Advertising Layout And Typography

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Advertising Design and Typography

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Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 162153491X
Total Pages : 226 pages
Book Rating : 4.6/5 (215 download)

Book Synopsis Advertising Design and Typography by : Alex W. White

Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Lessons in Typography

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Author : Jim Krause
Publisher : New Riders
ISBN 13 : 0133993728
Total Pages : 658 pages
Book Rating : 4.1/5 (339 download)

Book Synopsis Lessons in Typography by : Jim Krause

Download or read book Lessons in Typography written by Jim Krause and published by New Riders. This book was released on 2015-06-06 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.

Advertising Copy, Layout, and Typography

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Author : Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4./5 ( download)

Book Synopsis Advertising Copy, Layout, and Typography by : Hugh G. Wales, Dwight L. Gentry, Max Wales

Download or read book Advertising Copy, Layout, and Typography written by Hugh G. Wales, Dwight L. Gentry, Max Wales and published by . This book was released on 1958 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Typographic Design in Advertising

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Author : Laurance Benjamin Siegfried
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (89 download)

Book Synopsis Typographic Design in Advertising by : Laurance Benjamin Siegfried

Download or read book Typographic Design in Advertising written by Laurance Benjamin Siegfried and published by . This book was released on 1930 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design, Typography, Etc

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Author : Damien Gautier
Publisher : Verlag Niggli AG
ISBN 13 : 9783721209778
Total Pages : 0 pages
Book Rating : 4.2/5 (97 download)

Book Synopsis Design, Typography, Etc by : Damien Gautier

Download or read book Design, Typography, Etc written by Damien Gautier and published by Verlag Niggli AG. This book was released on 2017-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elaborating by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media.

Type & Layout

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Author : Colin Wheildon
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.4/5 (91 download)

Book Synopsis Type & Layout by : Colin Wheildon

Download or read book Type & Layout written by Colin Wheildon and published by . This book was released on 1995 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of desktop publishing has reawakened interest in the presentational aspects of printed communication; that is, in what writing looks like. When picking a fonts package, the image-conscious self-expresser would do well to consult Wheildon on the ins and outs of typography and graphic design; indeed, for those in advertising, his book will serve as a layout primer. In measured, detailed language, and drawing on nine years of research, Wheildon discusses page layout, typefaces, reader behavior, and more. Further, given subject matter that lends itself to insightful illustration, he accompanies the text with graphics that enhance and underscore his points at every turn. His writing seems a bit technical, even dry, at first, but detailed and crisp exposition combine with apt illustration to impart as much depth about the technical aspects of presenting printed communication as many readers may want. Mike Tribby. --

Typography Workbook

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Author : Timothy Samara
Publisher : Rockport Pub
ISBN 13 : 9781592531905
Total Pages : 260 pages
Book Rating : 4.5/5 (319 download)

Book Synopsis Typography Workbook by : Timothy Samara

Download or read book Typography Workbook written by Timothy Samara and published by Rockport Pub. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers ideas and inspiration through hundreds of successful real-life projects. It also offers advice on choosing fonts, sizes and colours, incorporating text and illustrations, and avoiding common mistakes in text usage.

Layout Index

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Author : Jim Krause
Publisher : Simon and Schuster
ISBN 13 : 1440321965
Total Pages : 316 pages
Book Rating : 4.4/5 (43 download)

Book Synopsis Layout Index by : Jim Krause

Download or read book Layout Index written by Jim Krause and published by Simon and Schuster. This book was released on 2001-04-16 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

Typography, Referenced

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Author : Jason Tselentis
Publisher : Rockport Publishers
ISBN 13 : 1610582055
Total Pages : 400 pages
Book Rating : 4.6/5 (15 download)

Book Synopsis Typography, Referenced by : Jason Tselentis

Download or read book Typography, Referenced written by Jason Tselentis and published by Rockport Publishers. This book was released on 2012-02-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

Library of Congress Subject Headings

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Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1480 pages
Book Rating : 4.:/5 (3 download)

Book Synopsis Library of Congress Subject Headings by : Library of Congress

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2013 with total page 1480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library of Congress Subject Headings

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Author : Library of Congress. Office for Subject Cataloging Policy
Publisher :
ISBN 13 :
Total Pages : 1360 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Library of Congress Subject Headings by : Library of Congress. Office for Subject Cataloging Policy

Download or read book Library of Congress Subject Headings written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1992 with total page 1360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library of Congress Subject Headings

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Author : Library of Congress. Cataloging Policy and Support Office
Publisher :
ISBN 13 :
Total Pages : 1924 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Library of Congress Subject Headings by : Library of Congress. Cataloging Policy and Support Office

Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2009 with total page 1924 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Design by Medium

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Author : Robyn Blakeman
Publisher : Routledge
ISBN 13 : 1000551393
Total Pages : 493 pages
Book Rating : 4.0/5 (5 download)

Book Synopsis Advertising Design by Medium by : Robyn Blakeman

Download or read book Advertising Design by Medium written by Robyn Blakeman and published by Routledge. This book was released on 2022-03-28 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

Principles of Advertising

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Author : Monle Lee
Publisher : Psychology Press
ISBN 13 : 9780789023001
Total Pages : 458 pages
Book Rating : 4.0/5 (23 download)

Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Psychology Press. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Library of Congress Subject Headings

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Author : Library of Congress. Subject Cataloging Division
Publisher :
ISBN 13 :
Total Pages : 1314 pages
Book Rating : 4.3/5 (555 download)

Book Synopsis Library of Congress Subject Headings by : Library of Congress. Subject Cataloging Division

Download or read book Library of Congress Subject Headings written by Library of Congress. Subject Cataloging Division and published by . This book was released on 1980 with total page 1314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Elements of Logo Design

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1621536033
Total Pages : 227 pages
Book Rating : 4.6/5 (215 download)

Book Synopsis The Elements of Logo Design by : Alex W. White

Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

P-Z

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Author : Library of Congress. Office for Subject Cataloging Policy
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.:/5 ( download)

Book Synopsis P-Z by : Library of Congress. Office for Subject Cataloging Policy

Download or read book P-Z written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt: