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Book Synopsis Becoming American Express by : Reed Massengill
Download or read book Becoming American Express written by Reed Massengill and published by . This book was released on 1999 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vendetta written by Bryan Burrough and published by . This book was released on 1993-06-14 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes how American Express used ruthless tactics to destroy the reputation of its competitor, Swiss banker Edmond Safra. This is a dramatic true crime story of corporate espionage and dirty dealing in the powerful world of international banking. Moving from the American Express offices in New York City to a luxurious estate in the South of France to secret meetings with government officials in Peru, it involves a rift between two men who have millions of dollars at stake, the shadowy peddling of information and a cast of characters that includes some of the most influential and successful bankers of the 80s.
Download or read book House of Cards written by Jon Friedman and published by Putnam Publishing Group. This book was released on 1992 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: When courtly, charismatic James D. Robinson III, scion of an Atlanta banking family, took the helm of American Express in 1977, he envisioned expanding his new company into a giant financial-services conglomerate. But it was not to be. . . . Here is the gripping behind-the-scenes account of corporate scandals, bungled deals, and clashing egos in the far-flung realm of American Express. 8 pages of photographs.
Book Synopsis Dusk and Other Stories by : James Salter
Download or read book Dusk and Other Stories written by James Salter and published by Modern Library. This book was released on 2010-07-06 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published nearly a quarter-century ago and one of the very few short-story collections to win the PEN/Faulkner Award, this is American fiction at its most vital—each narrative a masterpiece of sustained power and seemingly effortless literary grace. Two New York attorneys newly flush with wealth embark on a dissolute tour of Italy; an ambitious young screenwriter unexpectedly discovers the true meaning of art and glory; a rider, far off in the fields, is involved in an horrific accident—night is falling, and she must face her destiny alone. These stories confirm James Salter as one of the finest writers of our time. BONUS: This edition includes an excerpt from James Salter's All That Is.
Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Book Synopsis Operation Pineapple Express by : Scott Mann
Download or read book Operation Pineapple Express written by Scott Mann and published by Simon and Schuster. This book was released on 2022-08-30 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER An edge-of-your-seat thriller about a group of retired Green Berets who come together to save a former comrade—and 500 other Afghans—being targeted by the Taliban in the chaos of America’s withdrawal from Afghanistan. In April 2021, an urgent call was placed from a Special Forces operator serving overseas. The message was clear: Get Nezam out of Afghanistan now. Nezam was part of the Afghan National Army’s first group of American-trained commandos; he passed through Fort Bragg’s legendary Q course and served alongside the US Special Forces for over a decade. But Afghanistan’s government and army were on the edge of collapse, and Nezam was receiving threatening texts from the Taliban. The message reached Nezam’s former commanding officer, retired Lt. Col. Scott Mann, who couldn’t face the idea of losing another soldier in the long War on Terror. Immediately, he sends out an SOS to a group of Afghan vets (Navy SEALs, Green Berets, CIA officers, USAID advisors). They all answer the call for one last mission. Operating out of basements and garages, Task Force Pineapple organizes an escape route for Nezam and gets him into hiding in Taliban-controlled Kabul. After many tense days, he braves the enemy checkpoints and the crowds of thousands blocking the airport gates. He finally makes it through the wire and into the American-held airport thanks to the frantic efforts of the Pineapple express, a relentless Congressional aide, and a US embassy official. Nezam is safe, but calls are coming in from all directions requesting help for other Afghan soldiers, interpreters, and at-risk women and children. Task Force Pineapple widens its scope—and ends up rescuing 500 more Afghans from Kabul in the three chaotic days before the ISIS-K suicide bombing. Operation Pineapple Express is a thrilling, suspenseful tale of service and loyalty amidst the chaos of the US withdrawal from Afghanistan.
Book Synopsis The American Express Guide to Corporate Travel Management by : Jeffrey B. Lang
Download or read book The American Express Guide to Corporate Travel Management written by Jeffrey B. Lang and published by Amacom Books. This book was released on 1994 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, companies can realize substantial savings with the help of one of the industry's experts. The book shows how to develop a travel policy and get a handle on spending.
