Airbnb The Basics And Tips For Beginners

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Airbnb For Dummies

Author : Symon He
Publisher : John Wiley & Sons
ISBN 13 : 1394154658
Total Pages : 359 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Airbnb For Dummies by : Symon He

Download or read book Airbnb For Dummies written by Symon He and published by John Wiley & Sons. This book was released on 2023-03-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. Decide whether becoming an Airbnb host is right for you Create an appealing listing on the Airbnb site and attract guests Host experiences and ensure the health and safety of guests Get positive reviews and improve your property’s visibility This book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.

The Home Stay Guide

Author : Gabriela Domicelj
Publisher : Robinson
ISBN 13 : 1472141547
Total Pages : 142 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis The Home Stay Guide by : Gabriela Domicelj

Download or read book The Home Stay Guide written by Gabriela Domicelj and published by Robinson. This book was released on 2018-05-18 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'THESE SUPERHOSTS UNDERSTAND HOMESHARING BETTER THAN ANYONE ELSE. I STRONGLY RECOMMEND THIS BOOK FOR HOMESHARE HOSTS' Chip Conley, Strategic Adviser for Hospitality and Leadership, Airbnb Learn how to build a profitable, professional and sustainable homeshare business. Home Stay, also known as Homeshare, is a global phenomenon whereby ordinary people share their homes with strangers. On Airbnb alone there are now three million hosts around the world, one million more than a year ago. This book offers frank, practical and hands-on advice for those who are considering or already offering their home, or investment property, as short-term accommodation. Written by self-taught hosts who are dedicated to providing the best possible guest experience, this book provides real-life insights into the day-today experience of running a homeshare, and the lessons the authors have learned along the way. You'll find easy-to-follow instructions and advice on: - Getting started - how to market your property by defining its unique characteristics, choosing the most -appropriate online sales platform, setting rates, how to manage sales and presenting your property to attract guests - Managing the guest experience - how to ensure your guests have a wonderful experience from the moment of arrival to departure, managing transitions between guests effectively and consistently, and how to manage guest reviews - The business of homeshare - financial management, reporting and how to drive your business further.

Get Paid for Your Pad

Author : Jasper Ribbers
Publisher :
ISBN 13 : 9780692292815
Total Pages : 0 pages
Book Rating : 4.2/5 (928 download)

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Book Synopsis Get Paid for Your Pad by : Jasper Ribbers

Download or read book Get Paid for Your Pad written by Jasper Ribbers and published by . This book was released on 2014-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Get paid for your pad" is the veritable blueprint on how to transform your home into a short-stay rental boon. Renting in the short-stay market, when done correctly, crushes the return from long-term tentants. Like hundreds of thousands of people, you can boost your profits by 2 to 3 times with the most well known short-stay marketplace in the world: Airbnb.

Optimize YOUR Airbnb

Author : Daniel Vroman Rusteen
Publisher : Optimizemybnb.com LLC
ISBN 13 : 9780999715505
Total Pages : 250 pages
Book Rating : 4.7/5 (155 download)

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Book Synopsis Optimize YOUR Airbnb by : Daniel Vroman Rusteen

Download or read book Optimize YOUR Airbnb written by Daniel Vroman Rusteen and published by Optimizemybnb.com LLC. This book was released on 2018-01-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former Airbnb employee, Superhost, and Airbnb property manager reveals his strategies to rank #1 in Airbnb search by creating an optimal online listing and offline guest experience. "I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip Conley

Every Airbnb Host's Tax Guide

Author : Stephen Fishman
Publisher : Nolo
ISBN 13 : 1413329357
Total Pages : 225 pages
Book Rating : 4.4/5 (133 download)

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Book Synopsis Every Airbnb Host's Tax Guide by : Stephen Fishman

Download or read book Every Airbnb Host's Tax Guide written by Stephen Fishman and published by Nolo. This book was released on 2022-01-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: All 2.9 million Airbnb hosts in the United State can profit from this book. The first, and still only, one of its kind, it tells hosts everything they need to know about taxes for short-term rentals, including deductions they may take, depreciation, when short-term rentals are tax-free, repairs, and tax reporting for short-term rentals. The new edition covers all the latest tax changes brought about by the Coronavirus legislation passed by Congress. These include new tax breaks that can save hosts thousands in taxes: tax credits for sick leave and family leave for self-employed hosts, employee retention credit, and tax-free treatment of landlord PPP loans Many Airbnb hosts have lost money due to the Coronavirus pandemic. This book explain if, when, and how short-term rental hosts may deduct their losses from other nonrental income.

The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

Author : Joseph A. Michelli
Publisher : McGraw Hill Professional
ISBN 13 : 1260455459
Total Pages : 353 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging by : Joseph A. Michelli

Download or read book The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging written by Joseph A. Michelli and published by McGraw Hill Professional. This book was released on 2019-10-16 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: New from bestselling author Joseph Michelli! How Airbnb has disrupted the hospitality industry for unparalleled success—critical lessons that apply to any 21st Century business No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. Over the past decade, Michelli has guided businesses in human experience transformation and revealed how Starbucks, Zappos, Mercedes, and other top companies design and execute the strategies that made them the undisputed leaders of their industries. Now, Michelli turns his attention to major disrupter, Airbnb. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs—a feat unparalleled in the shared economy. Inside, you’ll find: • Airbnb’s strategies and practices that drive customer engagement and loyalty • How to provide phenomenal customer service in the shared economy • Proven principles for getting the most from all stakeholders—including those who share resources and services • Exclusive interviews with Airbnb leaders, hosts, and guests that provide invaluable information for your business The shared economy is the future, but it introduces business challenges never before faced: How do you serve a broad range of customers across varying geographies through a distributed network of "partners? Airbnb has solved the puzzle, and Michelli shows you all the pieces—and how they fit together.

Air Be & Me

Author : Trudy Ohnsorg
Publisher : Bohemian Treehouse Press
ISBN 13 : 0999667327
Total Pages : 81 pages
Book Rating : 4.9/5 (996 download)

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Book Synopsis Air Be & Me by : Trudy Ohnsorg

Download or read book Air Be & Me written by Trudy Ohnsorg and published by Bohemian Treehouse Press. This book was released on 2018-02-16 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now you can connect with the HEART and SOUL of the Airbnb community! Author and Airbnb Super Host Trudy Ohnsorg has woven her own stories plus interviews with over a dozen Airbnb hosts into a charming introduction into the intrinsic rewards of home sharing. A refreshing break from the “get rich” books about Airbnb, Air Be & Me captures the essence of “WHY” people choose to share their homes. “At its heart, Air Be & Me is a celebration of how people roll out the welcome mat, come together and become a community.” -Singer Songwriter Ann Reed. "We are all connected, and these heartfelt stories remind us of that sacred truth.” -Bill Manahan, M.D. According to Ms. Ohnsorg: "Sharing your home is not just transactional - it can be transformational. There is a gentle revolution that is being staged in homes and living rooms across the globe. We conquer fear when we learn to trust. We rid the world of strangers when we turn them into friends." In today's divided world, Air Be & Me shines a delightful light on the future of interpersonal connection in the sharing economy. This is a MUST READ!

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

Author : Reid Hoffman
Publisher : HarperCollins
ISBN 13 : 0008303657
Total Pages : 225 pages
Book Rating : 4.0/5 (83 download)

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Book Synopsis Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by : Reid Hoffman

Download or read book Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies written by Reid Hoffman and published by HarperCollins. This book was released on 2018-10-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.

How to Start a Successful Airbnb Business

Author : Walter Grant
Publisher :
ISBN 13 : 9781471696336
Total Pages : 192 pages
Book Rating : 4.6/5 (963 download)

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Book Synopsis How to Start a Successful Airbnb Business by : Walter Grant

Download or read book How to Start a Successful Airbnb Business written by Walter Grant and published by . This book was released on 2022-05-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to earning a six-figure income without having to work your butt off When you think about living your dream life, what comes to mind? Does it include spending most of your waking hours in front of a computer, answering emails from your demanding boss and only living it up on weekends? Or does it consist of owning your own time, pursuing things you're passionate about, and still earning more than enough to indulge in your favorite activities? Unless you're certifiably insane, you definitely answered the latter. Who wouldn't want to get away from the drudgery of employee life and become the boss of their own life? There's safety and comfort in knowing you'll receive a fixed amount of money every month, regardless of how much your employer earns. But this also means that you won't get paid any more than your fixed salary, and the majority of your week belongs to the company. Why not explore something different, something that gets you closer to achieving the life of your dreams? Like starting your own business. One of the most ideal businesses for those who are just starting out is Airbnb hosting. With insider knowledge from a successful long-time Airbnb host, you can skip over the trial and error and go directly into doing what works. In How to Start a Successful Airbnb Business, you will discover: * A detailed walkthrough of the fundamentals of running an Airbnb business- from conducting market research to being the ideal host * How to set up your business legally and choose the right type of business structure for your specific needs * The winning formula to hosting successful listings that will keep the clients coming * How you can have more control over who rents out your property - for your own safety and your property's - using this special Airbnb feature * An honest look at the perks and the downsides of being an Airbnb host so you know exactly what you're getting into * Additional money-making options from Airbnb - how you can boost your income without having to buy more property How you can remove yourself from your day-to-day business operations and still enjoy the benefits and reap the profits And much more. Your dream lifestyle awaits. You just need to take the leap.

