Advertising In Brazil

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Advertising and Consumption

Author : Everardo Rocha
Publisher : Routledge
ISBN 13 : 1000467481
Total Pages : 165 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Advertising and Consumption by : Everardo Rocha

Download or read book Advertising and Consumption written by Everardo Rocha and published by Routledge. This book was released on 2021-11-22 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializes culture and creates relations between people and goods. The book presents advertising as a mode of magical thinking that mediates the passage from the machine-driven sphere of production to the humanized sphere of consumption, converting meaningless impersonal things into goods that have name, origin, identity and purpose. It will be of interest to anthropologists, sociologists and others working on advertising, marketing, communications, and consumer research.

The Advertising Age Encyclopedia of Advertising

Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Advertising, the Media and Globalisation

Author : John Sinclair
Publisher : Routledge
ISBN 13 : 1136500979
Total Pages : 170 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Advertising, the Media and Globalisation by : John Sinclair

Download or read book Advertising, the Media and Globalisation written by John Sinclair and published by Routledge. This book was released on 2012-05-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

Advertising & Selling

Author :
Publisher :
ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1910 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to Advertising and Promotional Culture

Author : Emily West
Publisher : Taylor & Francis
ISBN 13 : 1000859282
Total Pages : 554 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

Brazil, Information for United States Businessmen

Author : United States. Department of Commerce. American Republics Division
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Brazil, Information for United States Businessmen by : United States. Department of Commerce. American Republics Division

Download or read book Brazil, Information for United States Businessmen written by United States. Department of Commerce. American Republics Division and published by . This book was released on 1962 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brazilian Bulletin

Author :
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Brazilian Bulletin by :

Download or read book Brazilian Bulletin written by and published by . This book was released on 1947 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Selling

Author :
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising and Selling by :

Download or read book Advertising and Selling written by and published by . This book was released on 1918 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brazil's Revolution in Commerce

Author : James P. Woodard
Publisher : UNC Press Books
ISBN 13 : 146965637X
Total Pages : 543 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Brazil's Revolution in Commerce by : James P. Woodard

Download or read book Brazil's Revolution in Commerce written by James P. Woodard and published by UNC Press Books. This book was released on 2020-03-03 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.

Globalisation and Advertising in Emerging Economies

Author : Lynne Ciochetto
Publisher : Routledge
ISBN 13 : 113650446X
Total Pages : 194 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Globalisation and Advertising in Emerging Economies by : Lynne Ciochetto

Download or read book Globalisation and Advertising in Emerging Economies written by Lynne Ciochetto and published by Routledge. This book was released on 2013-10-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

Coffee Consumption and Industry Strategies in Brazil

Author : Luciana Florêncio de Almeida
Publisher : Woodhead Publishing
ISBN 13 : 0128147229
Total Pages : 398 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Coffee Consumption and Industry Strategies in Brazil by : Luciana Florêncio de Almeida

Download or read book Coffee Consumption and Industry Strategies in Brazil written by Luciana Florêncio de Almeida and published by Woodhead Publishing. This book was released on 2019-09-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts

A History of Modern Brazil

Author : Colin M. MacLachlan
Publisher : Rowman & Littlefield
ISBN 13 : 9780842051231
Total Pages : 292 pages
Book Rating : 4.0/5 (512 download)

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Book Synopsis A History of Modern Brazil by : Colin M. MacLachlan

Download or read book A History of Modern Brazil written by Colin M. MacLachlan and published by Rowman & Littlefield. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over time, Brazil has evolved into a well-defined nation with a strong sense of identity. From the natural beauty of the Amazon River to the exciting resort city of Rio de Janeiro, from soccer champion Pele to classical musician Villa Lobos, Brazil is known as a distinctive, diverse country. It is recognized worldwide for its World Cup soccer team, samba music, dancing, and celebrations of Carnival. This book provides a well-rounded, brief history of Brazil that uniquely focuses on both the politics and culture of the republic. Colin MacLachlan uses a political narrative to frame the evolution of national culture and the formation of national identity. He evaluates Brazilian myths, stereotypes, and icons such as soccer and dancing as part of the historical analysis. Brazil's history is presented from its colonial roots to the present, showing how the country developed its economic and social base, then struggled to modernize and secure a respected world role. Key issues are examined: immigration, slavery and race, territorial expansion, the military, and technology and industrialization. The integration of cultural material enriches the text. It provides handy points for classroom discussion and will help students remember particular aspects Brazil's history. The book includes fascinating side-bars on various aspects of Brazilian culture, including Copacabana Beach and the rain forests. A History of Modern Brazil will inform and entertain students in courses on Brazil and modern Latin America.

Sport, Beer, and Gender

Author : Lawrence A. Wenner
Publisher : Peter Lang
ISBN 13 : 9781433100765
Total Pages : 340 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Sport, Beer, and Gender by : Lawrence A. Wenner

Download or read book Sport, Beer, and Gender written by Lawrence A. Wenner and published by Peter Lang. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary gendered identity." --Book Jacket.

JUDICIOUS ADVERTISING

Author :
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis JUDICIOUS ADVERTISING by :

Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1915 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pettengill's Newspaper Directory and Advertisers' Hand-book

Author : Pettengill, firm, Newspaper Advertising Agents
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Pettengill's Newspaper Directory and Advertisers' Hand-book by : Pettengill, firm, Newspaper Advertising Agents

Download or read book Pettengill's Newspaper Directory and Advertisers' Hand-book written by Pettengill, firm, Newspaper Advertising Agents and published by . This book was released on 1877 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pettengill's Newspaper Directory and Advertisers' Hand-book ...

Author : Pettingill, firm, newspaper advertising agents
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Pettengill's Newspaper Directory and Advertisers' Hand-book ... by : Pettingill, firm, newspaper advertising agents

Download or read book Pettengill's Newspaper Directory and Advertisers' Hand-book ... written by Pettingill, firm, newspaper advertising agents and published by . This book was released on 1877 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internationalization, Innovation and Sustainability of MNCs in Latin America

Author : Leonardo Liberman
Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Internationalization, Innovation and Sustainability of MNCs in Latin America by : Leonardo Liberman

Download or read book Internationalization, Innovation and Sustainability of MNCs in Latin America written by Leonardo Liberman and published by Palgrave MacMillan. This book was released on 2013-11-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global and regional integration move forward, firms must be innovative and sustainable when setting up operations in new countries and markets. The AIB-LAT book series presents research findings and theoretical developments in international business, with special emphasis on studies focusing on internationalization, innovation and sustainability in Latin America – three increasingly interconnected and important issues for firms around the world. Latin America continues to gather business and academic attention as the region plays a growing role in the global economy. The chapters of this volume will further readers' understanding of how business enterprises from and in Latin America strive to create and implement sustainable and innovative solutions while developing their international operations by presenting research findings from top scholars working in the region.