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Amuls India 30 Based On 50 Years Of Amul Advertising
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Book Synopsis Amul's India : Based On 50 Years Of Amul Advertising By daCuncha Communication by : Gujarat Co-operative Milk Marketing Federation Ltd
Download or read book Amul's India : Based On 50 Years Of Amul Advertising By daCuncha Communication written by Gujarat Co-operative Milk Marketing Federation Ltd and published by Harpercollins. This book was released on 2012-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Book Synopsis Amul's India by : Gujarat Co operative Milk Marketing
Download or read book Amul's India written by Gujarat Co operative Milk Marketing and published by . This book was released on 2015-07-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Amul's India by : Gujarat Co-operative Milk Marketing Federation Ltd
Download or read book Amul's India written by Gujarat Co-operative Milk Marketing Federation Ltd and published by Harper Collins. This book was released on 2012-05-10 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Book Synopsis Won't Cry Over Spoilt Milk by : Abhishek
Download or read book Won't Cry Over Spoilt Milk written by Abhishek and published by . This book was released on 2015 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis I Too Had a Dream by : Verghese Kurien
Download or read book I Too Had a Dream written by Verghese Kurien and published by Roli Books Private Limited. This book was released on 2012-12-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born in Calicut, Kerala, Dr Verghese Kurien graduated in science and engineering from Madras University and Michigan State University, US, respectively. He began his career in dairying at the government's creamery in Anand, Gujarat, later joining the Kaira District Cooperative Milk Producers'Union Limited (now Amul). As chairman of the National Dairy Development Board, he implemented 'Operation Flood'. He has received countless awards, including the Ramon Magsaysay Award (1963), Wateler Peace Prize (1986), World Food Prize (1989) Padma Shri (1965), Padma Bhushan (1966) and Padma Vibhushan (1999). Dr Kurien is currently Chairman of the Institute of Rural Management, Anand; Chairman of the Gujarat Cooperative Milk Marketing Federation; and Chairman of the National Cooperative Dairy Federation of India. Gouri Salvi is a Mumbai-based freelance journalist. She has worked with Onlooker and Sunday magazines, and with the Women's Feature Service. She has written on development and gender issues, has co-edited Beijing! a book on the UN's Fourth World Conference on Women, and edited Development Retold: Voices From the Field, a book on the Indian Cooperative Union.
Book Synopsis Marketing Management by : S. Jayachandran
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Book Synopsis Amul's India 3.0: Based on 50 Years of Amul Advertising by : Various
Download or read book Amul's India 3.0: Based on 50 Years of Amul Advertising written by Various and published by HarperCollins. This book was released on 2016-11-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a butter brand becomes the barometer of a nation. Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators, many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign. The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows. Amul's India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Book Synopsis The Thin Mind Map Book An Introduction by : Rai
Download or read book The Thin Mind Map Book An Introduction written by Rai and published by . This book was released on 2019-09-21 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written to light the spark of mind mapping & keep the spark burning to increase the chances of mind mapping becoming an integral part of your life
Book Synopsis The Oxford Handbook of Food, Politics, and Society by : Ronald J. Herring
Download or read book The Oxford Handbook of Food, Politics, and Society written by Ronald J. Herring and published by Oxford University Press, USA. This book was released on 2015 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is food political? : market, state, and knowledge / Ronald J. Herring -- Science, politics, and the framing of modern agricultural technologies / John Harriss, Drew Stewart -- Genetically improved crops / Martina Newell-McGloughlin -- Agroecological intensification of smallholder farming / Rebecca Nelson, Robert Coe -- The hardest case : what blocks improvements in agriculture in Africa? / Robert L. Paarlberg -- The poor, malnutrition, biofortification, and biotechnology / Alexander J. Stein -- Biofuels : competition for land, resources, and political subsidies / David Pimentel, Michael Burgess -- Alternative paths to food security / Norman Uphoff -- Ethics of food production and consumption / Michiel Korthals -- Food, justice, and land / Saturnino M. Borras Jr., Jennifer C. Franco -- Food security, productivity, and