Advertising And The Spread Of Business Democracy And Knowledge

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ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE

Author : STEVE Dr. ESOMBA,
Publisher : Lulu.com
ISBN 13 : 1471734439
Total Pages : 144 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE by : STEVE Dr. ESOMBA,

Download or read book ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE written by STEVE Dr. ESOMBA, and published by Lulu.com. This book was released on 2012-06-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture of advertising our needs, desires, interests and products is deeply embedded in human nature. It is also a universal natural tendency. We advertise ourselves, our activities and products for a wider audience, to evoke interest, entertain, educate, impart knowledge and spread corporate interests, democratic ideals, competitiveness and world knowledge. ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE, demonstrates that advertisements do not only benefit industry and corporations [as taken for granted] but they also benefit the public in spreading, cultivating and practising democracy and free speech, and inculcating knowledge. Think of this every time you see an advertisement.

The Age of Surveillance Capitalism

Author : Shoshana Zuboff
Publisher : PublicAffairs
ISBN 13 : 1610395700
Total Pages : 658 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Age of Surveillance Capitalism by : Shoshana Zuboff

Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Greater Good

Author : John A. Quelch
Publisher : Harvard Business Press
ISBN 13 : 1422163679
Total Pages : 339 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Greater Good by : John A. Quelch

Download or read book Greater Good written by John A. Quelch and published by Harvard Business Press. This book was released on 2007-12-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Promotional Cultures

Author : Aeron Davis
Publisher : John Wiley & Sons
ISBN 13 : 0745671446
Total Pages : 374 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Promotional Cultures by : Aeron Davis

Download or read book Promotional Cultures written by Aeron Davis and published by John Wiley & Sons. This book was released on 2013-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

Advertising and Democracy in the Mass Age

Author : Terence H. Qualter
Publisher : Palgrave Macmillan
ISBN 13 : 9780333488706
Total Pages : 195 pages
Book Rating : 4.4/5 (887 download)

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Book Synopsis Advertising and Democracy in the Mass Age by : Terence H. Qualter

Download or read book Advertising and Democracy in the Mass Age written by Terence H. Qualter and published by Palgrave Macmillan. This book was released on 1991-10-10 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

GLOBAL TOURISM & THE ENVIRONMENT: THE NECESSITIES FOR CLEAN ENERGY AND CLEAN TRANSPORTATION USAGES

Author : STEVE ESOMBA, Dr.
Publisher : Lulu.com
ISBN 13 : 1471749681
Total Pages : 247 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis GLOBAL TOURISM & THE ENVIRONMENT: THE NECESSITIES FOR CLEAN ENERGY AND CLEAN TRANSPORTATION USAGES by : STEVE ESOMBA, Dr.

Download or read book GLOBAL TOURISM & THE ENVIRONMENT: THE NECESSITIES FOR CLEAN ENERGY AND CLEAN TRANSPORTATION USAGES written by STEVE ESOMBA, Dr. and published by Lulu.com. This book was released on 2012-06-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Tourism is a worldwide phenomenon that is the pulse of the world's economies with the major players being transportation, mass travel and energy consumption. Tourism is actually booming and the mass movement of people by air-, land- and water-transportation has tripled in the last several decades. Mass Tourism's dark side is the gas emissions' pollution of air, water and the environments by transporters' engines and infectious diseases. This is reaching alarming levels. Some of the most dire consequences are climate change, global warming and medication-resistant pathogens. GLOBAL TOURISM & THE ENVIRONMENT: THE NECESSITIES FOR CLEAN ENERGY & CLEAN TRANSPORTATION USAGES discusses ways to stem the tide of transportations' pollution and contamination of the Earth.

JOURNEYS OF MASTER WIZARD FARANGU (IV)

Author : STEVE ESOMBA, Dr.
Publisher : Lulu.com
ISBN 13 : 1291351701
Total Pages : 193 pages
Book Rating : 4.2/5 (913 download)

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Book Synopsis JOURNEYS OF MASTER WIZARD FARANGU (IV) by : STEVE ESOMBA, Dr.

