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An Experimental Study Of The Effects Of Communication Media On Source Credibility
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Book Synopsis An Experimental Study of the Effects of Communication Media on Source Credibility by : Ray Edward Weisenborn
Download or read book An Experimental Study of the Effects of Communication Media on Source Credibility written by Ray Edward Weisenborn and published by . This book was released on 1968 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Rhetorical Communication by : James C Mccroskey
Download or read book Introduction to Rhetorical Communication written by James C Mccroskey and published by Routledge. This book was released on 2015-11-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
Book Synopsis North Carolina Journal of Speech by :
Download or read book North Carolina Journal of Speech written by and published by . This book was released on 1970 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographies on oral communication.
Book Synopsis The Effects of Credibility Discrepancy Between Communicator and Channel on Communication Persuasiveness by : Henry Bing-Chark Cheng
Download or read book The Effects of Credibility Discrepancy Between Communicator and Channel on Communication Persuasiveness written by Henry Bing-Chark Cheng and published by . This book was released on 1977 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research on the Communication Effects and Mass Media Credibility in China by : Guoming Yu
Download or read book Research on the Communication Effects and Mass Media Credibility in China written by Guoming Yu and published by Springer Nature. This book was released on 2022-10-29 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis North Carolina Journal of Speech and Drama by :
Download or read book North Carolina Journal of Speech and Drama written by and published by . This book was released on 1969 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Integrated Approach to Communication Theory and Research by : Don W. Stacks
Download or read book An Integrated Approach to Communication Theory and Research written by Don W. Stacks and published by Routledge. This book was released on 2014-04-08 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Mass Communications Research Resources by : Christopher H. Sterling
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen
Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Book Synopsis Communication and Learning by : Paul Witt
Download or read book Communication and Learning written by Paul Witt and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-09-12 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, leading scholars from the fields of communication, educational psychology, and international education address what is known about the strategic role of interpersonal communication in the teaching/learning process. Instruction often involves spoken communication that carries information from teacher to learner, and in these instances the teacher's skillful and strategic use of language has a measurable impact on learning outcomes. Thus, the cumulative findings of instructional communication research are instrumental in maximizing the efficiency and effectiveness of both teaching and learning. Major sections of this volume include: Historical and Theoretical Foundations Instructor Characteristics and Behaviors Student Characteristics and Outcomes Pedagogy and Classroom Management Teaching and Learning Communication Across the Life-span This handbook serves researchers, professors, and graduate students by surveying the collective findings of research and experience concerning the intentional activity of teaching and learning.
Download or read book Dissertation Abstracts written by and published by . This book was released on 1969 with total page 1348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Effects written by James Shanahan and published by John Wiley & Sons. This book was released on 2020-10-14 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does exposure to media violence make us more violent? Do stereotypes in the media affect the way we see different social groups? Do media institutions play any role in social change? Media Effects is a concise introduction which studies the ways in which media use affects society. James Shanahan explores how researchers and society became interested in media effects, outlines the important developments in the field, and looks at how research on narrative is playing a progressively important role in revealing what we know. The book also provides a timely interweaving of different perspectives, ranging from concerned and critical voices within media studies to quantitative psychological approaches which tend to be more sceptical about powerful media effects. Concise and authoritative, Media Effects is the go-to text for students and scholars getting to grips with this fascinating and important topic.
Book Synopsis Media and Translation by : Dror Abend-David
Download or read book Media and Translation written by Dror Abend-David and published by Bloomsbury Publishing USA. This book was released on 2014-07-31 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade there has been a dramatic increase in publications on media and translation. In fact, there are those who believe that so much has been published in this field that any further publications are superfluous. But if one views media and translation as anything ranging from film and television drama to news-casting, commercials, video games, web-pages and electronic street signs, it would seem that research in media and translation has barely scratched the surface. The research in this field is shared largely by scholars in communication and translation studies, often without knowledge of each other or access to their respective methods of scholarship. This collection will rectify this lack of communication by bringing such scholars together and creating a context for a theoretical discussion of the entire emerging field of Media and Translation, with a preference for theoretical work (rather than case studies) on translation and communications of various forms, and through various media.
Book Synopsis Biographical Dictionary of Psychology by : Noel Sheehy
Download or read book Biographical Dictionary of Psychology written by Noel Sheehy and published by Routledge. This book was released on 2016-01-08 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Biographical Dictionary of Psychology provides biographical information and critical analysis of the influences and reception of over 500 people who have made a significant contribution to the field of psychology. Written by an international team of contributors, this volume charts the development of the practice of psychology worldwide from its emergence in the 1850s up to the present day. Biographies range from important historical figures to those who have had a more recent impact on the field, including: * Chris Argyris * Donald Broadbent * Kay Deaux * Leon Festinger * Sigmund Freud * Erich Fromm * Francis Galton * Eleanor Gibson * Doreen Kimur * Ulric Neisser * Jean Piaget * Herbert A. Simon * B.F. Skinner * Amos Tversky Entries are alphabetically organized and similarly structured for ease of access and allowing comparison of information. Introductory biographical details cover main fields of interest, nationality, principal appointments, honours, and places and dates of birth and death. This is followed by full bibliographic details of principal publications, as well as secondary and critical literature which provide a useful route into further research. Following on from there is an invaluable critical appraisal of the major achievements, influences and reception of the psychologists themselves. Thorough indexing allows the reader to access information by American Psychological Association subject division, key concepts, name and institution.
Book Synopsis American Propaganda from the Spanish-American War to Iraq by : Steven R. Brydon
Download or read book American Propaganda from the Spanish-American War to Iraq written by Steven R. Brydon and published by Rowman & Littlefield. This book was released on 2021-11-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Steven R. Brydon analyzes American war propaganda spanning from the Spanish-American War through the wars in Afghanistan and Iraq. Brydon argues that many of these wars were fought based on false or misleading narratives, beginning with blaming Spain for the sinking of the Maine and continuing, most recently, with charges that Saddam Hussein had weapons of mass destruction and was involved in the terrorist attacks of September 11. Research has shown that well-told stories can affect the public’s beliefs, attitudes, and actions, and Brydon has identified some of these recurring stories that have been told to support and sustain each war during this time period. Using Fisher’s narrative paradigm, Brydon critically evaluates these “war stories” to determine if they possessed narrative coherence and fidelity that provided good reasons to go to war, rather than simply the appearance of these qualities. The responsibility, Brydon stresses, is on the media and on academics to view future war narratives through a critical lens, in order to best inform the American people. Scholars of media studies, history, military studies, American studies, and international relations will find this book particularly useful.
