Advertising Production

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Shoot, Edit, Share

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Author : Kirsten Johnson
Publisher : CRC Press
ISBN 13 : 1317444264
Total Pages : 294 pages
Book Rating : 4.3/5 (174 download)

Book Synopsis Shoot, Edit, Share by : Kirsten Johnson

Download or read book Shoot, Edit, Share written by Kirsten Johnson and published by CRC Press. This book was released on 2016-09-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

Advertising, Records and Systems

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Author : William Henry Leffingwell
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.M/5 ( download)

Book Synopsis Advertising, Records and Systems by : William Henry Leffingwell

Download or read book Advertising, Records and Systems written by William Henry Leffingwell and published by . This book was released on 1919 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Production and Creativity in Advertising

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Author : Robin B. Evans
Publisher : Financial Times Management
ISBN 13 : 9780273027287
Total Pages : 223 pages
Book Rating : 4.0/5 (272 download)

Book Synopsis Production and Creativity in Advertising by : Robin B. Evans

Download or read book Production and Creativity in Advertising written by Robin B. Evans and published by Financial Times Management. This book was released on 1988 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Get Into and Survive Film, Advertising and TV Post-Production - The Alternative Guide

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Author : Klaudija Cermak
Publisher : Lulu.com
ISBN 13 : 0957217013
Total Pages : 142 pages
Book Rating : 4.9/5 (572 download)

Book Synopsis How to Get Into and Survive Film, Advertising and TV Post-Production - The Alternative Guide by : Klaudija Cermak

Download or read book How to Get Into and Survive Film, Advertising and TV Post-Production - The Alternative Guide written by Klaudija Cermak and published by Lulu.com. This book was released on 2012-06-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an alternative guide to the skills required to get into and have a successful career in the post-production industry. It is filled with tips on how to choose the segment of the industry you wish to work in, key roles: how to get them and what they entail. The 'Rules for Survival' are packed with little secrets on how to interact with clients and colleagues and how to get out of awkward situations with dignity. This is the essential guide to working successfully in the ever-changing and increasingly competitive global landscape of post-production. Klaudija Cermak is a visual effects artist working in London's Soho. She has over 20 years' experience in film, advertising and TV post-production. Her credits include Gladiator, Harry Potter, Troy, Virtual History and numerous commercials for major brands.

Explorations in Critical Studies of Advertising

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Author : James F. Hamilton
Publisher : Routledge
ISBN 13 : 1317232976
Total Pages : 407 pages
Book Rating : 4.3/5 (172 download)

Book Synopsis Explorations in Critical Studies of Advertising by : James F. Hamilton

Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

The Oxford Handbook of Music and Advertising

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Author : James Deaville
Publisher : Oxford University Press, USA
ISBN 13 : 0190691247
Total Pages : 954 pages
Book Rating : 4.1/5 (96 download)

Book Synopsis The Oxford Handbook of Music and Advertising by : James Deaville

Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press, USA. This book was released on 2021 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Produce an Effective TV Commercial

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Author : Hooper White
Publisher : National Textbook Company
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (9 download)

Book Synopsis How to Produce an Effective TV Commercial by : Hooper White

Download or read book How to Produce an Effective TV Commercial written by Hooper White and published by National Textbook Company. This book was released on 1981 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Technique of Advertising Production

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Author : Thomas Blaine Stanley
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.:/5 (175 download)

Book Synopsis The Technique of Advertising Production by : Thomas Blaine Stanley

Download or read book The Technique of Advertising Production written by Thomas Blaine Stanley and published by . This book was released on 1950 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Advertising Age and Mail Order Journal

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Author :
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.:/5 (334 download)

Book Synopsis The Advertising Age and Mail Order Journal by :

Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1919 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Ad Makers

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Author : Tom von Logue Newth
Publisher : Ilex Press
ISBN 13 : 1781570574
Total Pages : 546 pages
Book Rating : 4.7/5 (815 download)

Book Synopsis The Ad Makers by : Tom von Logue Newth

Download or read book The Ad Makers written by Tom von Logue Newth and published by Ilex Press. This book was released on 2013-07-01 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films. - The stories behind some of the best-known TV commercials, as told by the people who made them - Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry

Do-It-Yourself Advertising and Promotion

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Author : Fred E. Hahn
Publisher : John Wiley & Sons
ISBN 13 : 0471446475
Total Pages : 358 pages
Book Rating : 4.4/5 (714 download)

Book Synopsis Do-It-Yourself Advertising and Promotion by : Fred E. Hahn

Download or read book Do-It-Yourself Advertising and Promotion written by Fred E. Hahn and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Printers' Ink; the ... Magazine of Advertising, Management and Sales

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Author :
Publisher :
ISBN 13 :
Total Pages : 2620 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1920 with total page 2620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Produce Effective TV Commercials

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Author : Hooper White
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 ( download)

Book Synopsis How to Produce Effective TV Commercials by : Hooper White

Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation

The Advertising Handbook

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Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1134718926
Total Pages : 260 pages
Book Rating : 4.1/5 (347 download)

Book Synopsis The Advertising Handbook by : Helen Powell

Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

TV Commercials: How to Make Them

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Author : Ivan Cury
Publisher : Taylor & Francis
ISBN 13 : 113607029X
Total Pages : 244 pages
Book Rating : 4.1/5 (36 download)

Book Synopsis TV Commercials: How to Make Them by : Ivan Cury

Download or read book TV Commercials: How to Make Them written by Ivan Cury and published by Taylor & Francis. This book was released on 2013-01-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Advertising Fortnightly

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Author :
Publisher :
ISBN 13 :
Total Pages : 1354 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Advertising Fortnightly by :

Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt: