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Advertising Law And Ethics
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Book Synopsis Ethics in Advertising by : Wally Snyder
Download or read book Ethics in Advertising written by Wally Snyder and published by Routledge. This book was released on 2016-11-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Book Synopsis Advertising Ethics by : Edward Spence
Download or read book Advertising Ethics written by Edward Spence and published by Prentice Hall. This book was released on 2005 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: . This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.
Book Synopsis Advertising Law and Ethics by : P. B. Sawant
Download or read book Advertising Law and Ethics written by P. B. Sawant and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With special reference to India.
Book Synopsis Ethics in Advertising by : Wally Snyder
Download or read book Ethics in Advertising written by Wally Snyder and published by Taylor & Francis. This book was released on 2016-11-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Book Synopsis Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy by : Guillermo C. Jimenez
Download or read book Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy written by Guillermo C. Jimenez and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Ethics by : Rafeal Mechlore
Download or read book Advertising Ethics written by Rafeal Mechlore and published by Rose Publishing (CA). This book was released on 2023-10-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving business landscape, the intersection of advertising and ethics has become a critical focal point. "Advertising Ethics: Balancing Business and Responsibility" is a thought-provoking exploration of the complex and dynamic relationship between the world of marketing and the moral obligations that come with it. This book delves deep into the ethical dimensions of advertising, offering a comprehensive understanding of the challenges and opportunities faced by businesses and marketers in maintaining a delicate balance between profit-driven objectives and social responsibility. Key Features: Ethical Dilemmas Unveiled: This book uncovers the ethical dilemmas that often arise in advertising practices. It scrutinizes real-world examples, shedding light on instances where businesses have strayed from ethical standards or, conversely, have excelled in their commitment to responsible advertising. Case Studies: "Advertising Ethics" offers a wide array of case studies from various industries, illustrating how companies have navigated the ethical maze of advertising. These cases provide valuable insights into the consequences of ethical decisions on a business's reputation and bottom line. Theoretical Framework: The book delves into the theoretical underpinnings of advertising ethics, exploring philosophical, sociological, and psychological theories that help shape ethical decisions in the field of advertising. Legal and Regulatory Considerations: It delves into the legal and regulatory aspects of advertising ethics, discussing the role of government agencies, industry self-regulation, and the implications of non-compliance. Consumer Perspective: "Advertising Ethics" also takes a closer look at how consumers perceive and respond to ethically responsible advertising. Understanding the consumer's point of view is crucial for businesses striving to build trust and loyalty. Practical Guidance: The book provides practical guidance for marketers, advertisers, and business leaders on how to integrate ethical considerations into their advertising strategies while maintaining profitability. Industry Trends: It discusses the latest trends and emerging best practices in the advertising industry, shedding light on how businesses are adapting to an era where ethical advertising is not just a choice but a necessity. "Advertising Ethics: Balancing Business and Responsibility" is an invaluable resource for anyone involved in the advertising industry or anyone interested in the evolving dynamics of business ethics. It invites readers to ponder the profound questions surrounding advertising's moral obligations while offering a roadmap for businesses to prosper while staying true to their values and societal responsibilities.
Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Book Synopsis Media Law and Ethics,, Third Edition by : Roy L. Moore
Download or read book Media Law and Ethics,, Third Edition written by Roy L. Moore and published by Routledge. This book was released on 2007-11-27 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Media Law and Ethics features a complete updating of all major U.S. Supreme Court cases and lower court decisions through 1998; more discussion throughout the book on media ethics and the role of ethics in media law; and an updated appendix that now features a copy of the U.S. Constitution, new sample copyright and trademark registration forms, and the current versions of major media codes of ethics, including the new code of the Society of Professional Journalists. Extensively updated and expanded chapters provide: *more detailed explanations of the legal system, the judicial process, and the relationship between media ethics and media law; *new cases in this developing area of the law that has attracted renewed attention from the U.S. Supreme Court; *the new Telecommunications Act and the Communications Decency Act; *a discussion of telecommunications and the Internet; *new developments in access to courts, records, and meetings such as recent court decisions and statutory changes; and *more information about trademark and trade secret laws and recent changes in copyright laws, as well as major court decisions on intellectual property. The book has also been updated to include new developments in obscenity and indecency laws, such as the Communications Decency Act, and the U.S. Supreme Court decision in Reno vs. ACLU. In addition, the instructor's manual includes a listing of electronic sources of information about media law, sample exams, and a sample syllabus.
Book Synopsis The Oxford Handbook of Food Ethics by : Anne Barnhill
Download or read book The Oxford Handbook of Food Ethics written by Anne Barnhill and published by Oxford University Press. This book was released on 2018-01-08 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.
Author :American Bar Association. House of Delegates Publisher :American Bar Association ISBN 13 :9781590318737 Total Pages :216 pages Book Rating :4.3/5 (187 download)
Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Book Synopsis Marketing and Legal Ethics by : William E. Hornsby
Download or read book Marketing and Legal Ethics written by William E. Hornsby and published by Section of Law Practice Management. This book was released on 2000 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis SAGE Brief Guide to Marketing Ethics by : SAGE Publications
Download or read book SAGE Brief Guide to Marketing Ethics written by SAGE Publications and published by SAGE. This book was released on 2012 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
Book Synopsis Ethics in Marketing and Communications by : M. McKinley
Download or read book Ethics in Marketing and Communications written by M. McKinley and published by Springer. This book was released on 2011-12-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Book Synopsis The Role of Ethics in Advertising and the Effects of Social Media by : Majed Almutairi
Download or read book The Role of Ethics in Advertising and the Effects of Social Media written by Majed Almutairi and published by GRIN Verlag. This book was released on 2014-07-09 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, course: Marketing Ethics, language: English, abstract: In this study, the examination revolves around three main issues which include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Alternatively, advertising refers to method by which sellers communicate to buyers in the market. The study will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects of social media on ethics in advertising (Ibrahim, 2008). When talking about ethics in advertising, it refers to well defined principles upon which communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry. Advertising has many benefits; however, certain points employed don’t match the required ethical norms.
Book Synopsis Social Media Law and Ethics by : Jeremy Harris Lipschultz
Download or read book Social Media Law and Ethics written by Jeremy Harris Lipschultz and published by Routledge. This book was released on 2021-07-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new textbook, social media professor Jeremy Lipschultz introduces students to the study of social media law and ethics, integrating legal concepts and ethical theories. The book explores free expression, as it applies to students, media industry professionals, content creators and audience members. Key issues and practices covered include copyright law, data privacy, revenge porn, defamation, government censorship, social media platform rules, and employer policies. Research techniques are also used to suggest future trends in social media law and ethics. Touching on themes and topics of significant contemporary relevance, this accessible textbook can be used in standalone law and ethics courses, as well as emerging social media courses that are disrupting traditional public relations, advertising and journalism curricula. Case studies, discussion questions, and online resources help students engage with the complexities and ambiguities of this future-oriented area of media law, making it an ideal textbook for students of media law, policy and ethics, mass media, and communication studies.
Book Synopsis Persuasion Ethics Today by : Margaret Duffy
Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Book Synopsis Marketing and Legal Ethics by : Harry J. Haynsworth
Download or read book Marketing and Legal Ethics written by Harry J. Haynsworth and published by . This book was released on 1990 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
