Agile Marketing The Incomplete Guide

Download Agile Marketing The Incomplete Guide full books in PDF, epub, and Kindle. Read online Agile Marketing The Incomplete Guide ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Agile Marketing: The Incomplete Guide

Author : Gez Smith
Publisher : Lulu.com
ISBN 13 : 0957275420
Total Pages : 202 pages
Book Rating : 4.9/5 (572 download)

DOWNLOAD NOW!

Book Synopsis Agile Marketing: The Incomplete Guide by : Gez Smith

Download or read book Agile Marketing: The Incomplete Guide written by Gez Smith and published by Lulu.com. This book was released on 2016 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.

User Stories Applied

Author : Mike Cohn
Publisher : Addison-Wesley Professional
ISBN 13 : 0132702649
Total Pages : 291 pages
Book Rating : 4.1/5 (327 download)

DOWNLOAD NOW!

Book Synopsis User Stories Applied by : Mike Cohn

Download or read book User Stories Applied written by Mike Cohn and published by Addison-Wesley Professional. This book was released on 2004-03-01 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software. The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike Cohn provides you with a front-to-back blueprint for writing these user stories and weaving them into your development lifecycle. You'll learn what makes a great user story, and what makes a bad one. You'll discover practical ways to gather user stories, even when you can't speak with your users. Then, once you've compiled your user stories, Cohn shows how to organize them, prioritize them, and use them for planning, management, and testing. User role modeling: understanding what users have in common, and where they differ Gathering stories: user interviewing, questionnaires, observation, and workshops Working with managers, trainers, salespeople and other "proxies" Writing user stories for acceptance testing Using stories to prioritize, set schedules, and estimate release costs Includes end-of-chapter practice questions and exercises User Stories Applied will be invaluable to every software developer, tester, analyst, and manager working with any agile method: XP, Scrum... or even your own home-grown approach.

The Skills Advantage

Author : Anish Lalchandani
Publisher : Emerald Group Publishing
ISBN 13 : 1837972648
Total Pages : 172 pages
Book Rating : 4.8/5 (379 download)

DOWNLOAD NOW!

Book Synopsis The Skills Advantage by : Anish Lalchandani

Download or read book The Skills Advantage written by Anish Lalchandani and published by Emerald Group Publishing. This book was released on 2024-05-08 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anish Lalchandani provides reskilling strategies that align the organization and the individual’s needs – including practical application, agility, and building alliances for an ecosystem-based reskilling strategy. With case studies and practical steps, you will discover how skills are the new currency of work and pivotal in reskilling.

Complete Guide to Digital Project Management

Author : Shailesh Kumar Shivakumar
Publisher : Apress
ISBN 13 : 1484234170
Total Pages : 486 pages
Book Rating : 4.4/5 (842 download)

DOWNLOAD NOW!

Book Synopsis Complete Guide to Digital Project Management by : Shailesh Kumar Shivakumar

Download or read book Complete Guide to Digital Project Management written by Shailesh Kumar Shivakumar and published by Apress. This book was released on 2018-02-19 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered. This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management from various dimensions. Each core concept is complemented by case studies and real-world scenarios. The Complete Guide to Digital Project Management provides valuable tools for your use such as: Frameworks: governance, quality, knowledge transfer, root cause analysis, digital product evaluation, digital consulting, estimation Templates: estimation, staffing, resource induction, RACI Models: governance, estimation, pricing, digital maturity continuous execution, earned value management and effort forecast Metrics: project management, quality What You’ll Learn Study best practices and failure scenarios in digital projects, including common challenges, recurring problem themes, and leading indicators of project failures Explore an in-depth discussion of topics related to project quality and project governance Understand Agile and Scrum practices for Agile execution See how to apply Quality Management in digital projects, including a quality strategy, a quality framework, achieving quality in various project phases, and quality best practices Be able to use proven metrics and KPIs to track, monitor, and measure project performance Discover upcoming trends and innovations in digital project management Read more than 20 real-world scenarios in digital project management with proven best practices to handle the scenarios, and a chapter on a digital transformation case study Who This Book Is For Software project managers, software program managers, account managers, software architects, lead developers, and digital enthusiasts

Agile Marketing

Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 1398605115
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

DOWNLOAD NOW!

Book Synopsis Agile Marketing by : Neil Perkin

Download or read book Agile Marketing written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2022-04-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

The Guide to the Product Management and Marketing Body of Knowledge

Author : Greg Geracie
Publisher : Aipmm
ISBN 13 : 9780984518500
Total Pages : 346 pages
Book Rating : 4.5/5 (185 download)

DOWNLOAD NOW!

Book Synopsis The Guide to the Product Management and Marketing Body of Knowledge by : Greg Geracie

Download or read book The Guide to the Product Management and Marketing Body of Knowledge written by Greg Geracie and published by Aipmm. This book was released on 2013 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

Agile!

Author : Bertrand Meyer
Publisher : Springer Science & Business Media
ISBN 13 : 3319051555
Total Pages : 181 pages
Book Rating : 4.3/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Agile! by : Bertrand Meyer

Download or read book Agile! written by Bertrand Meyer and published by Springer Science & Business Media. This book was released on 2014-04-03 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you attracted by the promises of agile methods but put off by the fanaticism of many agile texts? Would you like to know which agile techniques work, which ones do not matter much, and which ones will harm your projects? Then you need Agile!: the first exhaustive, objective review of agile principles, techniques and tools. Agile methods are one of the most important developments in software over the past decades, but also a surprising mix of the best and the worst. Until now every project and developer had to sort out the good ideas from the bad by themselves. This book spares you the pain. It offers both a thorough descriptive presentation of agile techniques and a perceptive analysis of their benefits and limitations. Agile! serves first as a primer on agile development: one chapter each introduces agile principles, roles, managerial practices, technical practices and artifacts. A separate chapter analyzes the four major agile methods: Extreme Programming, Lean Software, Scrum and Crystal. The accompanying critical analysis explains what you should retain and discard from agile ideas. It is based on Meyer’s thorough understanding of software engineering, and his extensive personal experience of programming and project management. He highlights the limitations of agile methods as well as their truly brilliant contributions — even those to which their own authors do not do full justice. Three important chapters precede the core discussion of agile ideas: an overview, serving as a concentrate of the entire book; a dissection of the intellectual devices used by agile authors; and a review of classical software engineering techniques, such as requirements analysis and lifecycle models, which agile methods criticize. The final chapters describe the precautions that a company should take during a transition to agile development and present an overall assessment of agile ideas. This is the first book to discuss agile methods, beyond the brouhaha, in the general context of modern software engineering. It is a key resource for projects that want to combine the best of established results and agile innovations.

Essential Scrum

Author : Kenneth S. Rubin
Publisher : Addison-Wesley Professional
ISBN 13 : 0137043295
Total Pages : 501 pages
Book Rating : 4.1/5 (37 download)

DOWNLOAD NOW!

Book Synopsis Essential Scrum by : Kenneth S. Rubin

Download or read book Essential Scrum written by Kenneth S. Rubin and published by Addison-Wesley Professional. This book was released on 2012 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive guide to Scrum for all (team members, managers, and executives). If you want to use Scrum to develop innovative products and services that delight your customers, this is the complete, single-source reference you've been searching for. This book provides a common understanding of Scrum, a shared vocabulary that can be used in applying it, and practical knowledge for deriving maximum value from it.

Agile Project Management with Scrum

Author : Ken Schwaber
Publisher : Microsoft Press
ISBN 13 : 0735637903
Total Pages : 214 pages
Book Rating : 4.7/5 (356 download)

DOWNLOAD NOW!

Book Synopsis Agile Project Management with Scrum by : Ken Schwaber

Download or read book Agile Project Management with Scrum written by Ken Schwaber and published by Microsoft Press. This book was released on 2004-02-11 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules and practices for Scrum—a simple process for managing complex projects—are few, straightforward, and easy to learn. But Scrum’s simplicity itself—its lack of prescription—can be disarming, and new practitioners often find themselves reverting to old project management habits and tools and yielding lesser results. In this illuminating series of case studies, Scrum co-creator and evangelist Ken Schwaber identifies the real-world lessons—the successes and failures—culled from his years of experience coaching companies in agile project management. Through them, you’ll understand how to use Scrum to solve complex problems and drive better results—delivering more valuable software faster. Gain the foundation in Scrum theory—and practice—you need to: Rein in even the most complex, unwieldy projects Effectively manage unknown or changing product requirements Simplify the chain of command with self-managing development teams Receive clearer specifications—and feedback—from customers Greatly reduce project planning time and required tools Build—and release—products in 30-day cycles so clients get deliverables earlier Avoid missteps by regularly inspecting, reporting on, and fine-tuning projects Support multiple teams working on a large-scale project from many geographic locations Maximize return on investment!

Leading Beyond Change

Author : Michael Sahota
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523093471
Total Pages : 417 pages
Book Rating : 4.5/5 (23 download)

DOWNLOAD NOW!

Book Synopsis Leading Beyond Change by : Michael Sahota

Download or read book Leading Beyond Change written by Michael Sahota and published by Berrett-Koehler Publishers. This book was released on 2021-08-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide shows readers how to transform a traditional organization into an evolutionary one with a framework and mindset that offer a new way of leading and approaching change. Now more than ever, society is demanding change, and organizations are being asked to shift into more conscious and agile business practices. Yet, most of what people believe about leadership, effective workplaces, and how to create lasting change is either incomplete or outright incorrect. And even if the desire to change is there, understanding of how to achieve it is elusive. This book holds the key. It introduces the Shift Evolutionary Leadership Framework (SELF), which helps leaders create the understanding and application needed to evolve high performance. At the core of the book are dozens of business patterns that cut across seven dimensions of organizational functioning. The traps of traditional organizations are contrasted with the high-performance practices of evolutionary organizations. Authors Michael Sahota and Audree Tata Sahota explain the steps of leading beyond change—evolving beyond servant leadership to make the inner shift needed to unlock the practical skills and techniques. Whether readers call this shift business agility, Teal Agility, evolutionary, or the future of work, it is possible to create high-performing organizations filled with energized people who are able to surf the waves of change.

The Art of Agile Development

Author : James Shore
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596527675
Total Pages : 436 pages
Book Rating : 4.5/5 (965 download)

DOWNLOAD NOW!

Book Synopsis The Art of Agile Development by : James Shore

Download or read book The Art of Agile Development written by James Shore and published by "O'Reilly Media, Inc.". This book was released on 2008 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those considering Extreme Programming, this book provides no-nonsense advice on agile planning, development, delivery, and management taken from the authors' many years of experience. While plenty of books address the what and why of agile development, very few offer the information users can apply directly.

Xanpan: Team Centric Agile Software Development

Author : allan kelly
Publisher : Lulu.com
ISBN 13 : 1291852735
Total Pages : 237 pages
Book Rating : 4.2/5 (918 download)

DOWNLOAD NOW!

Book Synopsis Xanpan: Team Centric Agile Software Development by : allan kelly

Download or read book Xanpan: Team Centric Agile Software Development written by allan kelly and published by Lulu.com. This book was released on 2014 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xanpan is... a cross between XP and Kanban... is an example of a roll-your-own method... is distilled from Allan Kelly's own experiences running development teams and then helping multiple teams adopt Agile working methods and practices. Xanpan draws ideas from Kanban and Lean, XP and Scrum, product management and business analysis, and many other places. Allan tells the Xanpan story through a series of boards which tell the story of different teams. In between he fills in the principles, practices and thinking which together constitutes Xanpan. Each printed copy contains a code entitling the buyer to a free copy of the electronic version and subsequent updates.

The Scrum Field Guide

Author : Mitch Lacey
Publisher : Addison-Wesley Professional
ISBN 13 : 0133853713
Total Pages : 602 pages
Book Rating : 4.1/5 (338 download)

DOWNLOAD NOW!

Book Synopsis The Scrum Field Guide by : Mitch Lacey

Download or read book The Scrum Field Guide written by Mitch Lacey and published by Addison-Wesley Professional. This book was released on 2015-12-22 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of organizations are adopting Scrum to transform the way they execute complex projects, in software and beyond. This guide will give you the skills and confidence needed to deploy Scrum, resulting in high-performing teams and satisfied customers. Drawing on years of hands-on experience helping companies succeed, Certified Scrum Trainer (CST) Mitch Lacey helps you overcome the major challenges of Scrum adoption and the deeper issues that emerge later. Extensively revised to reflect improved Scrum practices and tools, this edition adds an all-new section of tips from the field. Lacey covers many new topics, including immersive interviewing, collaborative estimation, and deepening business alignment. In 35 engaging chapters, you’ll learn how to build support and maximize value across your company. Now part of the renowned Mike Cohn Signature Series on agile development, this pragmatic guide addresses everything from establishing roles and priorities to determining team velocity, setting sprint length, and conducting customer reviews. Coverage includes Bringing teams and new team members on board Creating a workable definition of “done” Planning for short-term wins, and removing impediments to success Balancing predictability and adaptability in release planning Running productive daily scrums Fixing failing sprints Accurately costing projects, and measuring the value they deliver Managing risks in dynamic Scrum projects Prioritizing and estimating backlogs Working with distributed and offshore teams Institutionalizing improvements, and extending agility throughout the organization Packed with real-world examples straight from Lacey’s experience, this book will be invaluable to anyone transitioning to Scrum, seeking to improve their early results, or trying to get back on track.

Psychology of Agile

Author : Bhuvan Unhelkar
Publisher : CRC Press
ISBN 13 : 1040155103
Total Pages : 176 pages
Book Rating : 4.0/5 (41 download)

DOWNLOAD NOW!

Book Synopsis Psychology of Agile by : Bhuvan Unhelkar

Download or read book Psychology of Agile written by Bhuvan Unhelkar and published by CRC Press. This book was released on 2024-11-29 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile is a mindset and a culture that has evolved beyond software development to encompass all forms of project management, business organizations, defense, and society. In today’s fast- paced and ever- changing world, adopting an Agile approach is essential for organizations to thrive and maintain competitiveness. This book aims to extend the concept of Agility beyond the four declarations of the Manifesto and apply it to various projects, organizations, and even society. The book delves into the intricacies of Agile and highlights its significance in modern workplaces. It emphasizes that Agile is more than just a set of tools and techniques; it is a way of thinking and a culture that requires a deep understanding of psychology and sociology. Key topics discussed: Agility as a leadership characteristic and the meta- mind of Agile • Agile mind- map beyond the manifesto and methods Psychological frameworks (Maslow, TA, MBTI, Left- Right, Slow- Fast) relevant to Agile work and psychosocial games at work Psychological development and Composite Agile Method and Strategy (CAMS) Agile organizational structures and behaviors Agile Transformations in the Digital Age This book is valuable for Agile coaches, mentors, and Scrum Masters looking for more comprehensive answers than what an Agile framework can provide. It is also helpful for business leaders, stakeholders, and product owners who need to deal with ambiguous or unclear issues, as well as project managers and team leaders who already have experience in Agile but feel like something is missing. Additionally, HR professionals and trainers involved in Agile transformation can benefit from this book.

Agency

Author : R. Webb
Publisher : Springer
ISBN 13 : 1137501227
Total Pages : 324 pages
Book Rating : 4.1/5 (375 download)

DOWNLOAD NOW!

Book Synopsis Agency by : R. Webb

Download or read book Agency written by R. Webb and published by Springer. This book was released on 2016-09-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Agile Data Science

Author : Russell Jurney
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449326919
Total Pages : 269 pages
Book Rating : 4.4/5 (493 download)

DOWNLOAD NOW!

Book Synopsis Agile Data Science by : Russell Jurney

Download or read book Agile Data Science written by Russell Jurney and published by "O'Reilly Media, Inc.". This book was released on 2013-10-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mining big data requires a deep investment in people and time. How can you be sure you’re building the right models? With this hands-on book, you’ll learn a flexible toolset and methodology for building effective analytics applications with Hadoop. Using lightweight tools such as Python, Apache Pig, and the D3.js library, your team will create an agile environment for exploring data, starting with an example application to mine your own email inboxes. You’ll learn an iterative approach that enables you to quickly change the kind of analysis you’re doing, depending on what the data is telling you. All example code in this book is available as working Heroku apps. Create analytics applications by using the agile big data development methodology Build value from your data in a series of agile sprints, using the data-value stack Gain insight by using several data structures to extract multiple features from a single dataset Visualize data with charts, and expose different aspects through interactive reports Use historical data to predict the future, and translate predictions into action Get feedback from users after each sprint to keep your project on track

Handbook on Innovation and Project Management

Author : Andrew Davies
Publisher : Edward Elgar Publishing
ISBN 13 : 1789901804
Total Pages : 463 pages
Book Rating : 4.7/5 (899 download)

DOWNLOAD NOW!

Book Synopsis Handbook on Innovation and Project Management by : Andrew Davies

Download or read book Handbook on Innovation and Project Management written by Andrew Davies and published by Edward Elgar Publishing. This book was released on 2023-10-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying the origins and evolution of innovation and project management, this unique Handbook explains why and how the two fields have grown and developed as separate disciplines, highlighting how and why they are now converging. It explores the theoretical and practical connections between the management of innovations and projects, examining the close relationship between the disciplines.