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Author : Anonym
Publisher :
ISBN 13 : 9783346542328
Total Pages : 16 pages
Book Rating : 4.5/5 (423 download)
Download or read book An Analysis of the Product Policy on the Example of the Company Ferrero S.p.A written by Anonym and published by . This book was released on 2021-09 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Council on Business & Society
Publisher : ESSEC Publishing
ISBN 13 : 2364562376
Total Pages : 84 pages
Book Rating : 4.3/5 (645 download)
Download or read book Global Voice #23 written by Council on Business & Society and published by ESSEC Publishing. This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: As is tradition this Global Voice magazine summer issue brings together the talented winning, runner-up and finalist student articles in the CoBS 2022 student CSR article competition – now, the fifth year – to sit side-by-side with insights gleaned from the published research of our professors from the now eight member schools of this alliance dedicated to responsible leadership education. No time to waste! Welcome to this special summer solstice issue of Global Voice magazine #22 and delighted to publish this special issue of the Council on Business & Society quarterly magazine for your reading and download. We’re honoured to kick off the magazine with Prof. Adrian Zicari, ESSEC Business School-CoBS, co-authoring the editorial with special guest Camille Putois, CEO of the B4IG (Business For Inclusive Growth) initiative that brings together leading global companies, subject matter experts and academia to work on strategies to develop future business for the good of the widest number of citizens and the planet. We also feature a special spotlight on Prof. Mark Smith, Dean of Stellenbosch Business School, South Africa – Africa’s leading higher education institution and the latest member school of the CoBS alliance. A focal point of the highest importance in the coming years, Mark outlines the stakes at hand for the continent and the need for education to play an essential role in promoting diversity, responsible leadership and responsible business practices. In this issue, a host of insights and research-based content hosted in two sections: Business, Society and Planet. In Business, Society the contributors tackle the impact of Artificial Intelligence on the workplace, wellbeing and society; coopetition and how business rivals can become allies for a better world; the impact of political populism on climate action; how to deal with negative workplace emotions and aim at the positive; the role of business schools in building back better; and the phenomenon of presenteeism in companies that ultimately leads to poorer performance for firms – and poorer health for its employees. In the Planet section, you’ll find insights on how corporations can become more sustainable; an exploration of greenflation and the challenges facing our transition to a green economy; the stock exchange and building corporate value for potential investors through CSR; a spotlight on the ground-breaking ISE sustainability index in Brazil by one of its founders, Prof. Mario Monzoni; how to cope with the barriers in the way of reaching Net-Zero; and practitioner insight from ESG consulting firm Ksapa on designing solutions for resilient raw materials supply. In addition, our CoBS design team provides its usual beautiful graphics and our latest wry take on modern times with our opening double-page cartoon. And if you wish to apply for one or several of the top-ranked degree programmes offered by our CoBS member schools, outlines of these and contact details can be found throughout the magazine. Apply now – and positively change both your life and those of others! Do what you have to do And finally, a word on the latest Global Voice magazine front cover and its accompanying subtitle. For some of us, the strawberry may be associated with June and the long summer months – succulent, sun-drenched and tasty. This time, this gift of nature looks in a pretty bad way. “Food”, as it were, “for thought” in today’s chaotic context of supplies of essential necessities and the probable food risks for the wider world that conflict and intolerance in Europe may bring us. So interpret the cover wisely – and do what you have to do. No time to waste! Enjoy your reading! Tom Gamble, Council on Business & Society
Author :
Publisher : GRIN Verlag
ISBN 13 : 3346542319
Total Pages : 18 pages
Book Rating : 4.3/5 (465 download)
Download or read book An analysis of the product policy on the example of the company Ferrero S.p.A written by and published by GRIN Verlag. This book was released on 2021-11-22 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , course: Marketing, language: English, abstract: This paper deals with the marketing mix from the perspective of product policy, in the context of which a company decides not only on the introduction of new products but also on the elimination of products that are no longer successful. In order to be able to apply this instrument accordingly, the product policy is examined with a case study of the company Ferrero S.p.A. Today's fast-moving world brings enormous challenges for companies and requires them to constantly adapt to the needs and expectations of customers as well as to the ever-changing trends in order to preserve and improve their market position. One way of making a decisive contribution to the success of the company is an efficient marketing concept. For companies, marketing is a central aspect of corporate management, which is sometimes quite cost-intensive and therefore, in the best case, should increase returns. Especially for companies that have established themselves in highly competitive markets, this can become a problem, whereby a meticulously planned marketing strategy represents a sustainable investment in the success of the company. In order to achieve this most effectively, various techniques and strategies have been developed. One of these tools includes the marketing mix, which can be used to develop success-oriented marketing concepts.
