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Advertising For Over The Counter Drugs
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Author :United States. Congress. Senate. Committee on Small Business. Subcommittee on Monopoly Publisher : ISBN 13 : Total Pages :446 pages Book Rating :4.4/5 (482 download)
Book Synopsis Advertising of Proprietary Medicines by : United States. Congress. Senate. Committee on Small Business. Subcommittee on Monopoly
Download or read book Advertising of Proprietary Medicines written by United States. Congress. Senate. Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1971 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and Anticompetitive Activities Publisher : ISBN 13 : Total Pages :284 pages Book Rating :4.:/5 (37 download)
Book Synopsis Advertising of Proprietary Medicines: Over-the-counter tranquilizers, sedatives, sleep-aids, and stimulants by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and Anticompetitive Activities
Download or read book Advertising of Proprietary Medicines: Over-the-counter tranquilizers, sedatives, sleep-aids, and stimulants written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and Anticompetitive Activities and published by . This book was released on 1977 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising for Over-the-counter Drugs by : United States. Federal Trade Commission
Download or read book Advertising for Over-the-counter Drugs written by United States. Federal Trade Commission and published by . This book was released on 1979 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly Publisher : ISBN 13 : Total Pages :438 pages Book Rating :4.3/5 (243 download)
Book Synopsis Advertising of Proprietary Medicines by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Download or read book Advertising of Proprietary Medicines written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1971 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly Publisher : ISBN 13 : Total Pages :270 pages Book Rating :4.3/5 (91 download)
Book Synopsis Advertising of Proprietary Medicines by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Download or read book Advertising of Proprietary Medicines written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1971 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Content Analysis of the Information Content of Over-the-counter Drug Advertising in Magazines by : Shine Lyui
Download or read book A Content Analysis of the Information Content of Over-the-counter Drug Advertising in Magazines written by Shine Lyui and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: Consumers in the United States are becoming self-reliant in their selection of medications as many former prescription drugs are now available to the public as over-the-counter medications. Meanwhile, misuse of over-the-counter drugs has also become a major problem affecting people of all ages. Advertising plays a significant role in providing drug information to consumers and influencing consumers' purchase decisions. This study examined the information content of over-the-counter advertisements in magazines and explored educational and promotional content levels. The study employed content analysis to analyze the advertising content. A total of 744 over-the-counter drug advertisements were found in 216 magazine issues over a 3-year period and analyzed using a coding scheme comprising 34 information cues. The findings revealed that, on average, an over-the-counter drug advertisement contained 6.63 information cues. Among the 6.63 cues, 2.82 were educational in nature and 2.70 were promotional in nature. Although no significant differences in the average numbers of educational and promotional cues were found during the 3-year period (i.e., 2008, 2009, and 2010), the interaction between year and type of cue was significant. Significant differences were found in both the usage of different types of educational cues and promotional cues by year, with symptoms/indications being the most frequently used educational cue and tangibles being the most frequently used promotional cue.
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly Publisher : ISBN 13 : Total Pages :430 pages Book Rating :4.3/5 (77 download)
Book Synopsis Advertising of Proprietary Medicines by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Download or read book Advertising of Proprietary Medicines written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1973 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Federal Trade Commission. Bureau of Consumer Protection Publisher : ISBN 13 : Total Pages :636 pages Book Rating :4.3/5 (91 download)
Book Synopsis Advertising for Over-the-counter Antacids by : United States. Federal Trade Commission. Bureau of Consumer Protection
Download or read book Advertising for Over-the-counter Antacids written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1983 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising for Over-the-counter Drugs by : Roger J. Fitzpatrick
Download or read book Advertising for Over-the-counter Drugs written by Roger J. Fitzpatrick and published by . This book was released on 1978 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ohio Pharmacists' Perceptions of Over-the-counter Drug Advertising by : Priyanka S. Potnis
Download or read book Ohio Pharmacists' Perceptions of Over-the-counter Drug Advertising written by Priyanka S. Potnis and published by . This book was released on 2012 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over-the-counter (OTC) drugs are one of the most important and easily available public health aids for the treatment of common conditions or symptomatic relief. Although there are different means of providing the consumers with drug information, advertising seems to be one of the best ways and a powerful method of broadcasting information. Numerous changes have occurred in pharmaceutical advertising in recent times. This research is conducted with the intention of exploring the advertising of OTC drugs from the point of view of pharmacists. The purpose of this study was to evaluate various aspects of pharmacists' perceptions of over the counter drug advertising. This was a cross sectional exploratory study design. Pharmacists were provided with a survey to identify their perceptions about OTC drug advertising. Data was obtained from 292 pharmacists licensed in the state of Ohio, registered under the Ohio State Board of Pharmacy, practicing within the state of Ohio and working in a community pharmacy setting. Construct validity and reliability of the questionnaire were tested using Rasch measurements. Descriptive statistics and Chi-Square Tests for Independence were generated to study the relationship between measures for each of the research questions and the demographics & miscellaneous variables. A large number of the surveyed pharmacists (81.5%) were found to have negative attitude towards OTC drug advertising. A majority of the pharmacists (84%) believed that it has a great effect on the patients and the patients are highly influenced by OTC drug advertisements (90%). However, 91% of the pharmacists agreed that their choice of the drugs was not impacted much. An equal distribution was seen among pharmacists who thought over-the-counter drug advertising improves and those who thought that it does not improve patient-pharmacist interactions. Results of the chi-square test indicated a significant difference between the impact of over-the-counter drug advertising on pharmacists' choice of drugs based on gender X2(1, N = 292) = 12.58, p
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly Publisher : ISBN 13 : Total Pages :340 pages Book Rating :4.0/5 (18 download)
Book Synopsis Advertising of proprietary medicines by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Download or read book Advertising of proprietary medicines written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1971 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly Publisher : ISBN 13 : Total Pages :424 pages Book Rating :4.3/5 (91 download)
Book Synopsis Advertising of Proprietary Medicines by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Download or read book Advertising of Proprietary Medicines written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1973 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly Publisher : ISBN 13 : Total Pages :328 pages Book Rating :4.3/5 (91 download)
Book Synopsis Advertising of Proprietary Medicines by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Download or read book Advertising of Proprietary Medicines written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1971 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations Publisher : ISBN 13 : Total Pages :276 pages Book Rating :4.F/5 ( download)
Book Synopsis Prescription Drug Advertising to Consumers by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Download or read book Prescription Drug Advertising to Consumers written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 1984 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and Anticompetitive Activities Publisher : ISBN 13 : Total Pages :1394 pages Book Rating :4.:/5 (319 download)
Book Synopsis Advertising of Proprietary Medicines by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and Anticompetitive Activities
Download or read book Advertising of Proprietary Medicines written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and Anticompetitive Activities and published by . This book was released on 1971 with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly Publisher : ISBN 13 : Total Pages :436 pages Book Rating :4.:/5 (31 download)
Book Synopsis Advertising of Proprietary Medicines: Introduction; Analgesics, May 25, 26; June 15 and 17, 1971 by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Download or read book Advertising of Proprietary Medicines: Introduction; Analgesics, May 25, 26; June 15 and 17, 1971 written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1971 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmaceutical Advertising as a Source of Consumer Self-Empowerment by : Isabell Koinig
Download or read book Pharmaceutical Advertising as a Source of Consumer Self-Empowerment written by Isabell Koinig and published by Springer. This book was released on 2016-03-09 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment.