Download or read book JOURNEYS OF MASTER WIZARD FARANGU (IV) written by STEVE ESOMBA, Dr. and published by Lulu.com. This book was released on 2012-09-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: JOURNEYS OF MASTER WIZARD FARANGU (IV) is the last of the series of Modern African Fiction for Adults and Children about the vast Continent of Africa. These are tales and legends of Master Wizard Farangu who undertook the damned and thankless task of reforming wizardry, witchery and sorcery norms in the African Continent from essentially evil and destructive motives and outcomes - to good and constructive motives and outcomes. Master Wizard Farangu toured around the continent to right wrongs, establish due justice and turn these dark arts into advantageous scientific knowledge. Follow Master Wizard Farangu and his Conclave of benevolent wizards, witches, sorcerers, sorceresses and magicians and enjoy and appreciate his authority and candidness.

MOVING CAMERAS AND LIVING MOVIES

Author : STEVE ESOMBA, Dr.
Publisher : Lulu.com
ISBN 13 : 1291351574
Total Pages : 241 pages
Book Rating : 4.2/5 (913 download)

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Book Synopsis MOVING CAMERAS AND LIVING MOVIES by : STEVE ESOMBA, Dr.

Download or read book MOVING CAMERAS AND LIVING MOVIES written by STEVE ESOMBA, Dr. and published by Lulu.com. This book was released on 2013-03-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: I can say with absolute certainty that, everybody enjoys watching movies, cinema, films and television. But few, if any, know how a film is made: a film has inbuilt special effects or 'tricks'to make it appealing to audiences. MOVING CAMERAS AND LIVING MOVIES reveals to you ALL about films & Filmmaking; it is a hard and tasking enterprise involving tens of thousands of workers and millions of investment dollars. After reading MOVING CAMERAS...your love for movies will triple. Movie technicians and camera gurus have a license to mould, alter, and manipulate the screen to produce or induce rain, sunlight, snow, fire, or fly any object in space in defiance of gravity or even cause 'accidents'or 'raise' the dead to life. Learn the fascinating, exciting world of film, actresses, actors, fashion, and fictional entities.

Political Advertising in the United States

Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Social Media and Democracy

Author : Nathaniel Persily
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Advertising and a Democratic Press

Author : C. Edwin Baker
Publisher :
ISBN 13 : 9780691032580
Total Pages : 203 pages
Book Rating : 4.0/5 (325 download)

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Book Synopsis Advertising and a Democratic Press by : C. Edwin Baker

Download or read book Advertising and a Democratic Press written by C. Edwin Baker and published by . This book was released on 1994-01-01 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: While often criticized for encouraging a materialistic consumer culture, advertising is commonly assumed to be the financial cornerstone of the inexpensive American newspaper and an essential element for the efficient transmission of information in a democratic society. Instead, in this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Often consumers are willing to pay more for the smaller-circulation competitive paper that strongly presents their favored editorial perspective. But advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the consequent eventual collapse of competition among dailies. The advertising-induced rise of objectivity and the decline of partisanship have also, Baker argues, contributed to the decline in political culture and participation seen throughout this century. Advertisers reward both the print and broadcast media for avoiding offense to potential customers while punishing the media for criticism of the advertisers' products or political agenda. These effects, as well as advertisers' rewarding media for serving primarily higher-income audiences and for creating a "buying mood", raise troubling questions of both direct and indirect censorship. Baker proposes a variety of regulatory responses to promote the press's freedom from advertisers' censorship. In clarifying this murky area of constitutional law, he shows that these reforms areentirely consistent with the best understanding of the First Amendment guarantee of freedom of the press.

Democracy and Education

Author : John Dewey
Publisher : Createspace Independent Publishing Platform
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Democracy and Education by : John Dewey

Download or read book Democracy and Education written by John Dewey and published by Createspace Independent Publishing Platform. This book was released on 1916 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: . Renewal of Life by Transmission. The most notable distinction between living and inanimate things is that the former maintain themselves by renewal. A stone when struck resists. If its resistance is greater than the force of the blow struck, it remains outwardly unchanged. Otherwise, it is shattered into smaller bits. Never does the stone attempt to react in such a way that it may maintain itself against the blow, much less so as to render the blow a contributing factor to its own continued action. While the living thing may easily be crushed by superior force, it none the less tries to turn the energies which act upon it into means of its own further existence. If it cannot do so, it does not just split into smaller pieces (at least in the higher forms of life), but loses its identity as a living thing. As long as it endures, it struggles to use surrounding energies in its own behalf. It uses light, air, moisture, and the material of soil. To say that it uses them is to say that it turns them into means of its own conservation. As long as it is growing, the energy it expends in thus turning the environment to account is more than compensated for by the return it gets: it grows. Understanding the word "control" in this sense, it may be said that a living being is one that subjugates and controls for its own continued activity the energies that would otherwise use it up. Life is a self-renewing process through action upon the environment.

Cheap Speech

Author : Richard L. Hasen
Publisher : Yale University Press
ISBN 13 : 0300265255
Total Pages : 260 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Cheap Speech by : Richard L. Hasen

Download or read book Cheap Speech written by Richard L. Hasen and published by Yale University Press. This book was released on 2022-03-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informed and practical road map for controlling disinformation, embracing free speech, saving American elections, and protecting democracy "A fresh, persuasive and deeply disturbing overview of the baleful and dangerous impact on the nation of widely disseminated false speech on social media. Richard Hasen, the country’s leading expert about election law, has written this book with flair and clarity.”—Floyd Abrams, author of The Soul of the First Amendment What can be done consistent with the First Amendment to ensure that American voters can make informed election decisions and hold free elections amid a flood of virally spread disinformation and the collapse of local news reporting? How should American society counter the actions of people like former President Donald J. Trump, who used social media to convince millions of his followers to doubt the integrity of U.S. elections and helped foment a violent insurrection? What can we do to minimize disinformation campaigns aimed at suppressing voter turnout? With piercing insight into the current debates over free speech, censorship, and Big Tech’s responsibilities, Richard L. Hasen proposes legal and social measures to restore Americans’ access to reliable information on which democracy depends. In an era when quack COVID treatments and bizarre QAnon theories have entered mainstream, this book explains how to assure both freedom of ideas and a commitment to truth.

The Death of Expertise

Author : Tom Nichols
Publisher : Oxford University Press
ISBN 13 : 0190469439
Total Pages : 240 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis The Death of Expertise by : Tom Nichols

Download or read book The Death of Expertise written by Tom Nichols and published by Oxford University Press. This book was released on 2017-02-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through WebMD or Wikipedia, average citizens believe themselves to be on an equal intellectual footing with doctors and diplomats. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism. Tom Nichols' The Death of Expertise shows how this rejection of experts has occurred: the openness of the internet, the emergence of a customer satisfaction model in higher education, and the transformation of the news industry into a 24-hour entertainment machine, among other reasons. Paradoxically, the increasingly democratic dissemination of information, rather than producing an educated public, has instead created an army of ill-informed and angry citizens who denounce intellectual achievement. When ordinary citizens believe that no one knows more than anyone else, democratic institutions themselves are in danger of falling either to populism or to technocracy or, in the worst case, a combination of both. An update to the 2017breakout hit, the paperback edition of The Death of Expertise provides a new foreword to cover the alarming exacerbation of these trends in the aftermath of Donald Trump's election. Judging from events on the ground since it first published, The Death of Expertise issues a warning about the stability and survival of modern democracy in the Information Age that is even more important today.

Supercapitalism

Author : Robert B. Reich
Publisher : Vintage
ISBN 13 : 0307267857
Total Pages : 214 pages
Book Rating : 4.3/5 (72 download)

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Book Synopsis Supercapitalism by : Robert B. Reich

Download or read book Supercapitalism written by Robert B. Reich and published by Vintage. This book was released on 2007-09-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of America's foremost economic and political thinkers comes a vital analysis of our new hypercompetitive and turbo-charged global economy and the effect it is having on American democracy. With his customary wit and insight, Reich shows how widening inequality of income and wealth, heightened job insecurity, and corporate corruption are merely the logical results of a system in which politicians are more beholden to the influence of business lobbyists than to the voters who elected them. Powerful and thought-provoking, Supercapitalism argues that a clear separation of politics and capitalism will foster an enviroment in which both business and government thrive, by putting capitalism in the service of democracy, and not the other way around.