Young House Love

Author : Sherry Petersik
Publisher : Artisan
ISBN 13 : 1579656765
Total Pages : 337 pages
Book Rating : 4.5/5 (796 download)

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Book Synopsis Young House Love by : Sherry Petersik

Download or read book Young House Love written by Sherry Petersik and published by Artisan. This book was released on 2015-07-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.

bookdown

Author : Yihui Xie
Publisher : CRC Press
ISBN 13 : 1351792601
Total Pages : 140 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis bookdown by : Yihui Xie

Download or read book bookdown written by Yihui Xie and published by CRC Press. This book was released on 2016-12-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.

RVs & Campers For Dummies

Author : Christopher Hodapp
Publisher : John Wiley & Sons
ISBN 13 : 1119790344
Total Pages : 423 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis RVs & Campers For Dummies by : Christopher Hodapp

Download or read book RVs & Campers For Dummies written by Christopher Hodapp and published by John Wiley & Sons. This book was released on 2021-06-29 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make yourself at home on the road Live down by the beach one week and way up in the mountains the next? It sounds like an impossible dream, but motor-homers do it all the time. Whatever draws you to the mobile life—adventurous domestic vacations or permanently itchy feet—RVs & Campers For Dummies helps you feel right at home. The book explores the key aspects of glamping-with-wheels. Discover how it’s possible to bring beauty spots right to your doorstep without sacrificing domestic comforts like a comfy bed, private bathroom, and wholesome, healthy home cooking! In a down-home, friendly style, mobile-living veterans and husband-and-wife team Christopher Hodapp and Alice Von Kannon welcome you inside to discover everything from deciding to rent or buy the vehicle that best suits your needs to planning and prepping your first journey and then setting yourself up wherever you arrive at the perfect spot. Along the way you’ll learn how to adapt your driving skills to pilot your home on the road, as well as how to keep every aspect of it shipshape and ready for action. Explore your RV and camper options Stock up with the right supplies Get a snapshot of the mobile home lifestyle Troubleshoot common problems Getting there is half the fun—and this guide shows you how to do it safely and in style. So, buckle up (or relax in the back) … it’s going to be a wild but incredibly comfortable ride!

The Everything Health Guide to OCD

Author : Chelsea Lowe
Publisher : Everything
ISBN 13 : 9781598694352
Total Pages : 0 pages
Book Rating : 4.6/5 (943 download)

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Book Synopsis The Everything Health Guide to OCD by : Chelsea Lowe

Download or read book The Everything Health Guide to OCD written by Chelsea Lowe and published by Everything. This book was released on 2007-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: OCD sufferers have difficulty concentrating, and often their compulsions--needless checking, excessive worrying, and even repetitive actions like rewashing--make it difficult for them to lead their everyday lives. Misdiagnosed or untreated OCD can become chronic and more severe. It is also hereditary, so parents who have OCD may pass symptoms on to their children. Written by an OCD sufferer with a technical review by a licensed psychologist, this practical guide covers: * Diagnosis and the identification of symptoms * The types of OCD * Current treatment options * Some coping strategies * Support groups * Useful resources like an OCD self-test With The Everything® Health Guide to OCD, people who suffer from the disorder can rest easy, knowing they have the knowledge and medical information to help them recognize and cope with the symptoms and decide upon treatment. AUTHOR: Chelsea Lowe (New England) is a professional writer who has been living with OCD for 7 years (she was diagnosed at the age of 37). She has written about the disorder for the Philadelphia Inquirer, the New York Daily News, and TV Guide. Her other publication credits include Newsweek, National Public Radio, Newsday, the Los Angeles Times, the Boston Globe, Technology Review, and the Boston Herald. Judith A. Lytel, Psy.D. (Amherst, MA), is a licensed psychologist who has been in private practice for more than 12 years, treating patients with anxiety disorders such as OCD. She was a Clinical Instructor and Preceptor in Obstetrics and Gynecology at Tufts University School of Medicine. A graduate of Penn State, Johns Hopkins, and the Massachusetts School of Professional Psychology, Dr. Lytel completed a postdoctoral fellowship in Behavioral Medicine at Harvard-affiliated Cambridge Hospital.

