Advertising Education

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S. 674, the Sensible Advertising and Family Education Act

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Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (51 download)

Book Synopsis S. 674, the Sensible Advertising and Family Education Act by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation

Download or read book S. 674, the Sensible Advertising and Family Education Act written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 1993 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Congressional hearing discusses legislation that would require health warnings to be included in advertisements of alcoholic beverages. Opening statements are included from Senators Hollings, Burns, Danforth, Thurmond, and Simon, and from Representative Kennedy. Testimony is included from two panels of witnesses, whose members include: (1) Dean Smith, University of North Carolina; (2) Joseph Wright, Children's National Medical Center; (3) Michael Dorris, parent of a child born with fetal alcohol syndrome; (4) Joyce Brune, mother whose daughter died from alcohol poisoning; (5) Lawrence Wallack, Director of Public Health, School of Public Health, University of California at Berkeley; (6) Steven Shiffrin, law professor, Cornell University Law School; (7) Edward Fritts, president and chief executive officer, National Association of Broadcasters; (8) Jeffrey Becker, vice-president, Alcohol Issues, Beer Institute; (9) Fred Meister, president and chief executive officer, Distilled Spirits Council of the United States; (10) Robert Koch, vice-president, Federal Government Relations, Wine Institute; (11) Burt Neuborne, professor, New York University School of Law; and (12) Martin Block, Integrated Marketing Communications. Prepared statements and relevant materials are appended. (NB)

A Century of Advertising Education

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Author : Billy I. Ross
Publisher :
ISBN 13 : 9780931030369
Total Pages : 348 pages
Book Rating : 4.0/5 (33 download)

Book Synopsis A Century of Advertising Education by : Billy I. Ross

Download or read book A Century of Advertising Education written by Billy I. Ross and published by . This book was released on 2008-01-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In depth look at the diversity of forces, people, and programs responsible for the development and success of advertising education.

101 Things I Learned® in Advertising School

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Author : Tracy Arrington
Publisher : Crown
ISBN 13 : 0451496728
Total Pages : 218 pages
Book Rating : 4.4/5 (514 download)

Book Synopsis 101 Things I Learned® in Advertising School by : Tracy Arrington

Download or read book 101 Things I Learned® in Advertising School written by Tracy Arrington and published by Crown. This book was released on 2018-04-03 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Directory of Advertising and Marketing Education in the United States, Prepared Under Direction of Alfred T. Falk ...

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Author : Advertising Federation of America. Bureau of Research and Education
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (47 download)

Book Synopsis Directory of Advertising and Marketing Education in the United States, Prepared Under Direction of Alfred T. Falk ... by : Advertising Federation of America. Bureau of Research and Education

Download or read book Directory of Advertising and Marketing Education in the United States, Prepared Under Direction of Alfred T. Falk ... written by Advertising Federation of America. Bureau of Research and Education and published by . This book was released on 1947 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Advertising Handbook

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Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1134718926
Total Pages : 260 pages
Book Rating : 4.1/5 (347 download)

Book Synopsis The Advertising Handbook by : Helen Powell

Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Directory of Advertising, Marketing, and Public Relations Education in the United States

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Author : Advertising Federation of America. Bureau of Research and Education
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Directory of Advertising, Marketing, and Public Relations Education in the United States by : Advertising Federation of America. Bureau of Research and Education

Download or read book Directory of Advertising, Marketing, and Public Relations Education in the United States written by Advertising Federation of America. Bureau of Research and Education and published by . This book was released on 1960 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Teaching of Advertising at the Graduate Level

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Author : Vergil Daniel Reed
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (31 download)

Book Synopsis The Teaching of Advertising at the Graduate Level by : Vergil Daniel Reed

Download or read book The Teaching of Advertising at the Graduate Level written by Vergil Daniel Reed and published by . This book was released on 1963 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Higher Education: Marketing and Advertising America's Colleges and Universities

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Author : Eric J. Anctil
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Selling Higher Education: Marketing and Advertising America's Colleges and Universities by : Eric J. Anctil

Download or read book Selling Higher Education: Marketing and Advertising America's Colleges and Universities written by Eric J. Anctil and published by Jossey-Bass. This book was released on 2008-09-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered include: Market Driven Versus Mission Driven Persuasion and Choice Marketing and Advertising Higher Education Marketing and Advertising the Intangible Market Differentiation Recommendations for Selling Higher Education To be viable in the modern era, today's colleges and universities must strike a balance among delivering sound academic programs, conducting and promoting research, and engaging with the community as social institutions and places of higher learning -- while also meeting the contemporary challenges of running large organizations with dwindling public support and greater competition from the for-profit education sector. Colleges and universities that are not only aware of this environment but also are savvy in the changing marketplace increase their changes of establishing distinction among their peers. Strong institutional identity requires clearly recognizing one's organizational strengths, effectively communicating how one is different in a crowded marketplace, and building collaborative partnerships both internally and externally to promote greater awareness and recognition among key stakeholders. Strategic marketing enables one to move from being simply driven by the market to being savvy about it. This monograph is an invaluable guide to that process. This is the second issue in the 34th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

Education and Training of the Handicapped, Hearings Before the Ad Hoc Subcommittee on the Handicapped...

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Author : United States. Congress. House. Education and Labor
Publisher :
ISBN 13 :
Total Pages : 1514 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Education and Training of the Handicapped, Hearings Before the Ad Hoc Subcommittee on the Handicapped... by : United States. Congress. House. Education and Labor

Download or read book Education and Training of the Handicapped, Hearings Before the Ad Hoc Subcommittee on the Handicapped... written by United States. Congress. House. Education and Labor and published by . This book was released on 1966 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Effective Advertising and Social Media

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Author : Gerard Tellis
Publisher :
ISBN 13 : 9781524923211
Total Pages : 287 pages
Book Rating : 4.9/5 (232 download)

Book Synopsis Effective Advertising and Social Media by : Gerard Tellis

Download or read book Effective Advertising and Social Media written by Gerard Tellis and published by . This book was released on 2019-07-31 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Fortnightly

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Author :
Publisher :
ISBN 13 :
Total Pages : 1354 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Advertising Fortnightly by :

Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Marketing Ethics

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Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)

Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Black Education

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Author : Willy DeMarcell Smith
Publisher : Routledge
ISBN 13 : 1351313827
Total Pages : 422 pages
Book Rating : 4.3/5 (513 download)

Book Synopsis Black Education by : Willy DeMarcell Smith

Download or read book Black Education written by Willy DeMarcell Smith and published by Routledge. This book was released on 2017-07-28 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly focused collection of papers, commissioned by the National Urban League, offers a candid and courageous portrait of black education in transition. This is a period, as the editors note in their opening remarks, that is characterized by a huge shift from federal responsibility for minority education to authority and autonomy being lodged at the local government level. Further, many institutions that once worked well, no longer do so. Many ambitious social programs and policies that originally promised much, have been abandoned, have failed, or just faded away. Pivotal to these times and changes is the question of the extent to which the American educational system has been, or still is, capable of being responsive to incorporating and even instigating equity and excellence for black Americans. This volume asks the hard questions: is the educational system geared up for the maintenance of anything other than mainstream values? can it adapt to minority youth requirements? when, why, and how do educational policies of majorities and minorities clash? How are priorities to be established on the basis of wealth or need? The legal statutes and administrative enforcement of equal educational opportunities are explored in depth and with a deep compassion for all parties involved.

Advertising Education

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Author : Billy I. Ross
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Advertising Education by : Billy I. Ross

Download or read book Advertising Education written by Billy I. Ross and published by . This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Education Around the World

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Author : Jef I. Richards
Publisher :
ISBN 13 : 9780931030444
Total Pages : 524 pages
Book Rating : 4.0/5 (34 download)

Book Synopsis Advertising Education Around the World by : Jef I. Richards

Download or read book Advertising Education Around the World written by Jef I. Richards and published by . This book was released on 2014 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe. Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons. To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places. This book is a small step toward building a global network among people who share a common interest: advertising." -- Back cover.

Cooperation

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Author :
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.:/5 (89 download)

Book Synopsis Cooperation by :

Download or read book Cooperation written by and published by . This book was released on 1920 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: