Introduction to Strategic Public Relations

Download Introduction to Strategic Public Relations PDF Online Free

Author :
Publisher : SAGE Publications
ISBN 13 : 1506358055
Total Pages : 927 pages
Book Rating : 4.5/5 (63 download)

DOWNLOAD NOW!


Book Synopsis Introduction to Strategic Public Relations by : Janis Teruggi Page

Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

An Overview of the Public Relations Function

Download An Overview of the Public Relations Function PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1606491008
Total Pages : 198 pages
Book Rating : 4.6/5 (64 download)

DOWNLOAD NOW!


Book Synopsis An Overview of the Public Relations Function by : Shannon A. Bowen

Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Today's Public Relations

Download Today's Public Relations PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1412926351
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!


Book Synopsis Today's Public Relations by : Robert L. Heath

Download or read book Today's Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2006 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.

Public Relations

Download Public Relations PDF Online Free

Author :
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

DOWNLOAD NOW!


Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Introduction to Public Relations

Download Introduction to Public Relations PDF Online Free

Author :
Publisher :
ISBN 13 : 9780903629034
Total Pages : 223 pages
Book Rating : 4.6/5 (29 download)

DOWNLOAD NOW!


Book Synopsis Introduction to Public Relations by : Sam Black

Download or read book Introduction to Public Relations written by Sam Black and published by . This book was released on 1989 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Promoting Your School

Download Promoting Your School PDF Online Free

Author :
Publisher : Corwin Press
ISBN 13 : 1452273952
Total Pages : 265 pages
Book Rating : 4.4/5 (522 download)

DOWNLOAD NOW!


Book Synopsis Promoting Your School by : Carolyn Warner

Download or read book Promoting Your School written by Carolyn Warner and published by Corwin Press. This book was released on 2009-01-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.

How to Market Your School

Download How to Market Your School PDF Online Free

Author :
Publisher : R&L Education
ISBN 13 : 1607097699
Total Pages : 266 pages
Book Rating : 4.6/5 (7 download)

DOWNLOAD NOW!


Book Synopsis How to Market Your School by : Johanna Lockhart

Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Preserving the Public in Public Schools

Download Preserving the Public in Public Schools PDF Online Free

Author :
Publisher : R&L Education
ISBN 13 : 1610485432
Total Pages : 231 pages
Book Rating : 4.6/5 (14 download)

DOWNLOAD NOW!


Book Synopsis Preserving the Public in Public Schools by : Phil Boyle

Download or read book Preserving the Public in Public Schools written by Phil Boyle and published by R&L Education. This book was released on 2012 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question that 23-year old Amalia Hastings wants the answer to is: What happens to men when they move to Manhattan? Life in the city gives Amalia a ride she is not expecting. As she tries to find her way on the little island that never sleeps, she discovers she has a harder time navigating through life then she does the streets of Greenwich Village and finds herself truly lost in the complex world of men, graduate school, money, family, and friendship. She thought she had everything she wanted - a new apartment in Manhattan, a first-rate education at NYU, a group of trusted friends and Nicholas, a boyfriend who she once believed was her soul-mate. But somehow, it isn't enough. Stumbling through her relationships, Amalia encounters Michael. An attractive classmate who quickly moves from being one of her close friends, to an inconsistent friend-with-benefits. After all, the only thing consistent about New York is its beauty. After getting terribly lost searching for love in all the wrong places, Amalia finds herself torn between the possibility of a relationship, and an adventure she's been planning all along. She eventually realizes that solely chasing love closes her off to all of the other good things life has to offer. Now she must decide - what is worth the chase? "Chase" is the debut novel from author Jill Knapp-Zitron and the first in the "Chase" series of novels.

Discovering Public Relations

Download Discovering Public Relations PDF Online Free

Author :
Publisher : SAGE Publications
ISBN 13 : 1544355408
Total Pages : 401 pages
Book Rating : 4.5/5 (443 download)

DOWNLOAD NOW!


Book Synopsis Discovering Public Relations by : Karen Freberg

Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

Who Cares?

Download Who Cares? PDF Online Free

Author :
Publisher : Wheatmark, Inc.
ISBN 13 : 1587368005
Total Pages : 194 pages
Book Rating : 4.5/5 (873 download)

DOWNLOAD NOW!


Book Synopsis Who Cares? by : Kelly E. Middleton

Download or read book Who Cares? written by Kelly E. Middleton and published by Wheatmark, Inc.. This book was released on 2007-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors assert the importance of creating a school culture that values the business principle of customer service. Text provides customer service examples, practices, and tools that can be used to help develop quality relationships with parents, students, and the community as a whole. Middleton and Petitt, associate superintendents in Mason County, KY, share their experiences with implementing these techniques in their district.

Introduction to Business

Download Introduction to Business PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

School, Family, and Community Partnerships

Download School, Family, and Community Partnerships PDF Online Free

Author :
Publisher : Corwin Press
ISBN 13 : 1483320014
Total Pages : 508 pages
Book Rating : 4.4/5 (833 download)

DOWNLOAD NOW!


Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein

Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

Trust in Schools

Download Trust in Schools PDF Online Free

Author :
Publisher : Russell Sage Foundation
ISBN 13 : 161044096X
Total Pages : 238 pages
Book Rating : 4.6/5 (14 download)

DOWNLOAD NOW!


