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Author : Robert A. Lutz
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.:/5 (2 download)
Download or read book An Exploratory Study of the Influence of Design on Product Image written by Robert A. Lutz and published by . This book was released on 1962 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vincent P. Barabba
Publisher : Oxford University Press
ISBN 13 : 0190291311
Total Pages : 280 pages
Book Rating : 4.1/5 (92 download)
Download or read book Surviving Transformation written by Vincent P. Barabba and published by Oxford University Press. This book was released on 2004-08-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for corporate transformation for any company or government agency operating in a world of accelerating change. The company is General Motors, and this book tells how it was able to change the way important decisions were made, leading to resurgence in business across its many product lines. At the beginning of the 1990s, GM was perceived by nearly everyone as falling behind its competitors at an alarming rate. By the beginning of the twenty-first century, though, the company had come storming back with successful new automobiles and new business concepts that captured new markets, while simultaneously holding on to many of its existing customers. What GM did is not just the story of a single automaker, but rather a compelling insight into an approach for any business organization that is faced with the need for a true transformation. As many companies have discovered, efforts at transformation too often fail. GM's successful transformation illustrates the importance of management's ability to change its mindset and make the tough decisions that revitalize business with bold new products and business concepts. At the heart of successful transformation is the imagination, courage and leadership required to visualize the kind of company an organization wants to become and then work toward that goal. With the destination set and understood by those who will need to implement the changes, decision-makers find it less difficult to overcome impediments to achieving their goal while finding creative ways of doing what may seem impossible. The lessons from GMs turnaround can help any business organization change and keep pace with today's turbulent marketplace.
Author : J. Burton Davies
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (2 download)
Download or read book The Role of Product Design in Marketing Management-- written by J. Burton Davies and published by . This book was released on 1963 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniele Villa
Publisher : Springer Nature
ISBN 13 : 3031259068
Total Pages : 1251 pages
Book Rating : 4.0/5 (312 download)
Download or read book Proceedings of the 3rd International and Interdisciplinary Conference on Image and Imagination written by Daniele Villa and published by Springer Nature. This book was released on 2023-04-05 with total page 1251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers peer-reviewed papers presented at the 3rd International and Interdisciplinary Conference on Image and Imagination (IMG), held in Milano, Italy, in November 2021. Highlighting interdisciplinary and multi-disciplinary research concerning graphics science and education, the papers address theoretical research as well as applications, including education, in several fields of science, technology and art. Mainly focusing on graphics for communication, visualization, description and storytelling, and for learning and thought construction, the book provides architects, engineers, computer scientists, and designers with the latest advances in the field, particularly in the context of science, arts and education.
Author : Guiyun Guan
Publisher : Springer Nature
ISBN 13 : 9464630647
Total Pages : 1195 pages
Book Rating : 4.4/5 (646 download)
Download or read book Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022) written by Guiyun Guan and published by Springer Nature. This book was released on 2023-02-11 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. The 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022) was held on August 19 – 21, 2022, in Hulunbuir, China. With the support of experts and professors, the ICBDSS 2022 conference successfully held its first conference last year. In order to allow more scholars to have the opportunity to participate in the conference to share and exchange experience. This conference mainly focused on "big data", "social science" and other research fields to discuss. At present, my country has entered the era of "big data cloud migration", that is, the era of big data, the Internet of things, cloud computing and mobile Internet. The market demand for big data talents is also increasing day by day. The purpose of the conference is to provide a way for experts, scholars, engineering technicians, and technical R&D personnel engaged in big data and social science research to share scientific research results and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the academic achievement industry Platform for chemical cooperation. The conference sincerely invites experts, scholars from domestic and foreign universities, scientific research institutions, business people and other relevant personnel to participate in the conference.
Author : Francesco M. Nicosia
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Decision Processes written by Francesco M. Nicosia and published by . This book was released on 1966 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 3319170554
Total Pages : 714 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Jean-Pierre Lacroix R.G.D.
Publisher : iUniverse
ISBN 13 : 1532045557
Total Pages : 345 pages
Book Rating : 4.5/5 (32 download)
Download or read book Desire by Design written by Jean-Pierre Lacroix R.G.D. and published by iUniverse. This book was released on 2018-04-17 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. It’s about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted “desire” space in the marketplace.
Author : Marcelo Soares
Publisher : AHFE International (USA)
ISBN 13 : 1495121089
Total Pages : 613 pages
Book Rating : 4.4/5 (951 download)
Download or read book Advances in Ergonomics In Design, Usability & Special Populations: Part III written by Marcelo Soares and published by AHFE International (USA). This book was released on 2022-07-19 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful interaction with products, tools and technologies depends on usable designs and accommodating the needs of potential users without requiring costly training. In this context, this book is concerned with emerging ergonomics in design concepts, theories and applications of human factors knowledge focusing on the discovery, design and understanding of human interaction and usability issues with products and systems for their improvement. This book will be of special value to a large variety of professionals, researchers and students in the broad field of human modeling and performance who are interested in feedback of devices’ interfaces (visual and haptic), user-centered design, and design for special populations, particularly the elderly. We hope this book is informative, but even more - that it is thought provoking. We hope it inspires, leading the reader to contemplate other questions, applications, and potential solutions in creating good designs for all.
Author : Amic G. Ho
Publisher : AHFE International
ISBN 13 : 1958651257
Total Pages : 187 pages
Book Rating : 4.9/5 (586 download)
Download or read book Human Factors in Communication of Design written by Amic G. Ho and published by AHFE International. This book was released on 2022-07-24 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Factors in Communication of Design Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA
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Publisher : Excel Books India
ISBN 13 : 9350620928
Total Pages : 273 pages
Book Rating : 4.3/5 (56 download)
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Author : Vickie Lynn VanHurley
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Influence of Packaging Color on Consumer Purchase Intent written by Vickie Lynn VanHurley and published by . This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Satyajit Chakrabarti
Publisher : CRC Press
ISBN 13 : 1000929345
Total Pages : 822 pages
Book Rating : 4.0/5 (9 download)
Download or read book Interdisciplinary Research in Technology and Management written by Satyajit Chakrabarti and published by CRC Press. This book was released on 2024-05-30 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: IRTM 2023 We live in an inter-connected world. In the era of Industry 5.0, technology is getting embedded more and more in the way ‘we learn, live, work and play’. This progression is accelerating at a pace never seen before. Inter disciplinary and collaborative research across disciplines within the Technology domain and Management domain, and across the Technology — Management interface is opening up exciting new possibilities for solving problems whose solutions are beyond the scope of a single discipline, domain or practice, and helping to create a brave, new world. We are living in an incredible time of change. Our effort to hold such an interdisciplinary conference, in the virtual mode, apparently resonated across the academic community, as was evident from the huge response that the first ever conference on “Interdisciplinary Research in Technology and Management”, (IRTM) held in February 2021 had received from participants across many countries. This has encouraged the organizers to hold the next edition of the conference physically in Kolkata on a larger scale in the online mode. The pandemic unleashed by Covid 19 in the last two years has shaken the socio-economic foundations of countries and societies to a point where the world cannot be the same as before the pandemic. It has re-focused the world’s attention on the priority of healthcare, and healthcare infrastructure and its innovative management. Inevitably, questions have again been raised more vehemently on what kind of a world we want to live in. Environmental concerns are being pursued with renewed vigour, The urgency of developing new, robust infrastructure relevant for the new world is gaining wider consensus. By 2030, as reports suggest, cyber – physical systems, internet of things and wearable technology will be everywhere and in everything, renewable energy will power the world, and digital entertainment will take centre stage among other developments. The third edition of the conference on “Interdisciplinary Research in Technology and Management” attempts to spotlight the above concerns. The number of tracks on which papers are invited from scholars, researchers, consultants and practitioners to share their interdisciplinary research and consultative work has been enlarged. As before, the papers will be peer reviewed and authors of the selected papers will be invited to present their papers in the IRTM conference. The presentation of papers will be interspersed with Keynote Talks by eminent experts on the theme of the conference or individual domains.
Author : Zulfikar Bagus Pambuko
Publisher : Springer Nature
ISBN 13 : 2384761188
Total Pages : 1655 pages
Book Rating : 4.3/5 (847 download)
Download or read book Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022) written by Zulfikar Bagus Pambuko and published by Springer Nature. This book was released on 2023-10-10 with total page 1655 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.Related to the big theme of the SDGs reinforcement at our previous conference, we try to invite all academics and researchers around the world to participate in the 4th Borobudur International Symposium 2022 (4thBIS 2022). As we know, the COVID-19 pandemic and its impact on all the 17 SDGs have demonstrated how what began as a health catastrophe swiftly transformed into a human, socioeconomic and environmental crisis. The 4th BIS brought up “The Innovation Chain: A Contribution to Society and Industry” as the main theme to respond this condition. This conference is expected to support the UN Agenda. Additionally, this conference will also provide avenues for participants to exchange ideas and network with each other as well as domain experts from their fields. Overall, this event is aimed at professionals across all spheres of technology and engineering including the experienced, inexperienced, and students as well. The conference will be held virtually on Wednesday, December 21st, 2022 in Magelang, Central Java, Indonesia.
Author : Mohammad Mahdi Foroudi
Publisher : Routledge
ISBN 13 : 1000459063
Total Pages : 336 pages
Book Rating : 4.0/5 (4 download)
Download or read book Corporate Brand Design written by Mohammad Mahdi Foroudi and published by Routledge. This book was released on 2021-09-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
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Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 794 pages
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Download or read book Comprehensive Dissertation Index: Business & Economics L-Z written by and published by . This book was released on 1984 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
