy, supplier selection, global sourcing, pricing policy, quality management, technology, interviews with Hau Thai-Tang, group vice-president, Global Purchasing, and Stephen Presser, vehicle engineering manager for the new Focus, supplier relationship survey, SWOT analysis and major suppliers.
Book Synopsis Global Business Alliances by : Refik Culpan
Download or read book Global Business Alliances written by Refik Culpan and published by Bloomsbury Publishing USA. This book was released on 2002-03-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Dr. Culpan offers the essentials of global partnering as seen from a strategic management viewpoint. He examines joint ventures, non-equity alliances, and business options designed to give a competitive edge over other allied firms. New conceptual models help to clarify various strategies and collaborative processes. By comparing the four major industries—and specific companies in each—this study explores not only the uniqueness of its subjects, but also the common grounds of various multinationals. Through key insights and ideas, the possibilities and realities of corporate alliances begin to emerge. Attention is also paid to the decision-making process as it relates cooperative ventures, as well as to the inevitable managerial challenges of forming, and managing, strategic alliances. The result is an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.
Book Synopsis The Knowledge Link by : Joseph Badaracco
Download or read book The Knowledge Link written by Joseph Badaracco and published by Harvard Business Press. This book was released on 1991 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: General Motor Company IBM.
Book Synopsis Mergers and Acquisitions as Strategic Methods of Business Development in the Global Automobile Industry by : Emanuel Gomes
Download or read book Mergers and Acquisitions as Strategic Methods of Business Development in the Global Automobile Industry written by Emanuel Gomes and published by . This book was released on 2010 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis RESTART Sustainable Business Model Innovation by : Sveinung Jørgensen
Download or read book RESTART Sustainable Business Model Innovation written by Sveinung Jørgensen and published by Springer. This book was released on 2018-07-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.
Book Synopsis Fit Analysis in Strategic Alliances by : Daniel Cobelas
Download or read book Fit Analysis in Strategic Alliances written by Daniel Cobelas and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis approaches the world of strategic alliances in two ways. First, it presents an overview on the conceptualization of strategic alliances in general and joint ventures in particular. Second, it examines different structural characteristics and types of strategic alliances. Additionally, it discusses different motives that make firms engage in such partnerships as well as the strategic considerations, which firms need to take into account before entering an alliance. Following this, it will continue with the main intention of this thesis, which is to analyze the selection process of the optimal partner. This includes ways on how several potential partners can be assessed at first, before the optimal one is selected. This is essential to the second part of the thesis, where the theoretical concepts are used to conduct a case study of the strategic alliance between a Chinese producer of electric vehicles, Build Your Dreams Auto Co., Ltd., and German automobile producer Daimler AG. After defining the type of alliance, the motives behind this partnership will be analyzed for both partners. Following this, the most important strategic considerations are assessed, before a fit analysis is conducted, in order to examine the compatibility of the partners. Finally, I conclude with a summary of the most important aspects of the fit analysis in strategic alliances.
Book Synopsis Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering by : Richard Gibbs & Andrew Humphries
Download or read book Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering written by Richard Gibbs & Andrew Humphries and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressures to compete in a global economy force businesses to work collaboratively. While the rewards for partnering can be greater in value than those which a firm could accomplish independently, many alliances fail, which suggests a lack of the necessary knowledge and skills to establish a successful partnership. Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the factors that determine partnering excellence. Whatever the nature of the relationship -outsourcing, strategic alliances or co-manufacturing-there are eight distinctive relationship types identified by the authors to help managers optimize business-to-business partnerships. With case studies from prominent global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships with help you to understand the problems that affect partnering and make effective decisions to improve both the relationship and productivity. According to a recent study, most companies surveyed nowadays recognize that alliances are of very high importance to the realization of their strategic objectives. However, the dramatically high failure rates of business partnering-estimated at over 50 per cent-suggests that companies often lack the skills and knowledge to determine the best strategic fit, negotiate win-win agreements, align organizational cultures and get people to work together productively. Based on ground-breaking research Strategic Alliances and Marketing Partnerships identifies the key factors that determine partnering excellence and will help you to optimize your business-to-business partnerships. It will help you to understand how partnerships function and how you can manage them more effectively and efficiently-whaterver the nature of the relationship. Using case studies it explores key topics including: " The strategic value of partnering " The evolution of supply chain networks, marketing channels and strategic alliances " The obstacles and drives of successful partnerships " Relationship marketing " Understanding partnership and alliance dynamics " Evaluating partnership performance Strategic Alliances and Marketing Partnerships also includes eight distinctive relationship types, defined by the authors, to help you to identify and assess the nature of you own partnerships, maximize their value and ensure their success. Contents: Introduction : Placing a value on your key commercial partnerships " The Business of Partnering: A crisis in management " Diminishing sources of competitive advantage " From product-base competition to knowledge-base advantage " Extending the boundaries of the firm " The strategic value of partnering " Partnering and competing supply chains " The problems of understanding your partners " The Evolution of Partnership-Driven Business Strategies: Introduction "The development of supply chain management " Supply chain networks " Strategic alliances " Marketing channels " Managing buy-sell relationships " Conclusion " The Obstacles and drivers of Successful Partnerships: Introduction " Leveraging mutual investments " Learning from each other " Governance " The influence of leadership and control mechanisms " Understanding partnership performance " Proactive relationship management " Summary " Relationship Marketing: a New-Old Theory of Business Relationships: Marketing foundations " Relationship marketing rediscovered " Collaborate or fail " From power management to relationship management " The relationship business " Modelling the marketing relationship " Managing partnership value " Building relationship management capabilities " Summary " Understanding Partnership and Alliance Dynamics: Introduction " A new economic view of partnerships " Partnerships as spiral dynamics " Finding the measure of partnership performance " Conclusion " Working Hard at the Soft Factors: Introduction " Evaluating partnership performance " Opportunities and challenges created through " Collaborative innovation " Opportunities and challenges created through partnership quality " Opportunities and challenges of creating value " The model of partnership performance " Summary " The Gibbs+Humphries Partnership Types: Introduction " Evangelists " Stable pragmatists " Rebellious teenagers " Evolving pessimists " Captive sharks " Cherry pickers " No can dos " Deserters " Summary " Making Partnerships and Alliances Work for you: Management implications " Determining the right partnership type " Partnership types and market development " Relationship management and the Gibbs-Humphries Partnership types " The Gibbs-Humphries partnership types and marketing " Conclusion " Further reading " Index
Book Synopsis Strategic Alliance Management by : Brian Tjemkes
Download or read book Strategic Alliance Management written by Brian Tjemkes and published by Taylor & Francis. This book was released on 2023-06-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset. This fully revised 3rd edition leverages the book’s strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature, whilst new international case studies are incorporated throughout. Two new chapters feature in this edition, considering the importance of the mindset required to successfully navigate alliance arrangements, and emerging alliance practices, exploring how new technologies, sustainability and the external environment have disrupted alliance management. In-chapter text boxes discussing emerging themes provide opportunity for discussion and analysis. The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as reflective practitioners in the field. Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.