The Cold Start Problem

Author : Andrew Chen
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Cold Start Problem by : Andrew Chen

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Quantitative Geography

Author : Richard Harris
Publisher : SAGE
ISBN 13 : 1473933382
Total Pages : 387 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Quantitative Geography by : Richard Harris

Download or read book Quantitative Geography written by Richard Harris and published by SAGE. This book was released on 2016-09-13 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerical data are everywhere. Charts and statistics appear not just in geography journals but also in the media, in public policy, and in business and commerce too. To engage with quantitative geography, we must engage with the quantitative methods used to collect, analyse, present and interpret these data. Quantitative Geography: The Basics is the perfect introduction for undergraduates beginning any quantitative methods course. Written in short, user-friendly chapters with full-colour diagrams, the book guides the reader through a wide range of topics from the basic to the more advanced, including: Statistics Maths Graphics Models Mapping and GIS R Closely aligned with the Q-Step quantitative social science programme, Quantitative Geography: The Basics is the ideal starting point for understanding and exploring this fundamental area of Geography.

The Airbnb Playbook

Author : James Steward
Publisher :
ISBN 13 : 9781088780886
Total Pages : 148 pages
Book Rating : 4.7/5 (88 download)

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Book Synopsis The Airbnb Playbook by : James Steward

Download or read book The Airbnb Playbook written by James Steward and published by . This book was released on 2019-08-10 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible to: * Start your own Airbnb business with no cash? * Become financially independent and travel the world with your Airbnb income? * Run your Airbnb business from anywhere in the world or automate it completely? Yes it is, and The Airbnb Playbook can show you how! The Airbnb Playbook is the result of an obsessive quest, spanning more than two years to create a complete and comprehensive guide on how to start and manage a profitable Airbnb business. The Airbnb Playbook contains the collective wisdom and tools of three highly successful Airbnb entrepreneurs that have taken this business model and turned it into six and seven figure income streams and now want to teach others to do the same! What is the shortest route to success for any business model? Find a mentor or become an expert on the topic, this book offers you both and will provide you with the tools and knowledge to start a profitable Airbnb business in a couple of hours. You will learn (in less than 30 minutes for each topic): What is Airbnb and how does it work How to start an Airbnb business with zero money using Rental Arbitrage How to pick the perfect area for your first Airbnb Listing How to analyze a potential property to determine if it will be a profitable investment How to buy your first property and get finance How to analyze the competition and get an edge for your listing Turn your property into the dream location for guests Must have features and gadgets for your property How to list your property to maximize your bookings Insider trips to propel your listing to the top of your area page How to advertise your listing on Airbnb and other platforms How to run your Airbnb business remotely How to get a 5-Star review from your guests every time Slow season strategies to increase revenue Over 50 useful tools and applications you can use to run your business 10+ Free templates and tools you can download to help you start your first Airbnb business And this is just the tip of the iceberg. There are more than 50 topics covered in the book that will turn you into an expert and give you the inside track to success with Airbnb. Get started on your path to success today with The Airbnb Playbook!

The Soul-Sourced Entrepreneur

Author : Christine Kane
Publisher : BenBella Books
ISBN 13 : 1950665569
Total Pages : 202 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis The Soul-Sourced Entrepreneur by : Christine Kane

Download or read book The Soul-Sourced Entrepreneur written by Christine Kane and published by BenBella Books. This book was released on 2020-11-17 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you succeed in business when your strength is more about sensitivity than swagger? If you're moved by meaning, more than manipulation? In other words: Can you succeed while still being you? Christine Kane is living proof that the answer is yes. Far too many of us have swallowed the notion that business owners have to be a certain way to be successful—strategy-obsessed, data-driven, and relentlessly aggressive. Bookstore shelves are lined with guides for entrepreneurs that urge them to "Crush it! "10X It!" or "Unf**k it!" Those who aren't crushers or unf**kers of anything are left wondering if something's wrong with them. Like,maybe they're just not cut out for business. A former songwriter and performer, and then founder of Uplevel YOU—a multi-million-dollar business coaching company—Christine Kane shows a new class of entrepreneurs another way. It's time to connect, not crush. In The Soul-Sourced Entrepreneur, Kane shares the insights that have helped thousands find success without losing themselves. In these pages, readers will find a practical plan to: • Toss out ineffective, old-school goal-setting models. • Reframe your intuition and sensitivity as valuable assets, not as flaws to hide. • Examine old patterns for clues as to what's been holding you back. • Clean up the spaces and distractions draining your energy and power. • Learn to confidently trust in your own wisdom. • Break free from fear-based decision-making that plagues most businesses. Throughout the book, you'll hear stories from other soul-sourced entrepreneurs, who employ their own reliable, unique set of best practices based as much in intuition and self-awareness as on specific skills and strategies. Forget business as usual. Your business is personal, and in this new era, authenticity, creativity, and sensitivity are what set businesses apart. The Soul-Sourced Entrepreneur is your unconventional plan to build the business of your dreams, and being wildly successful by being you.