Advertising Using Words As Tools For Selling Second Edition

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Advertising: Using Words as Tools for Selling Second Edition

Author : Ruta Kalmane
Publisher : Lulu.com
ISBN 13 : 1471092518
Total Pages : 131 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Advertising: Using Words as Tools for Selling Second Edition by : Ruta Kalmane

Download or read book Advertising: Using Words as Tools for Selling Second Edition written by Ruta Kalmane and published by Lulu.com. This book was released on 2012-03-07 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.

Advertising: Using Words as Tools for Selling

Author : Ms Ruta Kalmane
Publisher :
ISBN 13 : 9781445712765
Total Pages : 103 pages
Book Rating : 4.7/5 (127 download)

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Book Synopsis Advertising: Using Words as Tools for Selling by : Ms Ruta Kalmane

Download or read book Advertising: Using Words as Tools for Selling written by Ms Ruta Kalmane and published by . This book was released on 2010-03-03 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management (Second Edition)

Author :
Publisher : Excel Books India
ISBN 13 : 9350622602
Total Pages : 769 pages
Book Rating : 4.3/5 (56 download)

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Book Synopsis Marketing Management (Second Edition) by :

Download or read book Marketing Management (Second Edition) written by and published by Excel Books India. This book was released on with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt:

PRINCIPLES OF MARKETING, SECOND EDITION

Author : KAPOOR, NEERU
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9391818137
Total Pages : 312 pages
Book Rating : 4.3/5 (918 download)

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Book Synopsis PRINCIPLES OF MARKETING, SECOND EDITION by : KAPOOR, NEERU

Download or read book PRINCIPLES OF MARKETING, SECOND EDITION written by KAPOOR, NEERU and published by PHI Learning Pvt. Ltd.. This book was released on 2021-10-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, designed for the undergraduate and postgraduate courses of commerce, arts and management offered at various universities including the University of Delhi helps students understanding the basics of marketing, which is the fundamental activity for every business these days. An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. The book thoroughly covers a wide range of topics and issues, such as, the concept, nature, importance, limitations and evolution of marketing. The concept of marketing-mix, marketing environment, consumer buying behaviour, market segmentation, product, price, place and promotion decisions are well explained. Focus is also laid on discussing the new emerging concepts, such as, retailing, rural marketing, green marketing, customer relationship marketing, digital marketing and consumerism. The unique features of the book are: • Includes learning outcomes to make the students aware of what they will take away after reading the chapter. • Use of illustrations and diagrams for better understanding and grasping of the concepts. • Incorporates latest developments in the field of marketing from the corporate world to relate theory to practical knowledge. • Provides, 'Things to Remember' at the end of each chapter for a quick review of important topics. • Gives chapter-end short- and long-answer questions to give students an opportunity to test their understanding of the subject and application in the real world. TARGET AUDIENCE • BBA/BCom/BA • MCom • MBA

Marketing: A Relationship Perspective (Second Edition)

Author : Hollensen Svend
Publisher : World Scientific
ISBN 13 : 1944659641
Total Pages : 520 pages
Book Rating : 4.9/5 (446 download)

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Book Synopsis Marketing: A Relationship Perspective (Second Edition) by : Hollensen Svend

Download or read book Marketing: A Relationship Perspective (Second Edition) written by Hollensen Svend and published by World Scientific. This book was released on 2019-03-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.

The Complete Idiot's Guide to Marketing, 2nd edition

Author : Sarah White
Publisher : Penguin
ISBN 13 : 144069611X
Total Pages : 490 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Marketing, 2nd edition by : Sarah White

Download or read book The Complete Idiot's Guide to Marketing, 2nd edition written by Sarah White and published by Penguin. This book was released on 2003-11-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.

Master Content Marketing, Second Edition

Author : Pamela Wilson
Publisher : BIG Brand Books
ISBN 13 : 099787547X
Total Pages : 188 pages
Book Rating : 4.9/5 (978 download)

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Book Synopsis Master Content Marketing, Second Edition by : Pamela Wilson

Download or read book Master Content Marketing, Second Edition written by Pamela Wilson and published by BIG Brand Books. This book was released on 2023-10-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Unlock powerful content marketing strategies to skyrocket your business growth - Discover how to ethically use AI writing tools like ChatGPT in your content production process - Create precision-crafted content to match your customer's journey - Harness the power of a simple 7-Part Formula for captivating content - Ignite engagement with compelling headlines and irresistible first sentences - Discover a proven multi-day system to produce consistent, high-quality content marketing - Master content strategy planning for long term success - Get actionable plans and checklists for revenue-generating content - Access exclusive advice from successful content marketers Master Content Marketing is the first book in Pamela Wilson's Master Content series. It lays the foundation for any content plan. Ready to compete with content? Grab your copy of Master Content Marketing today.

Inside Reading Second Edition: Student Book Level 1

Author : Arline Burgmeier
Publisher : Oxford University Press
ISBN 13 : 0194218899
Total Pages : 180 pages
Book Rating : 4.1/5 (942 download)

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Book Synopsis Inside Reading Second Edition: Student Book Level 1 by : Arline Burgmeier

Download or read book Inside Reading Second Edition: Student Book Level 1 written by Arline Burgmeier and published by Oxford University Press. This book was released on 2020-02-07 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Reading Second Edition is a five-level academic reading series that develops students’ reading skills and teaches key academic vocabulary from the Academic Word List.

Advertising-- Selling Service

Author : Business Data Bureau, Indianapolis
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Advertising-- Selling Service by : Business Data Bureau, Indianapolis

Download or read book Advertising-- Selling Service written by Business Data Bureau, Indianapolis and published by . This book was released on 1922 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Sport Marketing

Author : Aaron C.T. Smith
Publisher : Routledge
ISBN 13 : 131769144X
Total Pages : 415 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Introduction to Sport Marketing by : Aaron C.T. Smith

Download or read book Introduction to Sport Marketing written by Aaron C.T. Smith and published by Routledge. This book was released on 2014-12-17 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

Federal Trade Commission Decisions

Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 1856 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Federal Trade Commission Decisions by : United States. Federal Trade Commission

Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1941 with total page 1856 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Library and Information Science, Second Edition -

Author : Miriam Drake
Publisher : CRC Press
ISBN 13 : 9780824720797
Total Pages : 902 pages
Book Rating : 4.7/5 (27 download)

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Book Synopsis Encyclopedia of Library and Information Science, Second Edition - by : Miriam Drake

Download or read book Encyclopedia of Library and Information Science, Second Edition - written by Miriam Drake and published by CRC Press. This book was released on 2003-05-20 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revitalized version of the popular classic, the Encyclopedia of Library and Information Science, Second Edition targets new and dynamic movements in the distribution, acquisition, and development of print and online media-compiling articles from more than 450 information specialists on topics including program planning in the digital era, recruitment, information management, advances in digital technology and encoding, intellectual property, and hardware, software, database selection and design, competitive intelligence, electronic records preservation, decision support systems, ethical issues in information, online library instruction, telecommuting, and digital library projects.

International Encyclopedia of Hospitality Management

Author : Abraham Pizam
Publisher : Routledge
ISBN 13 : 1136394168
Total Pages : 708 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Encyclopedia of Hospitality Management by : Abraham Pizam

Download or read book International Encyclopedia of Hospitality Management written by Abraham Pizam and published by Routledge. This book was released on 2005-04-18 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants * Clubs * Time-share * Conventions As well as a functional one: * Accounting & finance * Marketing * Human resources * Information technology * Facilities management Its unique user-friendly structure enables readers to find exactly the information they require at a glance; whether they require broad detail which takes a more cross-sectional view across each subject field, or more focussed information which looks closely at specific topics and issues within the hospitality industry today. Section Editors: Peter Harris - ACCOUNTING & FINANCE Oxford Brookes University, UK Zheng Gu - ACCOUNTING & FINANCE University of Nevada, Las Vegas, USA Randall Upchurch - CLUB MANAGEMENT & TIMESHARE MANAGEMENT University of Central Florida, USA Patti Shock - EVENT MANAGEMENT University of Nevada, Las Vegas, USA Deborah Breiter - EVENT MANAGEMENT University of Central Florida, USA David Stipanuk - FACILITIES MANAGEMENT Cornell University, USA Darren Lee-Ross - HUMAN RESOURCES MANAGEMENT James Cook University, Australia Gill Maxwell - HUMAN RESOURCES MANAGEMENT Caledonian Glasgow University, UK Dimitrios Buhalis - INFORMATION TECHNOLOGY University of Surrey, UK Allan Stutts - LODGING MANAGEMENT American Intercontinental University, USA Stowe Shoemaker - MARKETING University of Houston, USA Linda Shea - MARKETING University of Massachusetts, USA Dennis Reynolds - RESTAURANTS & FOODSERVICE MANAGEMENT Washington State University, USA Arie Reichel - STRATEGIC MANAGEMENT Ben-Gurion University, Israel

Introducing Language in Use

Author : Andrew John Merrison
Publisher : Routledge
ISBN 13 : 1134658028
Total Pages : 489 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Introducing Language in Use by : Andrew John Merrison

Download or read book Introducing Language in Use written by Andrew John Merrison and published by Routledge. This book was released on 2013-12-17 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Language in Use, second edition, provides a lively and accessible introduction to the study of language and linguistics. Drawing on a vast range of data and examples of language in its many forms, this book provides students with the tools they need to analyse real language in diverse contexts. The second edition of this best-selling textbook has been fully revised and updated with entirely new chapters on Phonology and Sociolinguistics, two separate chapters on syntax and grammar, completely rewritten chapters on Multilingualism, Psycholinguistics and World Englishes, and a greater focus on corpus linguistics. Introducing Language in Use: covers all the core areas and topics of language study, including semiotics, communication, grammar, phonetics, phonology, words, semantics, variety in language, history of English, world Englishes, multilingualism, psycholinguistics, sociolinguistics, language acquisition, conversation analysis, pragmatics and politeness adopts a 'how to' approach, encouraging students to apply their knowledge as they learn it draws on examples of language from around the world in forms ranging from conversation to advertising and text messaging, always giving precedence to real language in use includes activities throughout the text and an extensive glossary of terms The book is supported by a companion website offering a wealth of additional resources including commentaries on the activities in the book, suggested further reading and references, links to useful websites, more texts to analyse, additional web activities, ‘fun with language’ exercises, discussion questions and an additional ‘Language in Education’ chapter. This is an essential coursebook for all introductory courses in English language, communication and linguistics. Visit the companion website at www.routledge.com/cw/merrison

National Petroleum News

Author :
Publisher :
ISBN 13 :
Total Pages : 1498 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis National Petroleum News by :

Download or read book National Petroleum News written by and published by . This book was released on 1924 with total page 1498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management, 2nd Edition

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 969 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi

Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

The Guide: Tools and Guidelines for Success to Provide Great Call Center Customer Service

Author : Dr. Harold L. Price
Publisher : Page Publishing Inc
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4.8/5 (865 download)

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Book Synopsis The Guide: Tools and Guidelines for Success to Provide Great Call Center Customer Service by : Dr. Harold L. Price

Download or read book The Guide: Tools and Guidelines for Success to Provide Great Call Center Customer Service written by Dr. Harold L. Price and published by Page Publishing Inc. This book was released on 2023-02-17 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harold L. Price has experience in call center customer service with a myriad of entities, such as Blue Cross and Blue Shield, Aetna U.S. Healthcare, The U.S. Small Business Administration, and the Social Security Administration. In addition, he is extremely pleased to have the opportunity to serve his country in the U.S. Coast Guard. This book provides a synopsis of the professional life of Dr. Price, as well as the gratitude he has for his educational accomplishments. One thing Dr. Price is keen to point out is that it's not about how or where you start in life but how you finish.