An Introduction To Online Competitive Intelligence Research

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An Introduction to Online Competitive Intelligence Research

Author : Conor Vibert
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis An Introduction to Online Competitive Intelligence Research by : Conor Vibert

Download or read book An Introduction to Online Competitive Intelligence Research written by Conor Vibert and published by Cengage Learning. This book was released on 2004 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.

An Introduction to Online Competitive Intelligence Research

Author : Conor Vibert
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis An Introduction to Online Competitive Intelligence Research by : Conor Vibert

Download or read book An Introduction to Online Competitive Intelligence Research written by Conor Vibert and published by Cengage Learning. This book was released on 2004 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.

Introduction to Online Market & Industry Research

Author : Cynthia L. Shamel
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Introduction to Online Market & Industry Research by : Cynthia L. Shamel

Download or read book Introduction to Online Market & Industry Research written by Cynthia L. Shamel and published by Cengage Learning. This book was released on 2004 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant ? but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in business research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

Competitive Intelligence

Author : C. West
Publisher : Springer
ISBN 13 : 0230514596
Total Pages : 252 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Competitive Intelligence by : C. West

Download or read book Competitive Intelligence written by C. West and published by Springer. This book was released on 2001-09-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Competitive Intelligence

Author : Conor Vibert
Publisher : Thomson South-Western
ISBN 13 : 9780324203257
Total Pages : 0 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Competitive Intelligence by : Conor Vibert

Download or read book Competitive Intelligence written by Conor Vibert and published by Thomson South-Western. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the needs of market researchers, business analysts, CI professionals, and others who understand and use the online information resources of the Internet, Vibert provides a structured set of frameworks to help solve business problems fast, successfully, and in real time.

Competitive Intelligence For Dummies

Author : James D. Underwood
Publisher : John Wiley & Sons
ISBN 13 : 1118450981
Total Pages : 399 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Competitive Intelligence For Dummies by : James D. Underwood

Download or read book Competitive Intelligence For Dummies written by James D. Underwood and published by John Wiley & Sons. This book was released on 2013-07-09 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.

Super Searchers on Competitive Intelligence

Author : Margaret Metcalf Carr
Publisher : Information Today, Inc.
ISBN 13 : 9780910965644
Total Pages : 356 pages
Book Rating : 4.9/5 (656 download)

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Book Synopsis Super Searchers on Competitive Intelligence by : Margaret Metcalf Carr

Download or read book Super Searchers on Competitive Intelligence written by Margaret Metcalf Carr and published by Information Today, Inc.. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presents 15 leading CI researchers and their hard-earned secrets.

The Competitive Intelligence Playbook

Author : Fouad Benyoub
Publisher : Fouad Benyoub
ISBN 13 : 1777855020
Total Pages : 288 pages
Book Rating : 4.7/5 (778 download)

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Book Synopsis The Competitive Intelligence Playbook by : Fouad Benyoub

Download or read book The Competitive Intelligence Playbook written by Fouad Benyoub and published by Fouad Benyoub. This book was released on 2022-02-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you believe that intelligence, not data, can shape better business decisions? Do you want to explore how to gather, analyze, and share competitive intelligence? Do you want to learn what it takes to build efficient competitive intelligence programs? Then The Competitive Intelligence Playbook is for you! In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level. You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program. Let the journey begin!

Marketing Research

Author : Bonita Kolb
Publisher : SAGE
ISBN 13 : 1446243966
Total Pages : 314 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Marketing Research by : Bonita Kolb

Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Competitive Intelligence

Author : Larry Kahaner
Publisher : Simon and Schuster
ISBN 13 : 0684844044
Total Pages : 308 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Competitive Intelligence by : Larry Kahaner

Download or read book Competitive Intelligence written by Larry Kahaner and published by Simon and Schuster. This book was released on 1997 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

Introduction to Competitive Intelligence Study Guide

Author : Diane E. Chido
Publisher :
ISBN 13 : 9780977388103
Total Pages : 214 pages
Book Rating : 4.3/5 (881 download)

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Book Synopsis Introduction to Competitive Intelligence Study Guide by : Diane E. Chido

Download or read book Introduction to Competitive Intelligence Study Guide written by Diane E. Chido and published by . This book was released on 2007-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strauss's Handbook of Business Information

Author : Hal P. Kirkwood
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 365 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Strauss's Handbook of Business Information by : Hal P. Kirkwood

Download or read book Strauss's Handbook of Business Information written by Hal P. Kirkwood and published by Bloomsbury Publishing USA. This book was released on 2020-08-24 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well.

Online Competitive Intelligence

Author : Helen P. Burwell
Publisher :
ISBN 13 : 9781881550068
Total Pages : 462 pages
Book Rating : 4.5/5 (5 download)

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Book Synopsis Online Competitive Intelligence by : Helen P. Burwell

Download or read book Online Competitive Intelligence written by Helen P. Burwell and published by . This book was released on 2000 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proven Strategies in Competitive Intelligence

Author : Society of Competitive Intelligence Professionals
Publisher : John Wiley & Sons
ISBN 13 : 0471039810
Total Pages : 351 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Proven Strategies in Competitive Intelligence by : Society of Competitive Intelligence Professionals

Download or read book Proven Strategies in Competitive Intelligence written by Society of Competitive Intelligence Professionals and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action

Competitive Intelligence Rescue

Author : Carolyn M. Vella
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440851611
Total Pages : 193 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Competitive Intelligence Rescue by : Carolyn M. Vella

Download or read book Competitive Intelligence Rescue written by Carolyn M. Vella and published by Bloomsbury Publishing USA. This book was released on 2017-07-20 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes. All organizations need to stay competitive in their respective fields to ensure success. Competitive intelligence (CI) is an established discipline that focuses on giving businesses and nonprofit organizations the advantage of staying fully informed about what their competitors are doing, are capable of doing, and will likely do. CI is a particularly valuable and powerful tool that supports everything from strategic planning to marketing and new business development to human resources—if it's executed properly. This groundbreaking book uses real-world case studies to expose common CI challenges and present a simple methodology for spotting problems, understanding how to rectify each problem, educating others in order to bring about improvements in a process, and testing and validating that the changes are working. Competitive Intelligence Rescue: Getting It Right provides invaluable insights from Carolyn M. Vella and John J. McGonagle, two of the most prolific authors, recognized experts, and in-demand speakers on the topic of competitive intelligence worldwide. Any manager, executive, or owner of any organization—including medium-sized and large enterprises such as businesses, law firms, hospitals, nonprofits, and universities—as well as anyone inside or outside of a firm who provides competitive intelligence to managers or executives will benefit from reading this book, regardless of previous experience with or knowledge about CI.

Market Intelligence

Author : Per V. Jenster
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002028
Total Pages : 248 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Market Intelligence by : Per V. Jenster

Download or read book Market Intelligence written by Per V. Jenster and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.

Competitive Intelligence For the Competitive Edge

Author : Alan Dutka
Publisher : McGraw Hill Professional
ISBN 13 : 0071394117
Total Pages : 337 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis Competitive Intelligence For the Competitive Edge by : Alan Dutka

Download or read book Competitive Intelligence For the Competitive Edge written by Alan Dutka and published by McGraw Hill Professional. This book was released on 2000-04-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.