Author : Peter Maximilian Kraushar
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (555 download)
Download or read book Practical Business Development written by Peter Maximilian Kraushar and published by . This book was released on 1985 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert J. Mills
Publisher : SAGE Publications
ISBN 13 : 1452265720
Total Pages : 1153 pages
Book Rating : 4.4/5 (522 download)
Download or read book Encyclopedia of Case Study Research written by Albert J. Mills and published by SAGE Publications. This book was released on 2009-10-21 with total page 1153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case study research has a long history within the natural sciences, social sciences, and humanities, dating back to the early 1920's. At first it was a useful way for researchers to make valid inferences from events outside the laboratory in ways consistent with the rigorous practices of investigation inside the lab. Over time, case study approaches garnered interest in multiple disciplines as scholars studied phenomena in context. Despite widespread use, case study research has received little attention among the literature on research strategies. The Encyclopedia of Case Study Research provides a compendium on the important methodological issues in conducting case study research and explores both the strengths and weaknesses of different paradigmatic approaches. These two volumes focus on the distinctive characteristics of case study research and its place within and alongside other research methodologies. Key Features Presents a definition of case study research that can be used in different fields of study Describes case study as a research strategy rather than as a single tool for decision making and inquiry Guides rather than dictates, readers' understanding and applications of case study research Includes a critical summary in each entry, which raises additional matters for reflection Makes case study relevant to researchers at various stages of their careers, across philosophic divides, and throughout diverse disciplines Key Themes Academic Disciplines Case Study Research Design Conceptual Issues Data Analysis Data Collection Methodological Approaches Theoretical Traditions Theory Development and Contributions From Case Study Research Types of Case Study Research
Author : Isabel-María García-Sánchez
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527524434
Total Pages : 252 pages
Book Rating : 4.5/5 (275 download)
Download or read book The Disclosure and Assurance of Corporate Social Responsibility written by Isabel-María García-Sánchez and published by Cambridge Scholars Publishing. This book was released on 2019-01-08 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays collected here specifically examine the new trends of sustainability performance and reporting. They provide theoretical argumentation and evidence about sustainability performance, and determinants of its voluntary disclosure and external assurance. The book will interest companies, managers, shareholders, stakeholders and public bodies directly related to sustainability performance, the voluntary disclosure of sustainability information, and the adoption of an external assurance process.
Author : David Miller
Publisher : Oxford University Press
ISBN 13 : 019106758X
Total Pages : 220 pages
Book Rating : 4.1/5 (91 download)
Download or read book Impact of Market Forces on Addictive Substances and Behaviours written by David Miller and published by Oxford University Press. This book was released on 2017-11-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The differences between alcohol, food, gambling, and tobacco as consumer products are obvious. Yet research suggests that there are underlying similarities in the way that food, alcohol, and gambling industries are replicating the tobacco industry's strategy of attempting to influence and determine public health policy. Impact of Market Forces on Addictive Substances and Behaviours examines the 'web of influence' formed by industries which manufacture and sell addictive products and trade associations and policy intermediaries such as lobbyists and think tanks in the EU. Using a new dataset on these corporate networks, it quantifies the strength of the connections between the actors in these webs, and uses this data to guide qualitative studies on the content of corporate strategy and, specifically, on corporations' attempts to 'capture' policy and three crucial ancillary domains: science, civil society, and the news and promotional media. The study draws on the structural data to outline the comprehensive engagement of industry with policy issues at the EU and the ways in which corporations and stakeholders attempt to influence policy in their favour. It concludes by asking what kinds of solutions might be possible to the evident public health challenges posed by the addictions web of influence, and proposes key reforms that have the best chance of minimising the impact of disease stemming from addictions in European countries. Impact of Market Forces on Addictive Substances and Behaviours is based on the research from ALICE RAP, a multidisciplinary European study of addictive substances and behaviours in contemporary society. This is an essential resource for public health researchers, policy makers in the addictive substance and behaviours field, and academics specialising in the fields of governance of addictive substances and behaviours and public health, as well as GPs and social workers wishing to supplement their knowledge on current addiction issues.
Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251306060
Total Pages : 84 pages
Book Rating : 4.2/5 (513 download)
Download or read book Oilcrops complex written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-07-27 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this publication is to provide policy makers and market experts with an overview of government policies and industry measures concerning global and national markets for oilcrops and derived products. By helping public sector organizations and other stakeholders to monitor and analyze the impact of specific commodity policies on trade, food security and national agri-food systems, countries will be in a position to make informed, evidence-based policy decisions and to take advantage of global, regional and domestic trade and market opportunities. The 2017 compendium offers an overview of salient government policies and related private sector measures concerning global and national markets for oilcrops and derived products. Its purpose is to facilitate the work of policy makers, market experts, analysts and other interested stakeholders by providing a short, concise overview of policy developments relevant to the sector. Detailed news items are presented in tabular form (in English only), preceded by a brief discussion of the key policy trends observed in the year under review. Blurb For OCCP only
Author : Giovanni B. Dagnino
Publisher : Routledge
ISBN 13 : 1135219605
Total Pages : 330 pages
Book Rating : 4.1/5 (352 download)
Download or read book Coopetition Strategy written by Giovanni B. Dagnino and published by Routledge. This book was released on 2009-09-10 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book portrays the state-of-the-art of coopetition strategy regarded as a compelling mindset to exploit entirely the potential of actors’ interdependencies (firms, governments, suppliers, customers, scientists and partners) in today’s global scenarios. It provides the rudiments for navigating an exploration journey into a virtually new and emergent management subfield. This volume presents three key distinctive features: it is the first attempt that delves systematically and rigorously into coopetition strategy and coopetitive behaviour; it clearly elucidates the contribution of coopetition to the advancement of strategic management and managerial practice; it is the outcome of the collective brains of several scholars, with diverse geographical roots and backgrounds, who cultivate original research on co-opetition strategy from a variety of perspectives (economic, managerial, political) and multiple methods (theory building, game-theoretical, experimental and inductive case-based inquiries). Looking into this volume, the reader will realize that, while the topic is at the beginning of its lifecycle, coopetition strategy has touched an important crossroads which solicits a more comprehensive and systematic assessment. If mindfully formulated and implemented, this hybrid strategic option is able to increase returns and generate value for shareholders, entrepreneurs, managers and coopetitors.
Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 1464816530
Total Pages : 381 pages
Book Rating : 4.4/5 (648 download)
Download or read book Women, Business and the Law 2021 written by World Bank and published by World Bank Publications. This book was released on 2021-04-05 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, Business and the Law 2021 is the seventh in a series of annual studies measuring the laws and regulations that affect women’s economic opportunity in 190 economies. The project presents eight indicators structured around women’s interactions with the law as they move through their lives and careers: Mobility, Workplace, Pay, Marriage, Parenthood, Entrepreneurship, Assets, and Pension. This year’s report updates all indicators as of October 1, 2020 and builds evidence of the links between legal gender equality and women’s economic inclusion. By examining the economic decisions women make throughout their working lives, as well as the pace of reform over the past 50 years, Women, Business and the Law 2021 makes an important contribution to research and policy discussions about the state of women’s economic empowerment. Prepared during a global pandemic that threatens progress toward gender equality, this edition also includes important findings on government responses to COVID-19 and pilot research related to childcare and women’s access to justice.
Author :
Publisher :
ISBN 13 :
Total Pages : 1974 pages
Book Rating : 4.:/5 (334 download)
Download or read book Commerce Business Daily written by and published by . This book was released on 1999-05 with total page 1974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.:/5 (31 download)
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 1982 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Anholt
Publisher : Routledge
ISBN 13 : 1136426078
Total Pages : 185 pages
Book Rating : 4.1/5 (364 download)
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author : Remo Linda
Publisher : [Brussels] : Commission of the European Communities
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.X/5 (1 download)
Download or read book Methodology of Concentration Analysis Applied to the Study of Industries and Markets written by Remo Linda and published by [Brussels] : Commission of the European Communities. This book was released on 1976 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Working Mother written by and published by . This book was released on 2003-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Author : Clifton D. Bryant
Publisher : SAGE
ISBN 13 : 1412916089
Total Pages : 1346 pages
Book Rating : 4.4/5 (129 download)
Download or read book 21st Century Sociology: A Reference Handbook written by Clifton D. Bryant and published by SAGE. This book was released on 2007 with total page 1346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Author : Grahame R. Dowling
Publisher : MIT Press
ISBN 13 : 0262335093
Total Pages : 275 pages
Book Rating : 4.2/5 (623 download)
Download or read book Winning the Reputation Game written by Grahame R. Dowling and published by MIT Press. This book was released on 2016-04-22 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.
