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Aligning Expectations And Marketing Communications For Multi Stakeholder Innovation Networks
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Book Synopsis Aligning Expectations and Marketing Communications for Multi-stakeholder Innovation Networks by : Bram Roosens
Download or read book Aligning Expectations and Marketing Communications for Multi-stakeholder Innovation Networks written by Bram Roosens and published by . This book was released on 2020 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Communications Model for Innovation Networks by : Tiago Correia
Download or read book Marketing Communications Model for Innovation Networks written by Tiago Correia and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as open innovation and co-creation that are simultaneously innovation modifiers and intensifiers in organizations, promoting organizational openness and stakeholder integration within the value creation process. Innovation networks composed by a multiplicity of agents in co-creative work perform as innovation mechanisms to face the increasingly complexity of products, services and markets. Technology, especially the Internet, is an enabler of all process among organizations supported by co-creative platforms for innovation. The definition of marketing communication strategies that promote motivation and involvement of all stakeholders in synergic creation and external promotion is the central aspect of this research. The implementation of the projects is performed by participative workshops with stakeholders from Madan Parque through IDEAS(R)EVOLUTION methodology and the operational model LinkUp parameterized for the project. The project is divided into the first part, the theoretical framework, and the second part where a model is developed for the marketing communication strategies that appeal to the Madan Parque case study.
Book Synopsis Beyond Advertising by : Yoram (Jerry) Wind
Download or read book Beyond Advertising written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2016-02-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Collaborating for Our Future by : Barbara Gray
Download or read book Collaborating for Our Future written by Barbara Gray and published by Oxford University Press. This book was released on 2018 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains why multistakeholder partnerships are needed to solve societal problems in the 21st century. It identifies global problems and contexts where multistakeholder partnerships are currently in use and offers numerous case examples of such partnerships to help readers grasp their nature and operation.
Book Synopsis Managing to Collaborate by : Chris Huxham
Download or read book Managing to Collaborate written by Chris Huxham and published by Routledge. This book was released on 2013-08-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration between organizations on different continents can raise issues of economic development, health, the environment, risk sharing, supply chain efficiency and human resource management. It is an activity that can touch upon almost every aspect of business and social life. In this notable text, the authors combine rigorous theory with practical examples to create a useful, practical, one-stop resource covering topics such as: the principles of the theory of collaborative advantage managing aims membership structures and dynamics issues of identity using the theory. The key features of the book include rich theory, drawn directly from practice, explained in simple language, and a coherently developed understanding of the challenges of collaboration, based on careful research. This significant text will be an invaluable reference for all students, academics and managers studying or working in collaboration.
Download or read book The MSP Guide written by Herman Brouwer and published by Open Access. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide is for those directly involved in MSPs to provide both the conceptual foundations and practical tools that underpin successful partnerships. This work has been inspired by the motivation and passion that comes when people dare to "walk in each other's shoes" to find new paths toward shared ambitions for the future.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466686154 Total Pages :2337 pages Book Rating :4.4/5 (666 download)
Book Synopsis Social Media and Networking: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Social Media and Networking: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-07-31 with total page 2337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Book Synopsis Approaches to Corporate Social Responsibility by : Stefan Markovic
Download or read book Approaches to Corporate Social Responsibility written by Stefan Markovic and published by Taylor & Francis. This book was released on 2023-08-25 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mouth about them, and specifically about their CSR knowledge, values, and actions. Now, more than ever before, stakeholders are increasingly critical and cautious in their assessments of firms’ CSR knowledge, values, and actions. On this background, this edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions. It shares theoretical, practical, and case-based insights on the broader topic and can be of interest to researchers, academics, practitioners, and advanced students in the fields of CSR and business ethics, knowledge management, strategy, and marketing.
Book Synopsis Project-based Organization In The Knowledge-based Society by : Mitsuru Kodama
Download or read book Project-based Organization In The Knowledge-based Society written by Mitsuru Kodama and published by World Scientific. This book was released on 2007-06-04 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of information technology in recent years, there is a growing need to merge different technologies and services, to develop products, services and business models that span different industries. Corporations must have processes through which they can access share, and integrate diverse knowledge. In this book, the author proposes a dynamic yet practical method for project leaders to integrate diverse knowledge distributed on projects network to develop new products, services and business models. Case studies on companies such as Vodafone, SHARP, Mitsubishi Electric, Canon, Sony, Matsushita Electric are considered. The book can be used by high-tech organizations from the standpoint of project management or team management for innovation./a
Book Synopsis Employee Engagement in Corporate Social Responsibility by : Debbie Haski-Leventhal
Download or read book Employee Engagement in Corporate Social Responsibility written by Debbie Haski-Leventhal and published by SAGE. This book was released on 2020-09-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a remarkable collection of chapters, written by the leading scholars in CSR and employee engagement. Using the existing literature, new empirical studies, case studies and thought-provoking insights, this collection of authors discuss why and how to engage employees in CSR and through CSR. Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives with three major parts of the book: the antecedents that lead to employee engagement in CSR; the processes and opportunities to involve employees; and the impact of the above on employees, the company, non-profit organisations and society. This book contributes to both research and managerial practice by presenting cutting edge knowledge from leading CSR scholars and practitioners.
Book Synopsis Mobile Service Innovation and Business Models by : Harry Bouwman
Download or read book Mobile Service Innovation and Business Models written by Harry Bouwman and published by Springer Science & Business Media. This book was released on 2008-05-27 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
Book Synopsis Beyond Multi-Channel Marketing by : Maria Palazzo
Download or read book Beyond Multi-Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Book Synopsis Stakeholder Entrepreneurship by : Vanessa Ratten
Download or read book Stakeholder Entrepreneurship written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-12-08 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book explores how stakeholders play a key part in any entrepreneurial endeavour because of their investment in the outcome. This book highlights that it is important to understand the reason and rationale for stakeholder engagement in entrepreneurship. Furthermore, this book showcases how there are different kinds of stakeholders from businesses directly linked to an entity to others that have a more policy influence on the industry segment. This book demonstrates that it is useful to understand to what extent stakeholders influence entrepreneurial decision making. This book states that most stakeholders tend to take an indirect role in the governance of a business in terms of what strategic decisions are made. This can change in times of crisis or change depending on the nature of the relationship. This book makes the case that stakeholders can take positive action in the form of advice or help. This book asserts that stakeholders who have an ongoing direct role are likely to invest more time and effort in an entrepreneurial endeavour. This book uncovers that it is important to re-evaluate on a continual basis whether the relationship is working and what needs to be done in order to increase efficiency. This edited book focuses on the role of stakeholders in an entrepreneurial context thereby being amongst the first research books to place specific attention on stakeholder management through public and private partnerships.
Book Synopsis Dynamic Capabilities by : Constance E. Helfat
Download or read book Dynamic Capabilities written by Constance E. Helfat and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating, adapting to, and exploiting change is inherently entrepreneurial. To survive and prosper under conditions of change, firms must develop the “dynamic capabilities” to create, extend, and modify the ways in which they operate. The capacity of an organization to create, extend, or modify its resource base is vital. Since the concept of dynamic capabilities was first introduced, much research has elaborated the initial idea. This important book by Constance Helfat and her team of leading scholars provides a timely focus on in-depth examples of corporate dynamic capabilities. Examining these in the different contexts of alliances, acquisitions, and management, the book gives students and researchers a succinct, up-to-date definition of dynamic capabilities and the strategic management theories around them.
Book Synopsis Multi-stakeholder Processes for Governance and Sustainability by : Minu Hemmati
Download or read book Multi-stakeholder Processes for Governance and Sustainability written by Minu Hemmati and published by Taylor & Francis. This book was released on 2012-04-27 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments, business, international bodies and local groups are turning to multi-stakeholder processes to find practical ways forward. This book explains how MSPs can be organized to deliver their potential for successful resolution of complex issues and for sustainable development. It includes detailed examples and provides practical checklists, explaining how to get beyond adversarial politics and achieve positive results.
Book Synopsis Innovation for Sustainability by : Nancy Bocken
Download or read book Innovation for Sustainability written by Nancy Bocken and published by Springer. This book was released on 2019-02-22 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this edited book is to provide a comprehensive overview of the opportunities and challenges related to innovation for sustainability. Combining work from both emerging and established scholars in different academic fields, this book provides an integrated understanding of the topic from four perspectives. First, the big picture: frameworks, types, and drivers; second, strategy and leadership; third, measurement and assessment and fourth, tools, methods and technologies. Chapter 11 of this book is available open access under a CC BY 4.0 license at link.springer.com. The editors donate their remuneration for this book to conservation organisation the WWF.