Book Synopsis The Amazement Revolution by : Shep Hyken
Download or read book The Amazement Revolution written by Shep Hyken and published by Greenleaf Book Group. This book was released on 2011 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the amazement revolution? It is the culture that can drive any organisation -- from one employee to tens of thousands -- to focus completely on delivering an amazing customer-service experience. In this sequel to the Wall Street Journal best-selling book "The Cult of the Customer", Shep Hyken shares seven powerful strategies that any organisation can implement to create greater customer and employee loyalty. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. These strategies work, as evidenced by the more than seventy case studies and examples that Hyken shares throughout the book. These examples provide dozens of lessons that can and should be implemented immediately. Corporate and industry clients from all over the world have tapped into the expertise of Shep Hyken. His client list is a who's who in the business world. As an author and speaker, Hyken is known for his simple and direct strategies that help his clients build successful, customer-focused organisations.
Book Synopsis Paying with Plastic, second edition by : David S. Evans
Download or read book Paying with Plastic, second edition written by David S. Evans and published by MIT Press. This book was released on 2004-12-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive account of the trillion-dollar payment card industry. The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. Paying with Plastic is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes—including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce—that could alter the payment card industry dramatically in the years to come.
Book Synopsis Major Companies of the USA 1988/89 by : A. Wilson
Download or read book Major Companies of the USA 1988/89 written by A. Wilson and published by Springer. This book was released on 2014-11-14 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MilesTalk written by Dave Grossman and published by Milestalk. This book was released on 2018-01-18 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a friend that always seems to be flying around the world in First Class and wonder how? Maybe you already know about "frequent flyer miles" but don't know how to get them yourself. Dave Grossman has been "that friend" for years and shares all of his secrets in this must-read for anyone with big travel dreams on a small budget.
Book Synopsis Treasury Decisions Under Customs and Other Laws by : United States. Department of the Treasury
Download or read book Treasury Decisions Under Customs and Other Laws written by United States. Department of the Treasury and published by . This book was released on 1912 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1904-1926 include also decisions of the United States Board of General Appraisers
Book Synopsis Treasury Decisions Under the Customs, Internal Revenue, and Other Laws by : United States. Department of the Treasury
Download or read book Treasury Decisions Under the Customs, Internal Revenue, and Other Laws written by United States. Department of the Treasury and published by . This book was released on 1905 with total page 1846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Warren Buffett Way by : Robert G. Hagstrom
Download or read book The Warren Buffett Way written by Robert G. Hagstrom and published by John Wiley & Sons. This book was released on 2013-09-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warren Buffett is the most famous investor of all time and one of today’s most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind Buffett's spectacular success. The new edition updates readers on the latest investments by Buffett. And, more importantly, it draws on the new field of behavioral finance to explain how investors can overcome the common obstacles that prevent them from investing like Buffett. New material includes: How to think like a long-term investor – just like Buffett Why "loss aversion", the tendency of most investors to overweight the pain of losing money, is one of the biggest obstacles that investors must overcome. Why behaving rationally in the face of the ups and downs of the market has been the key to Buffett's investing success Analysis of Buffett's recent acquisition of H.J. Heinz and his investment in IBM stock The greatest challenge to emulating Buffett is not in the selection of the right stocks, Hagstrom writes, but in having the fortitude to stick with sound investments in the face of economic and market uncertainty. The new edition explains the psychological foundations of Buffett's approach, thus giving readers the best roadmap yet for mastering both the principles and behaviors that have made Buffett the greatest investor of our generation.
Download or read book Ebony written by and published by . This book was released on 1988-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Book Synopsis Decisions and Reports by : United States. Securities and Exchange Commission
Download or read book Decisions and Reports written by United States. Securities and Exchange Commission and published by . This book was released on 1988 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Report by : Michigan. Board of State Auditors
Download or read book Annual Report written by Michigan. Board of State Auditors and published by . This book was released on 1909 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: