Agile Mindset Ma.g.i.c.

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Author :
Publisher : Notion Press
ISBN 13 : 163606714X
Total Pages : 194 pages
Book Rating : 4.6/5 (36 download)

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Book Synopsis Agile Mindset Ma.g.i.c. by : Yashasree Barve

Download or read book Agile Mindset Ma.g.i.c. written by Yashasree Barve and published by Notion Press. This book was released on 2020-12-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Nothing will work till they change their mindset.’ As an agile leader or coach, how often would you have said this? Mindset drives behaviors and behaviors drive culture. Culture is the topmost obstacle to adopting and scaling agile practices in organizations consistently as per the State of Agile report for years. Bringing in the right agile mindset in your organization is the right first step to bringing in an agile culture. However, it’s tough, isn’t it? This book unravels how to bring the change in mindset to be agile using a four-stage approach drenched with real-life stories from the trenches. Start with why one needs to change and then get into what and how through examples. Take a look at what has worked and what did not in the journey of embracing agility, along with techniques that clicked. Get ready to wield the magic of the agile mindset.

Learning Agile

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449363857
Total Pages : 419 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Learning Agile by : Andrew Stellman

Download or read book Learning Agile written by Andrew Stellman and published by "O'Reilly Media, Inc.". This book was released on 2014-11-12 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning Agile is a comprehensive guide to the most popular agile methods, written in a light and engaging style that makes it easy for you to learn. Agile has revolutionized the way teams approach software development, but with dozens of agile methodologies to choose from, the decision to "go agile" can be tricky. This practical book helps you sort it out, first by grounding you in agile’s underlying principles, then by describing four specific—and well-used—agile methods: Scrum, extreme programming (XP), Lean, and Kanban. Each method focuses on a different area of development, but they all aim to change your team’s mindset—from individuals who simply follow a plan to a cohesive group that makes decisions together. Whether you’re considering agile for the first time, or trying it again, you’ll learn how to choose a method that best fits your team and your company. Understand the purpose behind agile’s core values and principles Learn Scrum’s emphasis on project management, self-organization, and collective commitment Focus on software design and architecture with XP practices such as test-first and pair programming Use Lean thinking to empower your team, eliminate waste, and deliver software fast Learn how Kanban’s practices help you deliver great software by managing flow Adopt agile practices and principles with an agile coach

Essential Scrum

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Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 0137043295
Total Pages : 501 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Essential Scrum by : Kenneth S. Rubin

Download or read book Essential Scrum written by Kenneth S. Rubin and published by Addison-Wesley Professional. This book was released on 2012 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive guide to Scrum for all (team members, managers, and executives). If you want to use Scrum to develop innovative products and services that delight your customers, this is the complete, single-source reference you've been searching for. This book provides a common understanding of Scrum, a shared vocabulary that can be used in applying it, and practical knowledge for deriving maximum value from it.

Lean Vs. Agile Vs. Design Thinking

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Author :
Publisher : Sense & Respond Press LLC
ISBN 13 : 9780999476918
Total Pages : 46 pages
Book Rating : 4.4/5 (769 download)

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Book Synopsis Lean Vs. Agile Vs. Design Thinking by : Jeff Gothelf

Download or read book Lean Vs. Agile Vs. Design Thinking written by Jeff Gothelf and published by Sense & Respond Press LLC. This book was released on 2017-10 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams -- product management, design, and software engineering -- learns a different model. This short, tactical book reconciles the perceived differences in Lean Startup, Design Thinking, and Agile software development by focusing not on rituals and practices but on the values that underpin all three methods. Written by Jeff Gothelf, the co-author of the award-winning Lean UX and Sense & Respond, the tactics in this book draw on Jeff's years of practice as a team leader and coach in companies ranging from small high-growth startups to large enterprises. Whether you're a product manager, software engineer, designer, or team leader, you'll find practical tools in this book immediately applicable to your team's daily methods.

Agile Processes in Software Engineering and Extreme Programming

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Author :
Publisher : Springer Nature
ISBN 13 : 3030780988
Total Pages : 211 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Agile Processes in Software Engineering and Extreme Programming by : Peggy Gregory

Download or read book Agile Processes in Software Engineering and Extreme Programming written by Peggy Gregory and published by Springer Nature. This book was released on 2021-06-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book constitutes the proceedings of the 22nd International Conference on Agile Software Development, XP 2021, which was held virtually during June 14-18, 2021. XP is the premier agile software development conference combining research and practice. It is a unique forum where agile researchers, practitioners, thought leaders, coaches, and trainers get together to present and discuss their most recent innovations, research results, experiences, concerns, challenges, and trends. XP conferences provide an informal environment to learn and trigger discussions and welcome both people new to agile and seasoned agile practitioners. This year’s conference was held with the theme “Agile Turns Twenty While the World Goes Online”. The 11 full and 2 short papers presented in this volume were carefully reviewed and selected from 38 submissions. They were organized in topical sections named: agile practices; process assessment; large-scale agile; and short contributions.

Mentalligence

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Author :
Publisher : Health Communications, Inc.
ISBN 13 : 0757320570
Total Pages : 314 pages
Book Rating : 4.7/5 (573 download)

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Book Synopsis Mentalligence by : Kristen Lee

Download or read book Mentalligence written by Kristen Lee and published by Health Communications, Inc.. This book was released on 2018-02-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the headlines warn of a world seemingly taking steps backward, behavioral scientist Kristen Lee shares a groundbreaking new psychology of thinking that will propel you forward with a fresh mind-set that inspires connection, collaboration, and creativity. Based on twenty-two years of clinical practice and neuro-scientific research. Dr. Kristen Lee teaches us how to rip up the script society hands us and to see the world through a series of different lenses: The Reflective Lens, The Mindful Lens, the Global Lens, and the Imagineering Lens. Through exercises, worksheets, and thought-provoking anecdotes and case studies, Lee teaches how to cultivate Upward Spiral Habits that are less I-focused and more we-focused, and that will make a positive difference in our circles and beyond. Rather than striving for preconceived notions of "success" that leave us boxed in, depleted, and oblivious to ways we can work together, Mentalligence helps us break out of our comfort zones, elevate our thinking, and develop the behavioral agility to work toward what Positive Psychologists call "The Good Life," one characterized by authentic connections and impact.

The Agile Leader

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Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 0136709680
Total Pages : 358 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis The Agile Leader by : Zuzana Sochova

Download or read book The Agile Leader written by Zuzana Sochova and published by Addison-Wesley Professional. This book was released on 2020-12-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Agile Leadership Potential and Guide Your Entire Organization Toward Agility In this complex, fast-changing, and unpredictable world, radically agile organizations thrive when they combine strong local autonomy with deeply shared goals. Leadership is a key factor--individuals who welcome complexity and know how to leverage influence, culture, and organizational design to align widely distributed teams are integral to success. Renowned agile coach Zuzana Sochová presents the skills and techniques you need to become that needed agile leader. Sochová provides inspirational examples drawing on her experience working with leaders in organizations of all sizes, in multiple industries, worldwide. Through practical exercises and assessments, you learn how to unleash your potential, become a better catalyst and community builder, sensibly apply transparency, improve functions from HR to finance, and guide entire organizations toward greater agility. Build a powerful shared vision and change organizations and cultures to achieve it Explore types and models of agile leadership and choose styles that leverage your strengths Practice the competencies and high-level cognitive “meta-skills” of agile leadership Understand and promote agility at the executive and board levels Master practical techniques such as large group facilitation, system coaching, trust building, and team formation Lead in a world of soaring volatility, uncertainty, complexity, and ambiguity The Agile Leader is for managers, directors, executives, and entrepreneurs--anyone, regardless of position, who is ready to take ownership, challenge the status quo, and become a true agile leader. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

The Great ScrumMaster

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Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 0134657659
Total Pages : 210 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis The Great ScrumMaster by : Zuzana Sochova

Download or read book The Great ScrumMaster written by Zuzana Sochova and published by Addison-Wesley Professional. This book was released on 2016-12-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The Fast, Focused, Practical Guide to Excellence with Scrum The Great ScrumMaster: #ScrumMasterWay is your complete guide to becoming an exceptionally effective ScrumMaster and using Scrum to dramatically improve team and organizational performance. Easy to digest and highly visual, you can read it in a weekend...and use it for an entire career. Drawing on 15 years of pioneering experience implementing Agile and Scrum and helping others do so, Zuzana Šochová guides you step by step through all key facets of success as a ScrumMaster in any context. Šochová reviews the ScrumMaster’s responsibilities, introduces her powerful State of Mind model and #ScrumMasterWay approach, and teaches crucial metaskills that every ScrumMaster needs. Learn how to build more effective teams, manage change in Agile environments, and take fulladvantage of the immensely powerful ScrumMaster toolbox. Throughout, Šochová illuminates each concept with practical, proven examples that show how to move from idea to successful execution. Understand the ScrumMaster’s key role in creating high-performance self-organizing teams Master all components of the ScrumMaster State of Mind: teaching/mentoring, removing impediments, facilitation, and coaching Operate effectively as a ScrumMaster at all levels: team, relationships, and the entire system Sharpen key ScrumMaster cognitive strategies and core competencies Build great teams, and improve teams that are currently dysfunctional Drive deeper change in a safer environment with better support for those affected Make the most of Shu Ha Ri, System Rule, Root Cause Analysis, Impact Mapping, and other ScrumMaster tools Whether you’re a long-time Certified ScrumMaster (CSM) or participating in your first Scrum project, this guide will help you leverage world-class insight in all you do and get the outstanding results you’re looking for. Register your product at informit.com/register for convenient access to downloads, updates, and corrections as they become available

An Agile Adoption and Transformation Survival Guide

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Author :
Publisher : Lulu.com
ISBN 13 : 1105735729
Total Pages : 81 pages
Book Rating : 4.1/5 (57 download)

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Book Synopsis An Agile Adoption and Transformation Survival Guide by : Michael Sahota

Download or read book An Agile Adoption and Transformation Survival Guide written by Michael Sahota and published by Lulu.com. This book was released on 2012-07-16 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a set of essential thinking tools for understanding Agile adoption and transformation: how they differ and what you need to know to avoid being another statistic in the widespread adoption failure. In particular, you will learn how to use culture to work more effectively with your organization. It is called a survival guide since so many people have found the concepts to be invaluable in understanding their experiences when working with Agile. This book includes: Identification of causes of the widespread Agile adoption failure A model for understanding Agile, Kanban, and Software Craftsmanship culture An outline of key adoption and transformation approaches A framework to help guide when to use these these approaches with your organization Real-life case studies of what has worked and what hasn'

Parallel Agile – faster delivery, fewer defects, lower cost

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Author :
Publisher : Springer Nature
ISBN 13 : 3030307018
Total Pages : 238 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Parallel Agile – faster delivery, fewer defects, lower cost by : Doug Rosenberg

Download or read book Parallel Agile – faster delivery, fewer defects, lower cost written by Doug Rosenberg and published by Springer Nature. This book was released on 2020-01-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the beginning of software time, people have wondered why it isn’t possible to accelerate software projects by simply adding staff. This is sometimes known as the “nine women can’t make a baby in one month” problem. The most famous treatise declaring this to be impossible is Fred Brooks’ 1975 book The Mythical Man-Month, in which he declares that “adding more programmers to a late software project makes it later,” and indeed this has proven largely true over the decades. Aided by a domain-driven code generator that quickly creates database and API code, Parallel Agile (PA) achieves significant schedule compression using parallelism: as many developers as necessary can independently and concurrently develop the scenarios from initial prototype through production code. Projects can scale by elastic staffing, rather than by stretching schedules for larger development efforts. Schedule compression with a large team of developers working in parallel is analogous to hardware acceleration of compute problems using parallel CPUs. PA has some similarities with and differences from other Agile approaches. Like most Agile methods, PA "gets to code early" and uses feedback from executable software to drive requirements and design. PA uses technical prototyping as a risk-mitigation strategy, to help sanity-check requirements for feasibility, and to evaluate different technical architectures and technologies. Unlike many Agile methods, PA does not support "design by refactoring," and it doesn't drive designs from unit tests. Instead, PA uses a minimalist UML-based design approach (Agile/ICONIX) that starts out with a domain model to facilitate communication across the development team, and partitions the system along use case boundaries, which enables parallel development. Parallel Agile is fully compatible with the Incremental Commitment Spiral Model (ICSM), which involves concurrent effort of a systems engineering team, a development team, and a test team working alongside the developers. The authors have been researching and refining the PA process for several years on multiple test projects that have involved over 200 developers. The book’s example project details the design of one of these test projects, a crowdsourced traffic safety system.

Agile Living: Iterating Your Way to a FulFilled Life

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Author :
Publisher : Tahir Ashraf
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4.3/5 (341 download)

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Book Synopsis Agile Living: Iterating Your Way to a FulFilled Life by : Tahir Ashraf

Download or read book Agile Living: Iterating Your Way to a FulFilled Life written by Tahir Ashraf and published by Tahir Ashraf. This book was released on 2024-07-26 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Living: Iterating Your Way to a Fulfilled Life" is a transformative guide that applies the powerful principles of Agile methodologies beyond the realm of software development to personal development and life fulfillment. Written by experienced Agile Scrum Master Tahir Ashraf, this book offers readers a practical approach to managing their personal goals and achieving lasting satisfaction through continuous improvement and adaptability. The book begins by introducing the core concepts of Agile, such as flexibility, iterative learning, and incremental progress. These principles, traditionally used in project management, are seamlessly translated into strategies for personal growth. Through relatable anecdotes and real-life case studies, Tahir illustrates how breaking down larger life goals into manageable tasks, or "sprints," can lead to significant, sustainable progress. Key topics covered in "Agile Living" include: The Agile Way: How Agile principles can revolutionize personal growth and goal achievement. Going Solo: Applying Agile methodologies as an individual to enhance personal endeavors. Flexibility Over Rigidity: Embracing change and adaptability in personal planning. Reflect, Review, Repeat: The importance of self-retrospectives and continuous feedback. Small Steps to Big Changes: The power of incremental goals and celebrating small victories. Mastering Time and Resources: Efficiently managing time, energy, and attention using Agile techniques. Real Examples, Real Progress: Inspiring case studies of individuals who have successfully implemented Agile in their personal lives. Your Roadmap to Fulfillment: Practical steps to implementing Agile for achieving life success. Tahir’s insights are drawn from his extensive experience in Agile project management and team empowerment. His approach encourages readers to reassess their life goals, implement structured yet flexible strategies, and continuously refine their actions based on real-world feedback. "Agile Living" is an essential read for mid-career professionals and anyone looking to escape the stagnation of routine and unlock their full potential. With actionable advice and motivational guidance, this book equips readers with the tools to iterate their way to a more dynamic, productive, and fulfilled life. Embark on your journey towards personal success with "Agile Living" and discover the transformative power of Agile principles applied to everyday life.

Enterprise Agile Coaching

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Author :
Publisher : Tandem Coaching Academy
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.9/5 (85 download)

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Book Synopsis Enterprise Agile Coaching by : Cherie Silas

Download or read book Enterprise Agile Coaching written by Cherie Silas and published by Tandem Coaching Academy. This book was released on 2021-12-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: When an Agile coach leaves an organization, the changes developed during their tenure should not roll backward. Compliance is somewhat easy to install and takes hold rather quickly. The challenge with that approach is that when the forcing mechanism (Agile coach) is removed, much of the compliance rolls back to the original position. Sustainable change requires a different strategy. This book introduces the concept of utilizing an Invitational Approach to Enterprise Agile Coaching which can be a crucial catalyst for integrating sustainable change by putting the client in the seat of responsibility.

Mastering Marketing Agility

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089164
Total Pages : 207 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Mastering Marketing Agility by : Andrea Fryrear

Download or read book Mastering Marketing Agility written by Andrea Fryrear and published by Berrett-Koehler Publishers. This book was released on 2020-07-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

On Becoming Agile

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Author :
Publisher : Business Expert Press
ISBN 13 : 1637420099
Total Pages : 129 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis On Becoming Agile by : Daniel J. Power

Download or read book On Becoming Agile written by Daniel J. Power and published by Business Expert Press. This book was released on 2021-05-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to explain and facilitate the journey to Agile. Becoming agile is an ongoing journey. As the global environment changes, and becomes more complex and more uncertain, the importance of increasing agility and developing an agile mindset grows. The goal of this book is to explain and facilitate the journey. We explore agile values, practices, and principles that can help people cope with volatile and ambiguous situations. Agile values improve processes and promote communication in an organization. Agile practices advance innovation through high-performance multidisciplinary teams. Agile is about learning to anticipate and respond appropriately to the unexpected. Being agile is about interactions with people that result in successfully completing work tasks and meeting objectives. Agile is not about blindly moving faster, rather it is about continuous flexibility and learning. This book is targeted to advanced students and managers who are interested in learning to be agile. This accessible practical text poses 30 questions and provides answers that provide a starting point for further reflection.

Switch Craft

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Author :
Publisher : HarperCollins
ISBN 13 : 0063031337
Total Pages : 239 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Switch Craft by : Elaine Fox

Download or read book Switch Craft written by Elaine Fox and published by HarperCollins. This book was released on 2022-09-06 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In clear and accessible language, Elaine Fox shows how psychological science can help you to be agile in meeting challenges and to be flexible when things change. Drawing on personal experience and years of applying her research in coaching elite performance, she shows how adopting a few key skills can transform your life in profound ways. A book full of important insights.”—Mark Williams, Professor Emeritus of Clinical Psychology University and coauthor of the international bestseller Mindfulness: An Eight Week-Plan for Finding Peace in a Frantic World “Switch Craft is a fascinating book, packed full of practical advice on how to help you survive and thrive in an uncertain world. Written by a leading academic, it offers real insights in how to cope with the stresses and strains of a post-covid world.”—Michael Mosley, New York Times bestselling author and science journalist Discover how expanding and improving your mental agility—your ability to flex your thoughts, feelings, and actions—can transform your life, bolster your resilience, and foster your zest for living. Endless self-help approaches claim to have the answer. It's important to be mindful, we are told, and to stay in the moment. Sometimes, we are advised to keep going no matter what, to be 'gritty'. Others tell us that adopting a 'growth mindset' is key. However, the truth is that there is no one-size-fits-all solution to dealing with life. Elaine Fox, one of the world's leading psychologists and performance coaches, has witnessed this time and again. In her work coaching top athletes, military leaders and business professionals, she has seen that it's the people who know how and when to switch between different approaches - people who have an agile mind - who achieve the best performance. Drawing on 25 years of scientific research, Fox shares with us her step-by-step guide to what she calls 'switchcraft': the set of skills we need to navigate a complex and uncertain world. Whether it's coping with a difficult boss, overcoming a fear, dealing with hyperactive children, resolving a dispute with a friend or making a difficult choice about where to live or what to do, switchcraft helps us thrive in any situation. Like your own personal life coach, Switch Craft shows you how to break out of a rigid mindset to restore your fulfilment, curiosity and zest for life.

Agile Conversations

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Author :
Publisher : IT Revolution
ISBN 13 : 1942788665
Total Pages : 186 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis Agile Conversations by : Douglas Squirrel

Download or read book Agile Conversations written by Douglas Squirrel and published by IT Revolution. This book was released on 2020-05-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful digital transformation must start with a conversational transformation. Today, software organizations are transforming the way work gets done through practices like Agile, Lean, and DevOps. But as commonly implemented as these methods are, many transformations still fail, largely because the organization misses a critical step: transforming their culture and the way people communicate. Agile Conversations brings a practical, step-by-step guide to using the human power of conversation to build effective, high-performing teams to achieve truly Agile results. Consultants Douglas Squirrel and Jeffrey Fredrick show readers how to utilize the Five Conversations to help teams build trust, alleviate fear, answer the “whys,” define commitments, and hold everyone accountable.These five conversations give teams everything they need to reach peak performance, and they are exactly what’s missing from too many teams today. Stop focusing on processes and practices that leave your organization stuck with culture-less rituals. Instead, unleash the unique human power of conversation.

Simple

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Author :
Publisher : CRC Press
ISBN 13 : 1351773941
Total Pages : 261 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Simple by : Barry L. Cross

Download or read book Simple written by Barry L. Cross and published by CRC Press. This book was released on 2017-05-12 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The parameters of competition in business today are changing -- big does not necessarily beat small anymore; fast is beating slow. Agility, speed, and flexibility are the key elements of a successful strategy and execution in the corporate world as wells as in government agencies, health care, and education.. How well will your firm execute its strategy? What barriers exist that inhibit your execution? Are you keeping one eye on tomorrow’s customers, while you manage those of today? These are all key questions as we strive to deliver value on an ongoing basis. Simple: Killing Complexity for a Lean and Agile Organization is about agility and simplicity, in which achieving simplicity comes from a focus on the customer. Agility begins with planning, and leadership teams must develop decent vision. Generally, leaders know what they want to do, but many organizations break down, however, I when trying to implement the action plan. With over 25 years of industry, teaching, and consulting experience, the author illustrates how organizations can: Recognize who their true customers are, and appreciate what those customers want Begin to eliminate the products, services, processes and ‘work’ that gets in the way of delivering value to those customers Focus people and processes towards value creation, even in what are perceived as non-customer centric operations Avoid brand confusion and the ‘all things to all people’ mentality The complexities of managing in today’s world both obscures decision making and layers on challenges that bog an organization down, preventing leadership from understanding what their customers want. By understanding who those customers are, and what they want, leaders can focus innovation strategy and projects in ways that deliver sustainable value. Even in not-for-profit and government agencies, executing in an aligned organization can become the profitable standard business process.