Book Synopsis Trust in Schools by : Anthony Bryk

Download or read book Trust in Schools written by Anthony Bryk and published by Russell Sage Foundation. This book was released on 2002-09-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most Americans agree on the necessity of education reform, but there is little consensus about how this goal might be achieved. The rhetoric of standards and vouchers has occupied center stage, polarizing public opinion and affording little room for reflection on the intangible conditions that make for good schools. Trust in Schools engages this debate with a compelling examination of the importance of social relationships in the successful implementation of school reform. Over the course of three years, Bryk and Schneider, together with a diverse team of other researchers and school practitioners, studied reform in twelve Chicago elementary schools. Each school was undergoing extensive reorganization in response to the Chicago School Reform Act of 1988, which called for greater involvement of parents and local community leaders in their neighborhood schools. Drawing on years longitudinal survey and achievement data, as well as in-depth interviews with principals, teachers, parents, and local community leaders, the authors develop a thorough account of how effective social relationships—which they term relational trust—can serve as a prime resource for school improvement. Using case studies of the network of relationships that make up the school community, Bryk and Schneider examine how the myriad social exchanges that make up daily life in a school community generate, or fail to generate, a successful educational environment. The personal dynamics among teachers, students, and their parents, for example, influence whether students regularly attend school and sustain their efforts in the difficult task of learning. In schools characterized by high relational trust, educators were more likely to experiment with new practices and work together with parents to advance improvements. As a result, these schools were also more likely to demonstrate marked gains in student learning. In contrast, schools with weak trust relations saw virtually no improvement in their reading or mathematics scores. Trust in Schools demonstrates convincingly that the quality of social relationships operating in and around schools is central to their functioning, and strongly predicts positive student outcomes. This book offer insights into how trust can be built and sustained in school communities, and identifies some features of public school systems that can impede such development. Bryk and Schneider show how a broad base of trust across a school community can provide a critical resource as education professional and parents embark on major school reforms. A Volume in the American Sociological Association's Rose Series in Sociology

Peer Relationships and Adjustment at School

Download Peer Relationships and Adjustment at School PDF Online Free

Author :
Publisher : IAP
ISBN 13 : 1617358096
Total Pages : 316 pages
Book Rating : 4.6/5 (173 download)

DOWNLOAD NOW!


Book Synopsis Peer Relationships and Adjustment at School by : Allison M. Ryan

Download or read book Peer Relationships and Adjustment at School written by Allison M. Ryan and published by IAP. This book was released on 2012-06-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together an impressive array of respected scholars to examine the varied and complex ways in which peers influence adolescents’ beliefs and behaviors in the school context. The breadth of peer influence on academic and social adjustment is evident in the wide variety of topics covered in the present volume. Throughout the chapters, scholars provide unique insights regarding the complex ways that the academic and social spheres of adolescents’ lives are interconnected. Collectively, the chapters in this volume expand current knowledge and theory in peer relations research by (a) exploring different types of peer relations (e.g., close friendships, peer groups) and different peer dynamics (e.g., popularity, bullying) that emerge in the school context, (b) examining different processes that explain why and how peers influence each other in school, (c) considering developmental issues during adolescence that may be critical to understanding peers and adjustment at school and (d) providing information about how teacher practices or programs influence peer relations and school adjustment. Peer Relationships and Adjustment in School is an important volume for researchers and practitioners interested in social development, peer relationships and youth engagement and achievement in school.

An Overview of The Public Relations Function, Second Edition

Download An Overview of The Public Relations Function, Second Edition PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1949443671
Total Pages : 250 pages
Book Rating : 4.9/5 (494 download)

DOWNLOAD NOW!


Book Synopsis An Overview of The Public Relations Function, Second Edition by : Shannon A. Bowen

Download or read book An Overview of The Public Relations Function, Second Edition written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2019-03-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

Interpersonal Relationships in Education: From Theory to Practice

Download Interpersonal Relationships in Education: From Theory to Practice PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 9462097011
Total Pages : 250 pages
Book Rating : 4.4/5 (62 download)

DOWNLOAD NOW!


Book Synopsis Interpersonal Relationships in Education: From Theory to Practice by : David Zandvliet

Download or read book Interpersonal Relationships in Education: From Theory to Practice written by David Zandvliet and published by Springer. This book was released on 2014-08-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together recent research on interpersonal relationships in education from a variety of perspectives including research from Europe, North America and Australia. The work clearly demonstrates that positive teacher-student relationships can contribute to student learning in classrooms of various types. Productive learning environments are characterized by supportive and warm interactions throughout the class: teacher-student and student-student. Similarly, at the school level, teacher learning thrives when there are positive and mentoring interrelationships among professional colleagues. Work on this book began with a series of formative presentations at the second International Conference on Interpersonal Relationships in Education (ICIRE 2012) held in Vancouver, Canada, an event that included among others, keynote addresses by David Berliner, Andrew Martin and Mieke Brekelmans. Further collaboration and peer review by the editorial team resulted in the collection of original research that this book comprises. The volume (while eclectic) demonstrates how constructive learning environment relationships can be developed and sustained in a variety of settings. Chapter contributions come from a range of fields including educational and social psychology, teacher and school effectiveness research, communication and language studies, and a variety of related fields. Together, they cover the important influence of the relationships of teachers with individual students, relationships among peers, and the relationships between teachers and their professional colleagues.

Public Relations

Download Public Relations PDF Online Free

Author :
Publisher : Burns & Oates
ISBN 13 : 9780415103206
Total Pages : 189 pages
Book Rating : 4.1/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Public Relations by : Shirley Harrison

Download or read book Public Relations written by Shirley Harrison and published by Burns & Oates. This book was released on 1995-01-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the ideal textbook for students of PR as it offers a link from theory to practice. Shirley Harrison describes the key frameworks and developments in PR and shows exactly how they work in the real world.