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Alcoholic Beverage Advertising
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Download or read book Drink Talking written by Penny Dade and published by . This book was released on 2008 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drink Talking traces the fascinating history of alcohol advertising during the twentieth century and analyses the changing patterns of consumption of the British drinker. The most famous and evocative advertising campaigns are revisited alongside many less well-known but equally fascinating images. The book traces changing tastes in alcoholic drinks and examines the influence of advertising on social behaviour. From Guinness to Smirnoff, via Babycham and Cinzano, British drinking habits are revealed and illuminated through illustrations of the most memorable advertisements in full colour. Each chapter covers a decade of the twentieth century up to the beginning of the twenty-first, when the demand for tighter regulations on alcohol advertising and internet competition have both had a significant impact on printed advertisements."--BOOK JACKET.
Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Author :United States Department of Transportation Publisher :National Academies Press ISBN 13 :0309034493 Total Pages :136 pages Book Rating :4.3/5 (9 download)
Book Synopsis Alcohol in America by : United States Department of Transportation
Download or read book Alcohol in America written by United States Department of Transportation and published by National Academies Press. This book was released on 1985-02-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol is a killerâ€"1 of every 13 deaths in the United States is alcohol-related. In addition, 5 percent of the population consumes 50 percent of the alcohol. The authors take a close look at the problem in a "classy little study," as The Washington Post called this book. The Library Journal states, "...[T]his is one book that addresses solutions....And it's enjoyably readable....This is an excellent review for anyone in the alcoholism prevention business, and good background reading for the interested layperson." The Washington Post agrees: the book "...likely will wind up on the bookshelves of counselors, politicians, judges, medical professionals, and law enforcement officials throughout the country."
Book Synopsis Alcohol Advertising and Young People's Drinking by : B. Gunter
Download or read book Alcohol Advertising and Young People's Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Author :United States. Congress. Senate. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :374 pages Book Rating :4.F/5 ( download)
Book Synopsis Alcoholic Beverage Advertising by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Download or read book Alcoholic Beverage Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1958 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Alcoholic Beverages by : John Piggott
Download or read book Alcoholic Beverages written by John Piggott and published by Elsevier. This book was released on 2011-11-24 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory evaluation methods are extensively used in the wine, beer and distilled spirits industries for product development and quality control, while consumer research methods also offer useful insights as the product is being developed. This book introduces sensory evaluation and consumer research methods and provides a detailed analysis of their applications to a variety of different alcoholic beverages.Chapters in part one look at the principles of sensory evaluation and how these can be applied to alcoholic beverages, covering topics such as shelf life evaluation and gas chromatography – olfactometry. Part two concentrates on fermented beverages such as beer and wine, while distilled products including brandies, whiskies and many others are discussed in part three. Finally, part four examines how consumer research methods can be employed in product development in the alcoholic beverage industry.With its distinguished editor and international team of contributors, Alcoholic beverages is an invaluable reference for those in the brewing, winemaking and distilling industries responsible for product development and quality control, as well as for consultants in sensory and consumer science and academic researchers in the field. - Comprehensively analyses the application of sensory evaluation and consumer research methods in the alcoholic beverage industry - Considers shelf life evaluation, product development and gas chromatography - Chapters examine beer, wine, and distilled products, and the application of consumer research in their production
Download or read book Whisky written by Graham Stewart and published by Elsevier. This book was released on 2014-08-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. - Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner - Includes a chapter on marketing and selling whisky - Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.
Book Synopsis Trends in Non-alcoholic Beverages by : Charis M. Galanakis
Download or read book Trends in Non-alcoholic Beverages written by Charis M. Galanakis and published by Academic Press. This book was released on 2019-08-29 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends in Nonalcoholic Beverages covers the most recent advances, production issues and nutritional and other effects of different nonalcoholic beverages, such as carbonated beverages, cereal-based beverages, energy drinks, fruit punches, non-dairy milk products, nonalcoholic beer, ready-to-drink products (e.g. tea, coffee), smoothies, sparkling and reduced water beverages. In addition, it covers relevant issues, such as traditional non-alcoholic beverages, labeling and safety issues during production, as well as the intake of functional compounds in particular applications. This is an essential resource for food scientists, technologists, engineers, nutritionists and chemists as well as professionals working in the food/beverage industry. - Provides nutrient profiles and the effects of non-alcoholic beverages - Presents the relevance of the HACCP system for the non-alcoholic beverage industry - Covers a broad range of different non-alcoholic beverages that exist in the market and their characteristics with regard to personalized nutrition
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer Publisher : ISBN 13 : Total Pages :144 pages Book Rating :4.:/5 (51 download)
Book Synopsis Alcohol Beverage Advertising Act, S. 664 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer
Download or read book Alcohol Beverage Advertising Act, S. 664 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer and published by . This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials Publisher : ISBN 13 : Total Pages :352 pages Book Rating :4.3/5 (121 download)
Book Synopsis Health Warnings on Alcoholic Beverage Advertisements by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Download or read book Health Warnings on Alcoholic Beverage Advertisements written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials and published by . This book was released on 1990 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Alcohol and Public Policy by : National Research Council
Download or read book Alcohol and Public Policy written by National Research Council and published by National Academies Press. This book was released on 1981-02-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sensory and Instrumental Evaluation of Alcoholic Beverages by : Hildegarde Heymann
Download or read book Sensory and Instrumental Evaluation of Alcoholic Beverages written by Hildegarde Heymann and published by Academic Press. This book was released on 2016-11-23 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory and Instrumental Evaluation of Alcoholic Beverages introduces the value of sensory analysis to the alcoholic beverage industry through the detailed lens of sensory analysis techniques. From traditional methods, to the most modern rapid methods, this book presents comprehensive insights and applications. Analytical methods for identifying and assessing the flavor compounds present in the beverages are included that address both volatile and non-volatile techniques, along with rapid methods of assessment. Case studies highlight the testing of different types of alcoholic beverages running the entire gamut of methods and the appropriate subset of methods. Also included is information of data analyses with the appropriate R-codes to allow practitioners to use the book as a handbook to analyze their own data. - Uniquely focused on alcoholic beverages and their assessment - Includes real-world information for practical application - Presents a full range of methodologies, providing key comparative insights
Book Synopsis Alcohol: No Ordinary Commodity by : Thomas F. Babor
Download or read book Alcohol: No Ordinary Commodity written by Thomas F. Babor and published by OUP Oxford. This book was released on 2010-02-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol: No Ordinary Commodity - Research and Public Policy Second Edition is a collaborative effort by an international group of addiction scientists to improve the linkages between addiction science and alcohol policy. It presents, in a comprehensive, practical, and readily accessible form, the accumulated scientific knowledge on alcohol research that has a direct relevance to the development of alcohol policy on local, national, and international levels. It provides an objective analytical basis on which to build relevant policies globally and informs policy-makers who have direct responsibility for public health and social welfare. By locating alcohol policy primarily within the realm of public health, this book draws attention to the growing tendency for governments, both national and local, to consider alcohol misuse as a major determinant of ill health, and to organize societal responses accordingly. The scope of the book is comprehensive and international. The authors describe the conceptual basis for a rational alcohol policy and present new epidemiological data on the global dimensions of alcohol misuse. The core of the book is a critical review of the cumulative scientific evidence in seven general areas of alcohol policy: pricing and taxation, regulating the physical availability of alcohol, modifying the environment in which drinking occurs, drinking-driving countermeasures, marketing restrictions, primary prevention programs in schools and other settings, and treatment and early intervention services. The final chapters discuss the current state of alcohol policy in different parts of the world and describe the need for a new approach to alcohol policy that is evidence-based, realistic, and coordinated. It will appeal to those involved in both addiction science and drug policy, as well as those in the wider fields of public health, health policy, epidemiology, and practising clinicians. A companion volume published by Oxford University Press, 'Drug Policy and the Public Good', is also available.
Book Synopsis Global Strategy to Reduce the Harmful Use of Alcohol by : World Health Organization
Download or read book Global Strategy to Reduce the Harmful Use of Alcohol written by World Health Organization and published by . This book was released on 2010 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, the harmful use of alcohol kills 2.5 million people, including 320,000 young people between 15 and 29 years of age. It is the eighth leading risk factor for deaths globally, and harmful use of alcohol was responsible for almost 4% of all deaths in the world, according to the estimates for 2004. In addition to the resolution, a global strategy developed by WHO in close collaboration with Member States provides a portfolio of policy options and interventions for implementation at the national level with the goal to reduce the harmful use of alcohol worldwide. Ten recommended target areas for policy options include health services' responses, community action, pricing policies and reducing the public health impact of illicit alcohol and informally produced alcohol. WHO was also requested to support countries in implementing the strategy and monitor progress at global, regional and national levels.
Book Synopsis Substance Use in Popular Movies and Music by : Donald F. Roberts
Download or read book Substance Use in Popular Movies and Music written by Donald F. Roberts and published by . This book was released on 1999 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Messages and Public Health by : Amy Jordan
Download or read book Media Messages and Public Health written by Amy Jordan and published by Routledge. This book was released on 2010-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :430 pages Book Rating :4.0/5 (18 download)
Book Synopsis Advertising of Alcoholic Beverages by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Advertising of Alcoholic Beverages written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
