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Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 (97 download)
Download or read book Small Marketers Aids written by United States. Small Business Administration and published by . This book was released on 1965 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Aids Study written by and published by . This book was released on 1984 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.:/5 (124 download)
Download or read book HEA AIDS Advertising written by and published by . This book was released on 1994 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : August B. Priemer
Publisher : Free Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (321 download)
Download or read book Effective Media Planning written by August B. Priemer and published by Free Press. This book was released on 1989 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralf Terlutter
Publisher : Springer-Verlag
ISBN 13 : 3834960063
Total Pages : 412 pages
Book Rating : 4.8/5 (349 download)
Download or read book Advances in Advertising Research (Vol. 1) written by Ralf Terlutter and published by Springer-Verlag. This book was released on 2010-08-27 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 1119819695
Total Pages : 423 pages
Book Rating : 4.1/5 (198 download)
Download or read book Hey Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2022-02-23 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180˚ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
Author : Diana Stowers
Publisher :
ISBN 13 : 9780646511887
Total Pages : 153 pages
Book Rating : 4.5/5 (118 download)
Download or read book Ads That Work written by Diana Stowers and published by . This book was released on 2009-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Ads that Work' aims to help advertisers increase response to their ads. If you are marketing your products and services through newspapers, magazines, brochures, fliers, newsletters and other tangible products your ad is being seen. Print products continue to attract consumers in droves. Now learn how to make your ad work harder: better illustrations, attention grabbing headlines, and compelling copy are essential. Great examples of all this plus more can be found inside this easy, 'how to guide' to effective advertising!
Author :
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (53 download)
Download or read book Small Marketers Aids; Annual written by and published by . This book was released on 1959 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 ( download)
Download or read book Effective Advertising written by United States. Small Business Administration and published by . This book was released on 1965 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lee Wilson
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.F/5 ( download)
Download or read book The Advertising Law Guide written by Lee Wilson and published by . This book was released on 2000 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (3 download)
Download or read book Small Marketers Aids written by United States. Small Business Administration and published by . This book was released on 1966 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janet Montgomery
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Ad Council's AIDS Campaign written by Janet Montgomery and published by . This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.3/5 (512 download)
Download or read book Small Marketers Aids written by United States. Small Business Administration and published by . This book was released on 1963 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (852 download)
Download or read book Aids for Advertisers written by and published by . This book was released on 1961* with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ovid Riso
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising guidelines for small retail firms written by Ovid Riso and published by . This book was released on 1977 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sean Brierley
Publisher : Routledge
ISBN 13 : 1317192273
Total Pages : 331 pages
Book Rating : 4.3/5 (171 download)
Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2018-02-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
Author : Mitchell-Faust Advertising Co., Chicago, Ill
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 ( download)
Download or read book Four Square Advertising written by Mitchell-Faust Advertising Co., Chicago, Ill and published by . This book was released on 1924 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
