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Author : Lee Malley Sattler
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (53 download)
Download or read book An Analysis of Persuasion Techniques in Ten Television Commercials written by Lee Malley Sattler and published by . This book was released on 1977 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hugh Rank
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.:/5 (321 download)
Download or read book Persuasion Analysis written by Hugh Rank and published by . This book was released on 1988 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paying less attention to the traditionally taught rational, logical argument analysis format, this book focuses on analysis of the emotional, non-logical persuasive language and techniques often seen in television advertisements. In so doing, readers become more discerning consumers and hone their writing skills. Designed as both a self-study guide and as a companion to a composition course, this book contains comprehensive checklists for analyzing and creating persuasive compositions. (DQE)
Author : Shevron Hirsch
Publisher : Efalon Acies
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.2/5 (22 download)
Download or read book Persuasion written by Shevron Hirsch and published by Efalon Acies. This book was released on 2020-09-27 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The following topics are included in this 3-book combo: Book 1: When you are trying to convince someone else to do something, it’s often important that you know how to use persuasion techniques. This could be different in all kinds of situations. For example, if you want to persuade your partner to perform a romantic or kind act, it will different than negotiating the price of a contract. In this book, several subtopics in relation to persuasion are going to be addressed, such as persuasion tactics in marriage, in business, in meetings, in convincing the masses, and stealth persuasion techniques. Aside from this, many thoughts will be expressed and ideas given to help you understand these essentials. Book 2: How can you become a master of persuasion? How do you get your way? These three questions are at the heart of this brief book, that will reveal many secrets of the persuasion realm many have entered. Once you learn to recognize the most important techniques of persuading others, you will be able to use them and become better at getting what you want in life. The most crucial topics in this book include: the 6 best ways to get your way, how to use the heart and not the head, persuasion techniques predators use against their victims, how to use a good story, common logical fallacies, tricks to market your brand better and be more convincing, and how persuasion is related to law. If any of these topics pique your interest, then I encourage you to get started with this book.
Author : Tetsuo Kumatoridani
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.:/5 (222 download)
Download or read book The Structure of Persuasive Discourse written by Tetsuo Kumatoridani and published by . This book was released on 1983 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Herian
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (89 download)
Download or read book A Resource Curriculum in Broadcast Media written by Roger Herian and published by . This book was released on 1978 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising--1973 written by United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee and published by . This book was released on 1973 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Commerce
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising--1973, Hearings Before the Consumer Subcommittee ..., 93-1, February 26 Nd 27, 1973 written by United States. Congress. Senate. Commerce and published by . This book was released on 1973 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)
Download or read book Master's Theses in the Arts and Social Sciences written by and published by . This book was released on 1978 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aristotle
Publisher : Arcturus Publishing
ISBN 13 : 1398805815
Total Pages : 293 pages
Book Rating : 4.3/5 (988 download)
Download or read book The Art of Rhetoric written by Aristotle and published by Arcturus Publishing. This book was released on 2020-10-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.
Author : J. Armstrong
Publisher : Springer
ISBN 13 : 0230285805
Total Pages : 398 pages
Book Rating : 4.2/5 (32 download)
Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Author : James Randle Russell
Publisher :
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Multivariate Study of Reactions to Television Commercials written by James Randle Russell and published by . This book was released on 1974 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.X/5 (3 download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1993-11 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.
Author : L. J. Shrum
Publisher : Lawrence Erlbaum Assoc Incorporated
ISBN 13 : 0805846417
Total Pages : 360 pages
Book Rating : 4.8/5 (58 download)
Download or read book The Psychology of Entertainment Media written by L. J. Shrum and published by Lawrence Erlbaum Assoc Incorporated. This book was released on 2004 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary investigation of an age-old process - persuasion - in a relatively new guise - product placements, brand films and television programmes and sponsorships is represented. The intent is to explore how persuasion works in these contexts and to expand the notion of what constitutes persuasion, resulting in a more knowledgeable field and consumer.
Author : Barry Pennock-Speck
Publisher :
ISBN 13 : 9788437091457
Total Pages : 218 pages
Book Rating : 4.0/5 (914 download)
Download or read book The Multimodal Analysis of Television Commercials written by Barry Pennock-Speck and published by . This book was released on 2013-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1954 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nancy Snow
Publisher : SAGE Publications
ISBN 13 : 1071854313
Total Pages : 449 pages
Book Rating : 4.0/5 (718 download)
Download or read book Propaganda & Persuasion written by Nancy Snow and published by SAGE Publications. This book was released on 2024-07-26 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda and Persuasion, Eighth Edition offers a comprehensive history of propaganda and introduces the tools and concepts used to analyze it. New author Nancy Snow ushers in fresh perspectives, experience, and insight as one of the foremost scholars in propaganda studies to further augment the ideas, concepts, and analytical framework introduced by original authors Garth Jowett and Victoria O′Donnell. Ideal for courses in Persuasion, Propaganda, or Political Communication, this book draws on examples from ancient times to present-day issues, such as the impact of social media, to help students recognize, understand, and analyze the instances of propaganda and persuasion they encounter in an increasingly complex and digitalized world.
Author : United States. Congress. Senate. Committee on Commerce
Publisher :
ISBN 13 :
Total Pages : 1308 pages
Book Rating : 4.:/5 (35 download)
Download or read book Hearings, Reports and Prints of the Senate Committee on Commerce written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1973 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
