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Author : Charles Estell Dickerson
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising in Sweden written by Charles Estell Dickerson and published by . This book was released on 1938 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1308 pages
Book Rating : 4.3/5 (126 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1946 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 918 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1921 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin K.J. Waiguny
Publisher : Springer Nature
ISBN 13 : 3658322012
Total Pages : 349 pages
Book Rating : 4.6/5 (583 download)
Download or read book Advances in Advertising Research (Vol. XI) written by Martin K.J. Waiguny and published by Springer Nature. This book was released on 2021-09-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Author : Anthony F. McGann
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.3/5 (9 download)
Download or read book Advertising Media written by Anthony F. McGann and published by McGraw-Hill/Irwin. This book was released on 1988 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Basil G. Englis
Publisher : Psychology Press
ISBN 13 : 131775977X
Total Pages : 279 pages
Book Rating : 4.3/5 (177 download)
Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Author :
Publisher :
ISBN 13 :
Total Pages : 1302 pages
Book Rating : 4.U/5 (183 download)
Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1918 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1608 pages
Book Rating : 4.:/5 (891 download)
Download or read book Profitable Advertising written by and published by . This book was released on 1905 with total page 1608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1018 pages
Book Rating : 4.3/5 (55 download)
Download or read book Advertising Age written by and published by . This book was released on 1961 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 774 pages
Book Rating : 4.:/5 (89 download)
Download or read book Judicious Advertising written by and published by . This book was released on 1918 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Annette Magnusson
Publisher : Kluwer Law International
ISBN 13 : 9789403525617
Total Pages : 560 pages
Book Rating : 4.5/5 (256 download)
Download or read book International Arbitration in Sweden written by Annette Magnusson and published by Kluwer Law International. This book was released on 2021-03-09 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Arbitration in Sweden', now in its second edition, is a compendious book penned by sixteen eminent practitioners that furnishes a practical guide to international arbitration in Sweden, whether ad hoc or institutional. Sweden is one of a handful of countries where the international arbitral process has reached a stage where the jurisprudence is replete with instances involving no local parties at all. In this context of credible neutrality, the Arbitration Institute of the Stockholm Chamber of Commerce (SCC) has emerged as a leading global arbitral institution. Whether the matter at issue is a business transaction dispute or a politicized conflict involving obdurate parties, the richness of its body of decided cases manifests the SCC?s authority and reliability throughout the converging world of international arbitration.
Author :
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Advertising Yearbook written by and published by . This book was released on 1924 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.
Author : Robbie P. Wakefield
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (31 download)
Download or read book Shipment of Samples and Advertising Matter to Europe written by Robbie P. Wakefield and published by . This book was released on 1923 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andreas Bergh
Publisher : Edward Elgar Publishing
ISBN 13 : 1783473509
Total Pages : 169 pages
Book Rating : 4.7/5 (834 download)
Download or read book Sweden and the Revival of the Capitalist Welfare State written by Andreas Bergh and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles a number of controversial questions regarding Swedenês economic and political development: «¾¾¾¾ How did Sweden become rich? «¾¾¾¾ How did Sweden become egalitarian? «¾¾¾¾ Why has Sweden since the early 1990s grown faster tha
Author : Michael Shanks
Publisher : Routledge
ISBN 13 : 1134886098
Total Pages : 324 pages
Book Rating : 4.1/5 (348 download)
Download or read book Re-constructing Archaeology written by Michael Shanks and published by Routledge. This book was released on 2016-09-17 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: InRe-Constructing Archaeology, Shanks and Tilley aim to challenge the disciplinary practices of both traditional and the `new' archaeology and to present a radical alternative - a critically self-consious archaeology aware of itself as pracitce in the present, and equally a social archaeology that appreciates artefacts not merely as ovjects of analysis but as part of a social world of past and present that is charged with meaning. It is a fresh and invigorating contribution to the emergence of a philosophically and politically informed archaeology.
Author : Swedish Olympic Committee
Publisher :
ISBN 13 :
Total Pages : 1472 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Fifth Olympiad written by Swedish Olympic Committee and published by . This book was released on 1913 with total page 1472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Grahame Dowling
Publisher : OUP Oxford
ISBN 13 : 019158892X
Total Pages : 322 pages
Book Rating : 4.1/5 (915 download)
Download or read book Creating Corporate Reputations : Identity, Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
