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An Analysis Of Broadcast Audience Measurement
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Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Book Synopsis An Analysis of Broadcast Audience Measurement by : Philip D. Jursek
Download or read book An Analysis of Broadcast Audience Measurement written by Philip D. Jursek and published by . This book was released on 1970 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Book Synopsis Rating the Audience by : Mark Balnaves
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Book Synopsis Towards Global Guidelines for Television Audience Measurement by : Audience Research Methods (ARM) Group
Download or read book Towards Global Guidelines for Television Audience Measurement written by Audience Research Methods (ARM) Group and published by . This book was released on 1999 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Analysis of the Deficiencies in TV Audience Measurement by : Henry S. Dilcher
Download or read book An Analysis of the Deficiencies in TV Audience Measurement written by Henry S. Dilcher and published by . This book was released on 1959 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Television Audiences Across the World by : J. Bourdon
Download or read book Television Audiences Across the World written by J. Bourdon and published by Springer. This book was released on 2014-01-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Book Synopsis An Examination of Television Audience Measurement Methods and an Application of Sequential Analysis to the Telephone Interview Method by : Lawrence Myers
Download or read book An Examination of Television Audience Measurement Methods and an Application of Sequential Analysis to the Telephone Interview Method written by Lawrence Myers and published by . This book was released on 1956 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ratings Analysis by : James G. Webster
Download or read book Ratings Analysis written by James G. Webster and published by Routledge. This book was released on 1991 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in Ratings Analysis: Theory and Practice, Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers.
Book Synopsis รายงานการวิจัยเรื่องการจัดระบบข่าวสารเกี่ยวกับการเฝ้าระวังการเจ็บป่วยและสาเหตุการตายของทารกอายุต่ํากว่า 1 ปี โดยผู้สื่อข่าวสาธารณสุข และอาสาสมัครสาธารณสุขประจําหมู่บ้านในจังหวัดนครพนม by :
Download or read book รายงานการวิจัยเรื่องการจัดระบบข่าวสารเกี่ยวกับการเฝ้าระวังการเจ็บป่วยและสาเหตุการตายของทารกอายุต่ํากว่า 1 ปี โดยผู้สื่อข่าวสาธารณสุข และอาสาสมัครสาธารณสุขประจําหมู่บ้านในจังหวัดนครพนม written by and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on Radio and Television Audience Research by : Graham Mytton
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Book Synopsis The Mass Audience by : James Webster
Download or read book The Mass Audience written by James Webster and published by Routledge. This book was released on 2013-11-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.
Book Synopsis Audiencemaking by : D. Charles Whitney
Download or read book Audiencemaking written by D. Charles Whitney and published by SAGE Publications, Incorporated. This book was released on 1994-06-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
Book Synopsis Media Research Methods by : Barrie Gunter
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.
Book Synopsis A Plan for the Evaluation of Audience Measurement Methods by : National Association of Broadcasters. Special Test Survey Committee
Download or read book A Plan for the Evaluation of Audience Measurement Methods written by National Association of Broadcasters. Special Test Survey Committee and published by . This book was released on 1951 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Measuring Media Audiences by : Raymond A. Kent
Download or read book Measuring Media Audiences written by Raymond A. Kent and published by Routledge. This book was released on 1994-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Desperately Seeking the Audience by : Ien Ang
Download or read book Desperately Seeking the Audience written by Ien Ang and published by Routledge. This book was released on 2006-06-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.