gender inequality / Bina Agarwal -- Delivering food subsidy : the state and the market / Ashok Kotwal, Bharat Ramaswami -- Diets, nutrition, and poverty : lessons from India / Raghav Gaiha, Raghbendra Jha, Vani S. Kulkarni, Nidhi Kaicker -- Food price and trade policy biases : inefficient, inequitable, yet not inevitable / Kym Andersen -- Intellectual property rights and the politics of food / Krishna Ravi Srinivas -- Is food the answer to malnutrition / David E. Sahn -- Fighting mother nature with biotechnology / Alan McHughen -- Climate change and agriculture : countering doomsday scenarios / Derrill D. Watson II -- Wild foods / Jules Pretty, Zareen Bharucha -- Livestock in the food debate / Purvi Mehta-Bhatt, Paulo Ficarelli -- The social vision of the alternative food movement / Siddhartha Shome -- Food values beyond nutrition / Ann Grodzins Gold -- Cultural politics of food safety : genetically modified food in japan, France, and the United States / Kyoko Sato -- Food safety / Bruce M. Chassy -- The politics of food labeling and certification / Emily Clough -- The politics of grocery shopping: eating, voting, and (possibly) transforming the food system / Josée Johnston, Norah MacKendrick -- The political economy of regulation of biotechnology in agriculture / Gregory D. Graff, Gal Hochman, David Zilberman -- Coexistence in the fields? : GM, organic, and conventional food crops / Janice Thies -- Global movements for food justice / M. Jahi Chappell -- The rise of the organic foods movement as a transnational phenomenon / Tomas Larsson -- The dialectic of pro-poor papaya / Sarah Davidson Evanega, Mark Lynas -- Thinking the African food crisis : the Sahel forty years on / Michael J. Watts -- Transformation of the agrifood industry in developing countries / Thomas Reardon, C. Peter Timmer -- The twenty-first century agricultural land rush / Gregory Thaler -- Agricultural futures : the politics of knowledge / Ian Scoones
Book Synopsis Agribusiness Supply Chain Management by : N. Chandrasekaran
Download or read book Agribusiness Supply Chain Management written by N. Chandrasekaran and published by CRC Press. This book was released on 2014-03-24 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: The agribusiness supply chain includes a number of processes such as supply management, production management, and demand management to customers through a competitive distribution channel. Each step of the way can be plagued with issues such as diversity of production and demand, bulkiness of produce, perishability, and seasonality. Highlighting t
Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Download or read book Business India written by and published by . This book was released on 2002 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management written by V.S.P. Rao and published by Excel Books India. This book was released on 2009 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.
Book Synopsis Supply Chain Management: Text and Cases by : Vinod V. Sople
Download or read book Supply Chain Management: Text and Cases written by Vinod V. Sople and published by Pearson Education India. This book was released on 2011 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Channel Strategy by : Robert W. Palmatier
Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Book Synopsis INDIA'S NEW CAPITALISTS by : Harish Damodaran
Download or read book INDIA'S NEW CAPITALISTS written by Harish Damodaran and published by Hachette India. This book was released on 2018-11-25 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: It?s no secret that certain social groups have predominated India?s business and trading history, with business traditionally being the preserve of particular `Bania? communities. However, the past four or so decades have seen a widening of the social base of Indian capital, such that the social profile of Indian business has expanded beyond recognition, and entrepreneurship and commerce in India are no longer the exclusive bastion of the old mercantile castes. In this meticulously researched book ? acclaimed for being the first social history to document and understand India?s new entrepreneurial groups ? Harish Damodaran looks to answer who the new `wealth creators? are, as he traces the transitional entry of India?s middle and lower peasant castes into the business world. Combining analytical rigour with journalistic flair, India?s New Capitalists is an essential read for anyone seeking to understand the culture and evolution of business in contemporary South Asia.
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978) Publisher : ISBN 13 : Total Pages :780 pages Book Rating :4.0/5 (17 download)
Book Synopsis Foreign Assistance and Related Agencies Appropriations for 1978 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978)
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978) and published by . This book was released on 1977 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
