Advertising Standards And Ethics

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Ethics in Advertising

Author : Wally Snyder
Publisher : Routledge
ISBN 13 : 1317281527
Total Pages : 300 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Ethics in Advertising by : Wally Snyder

Download or read book Ethics in Advertising written by Wally Snyder and published by Routledge. This book was released on 2016-11-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

Advertising Standards and Ethics

Author : Justin Healey
Publisher :
ISBN 13 : 9781922084880
Total Pages : pages
Book Rating : 4.0/5 (848 download)

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Book Synopsis Advertising Standards and Ethics by : Justin Healey

Download or read book Advertising Standards and Ethics written by Justin Healey and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Ethics

Author : Edward Spence
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Advertising Ethics by : Edward Spence

Download or read book Advertising Ethics written by Edward Spence and published by Prentice Hall. This book was released on 2005 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: . This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

Ethics in Advertising

Author : Wally Snyder
Publisher : Taylor & Francis
ISBN 13 : 1317281535
Total Pages : 200 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Ethics in Advertising by : Wally Snyder

Download or read book Ethics in Advertising written by Wally Snyder and published by Taylor & Francis. This book was released on 2016-11-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

Advertising Ethics

Author : Rafeal Mechlore
Publisher : Rose Publishing (CA)
ISBN 13 : 9788196716271
Total Pages : 0 pages
Book Rating : 4.7/5 (162 download)

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Book Synopsis Advertising Ethics by : Rafeal Mechlore

Download or read book Advertising Ethics written by Rafeal Mechlore and published by Rose Publishing (CA). This book was released on 2023-10-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving business landscape, the intersection of advertising and ethics has become a critical focal point. "Advertising Ethics: Balancing Business and Responsibility" is a thought-provoking exploration of the complex and dynamic relationship between the world of marketing and the moral obligations that come with it. This book delves deep into the ethical dimensions of advertising, offering a comprehensive understanding of the challenges and opportunities faced by businesses and marketers in maintaining a delicate balance between profit-driven objectives and social responsibility. Key Features: Ethical Dilemmas Unveiled: This book uncovers the ethical dilemmas that often arise in advertising practices. It scrutinizes real-world examples, shedding light on instances where businesses have strayed from ethical standards or, conversely, have excelled in their commitment to responsible advertising. Case Studies: "Advertising Ethics" offers a wide array of case studies from various industries, illustrating how companies have navigated the ethical maze of advertising. These cases provide valuable insights into the consequences of ethical decisions on a business's reputation and bottom line. Theoretical Framework: The book delves into the theoretical underpinnings of advertising ethics, exploring philosophical, sociological, and psychological theories that help shape ethical decisions in the field of advertising. Legal and Regulatory Considerations: It delves into the legal and regulatory aspects of advertising ethics, discussing the role of government agencies, industry self-regulation, and the implications of non-compliance. Consumer Perspective: "Advertising Ethics" also takes a closer look at how consumers perceive and respond to ethically responsible advertising. Understanding the consumer's point of view is crucial for businesses striving to build trust and loyalty. Practical Guidance: The book provides practical guidance for marketers, advertisers, and business leaders on how to integrate ethical considerations into their advertising strategies while maintaining profitability. Industry Trends: It discusses the latest trends and emerging best practices in the advertising industry, shedding light on how businesses are adapting to an era where ethical advertising is not just a choice but a necessity. "Advertising Ethics: Balancing Business and Responsibility" is an invaluable resource for anyone involved in the advertising industry or anyone interested in the evolving dynamics of business ethics. It invites readers to ponder the profound questions surrounding advertising's moral obligations while offering a roadmap for businesses to prosper while staying true to their values and societal responsibilities.

Good Corporation, Bad Corporation

Author : Guillermo C. Jimenez
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (959 download)

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Book Synopsis Good Corporation, Bad Corporation by : Guillermo C. Jimenez

Download or read book Good Corporation, Bad Corporation written by Guillermo C. Jimenez and published by . This book was released on 2016 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.

The Role of Ethics in Advertising and the Effects of Social Media

Author : Majed Almutairi
Publisher : GRIN Verlag
ISBN 13 : 3656693145
Total Pages : 20 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis The Role of Ethics in Advertising and the Effects of Social Media by : Majed Almutairi

Download or read book The Role of Ethics in Advertising and the Effects of Social Media written by Majed Almutairi and published by GRIN Verlag. This book was released on 2014-07-09 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, course: Marketing Ethics, language: English, abstract: In this study, the examination revolves around three main issues which include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Alternatively, advertising refers to method by which sellers communicate to buyers in the market. The study will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects of social media on ethics in advertising (Ibrahim, 2008). When talking about ethics in advertising, it refers to well defined principles upon which communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry. Advertising has many benefits; however, certain points employed don’t match the required ethical norms.

Ethical Claims in Advertising

Author : Maike Dürk
Publisher : GRIN Verlag
ISBN 13 : 3640895290
Total Pages : 19 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Ethical Claims in Advertising by : Maike Dürk

Download or read book Ethical Claims in Advertising written by Maike Dürk and published by GRIN Verlag. This book was released on 2011-04-18 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, Comenius University in Bratislava, course: Business Ethics, language: English, abstract: But what happens if the developed advertising campaign perfectly attracts the aimed target group but coincidentally discriminates a vulnerable group? Is it fine to make jokes based on elderly, printed on flyers which are thrown in every mailbox in the country? How should advertisers behave? This paper is going to examine some ethical claims and causes for thought in advertising ethics. It aims to assist advertisers in trying to behave as ethically as possible while struggling through the jungle of audience demands. In the first part some necessary theoretical definitions will be given. In the second and main part the ethical claims are described, subdivided in three key moral principles: Truthfulness, Dignity and Social Responsibility. In the last section an exemplary advertisement will be analyzed in order to show the work of seemingly ethics-unconscious advertisers.

Standards and Ethics of Advertising by the Cigarette Industry

Author : Robert John Leary
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.:/5 (528 download)

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Book Synopsis Standards and Ethics of Advertising by the Cigarette Industry by : Robert John Leary

Download or read book Standards and Ethics of Advertising by the Cigarette Industry written by Robert John Leary and published by . This book was released on 1954 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Model Rules of Professional Conduct

Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Ethics in Social Marketing

Author : Alan R. Andreasen
Publisher : Georgetown University Press
ISBN 13 : 9781589013162
Total Pages : 228 pages
Book Rating : 4.0/5 (131 download)

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Book Synopsis Ethics in Social Marketing by : Alan R. Andreasen

Download or read book Ethics in Social Marketing written by Alan R. Andreasen and published by Georgetown University Press. This book was released on 2001-02-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

SAGE Brief Guide to Marketing Ethics

Author : Sage Publications
Publisher : SAGE
ISBN 13 : 1412995140
Total Pages : 233 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis SAGE Brief Guide to Marketing Ethics by : Sage Publications

Download or read book SAGE Brief Guide to Marketing Ethics written by Sage Publications and published by SAGE. This book was released on 2012 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

The Global Advertising Regulation Handbook

Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456580
Total Pages : 296 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Global Advertising Regulation Handbook by : Mary Alice Shaver

Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Ethics in Marketing

Author : Patrick E. Murphy
Publisher : Routledge
ISBN 13 : 113647787X
Total Pages : 193 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Ethics in Marketing by : Patrick E. Murphy

Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Routledge. This book was released on 2012-02-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.

Advertising and Ethics

Author : Kim B. Rotzoll
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Advertising and Ethics by : Kim B. Rotzoll

Download or read book Advertising and Ethics written by Kim B. Rotzoll and published by . This book was released on 1989 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Law and Ethics

Author : P. B. Sawant
Publisher :
ISBN 13 : 9788175342705
Total Pages : 0 pages
Book Rating : 4.3/5 (427 download)

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Book Synopsis Advertising Law and Ethics by : P. B. Sawant

Download or read book Advertising Law and Ethics written by P. B. Sawant and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With special reference to India.

Ethics in Marketing

Author : Patrick E. Murphy
Publisher : Taylor & Francis
ISBN 13 : 1317235657
Total Pages : 213 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Ethics in Marketing by : Patrick E. Murphy

Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Taylor & Francis. This book was released on 2016-12-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.